Best Face Serums of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Face serums are a popular addition to skincare routines due to their concentrated formulas that can target specific skin concerns. These lightweight, fast-absorbing liquids contain a high concentration of active ingredients such as antioxidants, vitamins, and peptides. They are designed to penetrate deeper into the skin to provide intense hydration, brightening, anti-aging, and acne-fighting benefits. Face serums are typically used after cleansing and toning and before moisturizing. With a wide range of options available on the market, there is a serum for every skin type and concern.

At a Glance: Our Top Picks

Florence Organic Vitamin C Serum with Hyaluronic Acid Cover #TOP 1
Florence Organic Vitamin C Serum with Hyaluronic Acid
ftb score rating icon 9.8
Olay Super Serum with Vitamin C and Niacinamide Cover #TOP 2
Olay Super Serum with Vitamin C and Niacinamide
ftb score rating icon 9.7
Eclat Vitamin C Anti-Aging Face Serum Cover #TOP 3
Eclat Vitamin C Anti-Aging Face Serum
ftb score rating icon 9.5

Top 10 Face Serums

Florence Organic Vitamin C Serum with Hyaluronic Acid

‎608614693054_SML
Vitamin C Serum
60 ml (Pack of 1)
Florence Organic Vitamin C Serum with Hyaluronic Acid Cover
Big 2.11oz. Organic Vitamin C Serum for Face with Hyaluronic Acid & Niacinamide. Anti-Dark Spots, Wrinkle, Aging Brightening Facial and Eye Contour Vitamin C Serum. Brightening Women and Men Skin Care

The Florence Vitamin C Serum is a powerful multitasker for your face, neck, and eye area. It combines vitamin C with hyaluronic acid and niacinamide, which helps to improve skin firmness and radiance while reducing fine lines and wrinkles. This serum is rich in antioxidants that protect your skin against free radicals, promoting a more youthful appearance. Additionally, its organic and vegan formula hydrates and lifts the skin, addressing dryness and dullness effectively.

What We Like
Boosts skin hydration
Brightens and evens skin tone
Reduces fine lines and wrinkles
Organic and vegan formula
Suitable for all skin types

Olay Super Serum with Vitamin C and Niacinamide

white
30 g (Pack of 1)
Olay Super Serum with Vitamin C and Niacinamide Cover
Olay Super Serum, Vitamin C Serum for Face, with Niacinamide, Collagen Peptide, Skincare for Anti Ageing & Brightening, 30ml

The Olay Super Serum offers multiple benefits for your skin. It helps improve skin texture, making it feel softer and smoother. You can also expect a more even-looking skin tone, which enhances your overall appearance. Additionally, this serum works to firm up your skin, promoting a youthful feel. It effectively reduces the visibility of fine lines, giving you a smoother complexion. With its lightweight, fast-absorbing formula, you won’t have to worry about any sticky residue, allowing for a pleasant skincare experience.

What We Like
Five benefits in one
Lightweight and fast-absorbing
Improves skin texture
Reduces visible lines
Clinically tested for all skin tones

Eclat Vitamin C Anti-Aging Face Serum

EC-VITAMINC
Vitamin C Serum
30 ml (Pack of 1)
Eclat Vitamin C Anti-Aging Face Serum Cover
Vitamin C Face Serum - Hyaluronic Acid, Retinol, & Vit E - Anti Aging Facial Brightening Serum for Skin Care - Timeless Pure Vitamin C Serum for Face Dark Spots, Vit C Serum Oil, Face Serum for Women

The Eclat Vitamin C Serum is designed to rejuvenate your skin by using powerful 3-O Ethyl Ascorbic Acid, which enhances your skin’s glow more effectively than many other serums. It addresses ten visible signs of ageing, including wrinkles and uneven skin tone, making your skin appear firmer and more radiant. With added hyaluronic acid for moisture retention, soothing aloe vera, and protective vitamin E, this serum not only nourishes but also strengthens your skin. Experience a brighter complexion and reduced dark spots with consistent use.

