Best Moisturizing Face Serums of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Moisturizing face serums are a popular addition to many skincare routines, offering a concentrated dose of hydration and nourishment to the skin. These serums are typically lightweight and fast-absorbing, making them an ideal choice for those who want to boost the moisture levels of their skin without feeling heavy or greasy. They can help to improve the appearance of fine lines and wrinkles, brighten the complexion, and promote a more even skin tone. With a range of formulations available to suit different skin types and concerns, moisturizing face serums are a versatile and effective way to care for your skin.

At a Glance: Our Top Picks

Bowasin Retinol 1% in Squalane Serum Cover #TOP 1
Bowasin Retinol 1% in Squalane Serum
ftb score rating icon 9.9
Florence Organic Vitamin C Serum with Hyaluronic Acid Cover #TOP 2
Florence Organic Vitamin C Serum with Hyaluronic Acid
ftb score rating icon 9.8
Eva Naturals Hyaluronic Acid Anti-Aging Serum Cover #TOP 3
Eva Naturals Hyaluronic Acid Anti-Aging Serum
ftb score rating icon 9.6

Top 10 Moisturizing Face Serums

Bowasin Retinol 1% in Squalane Serum

Bowasin
30 ml (Pack of 1)
Bowasin Retinol 1% in Squalane Serum Cover
Retinol 1% in Squalane 30ml-Retinol Serum for Face High Strength for Face Reduce Fine Lines Wrinkle,Anti Aging Facial Serum for Moisturizing,Retinol Face Moisturiser for Face/Neck/Eyes All Skin Types

The Bowasin Retinol Serum is a powerful blend of retinol and squalane designed for your face, neck, and eyes. This serum stimulates skin cell renewal and boosts collagen production, helping to reduce fine lines and wrinkles. Its lightweight texture allows for quick absorption, restoring skin elasticity and fading spots. You will appreciate how it penetrates deeply to enhance your complexion, leaving your skin looking brighter and more refreshed. Suitable for all skin types, it is non-greasy and perfect for daily use.

What We Like
Reduces fine lines and wrinkles
Quick absorption for effective results
Suitable for all skin types
Boosts skin elasticity and glow

Florence Organic Vitamin C Serum with Hyaluronic Acid

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Vitamin C Serum
60 ml (Pack of 1)
Florence Organic Vitamin C Serum with Hyaluronic Acid Cover
Big 2.11oz. Organic Vitamin C Serum for Face with Hyaluronic Acid & Niacinamide. Anti-Dark Spots, Wrinkle, Aging Brightening Facial and Eye Contour Vitamin C Serum. Brightening Women and Men Skin Care

The Florence Vitamin C Serum is a powerful multitasker for your face, neck, and eye area. It combines vitamin C with hyaluronic acid and niacinamide, which helps to improve skin firmness and radiance while reducing fine lines and wrinkles. This serum is rich in antioxidants that protect your skin against free radicals, promoting a more youthful appearance. Additionally, its organic and vegan formula hydrates and lifts the skin, addressing dryness and dullness effectively.

What We Like
Boosts skin hydration
Brightens and evens skin tone
Reduces fine lines and wrinkles
Organic and vegan formula
Suitable for all skin types

Eva Naturals Hyaluronic Acid Anti-Aging Serum

ENHAS2
60 ml (Pack of 1)
Eva Naturals Hyaluronic Acid Anti-Aging Serum Cover
Eva Naturals Hyaluronic Acid Face Serum, Anti-Aging, Moisturizing Wrinkle Serum with Vitamin C, B (60 ml)

The Eva Naturals Serum offers ultra hydration, holding up to 1000 times its weight in water to keep your skin refreshed and vibrant. It features Vitamin B to help soften and cleanse your complexion. You can also say goodbye to wrinkles, as ingredients like Chamomile and Lavender Oil promote cell health, preventing sagging and improving elasticity. Additionally, this serum fights damage from free radicals with Vitamin E, while antioxidant-rich Vitamin C protects against UV rays and helps fade hyperpigmentation.

