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E45

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Products of the E45 range from £2.49 to £39.99, so your total expense can vary depending on the products chosen, which allows you to choose products according to your budget. E45 provides their products for a reasonable price, which means the products cost around £10.32 on average. They are affordable options to make your shopping much easier.

E45 offers 157 products for sale, giving you more than enough choices but not too much to dazzle you. We analyzed some of them in detail and recommended them to our readers. This E45 review will give you insight into the products they offer so you can make a better informed decision before you make your purchase.

E45 Best Sellers

Last Updated: 14 Jun 2023

E45 Face Moisturiser - Face Cream for Long-Lasting Moisturisation - E45 Cream for Dry and Sensitive Skin - Dermatitis and Eczema Cream - Fast-Absorbing and Non-Greasy Formula - Dermatologically Tested

Face Day Creams Day Creams for Dry Skin
E45 Face Moisturiser - Face Cream for Long-Lasting Moisturisation - E45 Cream for Dry and Sensitive Skin - Dermatitis and Eczema Cream - Fast-Absorbing and Non-Greasy Formula - Dermatologically Tested Cover
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DERMATOLOGICALLY TESTED – E45 Face Moisturiser is dermatologically tested and has been specifically formulated for facial skin. It is a gentle formula that is suitable for dry, sensitive skin. E45 Face Moisturiser is also suitable to those prone to eczema and dermatitis. To use, simply apply to a clean face and neck. We would recommend preparing your skin first withE45 foaming cleanser for best results.
INSTANT MOISTURISATION – E45 Face Moisturiser is a fast-absorbing and non-greasy facial moisturiser that gets to work instantly for effective and long-lasting moisturisation. The lightweight formulation is absorbed quickly and does not leave any residue on the skin. Our facial moisturiser improves the skin's natural moisture barrier for all-day hydration and does not leave your face feeling oily – it is absorbed quickly and is suitable for everyday use.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
IMPROVE SKIN'S NATURAL BARRIER - Our E45 facial moisturiser improves the skin's natural barrier for long lasting hydration throughout the day. This barrier is important to help protect your skin against external factors that can further dry the skin out, such as a change in climate to very cold air. Our moisturiser will soothe and soften the skin, rehydrating the outer skin layer and helping to lock in moisture.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

E45 Dermatological Moisturising Lotion 500 ml - Body Lotion with Pump - Daily Moisturiser for Long-Lasting Hydration for Dry Skin and Sensitive Skin - Protect from Dryness, Reduce Redness and Flaking

Moisturiser Body Lotions Body Lotions for Dry Skin
E45 Dermatological Moisturising Lotion 500 ml - Body Lotion with Pump - Daily Moisturiser for Long-Lasting Hydration for Dry Skin and Sensitive Skin - Protect from Dryness, Reduce Redness and Flaking Cover
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DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. It also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion's gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

E45 Dermatological Emollient Wash Cream 250 ml - Emollient Body Wash to Cleanse and Relieve Dry, Itchy Skin - Soap Free Body Wash for Dry Irritated Skin Eczema - Hydrate and Nourish Skin

Baby Body Washes for Dry Skin Baby Body Washes
E45 Dermatological Emollient Wash Cream 250 ml - Emollient Body Wash to Cleanse and Relieve Dry, Itchy Skin - Soap Free Body Wash for Dry Irritated Skin Eczema - Hydrate and Nourish Skin Cover
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RETAIN NATURAL MOISTURE – Our Emollient Wash cream helps to relieve and prevent dry skin by retaining the skin's natural moisture – it creates a lasting barrier that protects against moisture loss. The unique formulation does not foam and cleans your skin without drying it out, leaving it soft and relieved. The creamy formulation hydrates and nourishes your skin and is suitable for even the most sensitive of skin.
SOOTH AND PROTECT – E45 Emollient Wash Cream is a gentle shower wash with a mild, creamy formulation that can help relieve dry, itchy skin. It is clinically proven to clean and moisturise dry skin without changing the normal skin pH and is gentle enough for everyday use. Dry skin conditions can make using regular soap difficult as soap tends to contain chemicals that can lead to redness and irritation. This soap-free wash cream is an ideal alternative to soap to avoid irritating dry, itchy skin.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HOW TO USE - Shake the bottle and apply the wash cream to wet skin on the body, hands or even face. Massage gently then rinse off with water and pat skin dry with a towel. E45 Emollient Wash Cream is non-drying and non-foaming and is clinically proven to soothe and moisturise dry skin. With its soap-free and perfume-free formulation, it is suitable for even eczema prone skin to relieve and prevent dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

