Best Face Serums for Women of 2026

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 2 Feb 2026

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Face serums are a popular addition to skincare routines for women looking to enhance their complexion. These lightweight, fast-absorbing formulations are designed to deliver concentrated doses of active ingredients to the skin. With a range of options available to target specific concerns such as hydration, brightening, and anti-aging, face serums can help to improve the overall appearance and texture of the skin. Incorporating a face serum into your daily skincare regimen may provide noticeable results and contribute to a healthier, more radiant complexion.

At a Glance: Our Top Picks

NIVEA Q10 Anti-Wrinkle Dual Action Serum Cover #TOP 1
NIVEA Q10 Anti-Wrinkle Dual Action Serum
ftb score rating icon 9.8
Olay Anti-Wrinkle Firming Serum Booster 50ML Cover #TOP 2
Olay Anti-Wrinkle Firming Serum Booster 50ML
ftb score rating icon 9.7
L'Oreal Paris Revitalift Filler Serum with Hyaluronic Acid Cover #TOP 3
L'Oreal Paris Revitalift Filler Serum with Hyaluronic Acid
ftb score rating icon 9.5

Top 10 Face Serums for Women

NIVEA Q10 Anti-Wrinkle Dual Action Serum

Silver
30 ml (Pack of 1)
NIVEA Q10 Anti-Wrinkle Dual Action Serum Cover
NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum ​(30ml), Anti Ageing Face Serum for Women with Pure Q10, Visibly Reduces and Prevents Wrinkles

The NIVEA Q10 Serum is designed to combat wrinkles effectively. Its dual action formula combines GLYCOSTOP and pure Q10 to visibly reduce even the deepest wrinkles in just two weeks. You can benefit from the protective properties of GLYCOSTOP, which helps prevent new wrinkles by blocking glycation and guarding against sugar damage. For best results, apply the serum twice daily before your moisturiser, making it an ideal base for makeup. You will notice smoother skin almost immediately after use.

What We Like
Rapid wrinkle reduction
Blocks new wrinkle formation
Improves skin smoothness
Easy to apply
Works well under makeup

Olay Anti-Wrinkle Firming Serum Booster 50ML

3623378
50 ml (Pack of 1)
Olay Anti-Wrinkle Firming Serum Booster 50ML Cover
Olay Anti-Wrinkle Firm And Lift 2In1 Booster And Firming Serum 50ML

The Olay Firming Serum is designed to deliver firmer, healthier-looking skin in just 21 days. With Olay's Skin Renewal Complex, it activates surface cell renewal, helping you reveal a more youthful appearance. This proven anti-wrinkle cream, combined with a powerful firming serum, significantly reduces the appearance of fine lines and wrinkles within 14 days. Ideal for women aged 40 and above, it absorbs quickly, providing an instant silky-smooth feel, ensuring you stay moisturised throughout the day.

What We Like
Visible results in 21 days
Reduces fine lines quickly
Fast absorbing formula
Excellent makeup base

L'Oreal Paris Revitalift Filler Serum with Hyaluronic Acid

L'Oreal Paris
3600523873845
Dropper Serum
30 ml (Pack of 1)
L'Oreal Paris Revitalift Filler Serum with Hyaluronic Acid Cover
L'Oréal Paris Revitalift Filler Hyaluronic Acid Serum [1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid], Dropper Serum, Intensely Hydrates & Replumps, Visibly Reduces Fine Lines & Wrinkles

The Revitalift Filler Serum from L'Oreal Paris is an intensive anti-wrinkle treatment designed to hydrate, smooth, and re-plump your skin. With a high concentration of 1.5% Pure Hyaluronic Acid, it effectively delivers moisture to help diminish the appearance of fine lines. The serum features both macro and micro hyaluronic acid molecules, which work together to boost your skin at multiple layers for a more youthful look. For best results, incorporate it into your daily skincare routine before applying your regular day or night cream.

