Best Hydrating Face Serums of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Hydrating face serums are a popular skincare product designed to provide deep hydration to the skin. These serums are made with a variety of nourishing ingredients such as hyaluronic acid, vitamin C, and aloe vera that penetrate the skin to provide long-lasting moisture. They are typically used after cleansing and toning the skin, and before applying moisturizer. Hydrating face serums are suitable for all skin types and can help improve the appearance of fine lines, wrinkles, and dryness. Many people find that incorporating a hydrating face serum into their skincare routine helps to improve the overall health and appearance of their skin.

At a Glance: Our Top Picks

E45 Face Hydrating Serum with Hyaluronic Acid Cover #TOP 1
E45 Face Hydrating Serum with Hyaluronic Acid
ftb score rating icon 9.8
Garnier SkinActive Hyaluronic Aloe Super Serum Cover #TOP 2
Garnier SkinActive Hyaluronic Aloe Super Serum
ftb score rating icon 9.7
Eclat Skincare Hyaluronic Acid Serum with Vitamins Cover #TOP 3
Eclat Skincare Hyaluronic Acid Serum with Vitamins
ftb score rating icon 9.5

Top 10 Hydrating Face Serums

E45 Face Hydrating Serum with Hyaluronic Acid

E45
30 ml (Pack of 1)
E45 Face Hydrating Serum with Hyaluronic Acid Cover
E45 Face Hydrating Serum - Instant 48-Hour Hyaluronic Acid Formula for Dry, Sensitive & Eczema Prone Skin - Rehydrating & Reinvigorating Serum – Perfume Free - Dermatologically Tested - 30ml

The E45 Hydrating Face Serum provides an instant 48-hour hydration boost, making it ideal for those with dry or sensitive skin. Its blend of Hyaluronic Acid, microalgae, and sea water helps to restore your skin's natural barrier and keep it moisturised. You will appreciate its gentle, non-greasy formula, which is quickly absorbed and perfect for eczema-prone skin. Applying one or two drops after cleansing easily integrates this serum into your daily skincare routine for optimal results.

What We Like
Instant hydration boost
Gentle and non-greasy formula
Quickly absorbed into skin
Suitable for sensitive skin
Easy to incorporate in routines

Garnier SkinActive Hyaluronic Aloe Super Serum

Aloe Super Serum
30 ml (Pack of 1)
Garnier SkinActive Hyaluronic Aloe Super Serum Cover
Garnier SkinActive Hyaluronic Aloe Super Serum, Replumps & Hydrates Skin Up To 10 Layers Deep, With 3% Hyaluronic Acid Aloe Vera & Glycerin, 30ml

The Garnier Hyaluronic Aloe Serum is designed to deeply hydrate your skin, reaching up to 10 layers deep. With 3% Hyaluronic Acid, Aloe Vera, and Glycerin, it effectively replumps your skin, leaving it feeling soft and looking fresh. This serum provides proven effectiveness, ensuring your complexion appears healthier and more radiant over time. Additionally, it promotes a complete skincare routine when paired with Garnier Micellar Water and Moisture Bomb Sheet Mask.

What We Like
Deep hydration for skin
Vegan and cruelty-free formula
Replumps and smooths skin
Quick and easy application

Eclat Skincare Hyaluronic Acid Serum with Vitamins

EC-HYASERUM
30 ml (Pack of 1)
Eclat Skincare Hyaluronic Acid Serum with Vitamins Cover
Hyaluronic Acid Serum for Face - 2.5% Hyaluronic Acid + 3% B5 with Vitamin C & E, Aloe Vera, Facial Serum for Anti Aging and Anti Wrinkle, Hydrating Serum, Face Serum for All Skin Type

The Eclat Skincare Serum is designed to provide a lasting moisture boost to your skin. With 2.5% hyaluronic acid and nourishing vitamins B5 and E, this serum helps combat dryness and dullness, leaving your skin visibly plumper and smoother. It dramatically improves ten signs of ageing and dehydration, including fine lines and wrinkles, which can enhance your complexion's overall radiance. Additionally, the powerful antioxidants in the formula work to fade hyperpigmentation, ensuring your skin looks vibrant and youthful.

What We Like
Deep hydration for all skin types
Reduces appearance of fine lines
Improves skin texture and radiance
Contains nourishing vitamins and antioxidants
Dermatologist tested and cruelty-free

Simple 3% Hyaluronic Acid + B5 Serum for All Skin Types

68814802
30 g (Pack of 1)
Simple 3% Hyaluronic Acid + B5 Serum for All Skin Types Cover
Simple 3% Hyaluronic Acid + B5* Booster Serum Serum Skin Care Suitable for All Skin Types for Hydrated, Softer Skin 30 ml

The Simple Hyaluronic Acid Serum is an exceptional choice for those with dry or sensitive skin. It effectively locks in moisture, making your skin instantly softer and smoother. With the power to hydrate for up to 72 hours, this serum ensures that your skin feels refreshed and revitalised. Its unique formula, containing 95% naturally derived ingredients, helps calm dryness and maintains a plump, moisturised appearance. Enjoy a non-greasy and non-sticky texture, making it a delight to use daily.

What We Like
Hydrates dry and sensitive skin
Locks in moisture for 72 hours
Contains 95% naturally derived ingredients
Non-greasy and non-sticky formula
PETA-approved vegan

The INKEY List 2% Hyaluronic Acid Serum

IF002CE
30 ml (Pack of 1)
The INKEY List 2% Hyaluronic Acid Serum Cover
The INKEY List 2% Hyaluronic Acid Face Serum 30ml, Hydrating Skincare, Combats Dry Skin, Vegan Friendly, Suitable For All Skin Types

The INKEY List Hyaluronic Acid is a hydrating super serum designed to enhance your skincare routine. Formulated with 2% multi-molecular Hyaluronic Acid, it effectively binds moisture to your skin, providing instant and lasting hydration. This serum is suitable for all skin types and has a non-sticky texture, making it easy to apply. By using it, you can combat dry skin, improve the appearance of fine lines, and maintain a healthy skin barrier, giving you a plump and smooth complexion.

