Best Tone Face Serums of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Tone face serums are a popular skincare product that can help to improve the appearance and texture of the skin. These serums are designed to be lightweight and quickly absorbed, delivering a concentrated dose of active ingredients directly to the skin. They are available in a range of formulations, each targeting specific skin concerns such as fine lines, wrinkles, dullness, and uneven skin tone. While results may vary depending on the individual, many users report improved skin texture, tone and radiance after regular use.

At a Glance: Our Top Picks

Revolution Skincare Vitamin C Face Serum Cover #TOP 1
Revolution Skincare Vitamin C Face Serum
ftb score rating icon 9.8
DR RASHEL Vitamin C Brightening Serum Cover #TOP 2
DR RASHEL Vitamin C Brightening Serum
ftb score rating icon 9.7
Face Facts Retinol Night Serum for Youthful Skin Cover #TOP 3
Face Facts Retinol Night Serum for Youthful Skin
ftb score rating icon 9.5

Top 10 Tone Face Serums

#TOP 1

Revolution Skincare Vitamin C Face Serum

5057566631501
Translucent
30 ml (Pack of 1)
Revolution Skincare Vitamin C Face Serum Cover
Revolution Skincare London, 20% Vitamin C, High Strength Face Serum, Improves Skin Brightness, Evens Skin Tone, 30ml

The Revolution Skincare Serum is formulated with 20% Vitamin C, known for enhancing your skin's radiance and reducing dark spots. This high-strength serum not only evens out your skin tone but also protects against free radical damage. With the addition of Grape Seed Oil, it keeps your skin soft and hydrated, ensuring a glowing complexion. Glycerin helps bind moisture to your skin, providing lasting hydration throughout the day and night.

What We Like
High strength Vitamin C
Hydrates and moisturises skin
Vegan and cruelty-free
Easy to use

DR RASHEL Vitamin C Brightening Serum

50 ml (Pack of 1)
DR RASHEL Vitamin C Brightening Serum Cover
DR RASHEL Vitamin C Face Serum, Brightening & Anti-aging Facial Serum, Vitamin C Serum for Face with Hyaluronic Acid, Organic Vitamin C Serum for Face Dark Spots, Even Skin Tone, Lines & Wrinkles (1)

The DR RASHEL Vitamin C Serum is designed for sensitive skin, helping to reduce uneven skin tone and discolouration. With a blend of vitamin C and phytic acid, it targets brown and grey patches while preventing new ones. This powerful serum also features hyaluronic acid and niacinamide, which work together to rejuvenate your skin, tackling deep wrinkles and fine lines. In just 3-7 weeks, you can experience smoother, firmer skin, making it an excellent choice for those looking to enhance their complexion.

What We Like
Reduces dark spots effectively
Targets fine lines and wrinkles
Brightens uneven skin tone
Contains all-natural ingredients
Quick results in 3-7 weeks
#TOP 3

Face Facts Retinol Night Serum for Youthful Skin

27443-150
Clear
30 ml (Pack of 1)
Face Facts Retinol Night Serum for Youthful Skin Cover
Face Facts Renewing Facial Night Serum | Retinol | Targets fine lines & uneven skin tone | 30ml

The Face Facts Night Serum is designed to renew your skin while you sleep. Enriched with a gentle starter level of Retinol, it boosts the natural production of collagen and elastin, helping you achieve a plump, youthful appearance. This night serum not only illuminates your skin but also targets fine lines and uneven skin tone, providing a smooth and radiant complexion. Experience the benefits of restored bounciness in your skin, making each morning a little brighter.