What We Like
Effective anti-aging ingredients
Targets multiple skin concerns
Hydrates and soothes skin
Dermatologist tested for all types
Vegan and cruelty-free

Garnier SkinActive Vitamin C Brightening Serum

FD-MS-221110-095
Clear
Garnier SkinActive Vitamin C Brightening Serum Cover
Garnier SkinActive Vitamin C Day Serum, Anti-Dark Spot and Brightening Face Serum for All Skin Types, 30 ml

The Garnier Vitamin C Serum is a lightweight facial serum designed to brighten your skin and reduce dark spots. With daily use, you can achieve a radiant and even complexion in just six days. This serum effectively targets multiple skin concerns, helping to diminish pigmentation while refining pores for a smoother appearance. The powerful formula includes a blend of niacinamide, a vitamin C derivative, and salicylic acid, ensuring your skin looks vibrant and refreshed throughout the day.

What We Like
Brightens skin effectively
Reduces dark spots
Refines pores
Suitable for all skin types
Convenient daily use

L'Oreal Paris Midnight Serum for Radiance

L'Oreal Paris
33049900
Clear
30 ml (Pack of 1)
L'Oreal Paris Midnight Serum for Radiance Cover
L'Oreal Paris Midnight Serum Cell Renew, Age Perfect Anti-Oxidant Recovery Complex Night Serum For Anti- Wrinkle, Firmness And Radiance, 30ml

The L'Oreal Paris Midnight Serum is designed to help you wake up to younger-looking skin. Suitable for all skin tones and types, it works to tighten, brighten, and firm your complexion. By applying just 3-4 drops to your clean, dry skin morning and night, you can enjoy its comforting texture without any stickiness. This serum contains an Anti-Oxidant Recovery Complex, which not only soothes your skin but also enhances its overall radiance, making it a perfect addition to your daily skincare routine.

What We Like
Works on all skin types
Non-sticky, comfortable texture
Enhances firmness and radiance
Easy morning and night application
Contains anti-oxidant complex

Garnier SkinActive Hyaluronic Aloe Super Serum

Aloe Super Serum
30 ml (Pack of 1)
Garnier SkinActive Hyaluronic Aloe Super Serum Cover
Garnier SkinActive Hyaluronic Aloe Super Serum, Replumps & Hydrates Skin Up To 10 Layers Deep, With 3% Hyaluronic Acid Aloe Vera & Glycerin, 30ml

The Garnier Hyaluronic Aloe Serum is designed to deeply hydrate your skin, reaching up to 10 layers deep. With 3% Hyaluronic Acid, Aloe Vera, and Glycerin, it effectively replumps your skin, leaving it feeling soft and looking fresh. This serum provides proven effectiveness, ensuring your complexion appears healthier and more radiant over time. Additionally, it promotes a complete skincare routine when paired with Garnier Micellar Water and Moisture Bomb Sheet Mask.

What We Like
Deep hydration for skin
Vegan and cruelty-free formula
Replumps and smooths skin
Quick and easy application

L'Oreal Paris Revitalift Hydrating Serum with Pro Retinol

L'Oreal Paris
3600523279111
30 ml (Pack of 1)
L'Oreal Paris Revitalift Hydrating Serum with Pro Retinol Cover
L'Oreal Paris Revitalift Hydrating Smoothing Serum, With Pro Retinol, Anti-Wrinkle and Firming, 30ml

The Revitalift Hydrating Serum from L'Oreal Paris is designed to smooth, hydrate, and combat the signs of ageing on your skin. You can expect to see fast-acting results, with visible improvements in just one hour. This serum contains powerful ingredients such as Pro Retinol, Fibrelastyl, and Adenosine, which work together to enhance your skin's texture and firmness. Simply apply a few drops to your fingertips and massage it into your cleansed face each morning and night for optimal results.

