Best Olay Face Serums of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Face serums are a popular addition to many skincare routines, and Olay offers a range of options to suit different skin types and concerns. These products are designed to be applied after cleansing and toning, and before moisturising, to provide an extra boost of hydration and nourishment to the skin. Olay's face serums contain a range of ingredients, such as niacinamide, hyaluronic acid, and vitamin C, that are known for their ability to improve skin texture, brighten the complexion, and reduce the appearance of fine lines and wrinkles. Whether you're looking to address specific skin concerns or simply want to give your skin a healthy glow, Olay's face serums may be worth considering.

At a Glance: Our Top Picks

Olay Super Serum with Vitamin C and Niacinamide Cover #TOP 1
Olay Super Serum with Vitamin C and Niacinamide
ftb score rating icon 9.8
Olay Total Effects 7in1 Niacinamide Serum Cover #TOP 2
Olay Total Effects 7in1 Niacinamide Serum
ftb score rating icon 9.7
Olay Total Effects Anti-Ageing Moisturiser and Serum Duo Cover #TOP 3
Olay Total Effects Anti-Ageing Moisturiser and Serum Duo
ftb score rating icon 9.5

Top 10 Olay Face Serums

Olay Super Serum with Vitamin C and Niacinamide

white
30 g (Pack of 1)
Olay Super Serum with Vitamin C and Niacinamide Cover
Olay Super Serum, Vitamin C Serum for Face, with Niacinamide, Collagen Peptide, Skincare for Anti Ageing & Brightening, 30ml

The Olay Super Serum offers multiple benefits for your skin. It helps improve skin texture, making it feel softer and smoother. You can also expect a more even-looking skin tone, which enhances your overall appearance. Additionally, this serum works to firm up your skin, promoting a youthful feel. It effectively reduces the visibility of fine lines, giving you a smoother complexion. With its lightweight, fast-absorbing formula, you won’t have to worry about any sticky residue, allowing for a pleasant skincare experience.

What We Like
Five benefits in one
Lightweight and fast-absorbing
Improves skin texture
Reduces visible lines
Clinically tested for all skin tones

Olay Total Effects 7in1 Niacinamide Serum

3429446
Other
50 ml (Pack of 1)
Olay Total Effects 7in1 Niacinamide Serum Cover
Olay Total Effects 7in1 Smoothing Serum With Niacinamide, 50ml

The Olay 7in1 Serum is designed to nourish and smooth your skin in one easy step. With its unique formula enriched with Niacinamide, it offers seven essential skin benefits, making your skincare routine simpler and more effective. The serum is loaded with antioxidant vitamins B3, C, and E, along with Pro-Vitamin B5, providing your skin with vital nutrients. Its clinically tested, non-greasy formula is suitable for all skin types, ensuring that it won't clog your pores, leaving your skin feeling refreshed and revitalised.

What We Like
Delivers multiple skin benefits
Non-greasy and lightweight
Suits all skin types
Clinically tested formula
Contains beneficial vitamins
#TOP 3

Olay Total Effects Anti-Ageing Moisturiser and Serum Duo

105310574
40 ml (Pack of 1)
Olay Total Effects Anti-Ageing Moisturiser and Serum Duo Cover
Olay Total Effects AntiAgeing Moisturiser And Serum Duo SPF 20, 40 ml

The Olay Anti-Ageing Duo is designed to combat the seven signs of ageing, ensuring your skin remains glowing and youthful. It combines a nourishing moisturiser with the potency of a serum, providing comprehensive skincare benefits. This duo features a concentrated formula with SPF 20, protecting your skin from harmful UV rays while keeping it well-hydrated. Additionally, it exfoliates to enhance your skin's natural renewal process, promoting a healthier appearance. With fast absorption and a non-greasy feel, it’s perfect for daily use.

What We Like
Fights seven signs of ageing
SPF 20 protects from UV rays
Fast-absorbing, non-greasy formula
Enhances skin's natural renewal
Does not clog pores
#TOP 4

Olay Collagen Peptide Serum for Face

8006540060261
multicoloured
40 ml (Pack of 1)
Olay Collagen Peptide Serum for Face Cover
Olay Collagen Peptide Serum for Face, Skincare with Niacinamide 99% Purity and Antioxidant Vitamin E. Advanced Anti Ageing Skin Care with 3 Actions: Strengthens, Restores, Hydrates, 40ml

The Olay Collagen Peptide Serum is designed to restore your skin with its powerful triple action: strengthening, restoring, and hydrating for 24 hours. You will notice an immediate boost in hydration right after application. With just one use, your skin will appear renewed. After 14 days of use, you can expect visibly stronger and firmer skin, making it a fantastic addition to your skincare routine. This serum is enriched with collagen peptides and pure niacinamide, ensuring deep penetration and visible results.

What We Like
Instant hydration for 24 hours
Improves fine lines and wrinkles
Visible firmness in 14 days
Quickly absorbs, non-greasy feel
Dermatologist tested on diverse skin
#TOP 5

Olay Super Serum for Brightening and Anti-Ageing

80818507
transparent
14 ml (Pack of 1)
Olay Super Serum for Brightening and Anti-Ageing Cover
Olay Super Serum, Hydrating Face Serum with Vitamin C, Niacinamide, Collagen Peptide, Skincare For Anti Ageing and Brightening, 14ml

The Olay Super Serum is designed to enhance your skin's health with five key benefits. You will enjoy better skin texture and a more even-looking skin tone, making your complexion appear vibrant. The serum also helps to firm your skin, giving it a youthful feel. Additionally, it smooths visible lines, offering a more polished appearance. With its lightweight and fast-absorbing formula, you won't have to worry about any sticky residue, ensuring a comfortable application.

