Best Avon Face Serums of 2026

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 2 Feb 2026

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Avon offers a range of face serums that cater to different skin types and concerns. These serums are designed to nourish, hydrate and revitalise the skin, leaving it looking smooth and radiant. With a variety of natural ingredients such as vitamin C, hyaluronic acid and retinol, these serums aim to improve the overall health and appearance of the skin. Avon's face serums are a great addition to any skincare routine, providing essential nutrients and helping to combat the effects of ageing and environmental stressors.

At a Glance: Our Top Picks

Avon Anew Renewal Power Serum for Firmer Skin Cover #TOP 1
Avon Anew Renewal Power Serum for Firmer Skin
ftb score rating icon 9.9
Avon Anew Platinum Lift & Tighten Serum Cover #TOP 2
Avon Anew Platinum Lift & Tighten Serum
ftb score rating icon 9.8
Avon Anew Anti-Wrinkle Smoothing Serum 30ml Cover #TOP 3
Avon Anew Anti-Wrinkle Smoothing Serum 30ml
ftb score rating icon 9.6

Top 7 Avon Face Serums

#TOP 1

Avon Anew Renewal Power Serum for Firmer Skin

Avon
839-50-AAA
clear
30 ml
Avon Anew Renewal Power Serum for Firmer Skin Cover
Avon Anew Renewal Power Serum, Formulated with Protinol™ Technology and Niacinamide, for 7 Powerful Skin Benefits in 7 Days, 30ml

The Avon Anew Power Serum is designed to enhance your skincare routine with its advanced Protinol™ Technology, delivering a powerful boost of collagen for firmer-looking skin. With seven age-defying ingredients, this serum provides a fantastic alternative to retinol, making it suitable for various skin types and tones. You can easily incorporate it into your daily routine by applying it in upward motions to your face and neck, either morning or evening. For optimal results, follow with a moisturiser from the Anew range, ensuring you enjoy a radiant glow.

What We Like
Advanced collagen-boosting technology
Suitable for all skin types
Easy to incorporate into routine
Cruelty-free product
Age-defying ingredients
#TOP 2

Avon Anew Platinum Lift & Tighten Serum

Avon
1534343
Clear
30 ml (Pack of 1)
Avon Anew Platinum Lift & Tighten Serum Cover
Avon Anew Platinum Lift & Tighten Serum 30ml, Lifts, Smooths and Contours, Dual Collagen Boost, Strengthens the look of Skin's Surface, Cruelty Free

The Avon Platinum Lift Serum offers an impressive facelift effect, giving you smoother and tighter-looking skin. With its biopolymer formulation, you can enjoy an immediate lifting effect that lasts all day. This serum also features PROTINOL dual collagen boost, which replenishes lost collagen, helping to make your skin feel firmer and more elastic. By using this serum, you can achieve more defined facial contours, enhancing your overall appearance with ease.

What We Like
Immediate lifting effect
Firm and elastic skin
Defined facial contours
Cruelty-free formulation
Easy application
#TOP 3

Avon Anew Anti-Wrinkle Smoothing Serum 30ml

Avon
407-50-AAE
White
65 ml (Pack of 1)
Avon Anew Anti-Wrinkle Smoothing Serum 30ml Cover
Avon Anew Anti-Wrinkle Smoothing Serum 30ml, Anti-Ageing Formula, 1.0% Retinol to Target Fine Lines, Boosts Collagen, Cruelty Free

The Avon Anew Serum is a powerful anti-wrinkle treatment designed to improve the appearance of fine lines and deep wrinkles. With 0.1% pure retinol, it boosts collagen levels, helping to fill those stubborn surface wrinkles. It is suitable for all skin types, enhancing skin firmness and elasticity while reducing hyperpigmentation for a more even complexion. To use, simply apply the serum in upward and outward motions to your cleansed face and neck in the evening, ensuring you follow with SPF in the morning for protection.