What We Like
Instant hydration
Non-tacky texture
Suitable for all skin types
Improves fine lines
Enhances other skincare products

CeraVe Hydrating Serum with Ceramides

30 ml (Pack of 1)
CeraVe Hydrating Serum with Ceramides Cover
CeraVe Hydrating Hyaluronic Acid Serum with Ceramides for All Skin Types 30ml

The CeraVe Hydrating Serum is expertly developed with dermatologists to provide essential nourishment for all skin types. It features three vital ceramides that help protect your skin's natural barrier, ensuring it stays healthy and resilient. The lightweight formula, infused with hyaluronic acid, can be used on its own, layered under a moisturiser, or as a makeup base, offering versatility in your skincare routine. Thanks to MVE Technology, this serum locks in moisture, delivering 24-hour hydration to keep your skin feeling supple and refreshed.

What We Like
Dermatologist-developed formula
Protects skin barrier
Lightweight and versatile
24-hour hydration
Gentle on skin
#TOP 7

BYOMA Hydrating Serum for Glowing Skin

BYOMA
30 ml (Pack of 1)
BYOMA Hydrating Serum for Glowing Skin Cover
BYOMA Hydrating Serum 30ml

The BYOMA Hydrating Serum is an ultra-lightweight facial serum designed to boost moisture and enhance your skin's barrier function. Enriched with a Tri-Ceramide Complex, it helps to improve the appearance of your skin's radiance, leaving it feeling smooth and soft. The combination of squalane and glycerin replenishes your skin's moisture levels, offering both instant hydration and lasting results. Being dermatologist tested, this serum is suitable for all skin types, ensuring a safe and effective addition to your skincare routine.

What We Like
Ultra-lightweight formula
Boosts skin's moisture levels
Improves skin radiance
Dermatologist tested
Vegan and cruelty free
#TOP 8

COSRX Advanced Snail Mucin Power Essence 100ml

CR_COS0003
Cranberry
100 ml (Pack of 1)
COSRX Advanced Snail Mucin Power Essence 100ml Cover
COSRX Advanced Snail 96 Mucin Power Essence 100ml, Skin Repair & Hydrating Serum, Snail Secretion Filtrate 96% & Hyaluronic acid, Korean Skincare

The COSRX Snail Mucin Essence is formulated with 96.3% snail secretion filtrate, which rejuvenates and repairs your skin, combating dryness and signs of ageing. Its lightweight texture absorbs quickly, providing you with a natural glow and long-lasting hydration without feeling heavy. The key ingredient, Mucin, delivers deep moisture, making it perfect for those with dehydrated or damaged skin. Plus, the essence is ethically sourced, ensuring no snails are harmed in the process.

What We Like
Effective skin repair
Lightweight and fast-absorbing
Deep moisturisation
Ethically sourced ingredients
#TOP 9

e.l.f. SKIN Holy Hydration! Triple Bounce Serum with Hyaluronic Acid

57167
Clear
30 ml (Pack of 1)
e.l.f. SKIN Holy Hydration! Triple Bounce Serum with Hyaluronic Acid Cover
e.l.f. SKIN Holy Hydration! Triple Bounce Serum, 1.7% Hyaluronic Acid Serum For Plump, Bouncy Skin, Great For Hydrating Dry Skin

The e.l.f. Holy Hydration! Serum is designed to restore your skin's bounce and provide intense hydration. With 1.7% hyaluronic acid, it delivers a powerful moisture boost that is perfect for dry skin. You will notice a fresh, plump complexion as it quenches your skin’s thirst. This gel serum is easy to apply; just add 3-5 drops to your freshly cleansed face, and it absorbs quickly. For best results, follow up with the Hydro Gel moisturiser for even more bouncy, hydrated skin.

What We Like
Intense hydration for dry skin
Promotes a plump complexion
Easy application process
Suitable for all skin types
Cruelty-free and vegan
#TOP 10

d'alba Italian White Truffle Serum Spray

50ml
50 ml (Pack of 1)
d'alba Italian White Truffle Serum Spray Cover
d'alba Italian White Truffle First Spray Serum, Vegan Skin Care, Hydrating Face Moisturizer, Glow Serum for Radiant Skin, All In One Mist, Korean Skin Care (1.69 fl oz.)

The d'alba Truffle Serum is a versatile facial mist that offers instant hydration and a radiant glow. With just one spritz, you can refresh your skin throughout the day, ensuring you look vibrant and dewy. It is perfect for use before or after makeup, providing a luxurious boost to your routine. This product helps you achieve that coveted glass skin look, enhancing your complexion effortlessly. Its non-comedogenic formula makes it suitable for all skin types, ensuring everyone can enjoy its benefits.

What We Like
Instant hydration boost
Achieves dewy glass skin
Versatile for all skin types
Non-comedogenic formula
Clinically proven results
Buying Guide Image
Editor's Notes

During our hydrating face serum research, we found 306 hydrating face serum products and shortlisted 10 quality products. We collected and analyzed 523,934 customer reviews through our big data system to write the hydrating face serums list. We found that most customers choose hydrating face serums with an average price of £10.22.

The hydrating face serums are available for purchase. We have researched hundreds of brands and picked the top brands of hydrating face serums, including E45, Garnier, Eclat Skincare, Simple, The INKEY List. The seller of top 1 product has received honest feedback from 1,226 consumers with an average rating of 4.9.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.