Best Olay Face Serums of 2026

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 2 Feb 2026

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Face serums are a popular addition to many skincare routines, and Olay offers a range of options to suit different skin types and concerns. These products are designed to be applied after cleansing and toning, and before moisturising, to provide an extra boost of hydration and nourishment to the skin. Olay's face serums contain a range of ingredients, such as niacinamide, hyaluronic acid, and vitamin C, that are known for their ability to improve skin texture, brighten the complexion, and reduce the appearance of fine lines and wrinkles. Whether you're looking to address specific skin concerns or simply want to give your skin a healthy glow, Olay's face serums may be worth considering.

At a Glance: Our Top Picks

Olay Super Serum with Vitamin C and Niacinamide Cover #TOP 1
Olay Super Serum with Vitamin C and Niacinamide
ftb score rating icon 9.8
Olay Anti-Wrinkle Firming Serum Booster 50ML Cover #TOP 2
Olay Anti-Wrinkle Firming Serum Booster 50ML
ftb score rating icon 9.7
Olay Regenerist Anti-Ageing Firming Serum 50ml Cover #TOP 3
Olay Regenerist Anti-Ageing Firming Serum 50ml
ftb score rating icon 9.5

Top 10 Olay Face Serums

Olay Super Serum with Vitamin C and Niacinamide

8.70022E+12
white
30 ml
Olay Super Serum with Vitamin C and Niacinamide Cover
Olay Super Serum, Hydrating Face Serum with Vitamin C, Niacinamide, Collagen Peptide, Anti-Ageing & Brightening Skincare for a Youthful Glow, 30ml

The Olay Super Serum offers multiple benefits for your skin. It helps improve skin texture, making it feel softer and smoother. You can also expect a more even-looking skin tone, which enhances your overall appearance. Additionally, this serum works to firm up your skin, promoting a youthful feel. It effectively reduces the visibility of fine lines, giving you a smoother complexion. With its lightweight, fast-absorbing formula, you won’t have to worry about any sticky residue, allowing for a pleasant skincare experience.

What We Like
Five benefits in one
Lightweight and fast-absorbing
Improves skin texture
Reduces visible lines
Clinically tested for all skin tones

Olay Anti-Wrinkle Firming Serum Booster 50ML

3623378
50 ml (Pack of 1)
Olay Anti-Wrinkle Firming Serum Booster 50ML Cover
Olay Anti-Wrinkle Firm And Lift 2In1 Booster And Firming Serum 50ML

The Olay Firming Serum is designed to deliver firmer, healthier-looking skin in just 21 days. With Olay's Skin Renewal Complex, it activates surface cell renewal, helping you reveal a more youthful appearance. This proven anti-wrinkle cream, combined with a powerful firming serum, significantly reduces the appearance of fine lines and wrinkles within 14 days. Ideal for women aged 40 and above, it absorbs quickly, providing an instant silky-smooth feel, ensuring you stay moisturised throughout the day.

What We Like
Visible results in 21 days
Reduces fine lines quickly
Fast absorbing formula
Excellent makeup base
#TOP 3

Olay Regenerist Anti-Ageing Firming Serum 50ml

81188231
50 ml (Pack of 1)
Olay Regenerist Anti-Ageing Firming Serum 50ml Cover
Olay Regenerist Firming Serum, Unique Formula With Vitamin B3 & Niacinamide, Instantly Hydrates For 24H, Ultra Firming 50ml

The Olay Firming Serum is a powerful anti-ageing solution designed to enhance the firmness of your face, neck, and décolletage. It contains a high concentration of active ingredients that complement your moisturiser, delivering noticeable firmness to your skin. This serum hydrates and improves elasticity, giving you a lifted appearance while reducing the visibility of fine lines and wrinkles. With the inclusion of Pentapeptides, carob extract, and Mica radiance, it also helps to exfoliate, smooth, and revitalise your skin, making it suitable for all skin types.

What We Like
High concentration of active ingredients
Improves skin firmness
Hydrates and enhances elasticity
Reduces fine lines and wrinkles
Suitable for all skin types
#TOP 4

Olay Total Effects Anti-Ageing Moisturiser and Serum Duo

105310574
40 ml (Pack of 1)
Olay Total Effects Anti-Ageing Moisturiser and Serum Duo Cover
Olay Total Effects AntiAgeing Moisturiser And Serum Duo SPF 20, 40 ml

The Olay Anti-Ageing Duo is designed to combat the seven signs of ageing, ensuring your skin remains glowing and youthful. It combines a nourishing moisturiser with the potency of a serum, providing comprehensive skincare benefits. This duo features a concentrated formula with SPF 20, protecting your skin from harmful UV rays while keeping it well-hydrated. Additionally, it exfoliates to enhance your skin's natural renewal process, promoting a healthier appearance. With fast absorption and a non-greasy feel, it’s perfect for daily use.

What We Like
Fights seven signs of ageing
SPF 20 protects from UV rays
Fast-absorbing, non-greasy formula
Enhances skin's natural renewal
Does not clog pores

Olay Niacinamide 24 Serum with Vitamin E

8W-4BG8-DKHD
40 ml (Pack of 1)
Olay Niacinamide 24 Serum with Vitamin E Cover
Olay Niacinamide Day Face Serum, Anti-wrinkle + Age Defying Skincare Moisturiser With Anti-Ageing Niacinamide And Glycerin, Renews And Hydrates, Improves Signs of Ageing, Lightweight, Non-greasy, 40ml

Olay Niacinamide 24 Serum is formulated with 99 percent pure niacinamide and vitamin E, making it an excellent choice for smoothing and rejuvenating your skin. You can expect to see a visibly firmer appearance within just 14 days, as this serum helps reduce the look of fine lines and wrinkles. It penetrates deeply into the skin surface, activating cell renewal for a fresh and youthful glow. Plus, it's fragrance-free, ensuring a gentle experience for all skin types.