What We Like
Boosts collagen production
Suitable for all skin types
Reduces appearance of hyperpigmentation
Easy application method
Cruelty-free product
#TOP 4

Avon Anew Hydrate & Plump Concentrate with Hyaluronic Acid

Avon
706-50-AAA
30 ml (Pack of 1)
Avon Anew Hydrate & Plump Concentrate with Hyaluronic Acid Cover
Avon Anew Hydrate & Plump Concentrate 30ml, Contains 3.5% Hyaluronic Acid Complex, Deeply Hydrates and Locks in Moisture, For Plump Looking Skin, Cruelty Free

The Avon Anew Hydrate Concentrate is designed to deeply hydrate your skin, thanks to its 3.5% Hyaluronic Acid Complex. This powerful ingredient locks in moisture, helping to give you a plump and youthful appearance. By using this product, you can enhance your skin's texture and feel more confident in your complexion. Additionally, it is cruelty-free, aligning with ethical beauty standards that many consumers appreciate. With this concentrate, you can indulge in a luxurious skincare experience that prioritises both effectiveness and ethical considerations.

What We Like
Deep hydration for plump skin
Locks in moisture effectively
Contains 3.5% Hyaluronic Acid
Cruelty-free product

Avon Anew Vitamin C Radiance Serum 30ml

Avon
az-anew
Orange
30 ml (Pack of 1)
Avon Anew Vitamin C Radiance Serum 30ml Cover
Avon Anew Vitamin C Radiance Maximising Serum 30ml, Contains 10% Vitamin C, Wakes Up Skin's Radiance, Reduces Visible Signs of Ageing, Cruelty Free

The Avon Anew Radiance Serum is designed to restore your skin's youthful glow by delivering the power of 30 oranges in just one bottle. With a clinically proven formula containing 10% Vitamin C, it helps to prevent early signs of ageing and revitalises dull skin, leaving you looking radiant. Simply apply 2-3 drops daily before your moisturiser for instant brightness. Plus, you can feel good knowing this product is cruelty-free, as Avon has been against animal testing for over 30 years.

What We Like
Restores youthful skin glow
Revitalises dull, tired skin
Contains powerful Vitamin C
Clinically proven anti-ageing benefits
Cruelty-free brand commitment
#TOP 6

Avon Anew Vitamin C Radiance Maximising Serum 30ml

Avon
Anew Serum Radiance Maximising vitamin C
30 ml (Pack of 1)
Avon Anew Vitamin C Radiance Maximising Serum 30ml Cover
Avon Anew Vitamin C Radiance Maximising Serum 30ml

The Avon Anew Vitamin C Serum is packed with the vitamins equivalent to those found in 30 oranges, providing a powerful boost to your skin. This serum helps you achieve a more radiant and fresh complexion, enhancing your natural glow. It smooths the skin, making it feel soft and revitalised. Additionally, the serum promotes younger-looking skin, helping you maintain a youthful appearance with improved overall complexion.

What We Like
Contains vitamins from 30 oranges
Enhances skin radiance
Smooths and freshens skin
Promotes younger-looking complexion
#TOP 7

Pack of 3 Anew Vitamin C Serum

Avon
10 ml (Pack of 3)
Pack of 3 Anew Vitamin C Serum Cover
Pack of 3 Anew Vitamin C Radiance Maximising Serum - travel size - 3 x 10ml

The Anew Vitamin C Serum is designed to enhance your skin's radiance, making it ideal for those with dull skin. Its lightweight and oil-free formula ensures that your skin feels fresh without any heaviness. The serum has been allergy tested, dermatologist tested, and clinically tested, giving you peace of mind about its safety and effectiveness. Plus, with three 10ml travel-size bottles, you can easily take your skincare routine with you wherever you go.

What We Like
Boosts skin radiance
Lightweight and oil-free
Allergy and dermatologist tested
Travel-friendly packaging
Buying Guide Image
Editor's Notes

During our Avon face serum research, we found 15 Avon face serum products and shortlisted 7 quality products. We collected and analyzed 9,726 customer reviews through our big data system to write the Avon face serums list. We found that most customers choose Avon face serums with an average price of £12.71.

The Avon face serums are available for purchase. The top 7 picks range in price from a low of £11.00 to a high of £14.00, find the one that fits your budget.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.