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Best Olay Face Serums of 2026

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Charlotte Powell

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Face serums are a popular addition to many skincare routines, and Olay offers a range of options to suit different skin types and concerns. These products are designed to be applied after cleansing and toning, and before moisturising, to provide an extra boost of hydration and nourishment to the skin. Olay's face serums contain a range of ingredients, such as niacinamide, hyaluronic acid, and vitamin C, that are known for their ability to improve skin texture, brighten the complexion, and reduce the appearance of fine lines and wrinkles. Whether you're looking to address specific skin concerns or simply want to give your skin a healthy glow, Olay's face serums may be worth considering.

At a Glance: Our Top Picks

Top 10 Olay Face Serums

Olay Super Serum with Vitamin C and Niacinamide

  • Olay
  • 8.70022E+12
  • white
  • 30 ml
Olay Super Serum with Vitamin C and Niacinamide Cover

Olay Super Serum, Hydrating Face Serum with Vitamin C, Niacinamide, Collagen Peptide, Anti-Ageing & Brightening Skincare for a Youthful Glow, 30ml

The Olay Super Serum offers multiple benefits for your skin. It helps improve skin texture, making it feel softer and smoother. You can also expect a more even-looking skin tone, which enhances your overall appearance. Additionally, this serum works to firm up your skin, promoting a youthful feel. It effectively reduces the visibility of fine lines, giving you a smoother complexion. With its lightweight, fast-absorbing formula, you won’t have to worry about any sticky residue, allowing for a pleasant skincare experience.

9.8
FTB Score

What We Like

  • Five benefits in one
  • Lightweight and fast-absorbing
  • Improves skin texture
  • Reduces visible lines
  • Clinically tested for all skin tones

Olay Anti-Wrinkle Firming Serum Booster 50ML

  • Olay
  • 3623378
  • 50 ml (Pack of 1)
Olay Anti-Wrinkle Firming Serum Booster 50ML Cover

Olay Anti-Wrinkle Firm And Lift 2In1 Booster And Firming Serum 50ML

The Olay Firming Serum is designed to deliver firmer, healthier-looking skin in just 21 days. With Olay's Skin Renewal Complex, it activates surface cell renewal, helping you reveal a more youthful appearance. This proven anti-wrinkle cream, combined with a powerful firming serum, significantly reduces the appearance of fine lines and wrinkles within 14 days. Ideal for women aged 40 and above, it absorbs quickly, providing an instant silky-smooth feel, ensuring you stay moisturised throughout the day.

9.7
FTB Score

What We Like

  • Visible results in 21 days
  • Reduces fine lines quickly
  • Fast absorbing formula
  • Excellent makeup base
#TOP 3

Olay Regenerist Anti-Ageing Firming Serum 50ml

  • Olay
  • 81188231
  • 50 ml (Pack of 1)
Olay Regenerist Anti-Ageing Firming Serum 50ml Cover

Olay Regenerist Firming Serum, Unique Formula With Vitamin B3 & Niacinamide, Instantly Hydrates For 24H, Ultra Firming 50ml

The Olay Firming Serum is a powerful anti-ageing solution designed to enhance the firmness of your face, neck, and décolletage. It contains a high concentration of active ingredients that complement your moisturiser, delivering noticeable firmness to your skin. This serum hydrates and improves elasticity, giving you a lifted appearance while reducing the visibility of fine lines and wrinkles. With the inclusion of Pentapeptides, carob extract, and Mica radiance, it also helps to exfoliate, smooth, and revitalise your skin, making it suitable for all skin types.

9.5
FTB Score

What We Like

  • High concentration of active ingredients
  • Improves skin firmness
  • Hydrates and enhances elasticity
  • Reduces fine lines and wrinkles
  • Suitable for all skin types
#TOP 4

Olay Total Effects Anti-Ageing Moisturiser and Serum Duo

  • Olay
  • 105310574
  • 40 ml (Pack of 1)
Olay Total Effects Anti-Ageing Moisturiser and Serum Duo Cover

Olay Total Effects AntiAgeing Moisturiser And Serum Duo SPF 20, 40 ml

The Olay Anti-Ageing Duo is designed to combat the seven signs of ageing, ensuring your skin remains glowing and youthful. It combines a nourishing moisturiser with the potency of a serum, providing comprehensive skincare benefits. This duo features a concentrated formula with SPF 20, protecting your skin from harmful UV rays while keeping it well-hydrated. Additionally, it exfoliates to enhance your skin's natural renewal process, promoting a healthier appearance. With fast absorption and a non-greasy feel, it’s perfect for daily use.

9.4
FTB Score

What We Like

  • Fights seven signs of ageing
  • SPF 20 protects from UV rays
  • Fast-absorbing, non-greasy formula
  • Enhances skin's natural renewal
  • Does not clog pores

Olay Niacinamide 24 Serum with Vitamin E

  • Olay
  • 8W-4BG8-DKHD
  • 40 ml (Pack of 1)
Olay Niacinamide 24 Serum with Vitamin E Cover

Olay Niacinamide Day Face Serum, Anti-wrinkle + Age Defying Skincare Moisturiser With Anti-Ageing Niacinamide And Glycerin, Renews And Hydrates, Improves Signs of Ageing, Lightweight, Non-greasy, 40ml

Olay Niacinamide 24 Serum is formulated with 99 percent pure niacinamide and vitamin E, making it an excellent choice for smoothing and rejuvenating your skin. You can expect to see a visibly firmer appearance within just 14 days, as this serum helps reduce the look of fine lines and wrinkles. It penetrates deeply into the skin surface, activating cell renewal for a fresh and youthful glow. Plus, it's fragrance-free, ensuring a gentle experience for all skin types.