What We Like
Effective hydration
Reduces wrinkles
Protects against UV damage
Improves skin elasticity
Non-comedogenic formula
#TOP 4

Ezyuanchly Vitamin C Serum for Hydration

Ezyuanchly
Ezyuanchly Vitamin C Serum for Hydration Cover
Vitamin C Serum for Face,Hydrate and Firm Skin,Moisturizing Vitamin E,Smoothing Dry/Sensitive Skin Dull and Dry Skin,Face Serum for Women,25 Ampoules

The Ezyuanchly Vitamin C Serum is designed to keep your skin moist, plump, and shiny. With its concentrated essence, it offers a higher concentration of active ingredients, providing visible results in a shorter time. The capsule essence enhances hydration and softness while maintaining firmness, ensuring that your skin remains fresh and unoxidised. After just one ampoule, you will notice your skin feeling smoother and more energetic, making it an ideal addition to your daily skincare routine.

What We Like
Highly concentrated active ingredients
Improves skin hydration effectively
Easy to use and portable
Visible results in short time
#TOP 5

ANGEL SILK 5% Hyaluronic Acid Serum for Glass Skin

45 ml (Pack of 1)
ANGEL SILK 5% Hyaluronic Acid Serum for Glass Skin Cover
ANGEL SILK 5% Hyaluronic Acid Serum, Ultra Hydrating Serum for Glass Skin, Deep Moisturizing Serum for Face, 5% Hyaluronic Acid Tubes Anti-Aging Vials Skincare (1pack-30pcs)

The ANGEL SILK Hyaluronic Acid Serum is designed to provide deep and lasting hydration for your skin. With 5% Hyaluronic Acid, it effectively restores your skin's hydration balance, ensuring a plump and healthy appearance. Each box contains 30 ampoules, offering intensive hydration to combat dryness across various skin types. Its ultra-hydrating formulation enhances skin repair, improves texture, and reduces the appearance of fine lines, giving you a youthful complexion. The lightweight, fast-absorbing formula is non-greasy, making it perfect for layering with other skincare products.

What We Like
Deep, lasting hydration
Suitable for all skin types
Reduces fine lines and wrinkles
Lightweight and fast-absorbing
Convenient ampoule packaging
#TOP 6

Turmeric Dark Spot Corrector Serum for Face

HE-OL9U-O08H
30 ml (Pack of 1)
Turmeric Dark Spot Corrector Serum for Face Cover
Turmeric Face Serums Oil,Bright Skin Dark Spot Corrector,Turmeric Serum, Skin Care Moisturizing Repair Serum for Face and Body(30ML)

The GNAUMORE Turmeric Serum is a daily facial essential designed to combat dark spots and moisturise your skin. Enriched with natural ingredients like turmeric and lemon oil, this serum is suitable for all skin types, helping to reduce wrinkles and improve skin clarity. By applying this serum morning and night, you can effectively fade sun spots and hyperpigmentation, giving you a brighter, more even complexion. It’s perfect for anyone concerned about skin discolouration and wants to maintain a youthful appearance.

What We Like
Reduces dark spots effectively
Moisturises and nourishes skin
Suitable for all skin types
Contains natural ingredients
Easy to apply
#TOP 7

Ruojiar 30ml Mandelic Acid Hydrating Serum

Ruojiar
30 ml (Pack of 1)
Ruojiar 30ml Mandelic Acid Hydrating Serum Cover
30ml Mandelic Acid 10% HA,Hyaluronic Acid Serum to Improve Dull Skin,Hydrating Serum,Dark Spot Remover Face,Skincare Serum,Light Skin Care,Face Serum to Moisturizing Control Excess Oil,Facial Serum

The Ruojiar Mandelic Acid Serum is designed to brighten and improve your skin's texture. With a 10% concentration of mandelic acid, it helps to even out skin tone and reduce dullness, giving you a more radiant complexion. This hydrating serum not only moisturises deeply but also enhances your skin's elasticity, making it feel softer and more supple. Additionally, it effectively targets dark spots, helping to create a more translucent and glossy appearance. You will appreciate the convenience of a single product that delivers multiple skin benefits.

