Best Moisturizing Face Serums of 2025

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Moisturizing face serums are a popular addition to many skincare routines, offering a concentrated dose of hydration and nourishment to the skin. These serums are typically lightweight and fast-absorbing, making them an ideal choice for those who want to boost the moisture levels of their skin without feeling heavy or greasy. They can help to improve the appearance of fine lines and wrinkles, brighten the complexion, and promote a more even skin tone. With a range of formulations available to suit different skin types and concerns, moisturizing face serums are a versatile and effective way to care for your skin.
At a Glance: Our Top Picks
Top 10 Moisturizing Face Serums
Bowasin Retinol 1% in Squalane Serum
The Bowasin Retinol Serum is a powerful blend of retinol and squalane designed for your face, neck, and eyes. This serum stimulates skin cell renewal and boosts collagen production, helping to reduce fine lines and wrinkles. Its lightweight texture allows for quick absorption, restoring skin elasticity and fading spots. You will appreciate how it penetrates deeply to enhance your complexion, leaving your skin looking brighter and more refreshed. Suitable for all skin types, it is non-greasy and perfect for daily use.
Florence Organic Vitamin C Serum with Hyaluronic Acid
The Florence Vitamin C Serum is a powerful multitasker for your face, neck, and eye area. It combines vitamin C with hyaluronic acid and niacinamide, which helps to improve skin firmness and radiance while reducing fine lines and wrinkles. This serum is rich in antioxidants that protect your skin against free radicals, promoting a more youthful appearance. Additionally, its organic and vegan formula hydrates and lifts the skin, addressing dryness and dullness effectively.
Eva Naturals Hyaluronic Acid Anti-Aging Serum
The Eva Naturals Serum offers ultra hydration, holding up to 1000 times its weight in water to keep your skin refreshed and vibrant. It features Vitamin B to help soften and cleanse your complexion. You can also say goodbye to wrinkles, as ingredients like Chamomile and Lavender Oil promote cell health, preventing sagging and improving elasticity. Additionally, this serum fights damage from free radicals with Vitamin E, while antioxidant-rich Vitamin C protects against UV rays and helps fade hyperpigmentation.
Ezyuanchly Vitamin C Serum for Hydration
The Ezyuanchly Vitamin C Serum is designed to keep your skin moist, plump, and shiny. With its concentrated essence, it offers a higher concentration of active ingredients, providing visible results in a shorter time. The capsule essence enhances hydration and softness while maintaining firmness, ensuring that your skin remains fresh and unoxidised. After just one ampoule, you will notice your skin feeling smoother and more energetic, making it an ideal addition to your daily skincare routine.
ANGEL SILK 5% Hyaluronic Acid Serum for Glass Skin
The ANGEL SILK Hyaluronic Acid Serum is designed to provide deep and lasting hydration for your skin. With 5% Hyaluronic Acid, it effectively restores your skin's hydration balance, ensuring a plump and healthy appearance. Each box contains 30 ampoules, offering intensive hydration to combat dryness across various skin types. Its ultra-hydrating formulation enhances skin repair, improves texture, and reduces the appearance of fine lines, giving you a youthful complexion. The lightweight, fast-absorbing formula is non-greasy, making it perfect for layering with other skincare products.
Turmeric Dark Spot Corrector Serum for Face
The GNAUMORE Turmeric Serum is a daily facial essential designed to combat dark spots and moisturise your skin. Enriched with natural ingredients like turmeric and lemon oil, this serum is suitable for all skin types, helping to reduce wrinkles and improve skin clarity. By applying this serum morning and night, you can effectively fade sun spots and hyperpigmentation, giving you a brighter, more even complexion. It’s perfect for anyone concerned about skin discolouration and wants to maintain a youthful appearance.
Ruojiar 30ml Mandelic Acid Hydrating Serum
The Ruojiar Mandelic Acid Serum is designed to brighten and improve your skin's texture. With a 10% concentration of mandelic acid, it helps to even out skin tone and reduce dullness, giving you a more radiant complexion. This hydrating serum not only moisturises deeply but also enhances your skin's elasticity, making it feel softer and more supple. Additionally, it effectively targets dark spots, helping to create a more translucent and glossy appearance. You will appreciate the convenience of a single product that delivers multiple skin benefits.
Bielenda Manuka Honey Nourishing Face Serum
The Bielenda Manuka Honey Serum offers a rich blend of nourishing microcapsules in a moisturising gel that deeply hydrates your skin. Enriched with Manuka honey, it strengthens the skin and alleviates feelings of tightness, making it perfect for those with sensitive skin. The inclusion of royal jelly, rich in vitamins, helps soothe irritation and retains moisture, improving your skin's overall condition. Using this serum daily can visibly enhance your skin tone and leave it feeling comfortable and radiant.
ZealSea 2% Hyaluronic Acid Serum with Vitamin B5
The ZealSea Hyaluronic Acid Serum offers a powerful blend of 2% hyaluronic acid and Vitamin B5, designed to deeply hydrate and plump your skin. Its advanced formula uses Hymagic-4D technology, ensuring moisture penetrates all skin layers for lasting hydration. This serum also targets fine lines and wrinkles, providing an effective anti-aging solution. Plus, its lightweight, gel-like consistency absorbs quickly without leaving a sticky residue, making it perfect for both day and night use.
24K Gold Anti-Aging Serum for Face
The HOUSN Gold Serum is an exceptional facial treatment enriched with 24K gold essences designed to improve skin elasticity and reduce fine lines. Its unique formula penetrates deeply, providing intensive moisturisation that leaves your skin feeling supple and radiant. As a natural antioxidant, it protects your skin from harmful radiation while promoting cell regeneration. This serum is suitable for all skin types, ensuring everyone can enjoy its refreshing and rejuvenating effects.
During our moisturizing face serum research, we found 306 moisturizing face serum products and shortlisted 10 quality products. We collected and analyzed 494,748 customer reviews through our big data system to write the moisturizing face serums list. We found that most customers choose moisturizing face serums with an average price of £7.73.
The moisturizing face serums are available for purchase. We have researched hundreds of brands and picked the top brands of moisturizing face serums, including Bowasin, Florence, Eva Naturals, Ezyuanchly, TMYIOYC. The seller of top 1 product has received honest feedback from 262 consumers with an average rating of 4.6.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.