What We Like
Improves skin texture
Enhances skin tone
Firms skin
Reduces visible lines
Quick absorption

Olay Niacinamide 24 Serum with Vitamin E

8W-4BG8-DKHD
40 ml (Pack of 1)
Olay Niacinamide 24 Serum with Vitamin E Cover
Olay Niacinamide 24 + Vitamin E Serum With 99 Percent Pure Niacinamide and Vitamin E to hydrate, age defy and renew, Fragrance Free, 40ml

Olay Niacinamide 24 Serum is formulated with 99 percent pure niacinamide and vitamin E, making it an excellent choice for smoothing and rejuvenating your skin. You can expect to see a visibly firmer appearance within just 14 days, as this serum helps reduce the look of fine lines and wrinkles. It penetrates deeply into the skin surface, activating cell renewal for a fresh and youthful glow. Plus, it's fragrance-free, ensuring a gentle experience for all skin types.

What We Like
99% pure niacinamide
Reduces fine lines
Visibly firmer skin
Fragrance-free formula
Dermatologist tested
#TOP 7

Olay Age Defying Anti-Wrinkle Cream and Serum

7560904623
50 ml (Pack of 1)
Olay Age Defying Anti-Wrinkle Cream and Serum Cover
Olay Age Defying Anti-Wrinkle 2-in-1 Day Cream Plus Face Serum, 50 mL

The Olay Anti-Wrinkle Serum is a 2-in-1 day cream and face serum designed to combat the signs of ageing. With a convenient 50 ml size, it offers you the benefits of both a cream and serum in one product, simplifying your skincare routine. This product type focuses on delivering essential skin nutrients that help to reduce wrinkles and improve skin texture. You will appreciate how easy it is to incorporate this serum into your daily regimen for a more youthful appearance.

What We Like
Reduces wrinkles effectively
Combines cream and serum
Convenient 50 ml size
Improves skin texture
#TOP 8

Olay Vitamin C and Retinol Night Serum Duo

40 ml (Pack of 2)
Olay Vitamin C and Retinol Night Serum Duo Cover
Olay Vitamin C Face Serum + Retinol 24 Night Serum, Anti Ageing Face Serum, Day & Night Power Duo, 40ml + 40ml

Olay Face Serum Duo combines a powerful day serum with Vitamin C, AHA, and Niacinamide, helping you achieve brighter skin in just one day. You will notice a more even skin tone within 14 days, as the serum penetrates up to 10 layers deep for maximum effectiveness. Additionally, it hydrates your skin for a full 24 hours, visibly improving fine lines and wrinkles, smoothness, and brightness. Wake up to smoother, glowing skin every morning with this convenient duo.

What We Like
Brightens skin in one day
Improves skin tone in 14 days
Deep penetration for better results
24-hour hydration
#TOP 9

Olay Hyaluronic Acid Serum with Niacinamide

F1-8630-4L76
Blue
Olay Hyaluronic Acid Serum with Niacinamide Cover
Olay Hyaluronic Acid Serum for Face, Skincare with Niacinamide 99% Purity and Vitamin B5 (Panthenol). Hydrating Skin Care with 3 Actions: Plumps, Smooths, Hydrates. Non Greasy, Non Sticky, 40ml

The Olay Hyaluronic Serum offers a triple action of plumping, smoothing, and hydrating your skin. You will notice that it refreshes and hydrates your skin instantly, providing 24-hour moisture. Just one day of use can leave your skin feeling supple and soft. After 14 days, you can expect to see healthier and more plumped skin, making it an excellent addition to your skincare routine.

What We Like
Instant hydration and refreshing feel
Improves skin texture over time
Lightweight, non-greasy formula
Contains high-purity Niacinamide

Olay Retinol 24 MAX Night Serum for Face

8006540264560
white
40 ml (Pack of 1)
Olay Retinol 24 MAX Night Serum for Face Cover
Olay Retinol 24 MAX* Night Serum for Face, Skincare with +40%* Glycerin. Anti Ageing Renewal Skin Care with 3 Actions: Smooths, Renews and MAX* Hydrates, 40ml (*vs Retinol24 Night Serum)

The Olay Retinol 24 MAX serum offers a remarkable skincare experience by renewing your skin overnight. With its triple action formula, it not only smooths and renews but also provides 24 hours of maximum hydration. In just one night, you can see renewed skin, while after 14 nights, you may notice improved texture and reduced wrinkles. The serum is enriched with Retinyl Propionate and 40% more glycerin, ensuring deep penetration for smoother skin. This lightweight formula absorbs quickly, leaving your skin feeling non-greasy and refreshed.

What We Like
Deep skin renewal
24-hour hydration
Reduces wrinkles
Non-greasy texture
Quick absorption
Buying Guide Image
Editor's Notes

During our Olay face serum research, we found 31 Olay face serum products and shortlisted 10 quality products. We collected and analyzed 54,169 customer reviews through our big data system to write the Olay face serums list. We found that most customers choose Olay face serums with an average price of £14.02.

The Olay face serums are available for purchase. The top 10 picks range in price from a low of £9.00 to a high of £31.00, find the one that fits your budget.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.