What We Like
Boosts collagen and elastin production
Targets fine lines effectively
Illuminates and plumps skin
Vegan-friendly formula
#TOP 4

facetheory Porebright Niacinamide Refining Serum

FC-S4U10-30
Clear
30 ml (Pack of 1)
facetheory Porebright Niacinamide Refining Serum Cover
facetheory Porebright Niacinamide 10% Refining Serum (Unscented) - Lightweight Niacinamide Serum w/Azelaic Acid & Salicylic Acid - Niacinamide Face Serum for Uneven Tone & Blemishes (30 ml)

The facetheory Niacinamide Serum offers a lightweight solution for achieving clearer skin. With 10% niacinamide, it helps minimise enlarged pores and evens out your skin tone, making it ideal for oily or blemish-prone skin. The blend of azelaic acid and salicylic acid works effectively to banish current blemishes while preventing new breakouts. Additionally, this serum is formulated to soothe sensitive skin, leaving you with a consistent, glass-like complexion that enhances your natural beauty.

What We Like
Minimises enlarged pores
Even skin tone
Reduces blemishes
Suits sensitive skin
Vegan and cruelty-free

Florence Organic Vitamin C Serum with Hyaluronic Acid

‎608614693054_SML
Vitamin C Serum
60 ml (Pack of 1)
Florence Organic Vitamin C Serum with Hyaluronic Acid Cover
Big 2.11oz. Organic Vitamin C Serum for Face with Hyaluronic Acid & Niacinamide. Anti-Dark Spots, Wrinkle, Aging Brightening Facial and Eye Contour Vitamin C Serum. Brightening Women and Men Skin Care

The Florence Vitamin C Serum is a powerful multitasker for your face, neck, and eye area. It combines vitamin C with hyaluronic acid and niacinamide, which helps to improve skin firmness and radiance while reducing fine lines and wrinkles. This serum is rich in antioxidants that protect your skin against free radicals, promoting a more youthful appearance. Additionally, its organic and vegan formula hydrates and lifts the skin, addressing dryness and dullness effectively.

What We Like
Boosts skin hydration
Brightens and evens skin tone
Reduces fine lines and wrinkles
Organic and vegan formula
Suitable for all skin types
#TOP 6

Simple 10% Niacinamide Booster Serum for All Skin Types

68814800
30 ml (Pack of 1)
Simple 10% Niacinamide Booster Serum for All Skin Types Cover
Simple 10% Niacinamide (Vitamin B3) Booster Serum Serum Skin Care Product Suitable for all Skin Types for Even Skin Tone and Texture 30 ml

The Simple Niacinamide Booster Serum is a powerful skincare product designed to enhance your skin's appearance. With 10% Niacinamide and 1% B5, it deeply hydrates and softens dry skin, leaving it feeling smooth and moisturised. This serum also helps to calm redness and irritation, making it ideal for sensitive skin. Additionally, it improves elasticity and texture, effectively reducing the appearance of pores and wrinkles. Enjoy healthier, more radiant skin with this multi-action formula.

What We Like
Deeply hydrates and softens skin
Calms redness and irritation
Reduces pore size and wrinkles
Suitable for all skin types
PETA-Approved Vegan
#TOP 7

L'Oréal Paris Revitalift 12% Vitamin C Serum

L'Oreal Paris
LO-R0S4-A1SX
Brightening Serum
30 ml (Pack of 1)
L'Oréal Paris Revitalift 12% Vitamin C Serum Cover
L'Oréal Paris Revitalift Clinical 12% Pure Vitamin C Brightening Serum for Face, Powerful Antioxidant Protection, Brighter & Smoother Skin, includes Hyaluronic Acid, Salicylic Acid, Vitamin C

The Revitalift Vitamin C Serum from L'Oréal Paris features a potent 12% Pure Vitamin C formula that helps to brighten your complexion and reduce the appearance of fine lines. It also includes Salicylic Acid, which aids in exfoliating the skin and unclogging pores, promoting a smoother texture. The addition of Vitamin E provides further antioxidant protection against environmental damage, ensuring your skin stays youthful. With a non-greasy and hydrating texture, this serum creates a perfect base for your makeup, leaving your skin looking even and luminous.