What We Like
99% pure niacinamide
Reduces fine lines
Visibly firmer skin
Fragrance-free formula
Dermatologist tested

Olay Collagen Peptide Serum with Niacinamide and Vitamin E

8006540060261
white
40 ml (Pack of 1)
Olay Collagen Peptide Serum with Niacinamide and Vitamin E Cover
Olay Collagen Peptide Serum for Face, Skincare with Niacinamide 99% Purity and Antioxidant Vitamin E. Advanced Anti Ageing Skin Care with 3 Actions: Strengthens, Restores, Hydrates, 40ml

The Olay Collagen Peptide Serum is designed to strengthen, restore, and hydrate your skin, providing a triple action for healthier-looking skin. It instantly hydrates your face for a full 24 hours, ensuring your skin feels refreshed throughout the day. After just one use, you’ll notice your skin looks renewed, giving you immediate visible improvement. With continued use over 14 days, your skin becomes visibly stronger and firmer, helping to reduce signs of ageing like fine lines and wrinkles. This makes the Olay Collagen Peptide Serum an excellent choice for daily skincare.

What We Like
Strengthens skin over time
Instant 24-hour hydration
Visible renewal after one use
Firmer skin in 14 days
Non-greasy, quick absorption
#TOP 7

Olay Total Effects 7in1 Niacinamide Serum

3429446
Other
50 ml (Pack of 1)
Olay Total Effects 7in1 Niacinamide Serum Cover
Olay Total Effects 7in1 Smoothing Serum With Niacinamide, 50ml

The Olay 7in1 Serum is designed to nourish and smooth your skin in one easy step. With its unique formula enriched with Niacinamide, it offers seven essential skin benefits, making your skincare routine simpler and more effective. The serum is loaded with antioxidant vitamins B3, C, and E, along with Pro-Vitamin B5, providing your skin with vital nutrients. Its clinically tested, non-greasy formula is suitable for all skin types, ensuring that it won't clog your pores, leaving your skin feeling refreshed and revitalised.

What We Like
Delivers multiple skin benefits
Non-greasy and lightweight
Suits all skin types
Clinically tested formula
Contains beneficial vitamins
#TOP 8

Olay Retinol 24 MAX Night Serum for Face

8006540264560
white
40 ml (Pack of 1)
Olay Retinol 24 MAX Night Serum for Face Cover
Olay Retinol 24 MAX* Night Serum for Face, Skincare with +40%* Glycerin. Anti Ageing Renewal Skin Care with 3 Actions: Smooths, Renews and MAX* Hydrates, 40ml (*vs Retinol24 Night Serum)

The Olay Retinol 24 MAX serum offers a remarkable skincare experience by renewing your skin overnight. With its triple action formula, it not only smooths and renews but also provides 24 hours of maximum hydration. In just one night, you can see renewed skin, while after 14 nights, you may notice improved texture and reduced wrinkles. The serum is enriched with Retinyl Propionate and 40% more glycerin, ensuring deep penetration for smoother skin. This lightweight formula absorbs quickly, leaving your skin feeling non-greasy and refreshed.

What We Like
Deep skin renewal
24-hour hydration
Reduces wrinkles
Non-greasy texture
Quick absorption
#TOP 9

Olay Super Serum for Brightening and Anti-Ageing

80818507
transparent
14 ml (Pack of 1)
Olay Super Serum for Brightening and Anti-Ageing Cover
Olay Super Serum 14ml

The Olay Super Serum is designed to enhance your skin's health with five key benefits. You will enjoy better skin texture and a more even-looking skin tone, making your complexion appear vibrant. The serum also helps to firm your skin, giving it a youthful feel. Additionally, it smooths visible lines, offering a more polished appearance. With its lightweight and fast-absorbing formula, you won't have to worry about any sticky residue, ensuring a comfortable application.

What We Like
Improves skin texture
Enhances skin tone
Firms skin
Reduces visible lines
Quick absorption
#TOP 10

Olay Hyaluronic Acid Serum with Niacinamide

F1-8630-4L76
Blue
40 ml (Pack of 1)
Olay Hyaluronic Acid Serum with Niacinamide Cover
Olay Hyaluronic Acid Serum for Face, Skincare with Niacinamide 99% Purity and Vitamin B5 (Panthenol). Hydrating Skin Care with 3 Actions: Plumps, Smooths, Hydrates. Non Greasy, Non Sticky, 40ml

The Olay Hyaluronic Serum offers a triple action of plumping, smoothing, and hydrating your skin. You will notice that it refreshes and hydrates your skin instantly, providing 24-hour moisture. Just one day of use can leave your skin feeling supple and soft. After 14 days, you can expect to see healthier and more plumped skin, making it an excellent addition to your skincare routine.

What We Like
Instant hydration and refreshing feel
Improves skin texture over time
Lightweight, non-greasy formula
Contains high-purity Niacinamide
Buying Guide Image
Editor's Notes

During our Olay face serum research, we found 35 Olay face serum products and shortlisted 10 quality products. We collected and analyzed 56,134 customer reviews through our big data system to write the Olay face serums list. We found that most customers choose Olay face serums with an average price of £13.24.

The Olay face serums are available for purchase. The top 10 picks range in price from a low of £6.00 to a high of £19.00, find the one that fits your budget.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.