What We Like
Brightens and evens skin tone
Improves skin texture
Deep hydration and moisturising
Reduces dark spots

Bielenda Manuka Honey Nourishing Face Serum

50702
30 g (Pack of 1)
Bielenda Manuka Honey Nourishing Face Serum Cover
Bielenda Manuka Honey Nourishing and Hydrating Face Serum, Enriched with Manuka Honey, Vitamin C and B, for Dry and Sensitive Skin, Day/Night, 30 ml

The Bielenda Manuka Honey Serum offers a rich blend of nourishing microcapsules in a moisturising gel that deeply hydrates your skin. Enriched with Manuka honey, it strengthens the skin and alleviates feelings of tightness, making it perfect for those with sensitive skin. The inclusion of royal jelly, rich in vitamins, helps soothe irritation and retains moisture, improving your skin's overall condition. Using this serum daily can visibly enhance your skin tone and leave it feeling comfortable and radiant.

What We Like
Deeply moisturises and hydrates
Strengthens sensitive skin
Soothes irritation effectively
Improves overall skin condition
Quick absorption, great for makeup
#TOP 9

ZealSea 2% Hyaluronic Acid Serum with Vitamin B5

30 ml (Pack of 1)
ZealSea 2% Hyaluronic Acid Serum with Vitamin B5 Cover
ZealSea Hyaluronic Acid Serum for Face 2% + Vitamin B5, Facial Moisturizing Anti Aging Serum for Fine Lines and Wrinkles, Plump Hydrating Serum for All Skin Types, 30ml

The ZealSea Hyaluronic Acid Serum offers a powerful blend of 2% hyaluronic acid and Vitamin B5, designed to deeply hydrate and plump your skin. Its advanced formula uses Hymagic-4D technology, ensuring moisture penetrates all skin layers for lasting hydration. This serum also targets fine lines and wrinkles, providing an effective anti-aging solution. Plus, its lightweight, gel-like consistency absorbs quickly without leaving a sticky residue, making it perfect for both day and night use.

What We Like
High-quality hydrating ingredients
Lightweight and non-sticky
Effective anti-aging properties
Suitable for all skin types
#TOP 10

24K Gold Anti-Aging Serum for Face

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1 ml (Pack of 1)
24K Gold Anti-Aging Serum for Face Cover
24k Gold Serum for Face,Moisturizing Essences,Anti-aging Serum,collagen serum,Anti Aging Serum,for Dark Spots & Fine Lines,for Women(30ml)

The HOUSN Gold Serum is an exceptional facial treatment enriched with 24K gold essences designed to improve skin elasticity and reduce fine lines. Its unique formula penetrates deeply, providing intensive moisturisation that leaves your skin feeling supple and radiant. As a natural antioxidant, it protects your skin from harmful radiation while promoting cell regeneration. This serum is suitable for all skin types, ensuring everyone can enjoy its refreshing and rejuvenating effects.

What We Like
Intensive moisture absorption
Suitable for all skin types
Promotes skin elasticity
Acts as a natural antioxidant
Buying Guide Image
Editor's Notes

During our moisturizing face serum research, we found 306 moisturizing face serum products and shortlisted 10 quality products. We collected and analyzed 494,748 customer reviews through our big data system to write the moisturizing face serums list. We found that most customers choose moisturizing face serums with an average price of £7.73.

The moisturizing face serums are available for purchase. We have researched hundreds of brands and picked the top brands of moisturizing face serums, including Bowasin, Florence, Eva Naturals, Ezyuanchly, TMYIOYC. The seller of top 1 product has received honest feedback from 262 consumers with an average rating of 4.6.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.