What We Like
Fast-acting results in one hour
Smooths and hydrates skin
Contains Pro Retinol and Fibrelastyl
Easy application process

Dr Rashel Vitamin C Face Serum with Hyaluronic Acid

DR.RASHEL
Lc-VITSERUM
50 ml (Pack of 1)
Dr Rashel Vitamin C Face Serum with Hyaluronic Acid Cover
dr rashel Vitamin C Face Serum - Hyaluronic Acid, Brightening, Anti Wrinkle and Anti Aging, Dark Circle, Fine Lines and Sun damage – Restore&Boost Face serum- 1.69 oz

The Dr Rashel Face Serum is designed to brighten your skin while providing anti-wrinkle and anti-ageing benefits. With the inclusion of Vitamin C and Hyaluronic Acid, it helps restore your skin's vitality. This serum is particularly effective in addressing dark circles and fine lines, making it a great choice for those looking to rejuvenate their appearance. Using this serum can enhance your skincare routine, giving you a more radiant and youthful complexion.

What We Like
Brightens skin tone
Reduces fine lines
Hydrates with Hyaluronic Acid
Targets dark circles
Anti-ageing properties

NIVEA Q10 Anti-Wrinkle Dual Action Serum

Silver
30 ml (Pack of 1)
NIVEA Q10 Anti-Wrinkle Dual Action Serum Cover
NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum ​(30ml), Anti Ageing Face Serum for Women with Pure Q10, Visibly Reduces and Prevents Wrinkles

The NIVEA Q10 Serum is designed to combat wrinkles effectively. Its dual action formula combines GLYCOSTOP and pure Q10 to visibly reduce even the deepest wrinkles in just two weeks. You can benefit from the protective properties of GLYCOSTOP, which helps prevent new wrinkles by blocking glycation and guarding against sugar damage. For best results, apply the serum twice daily before your moisturiser, making it an ideal base for makeup. You will notice smoother skin almost immediately after use.

What We Like
Rapid wrinkle reduction
Blocks new wrinkle formation
Improves skin smoothness
Easy to apply
Works well under makeup
#TOP 10

L'Oreal Paris Revitalift Filler Serum with Hyaluronic Acid

L'Oreal Paris
3600523873845
Dropper Serum
30 ml (Pack of 1)
L'Oreal Paris Revitalift Filler Serum with Hyaluronic Acid Cover
L'Oreal Paris Revitalift Filler [+Hyaluronic Acid] Serum, 1.5% Pure Concentrated Hyaluronic Acid Dropper Serum, 30ml

The Revitalift Filler Serum from L'Oreal Paris is an intensive anti-wrinkle treatment designed to hydrate, smooth, and re-plump your skin. With a high concentration of 1.5% Pure Hyaluronic Acid, it effectively delivers moisture to help diminish the appearance of fine lines. The serum features both macro and micro hyaluronic acid molecules, which work together to boost your skin at multiple layers for a more youthful look. For best results, incorporate it into your daily skincare routine before applying your regular day or night cream.

What We Like
Intensive anti-wrinkle treatment
High concentration of Hyaluronic Acid
Multi-layered skin boosting
Rapid absorption, non-greasy
Suitable for all skin types
Buying Guide Image

Frequently Asked Questions (FAQs)

1. Which serum is best for face?

The Best Face Serums. Best Overall: SkinCeuticals C E Ferulic Serum.Best Budget: The Inkey List Retinol Anti-Aging Serum.Best for Wrinkles: OleHenriksen Truth Serum.Best for Dry Skin: Peter Thomas Roth Water Drench Hyaluronic Liquid Gel Cloud Serum.Best Anti-Aging: Sunday Riley Good Genes All-in-One Lactic Acid Treatment.

2. What does serum do for your face?

They absorb quickly into your skin, making them an excellent next step after cleansing. There are many different types of serums, each with a unique purpose and ingredients. Some serums help to brighten your skin or reduce blemishes, while others focus on boosting hydration or fighting the signs of aging.

3. Can we use face serum daily?

When should I use a face serum? Most face serums are safe to be applied twice daily – once in the morning on a cleansed face, before the rest of your makeup, and once at night before bed.

Editor's Notes

During our face serum research, we found 306 face serum products and shortlisted 10 quality products. We collected and analyzed 803,234 customer reviews through our big data system to write the face serums list. We found that most customers choose face serums with an average price of £7.29.

The face serums are available for purchase. We have researched hundreds of brands and picked the top brands of face serums, including Florence, Olay, Eclat Skincare, Garnier, L'Oreal Paris. The seller of top 1 product has received honest feedback from 279 consumers with an average rating of 5.0.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.