Best Face Serums for Women of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Face serums are a popular addition to skincare routines for women looking to enhance their complexion. These lightweight, fast-absorbing formulations are designed to deliver concentrated doses of active ingredients to the skin. With a range of options available to target specific concerns such as hydration, brightening, and anti-aging, face serums can help to improve the overall appearance and texture of the skin. Incorporating a face serum into your daily skincare regimen may provide noticeable results and contribute to a healthier, more radiant complexion.

At a Glance: Our Top Picks

Florence Organic Vitamin C Serum with Hyaluronic Acid Cover #TOP 1
Florence Organic Vitamin C Serum with Hyaluronic Acid
ftb score rating icon 9.8
NIVEA Q10 Anti-Wrinkle Dual Action Serum Cover #TOP 2
NIVEA Q10 Anti-Wrinkle Dual Action Serum
ftb score rating icon 9.7
Eclat Vitamin C Anti-Aging Face Serum Cover #TOP 3
Eclat Vitamin C Anti-Aging Face Serum
ftb score rating icon 9.5

Top 5 Face Serums for Women

Florence Organic Vitamin C Serum with Hyaluronic Acid

‎608614693054_SML
Vitamin C Serum
60 ml (Pack of 1)
Florence Organic Vitamin C Serum with Hyaluronic Acid Cover
Big 2.11oz. Organic Vitamin C Serum for Face with Hyaluronic Acid & Niacinamide. Anti-Dark Spots, Wrinkle, Aging Brightening Facial and Eye Contour Vitamin C Serum. Brightening Women and Men Skin Care

The Florence Vitamin C Serum is a powerful multitasker for your face, neck, and eye area. It combines vitamin C with hyaluronic acid and niacinamide, which helps to improve skin firmness and radiance while reducing fine lines and wrinkles. This serum is rich in antioxidants that protect your skin against free radicals, promoting a more youthful appearance. Additionally, its organic and vegan formula hydrates and lifts the skin, addressing dryness and dullness effectively.

What We Like
Boosts skin hydration
Brightens and evens skin tone
Reduces fine lines and wrinkles
Organic and vegan formula
Suitable for all skin types

NIVEA Q10 Anti-Wrinkle Dual Action Serum

Silver
30 ml (Pack of 1)
NIVEA Q10 Anti-Wrinkle Dual Action Serum Cover
NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum ​(30ml), Anti Ageing Face Serum for Women with Pure Q10, Visibly Reduces and Prevents Wrinkles

The NIVEA Q10 Serum is designed to combat wrinkles effectively. Its dual action formula combines GLYCOSTOP and pure Q10 to visibly reduce even the deepest wrinkles in just two weeks. You can benefit from the protective properties of GLYCOSTOP, which helps prevent new wrinkles by blocking glycation and guarding against sugar damage. For best results, apply the serum twice daily before your moisturiser, making it an ideal base for makeup. You will notice smoother skin almost immediately after use.

What We Like
Rapid wrinkle reduction
Blocks new wrinkle formation
Improves skin smoothness
Easy to apply
Works well under makeup

Eclat Vitamin C Anti-Aging Face Serum

EC-VITAMINC
Vitamin C Serum
30 ml (Pack of 1)
Eclat Vitamin C Anti-Aging Face Serum Cover
Vitamin C Face Serum - Hyaluronic Acid, Retinol, & Vit E - Anti Aging Facial Brightening Serum for Skin Care - Timeless Pure Vitamin C Serum for Face Dark Spots, Vit C Serum Oil, Face Serum for Women

The Eclat Vitamin C Serum is designed to rejuvenate your skin by using powerful 3-O Ethyl Ascorbic Acid, which enhances your skin’s glow more effectively than many other serums. It addresses ten visible signs of ageing, including wrinkles and uneven skin tone, making your skin appear firmer and more radiant. With added hyaluronic acid for moisture retention, soothing aloe vera, and protective vitamin E, this serum not only nourishes but also strengthens your skin. Experience a brighter complexion and reduced dark spots with consistent use.

What We Like
Effective anti-aging ingredients
Targets multiple skin concerns
Hydrates and soothes skin
Dermatologist tested for all types
Vegan and cruelty-free

Olay Total Effects 7in1 Niacinamide Serum

3429446
Other
50 ml (Pack of 1)
Olay Total Effects 7in1 Niacinamide Serum Cover
Olay Total Effects 7in1 Smoothing Serum With Niacinamide, 50ml

The Olay 7in1 Serum is designed to nourish and smooth your skin in one easy step. With its unique formula enriched with Niacinamide, it offers seven essential skin benefits, making your skincare routine simpler and more effective. The serum is loaded with antioxidant vitamins B3, C, and E, along with Pro-Vitamin B5, providing your skin with vital nutrients. Its clinically tested, non-greasy formula is suitable for all skin types, ensuring that it won't clog your pores, leaving your skin feeling refreshed and revitalised.

What We Like
Delivers multiple skin benefits
Non-greasy and lightweight
Suits all skin types
Clinically tested formula
Contains beneficial vitamins
#TOP 5

Garnier Vitamin C Serum Cream with SPF

Clear
50 ml (Pack of 1)
Garnier Vitamin C Serum Cream with SPF Cover
Garnier Vitamin C Serum Cream, 2in1 Formula With 20% Vitamin C serum & SPF 25 Moisturiser, Hydrate & Reveal Bright Glowing Skin, Organic & Vegan Formula, 50ml

The Garnier Vitamin C Cream offers a potent 2-in-1 formula that combines a 20% Vitamin C serum with a moisturiser and SPF 25 protection. This creamy yet lightweight cream absorbs quickly, providing 24-hour hydration while enhancing your skin's radiance. The super citrus blend helps brighten your complexion, ensuring you can achieve a glowing look without greasiness. For optimal results, pair it with other Garnier Vitamin C products for a comprehensive skincare routine.

What We Like
Brightens skin effectively
Hydrates for 24 hours
Lightweight and non-greasy
Includes sun protection
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What is the best face serum for women?

The Best Face Serums. Best Overall: SkinCeuticals C E Ferulic Serum.Best Budget: The Inkey List Retinol Anti-Aging Serum.Best for Wrinkles: OleHenriksen Truth Serum.Best for Dry Skin: Peter Thomas Roth Water Drench Hyaluronic Liquid Gel Cloud Serum.Best Anti-Aging: Sunday Riley Good Genes All-in-One Lactic Acid Treatment.

2. What serums should you use on your face?

A serum with mild AHAs (alpha-hydroxy acids) or PHAs (polyhydroxy acids) should do the trick. Dull skin may also benefit from a serum with fruit enzymes, which can contain antioxidants in high percentages to brighten the skin.

3. What does serum do for your face?

Some serums help to brighten your skin or reduce blemishes, while others focus on boosting hydration or fighting the signs of aging. Some serums work better in the morning, while others work best when applied in the evening.

Editor's Notes

During our face serum for women research, we found 306 face serum for women products and shortlisted 5 quality products. We collected and analyzed 1,332,659 customer reviews through our big data system to write the face serums for women list. We found that most customers choose face serums for women with an average price of £7.29.

The face serums for women are available for purchase. We have researched hundreds of brands and picked the top brands of face serums for women, including Florence, NIVEA, Eclat Skincare, Olay, Garnier. The seller of top 1 product has received honest feedback from 279 consumers with an average rating of 5.0.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.