9.4
FTB Score

What We Like

  • 99% pure niacinamide
  • Reduces fine lines
  • Visibly firmer skin
  • Fragrance-free formula
  • Dermatologist tested

Olay Collagen Peptide Serum with Niacinamide and Vitamin E

  • Olay
  • 8006540060261
  • white
  • 40 ml (Pack of 1)
Olay Collagen Peptide Serum with Niacinamide and Vitamin E Cover

Olay Collagen Peptide Serum for Face, Skincare with Niacinamide 99% Purity and Antioxidant Vitamin E. Advanced Anti Ageing Skin Care with 3 Actions: Strengthens, Restores, Hydrates, 40ml

The Olay Collagen Peptide Serum is designed to strengthen, restore, and hydrate your skin, providing a triple action for healthier-looking skin. It instantly hydrates your face for a full 24 hours, ensuring your skin feels refreshed throughout the day. After just one use, you’ll notice your skin looks renewed, giving you immediate visible improvement. With continued use over 14 days, your skin becomes visibly stronger and firmer, helping to reduce signs of ageing like fine lines and wrinkles. This makes the Olay Collagen Peptide Serum an excellent choice for daily skincare.

9.3
FTB Score

What We Like

  • Strengthens skin over time
  • Instant 24-hour hydration
  • Visible renewal after one use
  • Firmer skin in 14 days
  • Non-greasy, quick absorption
#TOP 7

Olay Total Effects 7in1 Niacinamide Serum

  • Olay
  • 3429446
  • Other
  • 50 ml (Pack of 1)
Olay Total Effects 7in1 Niacinamide Serum Cover

Olay Total Effects 7in1 Smoothing Serum With Niacinamide, 50ml

The Olay 7in1 Serum is designed to nourish and smooth your skin in one easy step. With its unique formula enriched with Niacinamide, it offers seven essential skin benefits, making your skincare routine simpler and more effective. The serum is loaded with antioxidant vitamins B3, C, and E, along with Pro-Vitamin B5, providing your skin with vital nutrients. Its clinically tested, non-greasy formula is suitable for all skin types, ensuring that it won't clog your pores, leaving your skin feeling refreshed and revitalised.

9.3
FTB Score

What We Like

  • Delivers multiple skin benefits
  • Non-greasy and lightweight
  • Suits all skin types
  • Clinically tested formula
  • Contains beneficial vitamins
#TOP 8

Olay Retinol 24 MAX Night Serum for Face

  • Olay
  • 8006540264560
  • white
  • 40 ml (Pack of 1)
Olay Retinol 24 MAX Night Serum for Face Cover

Olay Retinol 24 MAX* Night Serum for Face, Skincare with +40%* Glycerin. Anti Ageing Renewal Skin Care with 3 Actions: Smooths, Renews and MAX* Hydrates, 40ml (*vs Retinol24 Night Serum)

The Olay Retinol 24 MAX serum offers a remarkable skincare experience by renewing your skin overnight. With its triple action formula, it not only smooths and renews but also provides 24 hours of maximum hydration. In just one night, you can see renewed skin, while after 14 nights, you may notice improved texture and reduced wrinkles. The serum is enriched with Retinyl Propionate and 40% more glycerin, ensuring deep penetration for smoother skin. This lightweight formula absorbs quickly, leaving your skin feeling non-greasy and refreshed.

9.2
FTB Score

What We Like

  • Deep skin renewal
  • 24-hour hydration
  • Reduces wrinkles
  • Non-greasy texture
  • Quick absorption
#TOP 9

Olay Super Serum for Brightening and Anti-Ageing

  • Olay
  • 80818507
  • transparent
  • 14 ml (Pack of 1)
Olay Super Serum for Brightening and Anti-Ageing Cover

Olay Super Serum 14ml

The Olay Super Serum is designed to enhance your skin's health with five key benefits. You will enjoy better skin texture and a more even-looking skin tone, making your complexion appear vibrant. The serum also helps to firm your skin, giving it a youthful feel. Additionally, it smooths visible lines, offering a more polished appearance. With its lightweight and fast-absorbing formula, you won't have to worry about any sticky residue, ensuring a comfortable application.

9.2
FTB Score

What We Like

  • Improves skin texture
  • Enhances skin tone
  • Firms skin
  • Reduces visible lines
  • Quick absorption
#TOP 10

Olay Hyaluronic Acid Serum with Niacinamide

  • Olay
  • F1-8630-4L76
  • Blue
  • 40 ml (Pack of 1)
Olay Hyaluronic Acid Serum with Niacinamide Cover

Olay Hyaluronic Acid Serum for Face, Skincare with Niacinamide 99% Purity and Vitamin B5 (Panthenol). Hydrating Skin Care with 3 Actions: Plumps, Smooths, Hydrates. Non Greasy, Non Sticky, 40ml

The Olay Hyaluronic Serum offers a triple action of plumping, smoothing, and hydrating your skin. You will notice that it refreshes and hydrates your skin instantly, providing 24-hour moisture. Just one day of use can leave your skin feeling supple and soft. After 14 days, you can expect to see healthier and more plumped skin, making it an excellent addition to your skincare routine.

9.0
FTB Score

What We Like

  • Instant hydration and refreshing feel
  • Improves skin texture over time
  • Lightweight, non-greasy formula
  • Contains high-purity Niacinamide

Editor's Notes

During our Olay face serum research, we found 35 Olay face serum products and shortlisted 10 quality products. We collected and analyzed 56,134 customer reviews through our big data system to write the Olay face serums list. We found that most customers choose Olay face serums with an average price of £13.24.

The Olay face serums are available for purchase. The top 10 picks range in price from a low of £6.00 to a high of £19.00, find the one that fits your budget.

Written by

Charlotte Powell Avatar

Charlotte Powell

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.