E45 Dermatological Cream, 50g (Pack of 1)

E45 Body Creams Body Creams
E45 Dermatological Cream, 50g (Pack of 1) Cover
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Replacing lost moisture and forming a protective barrier
Effective, non-greasy emollient is quickly and easily absorbed by the skin
Perfume free
Leaving your skin feeling soft and comfortable again
Dermatologically tested

E45 Emollient Bath Oil 500 ml - E45 Bath Oil to Moisturise Dry Skin - Gently Cleanses for Soft Skin - Soap-Free and Non-Perfume Emollient Body Wash - Dermatologically Tested

Bath Oils for Dry Skin Bath Oils
E45 Emollient Bath Oil 500 ml - E45 Bath Oil to Moisturise Dry Skin - Gently Cleanses for Soft Skin - Soap-Free and Non-Perfume Emollient Body Wash - Dermatologically Tested Cover
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MOISTURE-RETAINING INGREDIENTS - E45's Emollient Bath Oil contains only 3 ingredients with no added soap, colour or perfume. The Cetyl Dimethicone in the bath oil acts as a skin protectant by preventing water loss and retaining skin moisture. The unique emollient formulation cleans the skin and leaves it feeling nice and soft. E45 Emollient Bath Oil has been clinically proven to moisturise dry and itchy skin and relieves and helps prevent dry skin by retaining the skin's natural moisture.
MOISTURISE DRY SKIN – Our E45 Emollient Bath Oil moisturises dry skin by retaining the skin's natural moisture and is dermatologically tested and suitable to gently cleanse dry skin. The emollient formulation cleanses your skin and leaves it feeling deeply moisturised. E45 bath oil can be used every day by the whole family, including infants over the age of 1 month, to keep the skin soft long after leaving the bath or shower.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HOW TO USE – You can use our bath oil in the bath or shower according to your needs. For Adults, use the measuring cap and pour 15ml into a full bath of warm water. For Children, pour 5-10ml into a small bath of warm water. Relax in bath for at least 10 minutes. For shower, pour onto a sponge and massage lightly onto wet skin. You don't need to use soap, just our bath oil to gently cleanse the skin. Take care not to slip if using in the bath and gently pat skin dry with a towel.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

E45 Shower Cream 200 ml - Gentle and Effective Cleansing for Very Dry, Sensitive and Itchy Skin - E45 Cream Body Wash to Actively Moisturise for Soft Skin - Maintain Skin pH - Dermatologically Tested

Shower Gels for Sensitive Skin Shower Gels
E45 Shower Cream 200 ml - Gentle and Effective Cleansing for Very Dry, Sensitive and Itchy Skin - E45 Cream Body Wash to Actively Moisturise for Soft Skin - Maintain Skin pH - Dermatologically Tested Cover
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ACTIVELY MOISTURISES – The shower cream contains emollient ingredients to actively moisturise the skin whilst you shower, keeping it hydrated and preventing the skin drying out further. Moisturiser helps keep your skin looking and feeling nice but also protects the skin from external agents such as germs and pollution. You can use E45 Shower Cream daily on the body or hands to leave dry itchy skin feeling clean and hydrated.
GENTLE AND EFFECTIVE CLEANSING – E45 Shower Cream provides gentle and effective cleansing for very dry, sensitive, and itchy skin to leave your skin feeling clean, soft, and hydrated. The body's optimal skin pH can be between 4.7 and 5.75, and it's important to preserve this in order to maintain the skin's protective barrier and the optimal acid environment, whilst inhibiting the growth of bacteria. Our shower cream cleanses and moisturises the skin whilst also preserving the skin's pH.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
DERMATOLOGICALLY TESTED – E45 Shower Cream has been dermatologically tested and does not contain any perfume or soap, making it a gentle formulation that is suitable for everyday use on very dry, sensitive, and itchy skin. The cream does not foam and cleanses your skin without drying it out, leaving it clean and soft. To use, simply apply to wet skin and massage in, then rinse off with water and gently pat dry.

