Best Cruelty Free Face Serums of 2025

Poppy Austin Face Serum is designed to provide intense hydration, helping you achieve radiant skin. Its pure hyaluronic acid formula penetrates deep into your skin, ensuring a dewy glow. Safe for all skin types, it effectively reduces the appearance of fine lines and dark spots. With visible results within weeks, you'll notice firmer skin and a more youthful complexion. This vegan and cruelty-free serum is also free from harmful additives, making it a safe choice for your skincare routine.

The UpCircle Face Oil is a natural organic serum designed for all skin types, providing deep hydration and nourishment. With its vitamin C content, this face oil helps brighten your complexion while reducing dark spots and pigmentation. It is suitable for sensitive and oily skin, making it a versatile option under makeup. Additionally, the product is completely vegan and cruelty-free, housed in fully recyclable packaging, allowing you to care for your skin while being mindful of the environment.

The PURITO Centella Serum is your go-to solution for sensitive skin. It is the #1 most repurchased serum, praised for its ability to rapidly soothe irritation and redness within just 10 seconds of application. Infused with calming Korean Centella Asiatica, this serum not only alleviates discomfort but also strengthens your skin barrier against external stressors. Additionally, it smooths and refines your skin’s texture, helping you achieve an even-toned complexion that feels soft and healthy.

The Dr Organic Guava Serum is a natural facial serum that harnesses the brightening properties of the nutrient-rich guava fruit. Packed with advanced Vitamin C, this serum helps to enhance your skin's radiance and replenish its vitality. It is certified organic, ensuring that you are using a product free from harmful chemicals like parabens and SLS. Additionally, the brand is committed to supporting planet action through its use of recycled and recyclable packaging, making it a responsible choice for eco-conscious consumers.

The Lunar Glow Vitamin C Serum is designed to provide ultra-hydration while boosting collagen production, giving your skin a fuller and more youthful appearance. With high strength Hyaluronic Acid, this serum protects your skin from various signs of ageing, ensuring a smoother, healthier complexion. Its rapidly absorbing formula means you can enjoy these benefits without any greasy residue. Additionally, it is proven to even skin tone and soothe irritation, making it an excellent choice for restoring your skin’s natural beauty.

The Revolution Hyaluronic Acid Serum is designed to plump and hydrate your skin effectively. With a 2% solution, it draws moisture to the surface, ensuring your skin feels silky and appears healthier. Its lightweight, oil-free formula absorbs quickly, leaving your skin soft and supple. Being vegan and free from both fragrance and alcohol, it is perfect for those with sensitive skin. For best results, apply a few drops to clean skin before your moisturiser, either in the morning or evening.

The Florence Vitamin C Serum is a powerful multitasker for your face, neck, and eye area. It combines vitamin C with hyaluronic acid and niacinamide, which helps to improve skin firmness and radiance while reducing fine lines and wrinkles. This serum is rich in antioxidants that protect your skin against free radicals, promoting a more youthful appearance. Additionally, its organic and vegan formula hydrates and lifts the skin, addressing dryness and dullness effectively.

The Creightons Salicylic Acid Serum is designed to tackle common skin issues like blemishes and blackheads. With 2% Salicylic Acid, it effectively reduces blemishes and minimizes the appearance of pores. You will also benefit from deep exfoliation as the serum penetrates your pores, removing dirt and bacteria. Dermatologically tested, this serum is safe for oily and blemish-prone skin types, ensuring you can use it with confidence. For optimal results, simply apply it daily to clean, dry skin.

The Dr Organic Scar & Stretch Serum is a natural moisturising cream designed to nourish and protect your skin. It absorbs into the affected layers, helping to restore your skin’s natural moisture levels. Enriched with organic vitamin E, it acts as an essential antioxidant, providing nutrition for maintaining healthy skin. Made from organic ingredients, it avoids harsh chemicals, ensuring a gentle touch for all skin types. Additionally, the product is packaged sustainably, reflecting a commitment to environmental responsibility.

The Eclat Retinol Serum is designed to restore youthfulness by utilising encapsulated retinol for quicker anti-aging effects. This advanced formula includes hyaluronic acid, which hydrates and smooths wrinkles, making your skin feel fresh and plump. With a blend of botanicals and antioxidants, such as aloe vera and green tea, this serum effectively addresses multiple signs of ageing and dullness. After just six weeks, you may notice a more radiant and rejuvenated complexion, with wrinkles appearing softer and more manageable.