Best Olay Face Serums of 2025

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Face serums are a popular addition to many skincare routines, and Olay offers a range of options to suit different skin types and concerns. These products are designed to be applied after cleansing and toning, and before moisturising, to provide an extra boost of hydration and nourishment to the skin. Olay's face serums contain a range of ingredients, such as niacinamide, hyaluronic acid, and vitamin C, that are known for their ability to improve skin texture, brighten the complexion, and reduce the appearance of fine lines and wrinkles. Whether you're looking to address specific skin concerns or simply want to give your skin a healthy glow, Olay's face serums may be worth considering.
At a Glance: Our Top Picks
Top 10 Olay Face Serums
Olay Super Serum with Vitamin C and Niacinamide
The Olay Super Serum offers multiple benefits for your skin. It helps improve skin texture, making it feel softer and smoother. You can also expect a more even-looking skin tone, which enhances your overall appearance. Additionally, this serum works to firm up your skin, promoting a youthful feel. It effectively reduces the visibility of fine lines, giving you a smoother complexion. With its lightweight, fast-absorbing formula, you won’t have to worry about any sticky residue, allowing for a pleasant skincare experience.
Olay Total Effects 7in1 Niacinamide Serum
The Olay 7in1 Serum is designed to nourish and smooth your skin in one easy step. With its unique formula enriched with Niacinamide, it offers seven essential skin benefits, making your skincare routine simpler and more effective. The serum is loaded with antioxidant vitamins B3, C, and E, along with Pro-Vitamin B5, providing your skin with vital nutrients. Its clinically tested, non-greasy formula is suitable for all skin types, ensuring that it won't clog your pores, leaving your skin feeling refreshed and revitalised.
Olay Total Effects Anti-Ageing Moisturiser and Serum Duo
The Olay Anti-Ageing Duo is designed to combat the seven signs of ageing, ensuring your skin remains glowing and youthful. It combines a nourishing moisturiser with the potency of a serum, providing comprehensive skincare benefits. This duo features a concentrated formula with SPF 20, protecting your skin from harmful UV rays while keeping it well-hydrated. Additionally, it exfoliates to enhance your skin's natural renewal process, promoting a healthier appearance. With fast absorption and a non-greasy feel, it’s perfect for daily use.
Olay Collagen Peptide Serum for Face
The Olay Collagen Peptide Serum is designed to restore your skin with its powerful triple action: strengthening, restoring, and hydrating for 24 hours. You will notice an immediate boost in hydration right after application. With just one use, your skin will appear renewed. After 14 days of use, you can expect visibly stronger and firmer skin, making it a fantastic addition to your skincare routine. This serum is enriched with collagen peptides and pure niacinamide, ensuring deep penetration and visible results.
Olay Super Serum for Brightening and Anti-Ageing
The Olay Super Serum is designed to enhance your skin's health with five key benefits. You will enjoy better skin texture and a more even-looking skin tone, making your complexion appear vibrant. The serum also helps to firm your skin, giving it a youthful feel. Additionally, it smooths visible lines, offering a more polished appearance. With its lightweight and fast-absorbing formula, you won't have to worry about any sticky residue, ensuring a comfortable application.
Olay Niacinamide 24 Serum with Vitamin E
Olay Niacinamide 24 Serum is formulated with 99 percent pure niacinamide and vitamin E, making it an excellent choice for smoothing and rejuvenating your skin. You can expect to see a visibly firmer appearance within just 14 days, as this serum helps reduce the look of fine lines and wrinkles. It penetrates deeply into the skin surface, activating cell renewal for a fresh and youthful glow. Plus, it's fragrance-free, ensuring a gentle experience for all skin types.
Olay Age Defying Anti-Wrinkle Cream and Serum
The Olay Anti-Wrinkle Serum is a 2-in-1 day cream and face serum designed to combat the signs of ageing. With a convenient 50 ml size, it offers you the benefits of both a cream and serum in one product, simplifying your skincare routine. This product type focuses on delivering essential skin nutrients that help to reduce wrinkles and improve skin texture. You will appreciate how easy it is to incorporate this serum into your daily regimen for a more youthful appearance.
Olay Vitamin C and Retinol Night Serum Duo
Olay Face Serum Duo combines a powerful day serum with Vitamin C, AHA, and Niacinamide, helping you achieve brighter skin in just one day. You will notice a more even skin tone within 14 days, as the serum penetrates up to 10 layers deep for maximum effectiveness. Additionally, it hydrates your skin for a full 24 hours, visibly improving fine lines and wrinkles, smoothness, and brightness. Wake up to smoother, glowing skin every morning with this convenient duo.
Olay Hyaluronic Acid Serum with Niacinamide
The Olay Hyaluronic Serum offers a triple action of plumping, smoothing, and hydrating your skin. You will notice that it refreshes and hydrates your skin instantly, providing 24-hour moisture. Just one day of use can leave your skin feeling supple and soft. After 14 days, you can expect to see healthier and more plumped skin, making it an excellent addition to your skincare routine.
Olay Retinol 24 MAX Night Serum for Face
The Olay Retinol 24 MAX serum offers a remarkable skincare experience by renewing your skin overnight. With its triple action formula, it not only smooths and renews but also provides 24 hours of maximum hydration. In just one night, you can see renewed skin, while after 14 nights, you may notice improved texture and reduced wrinkles. The serum is enriched with Retinyl Propionate and 40% more glycerin, ensuring deep penetration for smoother skin. This lightweight formula absorbs quickly, leaving your skin feeling non-greasy and refreshed.
During our Olay face serum research, we found 31 Olay face serum products and shortlisted 10 quality products. We collected and analyzed 54,169 customer reviews through our big data system to write the Olay face serums list. We found that most customers choose Olay face serums with an average price of £14.02.
The Olay face serums are available for purchase. The top 10 picks range in price from a low of £9.00 to a high of £31.00, find the one that fits your budget.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.