What We Like
Brightens skin effectively
Hydrating and non-greasy
Includes beneficial Salicylic Acid
Recommended by dermatologists
Improves skin texture
#TOP 8

12% Niacinamide Serum with Zinc and Hyaluronic Acid

ENNZS2
60 ml (Pack of 1)
12% Niacinamide Serum with Zinc and Hyaluronic Acid Cover
12% Niacinamide Serum for Face + Zinc (2 oz) Vitamin B3, 2% Zinc and Hyaluronic Acid Serum Known to Even Skin Tone, Shrink Pores, Pump Fine Lines, Reduce Oil, and Hydrate by Eva Naturals

The Eva Naturals Niacinamide Serum is designed to transform your skin by targeting fine lines, large pores, and uneven skin tone. With 12% niacinamide, it helps improve the overall appearance of your skin, boosting your confidence. The addition of 2% zinc balances oil production, reducing the likelihood of clogged pores and breakouts. For hydration, the serum features hyaluronic acid, ensuring your skin stays moisturised and healthy. With natural ingredients, this serum prioritises your skin's well-being while effectively addressing common skin concerns.

What We Like
Reduces fine lines and pores
Balances oil production
Deeply hydrates skin
Made with natural ingredients
#TOP 9

VGO Vitamin C Serum with Hyaluronic Acid

VGO
FC-009-1
30 ml (Pack of 1)
VGO Vitamin C Serum with Hyaluronic Acid Cover
VGO Vitamin C Serum for Face, Facial Serum with Vitamin E & Hyaluronic Acid, Even Skin Tone, Anti-Dark Spots, Fine Lines & Wrinkle (30ml)

The VGO Vitamin C Serum is designed to enhance your skin's health and appearance. With its powerful vitamin C content, it neutralises free radicals, promoting collagen production which leads to a more radiant complexion. This serum also helps to combat dark spots and fine lines, giving you a more even skin tone. Additionally, the inclusion of plant-based hyaluronic acid and vitamin E provides essential hydration and protection for your skin, making it feel calm and revitalised.

What We Like
Promotes collagen production
Reduces dark spots
Hydrates and protects skin
Vegan and cruelty-free
Fragrance-free formula
#TOP 10

COSRX Pure Vitamin C Serum with E & Hyaluronic Acid

SC40TR06
20 ml (Pack of 1)
COSRX Pure Vitamin C Serum with E & Hyaluronic Acid Cover
COSRX Pure Vitamin C 13% Serum with Vitamin E & Hyaluronic Acid, Brightening & Hydrating Facial Serum for Fine Lines, Uneven Skin Tone & Dull Skin, 0.67fl.oz/20ml, Animal Testing-Free, Korean Skincare

The COSRX Vitamin C Serum is a lightweight booster designed to combat early signs of ageing while enhancing your skin's brightness. With its high concentration of pure Vitamin C, it helps you achieve a youthful, glowing complexion. The inclusion of Super Vitamin E protects your skin from damage, while hyaluronic acid deeply hydrates, reducing the appearance of fine lines and wrinkles. For best results, simply shake the bottle and apply a few drops daily, ensuring you follow with sunscreen during the day.

What We Like
Brightens and hydrates skin
Reduces fine lines
Contains skin-friendly ingredients
Animal testing-free
Easy to apply
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What is a toning serum?

Toners are known to exfoliate and remove excess dirt, oil, or makeup from the face without drying it out, while serums are a vehicle for stronger active ingredients to treat specific skin concerns. "Serums are the powerhouse of the skincare world.

2. Is face serum same as toner?

The main difference between toner and serum is that toners cleanse the skin and restores the skin's pH balance while serums provide a high concentration of active ingredients to your skin. Toner is a liquid skincare product for cleansing the skin and restoring the skin's pH balance.

Editor's Notes

During our tone face serum research, we found 306 tone face serum products and shortlisted 10 quality products. We collected and analyzed 500,684 customer reviews through our big data system to write the tone face serums list. We found that most customers choose tone face serums with an average price of £7.67.

The tone face serums are available for purchase. We have researched hundreds of brands and picked the top brands of tone face serums, including Revolution Skincare London, Cappuvini, Face Facts, facetheory, Florence.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.