What We Like
Intensive anti-wrinkle treatment
High concentration of Hyaluronic Acid
Multi-layered skin boosting
Rapid absorption, non-greasy
Suitable for all skin types

L'Oréal Paris Age Perfect Serum with Collagen

L'Oreal Paris
3600524162511
Age Perfect
30 ml (Pack of 1)
L'Oréal Paris Age Perfect Serum with Collagen Cover
L’Oréal Paris Age Defying Serum Le Duo, Collagen Peptide Booster and Vitamins B3 & C*, Instant Firmness & Radiance, Clinically proven reverse appearance of up to 5 years of wrinkles*, 30ml

The L'Oréal Age Perfect Serum delivers a luxurious formula that helps your skin feel intensely nourished. With regular use, you will notice your skin becoming visibly younger and more radiant. This serum also enhances the firmness of your skin, giving you a more defined appearance. Additionally, it works to reduce the appearance of wrinkles, making your complexion look smoother and more even. Experience the benefits of a revitalised look with this age-defying product.

What We Like
Intensely nourishes skin
Visibly younger appearance
Enhances skin firmness
Reduces appearance of wrinkles

Olay Total Effects Anti-Ageing Moisturiser and Serum Duo

105310574
40 ml (Pack of 1)
Olay Total Effects Anti-Ageing Moisturiser and Serum Duo Cover
Olay Total Effects AntiAgeing Moisturiser And Serum Duo SPF 20, 40 ml

The Olay Anti-Ageing Duo is designed to combat the seven signs of ageing, ensuring your skin remains glowing and youthful. It combines a nourishing moisturiser with the potency of a serum, providing comprehensive skincare benefits. This duo features a concentrated formula with SPF 20, protecting your skin from harmful UV rays while keeping it well-hydrated. Additionally, it exfoliates to enhance your skin's natural renewal process, promoting a healthier appearance. With fast absorption and a non-greasy feel, it’s perfect for daily use.

What We Like
Fights seven signs of ageing
SPF 20 protects from UV rays
Fast-absorbing, non-greasy formula
Enhances skin's natural renewal
Does not clog pores

Olay Super Serum with Vitamin C and Niacinamide

8.70022E+12
white
30 ml
Olay Super Serum with Vitamin C and Niacinamide Cover
Olay Super Serum, Hydrating Face Serum with Vitamin C, Niacinamide, Collagen Peptide, Anti-Ageing & Brightening Skincare for a Youthful Glow, 30ml

The Olay Super Serum offers multiple benefits for your skin. It helps improve skin texture, making it feel softer and smoother. You can also expect a more even-looking skin tone, which enhances your overall appearance. Additionally, this serum works to firm up your skin, promoting a youthful feel. It effectively reduces the visibility of fine lines, giving you a smoother complexion. With its lightweight, fast-absorbing formula, you won’t have to worry about any sticky residue, allowing for a pleasant skincare experience.

What We Like
Five benefits in one
Lightweight and fast-absorbing
Improves skin texture
Reduces visible lines
Clinically tested for all skin tones

Garnier SkinActive Vitamin C Brightening Serum

FD-MS-221110-095
Clear
30 ml (Pack of 1)
Garnier SkinActive Vitamin C Brightening Serum Cover
Garnier Vitamin C Brightening Serum for Face, with 4% Vitamin C, Niacinamide & Salicylic Acid, Brightens Skin, Reduces Dark Spots & Evens Skin Tone, Serum 30ml

The Garnier Vitamin C Serum is a lightweight facial serum designed to brighten your skin and reduce dark spots. With daily use, you can achieve a radiant and even complexion in just six days. This serum effectively targets multiple skin concerns, helping to diminish pigmentation while refining pores for a smoother appearance. The powerful formula includes a blend of niacinamide, a vitamin C derivative, and salicylic acid, ensuring your skin looks vibrant and refreshed throughout the day.

