e.l.f. feature image

e.l.f.

Review rating Review rating Review rating Review rating Review rating 4.3

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

Products of the e.l.f. range from £3 to £14, so your total expense can vary depending on the products chosen, which allows you to choose products according to your budget. e.l.f. provides their products for a reasonable price, which means the products cost around £6.62 on average. They are affordable options to make your shopping much easier.

e.l.f. offers a variety of products, there are 306 products available, 20 of which were analyzed in detail and recommended to customers. The e.l.f. review will examine the core factors of the brand and its products to help you make an informative buying decision.

e.l.f. Best Sellers

Last Updated: 14 Jun 2023

e.l.f. Clear Brow & Lash Mascara, Glossy, Shiny, Lightweight, Easy To Use, Conditions Hairs, Gives Brows Soft Flexible Hold, Compact, All-Day Wear 2.5ml

HOW TO WEAR: Work the clear mascara from root to tip of lashes, using the applicator. After applying brow colour, brush the clear gel through eyebrows for the best-groomed look. Apply second coat if desired.
NATURAL EYEBROWS & LASHES: Achieve glossy, shiny, healthy looking lashes and brows, infused with long-wearing conditioning agents.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml)

FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It's not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.

e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Deep Brown 0.18g

HOW TO WEAR: Use the brush to comb eyebrows into desired shape. With the liner, use fine small strokes to fill in brows. Lock in the color and shape with a clear eyebrow wax for results that last all day
WOW BROWS: The dual-sided design applies cream-consistency colour with the fine-tip liner on one side and tames and combs brows with the other to create defined-looking eyebrows with a flawless arch
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic

e.l.f. Expert Liquid Liner, Smudge-proof, Buildable, Long-lasting, Enhances, Defines, Jet Black, Precision Brush 4.2ml

Smudge-proof, with a fine tip brush to create easy and precise definition for natural or dramatic eye effects
Rich in color for a long lasting defined look
Position brush tip close to the lash roots and in a gentle, fluid movemen,t apply color along the natural curve of your lash line starting from the inside corner
Easy to carry, convenient for travel
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone

e.l.f., Hydrating Face Primer, Lightweight, Long Lasting, Creamy, Hydrates, Smooths, Fills in Pores and Fine Lines, Natural Matte Finish, Infused with Vitamin E, 0.47 Oz

Formula infused with grape, Vitamins A, C and E to help boost complexion and hydrate your skin.
Transforms your face into a flawless, smooth canvas, ready for makeup application that lasts all day.
Perfect for all skin types.
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
Blend evenly on face and allow to dry before applying makeup.

e.l.f. Cosmetics Halo Glow Liquid Filter, Illuminating Liquid Glow Booster For A Radiant Complexion, Infused With Hyaluronic Acid, Medium- Tan, 31.5 ml (Pack of 1)

DIFFERENT WAYS TO WEAR: Wear on its own, under, or over makeup, mix in with your favorite foundation for a fresh, dewy finish, or use as a highlighter to illuminate the high points of your face. Available in 8 flexible shades.
INNOVATIVE COMPLEXION BOOSTER: Achieve a flawless glow with the only filter you'll ever need. This makeup-skincare hybrid works to enhance the overall look of your skin for a glowing, dewy complexion.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
INFUSED WITH HYALURONIC ACID: The Halo Glow Liquid Filter is made with squalane to improve moisture, hyaluronic acid to hydrate skin, and finely milled powders to blur lines and pores for a smoother, soft-focus look. Great for all skin types.

e.l.f Hydrating Satin Camo Concealer Light Beige

gives your skin a boost of hydration for a satin finish which doesn't flake.
high-coverage, longewearing and perfect for hiding those pesky spots and under-eye circles .
use the wand to apply concealer to desired areas and pat out gently with your finger, brush or sponge .
available in 23 different shades.
Number of items: 1

e.l.f. Poreless Putty Primer, All Day Wear, Velvet Texture, Poreless Effect, Universal Sheer, 0.74 Oz (21g)

Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on your makeup.
Infused with Squalane for optimal hydration, perfect for all skin types.
Easy to carry and convenient for travel.
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
Apply a thin, even amount to moisturized skin prior to makeup application and allow to set for 30 seconds before applying foundation.

e.l.f. Dewy Coconut Setting Mist

Infused with skin-loving ingredients Coconut, green tea, and cucumber, known to hydrate and condition the skin
Makeup setting mist that gives skin a dewy glow
Unit count: 1.0
Item display weight: 0.262 grams
Holds your makeup in place for a long-lasting finish
Gives you a healthy-looking, dewy glow
Fine mist makes application A breeze

e.l.f. Pro Eyelash Curler Strong, Contoured, Lifting Creates Long Lasting, Eye-Opening, Voluminous Lashes Includes Additional Rubber Replacement Pad

EASY USE: The eyelash curler's ergonomic handles make it comfortable and easy-to-use.
GET MORE VOLUME: The e.l.f. Pro Eyelash Curler gives you that long-lasting, eye-opening lift for lashes that appear longer and more voluminous.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
LONG LASTING CURL: The specially designed contoured curve and stronger spring are will make curling your lashes easy and safe while giving you a beautiful, longer-lasting curl.

e.l.f. 16HR Camo Concealer, Full Coverage & Highly Pigmented, Matte Finish, Light Ivory, 0.203 Fl Oz (6mL)

A full-coverage, 16-hour wear concealer which conceals, corrects, contours and highlights for flawless skin
2019 Cosmopolitan UK Beauty Award Winner
The versatile doe foot applicator applies the creamy oil-balancing formula evenly and precisely, leaving behind a matte finish
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone
Available in 26 different shades and suitable for all skin types

e.l.f. Skin Holy Hydration! Lip Masks, Hydrating Leave-on Lip Mask For Soft & Smooth Lips, Enriched With Hyaluronic Acid, Powder Blue

SWEET BERRY FLAVOR: The silky, non-sticky formula melts onto lips with a sweet berry flavor and scent.
MOISTURIZING LIP MASK: Slather your lips with intense moisture and reveal a softer, smoother pout. This hydrating leave-on lip mask is infused with Hyaluronic Acid, Squalane, and Castor Seed Oil to treat and soothe dryness.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
PAIR WITH LIP GLOSS: The e.l.f. Holy Hydration! Lip Mask can be worn with other lip products such as our Lip Plumping Gloss or overnight
HOW TO USE: Apply a generous, even layer onto clean, dry lips with your finger or lip brush. Reapply often.

e.l.f Amp'd Lash & Brow Serum

Powerful ingredients: packed with antioxidants, amino acids and vitamins
Condition & enhance: the The Elf Company enhancing lash & Brow serum is formulated to promote the appearance of longer-looking lashes and brows in weeks
Skin-loving ingredients: all The Elf Company products are made from skin-loving ingredients you want, minus the toxins you don't-all at good-for-you prices
Nourishing formula: this serum assists in conditioning the lashes and brows to help with thin, brittle and short hairs

e.l.f. Buffing Foundation Brush, Vegan Makeup Tool, Creates A Seamless Looking Finish & Even Coverage

CONTOURS & BLENDS: The soft tapering of the dome shape mimics the shape of your fingers to contour and blend around the angles of the face.
CREATES FLAWLESS BLENDING: The e.l.f. Buffing Foundation Brush is designed to distribute product evenly by blurring product into the skin in a buffing process for a soft-focused effect.
MULTI-USE & VERSATILE: Our brush creates a seamless looking finish for use with foundation, concealer, and any other cream, liquid, or powder products.
CARE INSTRUCTIONS: Cleanse regularly with the e.l.f. Cosmetics Daily Brush Cleaner (not live on Amazon right now) e.l.f. Cosmetics Brush Shampoo to maintain perfect colour application and to increase the longevity of your brush.
100% VEGAN & SYNTHETIC BRISTLES: All e.l.f. bruhses are made of synthetic, vegan fibers. All e.l.f. products are 100% cruelty-free and Vegan.