E45 Dermatological Dry Scalp Shampoo 200 ml - E45 Shampoo for Dry Scalp Relief - Dry Scalp Shampoo with Pro Vitamin B5 to Hydrate Hair - for Clean and Shiny Hair - Anti Dandruff Shampoo - Perfume Free

Shampoos for Dry Hair Shampoos
E45 Dermatological Dry Scalp Shampoo 200 ml - E45 Shampoo for Dry Scalp Relief - Dry Scalp Shampoo with Pro Vitamin B5 to Hydrate Hair - for Clean and Shiny Hair - Anti Dandruff Shampoo - Perfume Free Cover
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HYDRATING INGREDIENTS – E45 Shampoo contains Pro Vitamin B5 to help care for and protect your hair and scalp, and also leaves you with hydrated, clean, and shiny hair. Pro Vitamin B5, also known as pantothenic acid, is a humectant which is a common moisturising substance known for its ability to retain moisture. The Pro Vitamin B5 in our shampoo has powerful hydrating properties and leaves your hair feeling and looking hydrated and healthy.
EFFECTIVE DRY SCALP RELIEF – E45 Dermatological Dry Scalp Shampoo has been specially formulated with a unique combination of ingredients to provide effective relief to dry, itchy, and flaky scalps and to gently cleanse your scalp. Dry scalp occurs when your hair is stripped of its natural oils, whereas dandruff is the result of fungal or bacterial infections. Both have similar symptoms including itchy skin and white flakes, but our E45 shampoo provides gentle and effective cleansing for both
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
DERMATOLOGICALLY TESTED – The E45 Dry Scalp Shampoo is a gentle formula that has been formulated for both dry, flaky scalps and dandruff, and is suitable for use on very dry, itchy skin and scalp conditions. It is soap, colour, and perfume free and suitable for everyday use on all hair types. Its hypoallergenic formulation means it is also suitable for use on more serious very dry, itchy skin and scalp conditions. To use, apply to wet hair and massage into the scalp – rinse and repeat as needed.

E45 Daily Skin Lotion 400 ml - E45 Lotion for Very Dry Skin - Sooth Dryness Smooth Rough Skin - Non-Greasy Lightweight Moisturiser - Perfume-Free Body Face Hand Cream - Dermatologically Tested

E45 Body Lotions Body Lotions
E45 Daily Skin Lotion 400 ml - E45 Lotion for Very Dry Skin - Sooth Dryness Smooth Rough Skin - Non-Greasy Lightweight Moisturiser - Perfume-Free Body Face Hand Cream - Dermatologically Tested Cover
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MOISTURISING INGREDIENTS – Our Daily Lotion contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The lightweight lotion is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.
EFFECTIVE HYDRATION – E45's Daily Lotion offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our lotion soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The lotion locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin's moisture level.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
DERMATOLOGICALLY TESTED – E45's formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the lightweight lotion all over the body, including the face, for soft and supple skin. The lotion has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.