What We Like
Brightens skin effectively
Reduces dark spots
Refines pores
Suitable for all skin types
Convenient daily use

Q+A Hydrating Hyaluronic Acid Facial Serum

Q+A
QA-HAS
30 ml (Pack of 1)
Q+A Hydrating Hyaluronic Acid Facial Serum Cover
Q+A Hyaluronic Acid Facial Serum (30ml), Natural Hydrating Face Serum, for Plump Skin, Anti Ageing, Fragrance Free, Delivers Deep, Lasting Hydration, Rehydrates and Softens the Skin

The Q+A Hyaluronic Acid Serum is a powerful addition to your skincare routine, designed to deeply hydrate your skin. Its anti-aging properties help reduce the appearance of fine lines and wrinkles, giving you a smoother complexion. The serum also features revolutionary Biosaccharide Gum, which locks in moisture for a velvety-soft feel. With Betaine, it balances your skin's moisture levels, ensuring a comfortable application suitable for all skin types. Experience a radiant, youthful glow with this exceptional serum.

What We Like
Deep hydration for thirsty skin
Reduces fine lines and wrinkles
Locks in moisture effectively
Comfortable for all skin types
Vegan and cruelty-free formulation

L'Oreal Paris Revitalift Hydrating Serum with Pro Retinol

L'Oreal Paris
3600523279111
1 count (Pack of 1)
L'Oreal Paris Revitalift Hydrating Serum with Pro Retinol Cover
L'Oreal Paris Revitalift Hydrating Smoothing Face Serum, Anti-Aging Serum Formulated With Pro Retinol + Fibrelastyl + Adenosine, Anti-Wrinkle and Firming, 30ml

The Revitalift Hydrating Serum from L'Oreal Paris is designed to smooth, hydrate, and combat the signs of ageing on your skin. You can expect to see fast-acting results, with visible improvements in just one hour. This serum contains powerful ingredients such as Pro Retinol, Fibrelastyl, and Adenosine, which work together to enhance your skin's texture and firmness. Simply apply a few drops to your fingertips and massage it into your cleansed face each morning and night for optimal results.

What We Like
Fast-acting results in one hour
Smooths and hydrates skin
Contains Pro Retinol and Fibrelastyl
Easy application process

COSRX Advanced Snail Mucin Power Essence 100ml

CR_COS0003
Transparent
100 ml (Pack of 1)
COSRX Advanced Snail Mucin Power Essence 100ml Cover
COSRX Advanced Snail 96 Mucin Power Essence 100ml | Snail Secretion Filtrate 96% | Skin Repair Serum | CPNP Registered, Korean Skin Care, Cruelty Free, Paraben Free, Alcohol Free

The COSRX Snail Mucin Essence is formulated with 96.3% snail secretion filtrate, which rejuvenates and repairs your skin, combating dryness and signs of ageing. Its lightweight texture absorbs quickly, providing you with a natural glow and long-lasting hydration without feeling heavy. The key ingredient, Mucin, delivers deep moisture, making it perfect for those with dehydrated or damaged skin. Plus, the essence is ethically sourced, ensuring no snails are harmed in the process.

What We Like
Effective skin repair
Lightweight and fast-absorbing
Deep moisturisation
Ethically sourced ingredients
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What is the best face serum for women?

The Best Face Serums. Best Overall: SkinCeuticals C E Ferulic Serum.Best Budget: The Inkey List Retinol Anti-Aging Serum.Best for Wrinkles: OleHenriksen Truth Serum.Best for Dry Skin: Peter Thomas Roth Water Drench Hyaluronic Liquid Gel Cloud Serum.Best Anti-Aging: Sunday Riley Good Genes All-in-One Lactic Acid Treatment.

2. What serums should you use on your face?

A serum with mild AHAs (alpha-hydroxy acids) or PHAs (polyhydroxy acids) should do the trick. Dull skin may also benefit from a serum with fruit enzymes, which can contain antioxidants in high percentages to brighten the skin.

3. What does serum do for your face?

Some serums help to brighten your skin or reduce blemishes, while others focus on boosting hydration or fighting the signs of aging. Some serums work better in the morning, while others work best when applied in the evening.

Editor's Notes

During our face serum for women research, we found 306 face serum for women products and shortlisted 10 quality products. We collected and analyzed 481,444 customer reviews through our big data system to write the face serums for women list. We found that most customers choose face serums for women with an average price of £11.91.

The face serums for women are available for purchase. We have researched hundreds of brands and picked the top brands of face serums for women, including NIVEA, Olay, L'Oreal Paris, Garnier, Q+A.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.