e.l.f, Halo Glow Setting Powder, Silky, Weightless, Blurring, Smooths, Minimizes Pores and Fine Lines, Creates Soft Focus Effect, Medium, Semi-Matte Finish 6.8g

Created with finely-milled synthetic and eco-friendly sapphire particles to give your skin a soft glow and help smooth the appearance of fine lines
The silky, weightless texture of this setting powder drapes the skin for a dreamy, blurring, soft-focus finish
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone
Can be used to set makeup, or lightly dust powder on bare skin and apply a layer of foundation on top to help with oil control and provide a subtle glow under foundation
Available in 3 shades

Liquid Glitter Eyeshadow

use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic
get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact
small and easy to pop into your clutch
available in 8 different shades
Number of items: 1

e.l.f. Primer-infused Bronzer (Long-Wear/Matte/Bold/Lightweight/Blends Easily/Contours Cheeks/All-Day Wear), Forever Sunkissed, 1 count

Smooth and easy to apply
Infused with lock on primer powder to ensure a full day of a perfectly bronzed, sunkissed glow
Perfect for personal or professional use
Gently buff into the cheeks, forehead, and anywhere else you want a kiss of bronze
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone

e.l.f. Cosmetics No Budge Matte Eyeshadow Stick, One-Swipe Cream Eyeshadow Stick, Long-Wear & Crease Resistant, Matte Finish, Thrift Shop

CREAMY & BLENDABLE: The creamy, blendable formula can be worn alone or under your favorite eye color.
HIGH-PIGMENT EYESHADOW STICK: Make your eyes the prize—these versatile matte and metallic shadow sticks give you high-pigment, workable color with stay-put power.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
EYELINER OR SHADOW: The creamy formula applies smoothly as an eyeshadow or liner so you can effortlessly create any look, from subtly shimmery or matte to bold and multi-dimensional.
EASY APPLICATION: The twist-up design offers easy application while the convenient built-in sharpener keeps your precision point sharp. Available in 3 exclusive chocolaty mint shades.

e.l.f, Lip Plumping Gloss, Hydrating, Nourishing, Invigorating, High-Shine, Plumps, Volumizes, Cools, Soothes, Peach Bellini, Shimmer, 0.09 Oz

Invigorating high-shine formula provides a soothing sensation while it volumizes
Helps plump, nourish and hydrate the lips
Natural shades of shimmering color add a pop to your look that perfect for work days and a night out
Enriched with Vitamin E and Coconut Oil to nourish and hydrate the lips
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone

e.l.f. Skin Blemish Breakthrough Acne Fighting Spot Gel, Roll-on Acne Spot Gel For Targeting & Treating Blemishes, Infused With Salicylic Acid

INFUSED WITH SALICYLIC ACID: The dermatologist-tested formula is packed with acne-fighting Salicylic Acid plus Aloe and Witch Hazel to quickly help reduce acne, soothe discomfort, Great for oily skin & acne-prone skin.
ROLL-ON GEL SPOT TREATMENT: When unwanted blemishes just pop up, call a fast SOS with this roll-on acne gel spot treatment. This treatment is packed with calming ingredients to help treat and soothe current acne while preventing new blemishes.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don't—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
HOW TO USE: Up to three times a day, roll the treatment over any blemishes, blackheads, and breakout-prone areas to easily target acne (no dirty fingers needed!) so your skin is in the clear.

e.l.f. FAQs

We did a questionnaire online and hundreds of customers participated in this survey, the consumers rated the products in terms of quality, user experience and other aspects. The results of the questionnaire demonstrate how much customers appreciate their products. It's safe to say that most customers are overwhelmingly satisfied with their purchases and e.l.f. is worth your consideration.

Most of the e.l.f. products are produced by e.l.f. Cosmetics, Inc., ELF Beauty, and e.l.f. Cosmetics. The manufacturer provides e.l.f. with a steady supply of products, and they have a good cooperative relationship with each other.