E45 Cream For Dry, Flaky Skin, Suitable for Eczema, Itchy Skin, Dry Psoriasis, Sunburn, 500g Moisturiser Pump

Moisturiser Body Creams Body Creams for Dry Skin
E45 Cream For Dry, Flaky Skin, Suitable for Eczema, Itchy Skin, Dry Psoriasis, Sunburn, 500g Moisturiser Pump Cover
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SOOTHES – Dry, flaking, chapped skin, as well as sunburn and detergent hands.
KEEP SKIN HYDRATED - Lanolin, light liquid paraffin and white soft paraffin have emollient moisturising properties to help keep skin hydrated and leave it soft, comfortable and relieved.
TREATS SKIN CONDITIONS - Also treats more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis.
PERFUME FREE – E45 cream dermatological for dry and condition skin is perfume free.
DERAMTOLOGICALLY TESTED – E45's non-greasy emollient formulation is completely dermatologically tested.

E45 Dermatological Itch Relief Cream, Moisturising Dual Action Treatment for Itchy and Irritated Skin, 500g

E45 Dermatological Itch Relief Cream, Moisturising Dual Action Treatment for Itchy and Irritated Skin, 500g Cover
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ANTI-ITCHING – E45 Itch Relief Cream contains an anti-itch ingredient, Lauromacrogols, which act as a topical anaesthetic and soothes the itch caused by eczema, dermatitis, pruritus and other dry skin conditions
DUAL ACTION TREATMENT – For itching and skin irritation caused by dry skin conditions, eczema, itchy dermatitis, pruritus, scaling skin conditions
NON-GREASY – Perfume free and dermatologically tested
MOISTURISING - E45 Itch Relief Cream is formulated with Urea, a moisturiser found naturally within the skin so will soothe your skin and leave it feeling calm and comfortable
HOW TO USE - Twist pump to open position, depress pump to dispense cream, twist back to lock, apply to the affected skin 2 times daily, if symptoms persist, consult your doctor, each use of the pump dispenses approx 4 g of cream, E45 Itch Relief Cream for pruritus, eczema, dermatitis, and scaling skin conditions, always read the label

E45 Face Foaming Cleanser - Daily Facial Cleanser for Dry and Sensitive Skin - Gentle Face Wash - Removes Excess Oil and Makeup for Clean, Soft Skin - Suitable for Eczema and Dermatitis Prone Skin

Cleansing Gels & Foams
E45 Face Foaming Cleanser - Daily Facial Cleanser for Dry and Sensitive Skin - Gentle Face Wash - Removes Excess Oil and Makeup for Clean, Soft Skin - Suitable for Eczema and Dermatitis Prone Skin Cover
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DERMATOLOGICALLY TESTED - E45's facial cleanser has been tested by dermatologists and specifically designed for facial skin. Its gentle formulation means it effectively cleanses the face and takes care of your skin without affecting the skin's natural moisture barrier or drying out the skin. The foaming cleanser is easy to use as part of your daily routine and reaches deep into pores to draw out dirt and impurities, so you only need to gently rinse it off, leaving you with clean, soft skin.
GENTLE AND NON-DRYING – E45's Face Foaming Cleanser is an everyday facial cleanser that gently cleanses your skin whilst preserving its natural moisture barrier, leaving your skin thoroughly cleansed without feeling dry. Cleansing the skin in the evening removes the dirt, oil, impurities, and make-up that build up during the day. It is also important to use a cleanser in the morning as dirt and excess oil can build up overnight when our hands, hair, and bedding come into contact with our skin.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HOW TO USE – Pump the cleanser onto the fingertips and massage into wet skin, then rinse. Use twice a day: morning and night and we recommend using the E45 Face Moisturiser after for long-lasting softness. The E45 Face Foaming Cleanser has been specially formulated to be used on dry and sensitive skin. Also suitable for those prone to eczema and dermatitis.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

E45 Daily Hand Cream 50 ml - Hand Cream for Very Dry Hands - Moisturiser for Dry Skin and Sensitive Skin - Non-Greasy Hand Repair Cream for Soft and Supple Hands - Fast Absorption Formula

