Best NIVEA Face Serums of 2025

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Face serums have become an essential part of many people's skincare routine, and NIVEA offers a range of options to address various skin concerns. These serums are lightweight, fast-absorbing liquids that are formulated with active ingredients to deliver targeted benefits such as hydration, brightening, or firming. NIVEA's serums are suitable for all skin types and can be used in combination with other skincare products. By incorporating a serum into your skincare regimen, you can give your skin an extra boost of nourishment and achieve a healthier, more radiant complexion.
At a Glance: Our Top Picks
Top 10 NIVEA Face Serums
NIVEA Cellular Expert Bakuchiol Lifting Serum 30ml
NIVEA Bakuchiol Lifting Serum is designed to help you achieve younger-looking skin. This anti-ageing serum effectively reduces wrinkles and lifts facial contours, leaving your neck firmer and the décolleté area tighter. With its pure 10x Bakuchiol concentration, it stimulates cell renewal and boosts collagen production, resulting in visibly improved firmness. You can expect noticeable results in just one week, as the serum enhances skin elasticity by 50%, giving you a revitalised appearance.
NIVEA Luminous 630 Anti Dark-Spot Serum
NIVEA Luminous 630 Serum is a powerful solution to combat dark spots and signs of ageing. With its patented Thiamidol, this serum can visibly reduce dark spots accumulated over the years, offering noticeable results in just seven days. It also improves skin elasticity, helping to firm and smooth the skin while filling deep wrinkles. Additionally, the brightening agents work to restore your skin's radiance, giving you a luminous and youthful complexion. Regular use can significantly enhance your skin's overall appearance.
NIVEA Derma Skin Clear Serum for Blemishes
The NIVEA Skin Clear Serum is specially formulated to help calm and hydrate blemish-prone skin. It delivers essential moisture, leaving your complexion feeling smooth and healthy. With niacinamide at its core, this serum strengthens your skin barrier, improving resilience and visibly reducing blemishes and pores in just seven days. The innovative formula also includes hyaluronic acid and pro-vitamin B5, targeting imperfections effectively. Incorporating this serum into your skincare routine could lead to a clearer, more balanced complexion.
NIVEA Q10 Anti-Wrinkle Dual Action Serum
The NIVEA Q10 Serum is designed to combat wrinkles effectively. Its dual action formula combines GLYCOSTOP and pure Q10 to visibly reduce even the deepest wrinkles in just two weeks. You can benefit from the protective properties of GLYCOSTOP, which helps prevent new wrinkles by blocking glycation and guarding against sugar damage. For best results, apply the serum twice daily before your moisturiser, making it an ideal base for makeup. You will notice smoother skin almost immediately after use.
NIVEA Vital Soy Anti-Age Serum for Mature Skin
The NIVEA Anti-Age Serum is specially designed for mature skin, providing a firming effect that strengthens your skin from within. Its effective formula, enriched with natural soy extract, supports your skin’s own collagen and hyaluronic acid production, which is essential for maintaining youthful skin. You will benefit from intensive moisture that helps reduce the appearance of fine lines and wrinkles, giving you a smoother complexion. With dermatologically tested skin compatibility, you can trust this serum to meet the unique needs of your mature skin.
NIVEA Cellular Vitamin C Hydrating Serum
NIVEA Vitamin C Serum offers a refreshing boost for your complexion, helping you achieve a healthy glow. By smoothing fine lines and wrinkles, this serum leaves your skin feeling revitalised and soft to the touch. With its intensive moisture formula, you can start and finish your day with beautifully hydrated skin. The light texture of this serum is designed to fit seamlessly into your skincare routine, making it suitable for all skin types.
NIVEA Cellular Expert Filler Serum 30ml
NIVEA Plumping Serum is an effective anti-aging treatment designed for all skin types, including sensitive skin. Its lightweight formula contains 20% Hydra Elixir and Micro Hyaluronic Acid, which help to retain moisture and smooth the skin's surface. You can easily incorporate this serum into your daily routine by applying it to your face, neck, and décolleté, either alone or under your usual creams. Its fast-absorbing texture also makes it suitable for use under makeup, ensuring your skin looks fresh and hydrated throughout the day.
NIVEA Q10 Anti-Wrinkle Power Serum 15ml
The NIVEA Q10 Serum is designed to deliver fast results, reducing fine lines and wrinkles in just 5 minutes. You can enjoy noticeably plumper skin within just 2 weeks, as it fills and replumps wrinkles around the forehead, eyes, lips, and nasolabial folds. With a 5% Active Complex, this serum penetrates deeply into the skin, boosting collagen production effectively. Furthermore, it is enriched with Pure Coenzyme Q10 and Bioxifill peptides, helping to visibly reduce stubborn wrinkles by up to 50% in just 4 weeks.
NIVEA Cellular Expert Filler Anti-Age Serum
The NIVEA Anti-Age Serum is designed to provide effective anti-ageing care for all skin types. With its unique formula, it replenishes the skin's strength and volume within just 24 hours, offering noticeable results. This serum contains hyaluronic acid and folic acid, which are known for their powerful anti-ageing properties. Its gentle formulation makes it suitable even for sensitive skin, ensuring that everyone can benefit from its effects. Plus, it’s easy to incorporate into your routine, as you can apply it in the morning and evening before your moisturiser or makeup.
NIVEA Cellular Expert Filler Hyaluron Acid Serum
The NIVEA Hyaluron Acid Serum offers instant hydration and replumps your skin, making it feel smooth and supple. Within just one week, you can notice a reduction in fine lines and wrinkles, giving you a more youthful appearance. This serum penetrates deeply into the skin, delivering long-lasting hydration and filling wrinkles from within. It is suitable for all skin types, including sensitive skin, ensuring that everyone can benefit from its anti-ageing properties.
During our NIVEA face serum research, we found 29 NIVEA face serum products and shortlisted 10 quality products. We collected and analyzed 101,207 customer reviews through our big data system to write the NIVEA face serums list. We found that most customers choose NIVEA face serums with an average price of £16.14.
The NIVEA face serums are available for purchase. The top 10 picks range in price from a low of £7.00 to a high of £19.00, find the one that fits your budget.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.