Hand Creams for Dry Skin Hand Creams for Sensitive Skin
E45 Daily Hand Cream 50 ml - Hand Cream for Very Dry Hands - Moisturiser for Dry Skin and Sensitive Skin - Non-Greasy Hand Repair Cream for Soft and Supple Hands - Fast Absorption Formula Cover
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FAST ABSORPTION – Our Hand Cream is light and easy to apply to the skin and uses a fast absorption formula that is easily absorbed by the skin to leave your hands feeling nice and soft. Our hand cream is a special formulation that has been specifically designed for the skin on the hands, which differs from the skin on the rest of the body as it is much thinner. The cream provides the deep moisturising and protection that your hands need and will sooth and hydrate them.
INTENSELY NOURISH – E45 Daily Hand Cream intensely nourishes the skin and leaves your hands feeling soft and hydrated. The hands are the first place where you can start to see the first signs of aging, such as wrinkles and pigmentation, and can sometimes be neglected when it comes to caring for your skin. Our Hand Cream provides the nourishment you need to hydrate and soothe the skin, leaving you with soft and supple hands.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HYDRATE YOUR SKIN – E45 Hand Cream contains emollient ingredients to keep the skin moisturised whilst feeling soft and relieved. It can be used every day by the whole family, including infants over the age of 1 month. Using hand cream daily should be part of everyone's routine, and E45 Hand Cream is 50 ml so is the perfect travel size to keep with you on the go. It is dermatologically tested and fragrance free, making it suitable for dry and sensitive skin to soften and hydrate the hands.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

E45 Daily Cream 400 ml x5 Pack - E45 Cream for Very Dry Skin - Sooth Dryness, Smooth Rough Skin - Non-Greasy Moisturiser - Perfume-Free Body Face Hand Cream - Fast Absorption - Dermatologically Tested

Body Day Creams Day Creams
E45 Daily Cream 400 ml x5 Pack - E45 Cream for Very Dry Skin - Sooth Dryness, Smooth Rough Skin - Non-Greasy Moisturiser - Perfume-Free Body Face Hand Cream - Fast Absorption - Dermatologically Tested Cover
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MOISTURISING INGREDIENTS – Our Daily Cream contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The cream is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.
EFFECTIVE HYDRATION – E45's Daily Cream offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our cream soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The cream locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin's moisture level.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
DERMATOLOGICALLY TESTED – E45's formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the cream all over the body, including the face, for soft and supple skin. The cream has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.

E45 Dermatological Itch Relief Cream, 50g

E45 Dermatological Itch Relief Cream, 50g Cover
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E45 ITCH RELIEF CREAM 06/23

E45 Moisturiser Cream, Body, Face And Hand Cream For Dry, Flaky Skin, Suitable For Eczema, Dry Psoriasis, Sunburn, 500g Moisturiser Tub

Body Creams
E45 Moisturiser Cream, Body, Face And Hand Cream For Dry, Flaky Skin, Suitable For Eczema, Dry Psoriasis, Sunburn, 500g Moisturiser Tub Cover
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Treats and soothes dry, flaking, chapped skin, as well as sunburn and detergent hands
Lanolin, light liquid paraffin and white soft Paraffin have emollient Moisturizing properties to help keep skin hydrated
Perfume free
Dermatologically tested
Also treats more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis

E45 Dermatological Junior Foaming Bath Milk 500 ml - Bath Foam for Kids - Soap-Free Body Wash to Protect and Moisturise Dry and Sensitive Skin - Soothe Itching and Irritation - Dermatitis Eczema Cream

Baby Body Washes for Sensitive Skin Baby Body Washes
E45 Dermatological Junior Foaming Bath Milk 500 ml - Bath Foam for Kids - Soap-Free Body Wash to Protect and Moisturise Dry and Sensitive Skin - Soothe Itching and Irritation - Dermatitis Eczema Cream Cover
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GENTLE FORMULA – Our Junior Foaming Bath Milk is a soap-free, hypo-allergenic, perfume-free, and non-greasy formula designed to be both fun to use and gentle on dry, itchy and sensitive skin. It is dermatologically tested to protect and moisturise the skin for daily bath care for children who are prone to dry, sensitive skin. It can be hard for children to live with dry and itchy skin conditions but having a suitable and regular skincare routine can help keep their symptoms mild and manageable.
CLEANSE AND MOISTURISE – Our Dermatological Junior Foaming Bath Milk is a soft and creamy foam with a soothing milk to gently cleanse and moisturise children's skin. Our range of children's products have been specially formulated to help manage dry or itchy skin, eczema, dermatitis, psoriasis, or ichthyosis. Using the right products to soothe and calm irritated skin will help keep skin conditions under control and this foaming bath milk makes skincare a fun experience for both parents and kids.
RELIEVE IRRITATION – The E45 Junior Foaming Bath Milk is made up of two layers – a soft creamy foam and soothing milk and when mixed together, they gently moisturise and hydrate your child's skin, relieving any irritation. It is free from harsh soaps that can dry out the skin further and cause irritation, so is ideal to keep their skin clean and cared for. To use, shake well beforehand to combine two layers and pour directly under running water and swish to a foam.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

E45 Dermatological Moisturising Lotion 200 ml - Daily Moisturiser for Long-Lasting Hydration for Dry Skin and Sensitive Skin

Body Lotions for Sensitive Skin Body Lotions
E45 Dermatological Moisturising Lotion 200 ml - Daily Moisturiser for Long-Lasting Hydration for Dry Skin and Sensitive Skin Cover
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DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
MOISTURISING INGREDIENTS – E45 Lotion contains Medilan, which is a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated. E45 Lotion's gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.

E45 Rich Skin Lotion 400 ml - E45 Moisturising Lotion with Evening Primrose Oil - Lightweight Body Lotion for Dry and Sensitive Skin - Long-Lasting Moisturisation for Soft and Supple Skin

Body Lotions
E45 Rich Skin Lotion 400 ml - E45 Moisturising Lotion with Evening Primrose Oil - Lightweight Body Lotion for Dry and Sensitive Skin - Long-Lasting Moisturisation for Soft and Supple Skin Cover
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SOFT AND NOURISHED SKIN – Our Rich lotion has been formulated with Evening Primrose Oil which is well-known for its skin nourishing properties that help to lock in and retain moisture within the skin to minimise water loss. This helps to restore your skin giving you supple, softer, and noticeably glowing skin in just 3 weeks. It softens and smooths the skin which can help to improve the skin's overall texture.
DEEP MOISTURISATION – E45'S Rich Lotion provides intense moisturisation that lasts throughout the day and is quickly absorbed to help replenish dry skin. The long-lasting, fast-absorbing lotion helps the skin to lock in and retain moisture, leaving you with supple, soft skin all day long. Our lotion will help to keep your skin hydrated and refreshed and moisturisation is an important step that should be in everyone's skincare routine.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We've continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
DERMATOLOGICALLY TESTED – The E45 Rich formulation is dermatologically tested, and we haven't added any unnecessary colours or fragrances. The lotion's lightweight formula is non-greasy and hypoallergenic and is suitable for normal to dry and even sensitive skin. You can apply the lotion daily as required and you can use on the body and the face to restore skin suppleness in three weeks. Our Rich Lotion can be used by the whole family, including infants over the age of 1 month.

E45 Dermatological Emollient Wash Cream (250ml) - Pack of 6

Shower Gels
E45 Dermatological Emollient Wash Cream (250ml) - Pack of 6 Cover
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E45 Shower Cream x 6

Shower Gels
E45 Shower Cream x 6 Cover
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E45 FAQs

We did a questionnaire online and hundreds of customers participated in this survey, the consumers rated the products in terms of quality, user experience and other aspects. The results of the questionnaire demonstrate how much customers appreciate their products. It's safe to say that most customers are overwhelmingly satisfied with their purchases and E45 is worth your consideration.

Most of the E45 products are produced by Reckitt, Reckitt Benckiser, and RB. The manufacturer provides E45 with a steady supply of products, and they have a good cooperative relationship with each other.

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