Best Softening Shampoos of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 10 Feb 2025

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Softening shampoos are a range of hair care products designed to gently cleanse and nourish the hair while also providing a soft and smooth texture. These shampoos contain ingredients such as natural oils, plant extracts, and vitamins that help to hydrate and condition the hair, making it more manageable and easy to style. Softening shampoos are ideal for those with dry or damaged hair, as they can help to restore the hair's natural moisture balance and protect it from further damage. With regular use, softening shampoos can leave hair looking and feeling healthy, shiny, and full of life.

At a Glance: Our Top Picks

Aunt Jackie's Oh So Clean Moisturizing Shampoo Cover #TOP 1
Aunt Jackie's Oh So Clean Moisturizing Shampoo
ftb score rating icon 9.9
Aunt Jackie's Moisturizing Shampoo for Curly Hair Cover #TOP 2
Aunt Jackie's Moisturizing Shampoo for Curly Hair
ftb score rating icon 9.8
Texture My Way Hydrate Softening Shampoo 12 oz Cover #TOP 3
Texture My Way Hydrate Softening Shampoo 12 oz
ftb score rating icon 9.6

Top 8 Softening Shampoos

#TOP 1

Aunt Jackie's Oh So Clean Moisturizing Shampoo

AUNT4
Yellow
355 ml (Pack of 1)
Aunt Jackie's Oh So Clean Moisturizing Shampoo Cover
Aunt Jackies Moisturizing and Softening Shampoo, Oh So Clean! 355 ml

Aunt Jackie's Moisturizing Shampoo is designed to treat your chronically dry hair, providing a rich and deep moisturising experience. Enriched with Coconut Oil, Shea Butter, and Extra Virgin Olive Oil, it leaves your tresses super clean and soft to the touch. You will also find your hair more hydrated, making it easier to comb through. Plus, it is eco-friendly and free from harmful ingredients like sulfates and parabens, ensuring a gentle cleansing experience for your hair.

What We Like
Deeply moisturises dry hair
Softens and hydrates hair
Eco-friendly ingredients
Sulfate and paraben-free
#TOP 2

Aunt Jackie's Moisturizing Shampoo for Curly Hair

AUNT7
Yellow
355 ml (Pack of 1)
Aunt Jackie's Moisturizing Shampoo for Curly Hair Cover
Aunt Jackies Moisturizing and Softening Shampoo, Girls Heads Up 355 ml

Aunt Jackie's Moisturizing Shampoo is designed specifically for naturally curly, coily, and wavy hair. This moisture replenishing hair wash contains nourishing ingredients like extra virgin olive oil, shea butter, and coconut oil, ensuring your hair receives the hydration it craves. It works diligently to soften and manage hard-to-handle locks, making your hair more manageable and easier to style. Plus, being eco-friendly and free from sulphates, parabens, mineral oil, and petrolatum, it’s a gentle choice that cares for both your hair and the environment.

What We Like
Moisturises and softens hair
Nourishing natural ingredients
Eco-friendly formulation
Sulfate and paraben-free
#TOP 3

Texture My Way Hydrate Softening Shampoo 12 oz

AB20310
1 ml (Pack of 360)
Texture My Way Hydrate Softening Shampoo 12 oz Cover
Texture My Way Hydrate Softening Shampoo 12 oz

Texture My Way Shampoo offers a luxurious cleansing experience, ensuring your hair feels soft, silky, and hydrated. As it is sulphate-free, it helps retain moisture, preventing dryness. This innovative formula enhances your natural texture, making it ideal for maintaining beautiful curls. Additionally, the shampoo is enriched with Shea Butter and extra virgin olive oil, providing essential moisture that makes your hair easier to manage and comb. It's perfect for various hair types, especially those with curls or dryness.

What We Like
Sulfate-free for moisture retention
Enhances natural hair texture
Softens and moisturises hair
Suitable for all hair types
Makes hair manageable
#TOP 4

YOPE Moisturising Shampoo for Dry Scalp

Hydrating
300 ml (Pack of 1)
YOPE Moisturising Shampoo for Dry Scalp Cover
YOPE Shampoo | Dry Scalp | Moisturising | Softening| Natural | Hydrating Shampoo 300ml

YOPE Dry Scalp Shampoo is designed to provide deep hydration and nourishment for your hair. The oat peptides and fructose work together to moisturise and enhance the elasticity of your hair, making it more resilient. Macadamia oil esters offer a lightweight emollient that cleanses while retaining the oil's beneficial properties. Additionally, the unique soap from the medicine plant ensures a gentle lather, effectively cleansing both your scalp and hair without stripping away essential moisture. This combination leaves your hair feeling soft and revitalised.

What We Like
Hydrates dry scalp effectively
Improves hair elasticity
Gentle cleansing formula
Lightweight and non-greasy

OGX Coconut Milk Shampoo for Dry Hair

OGX
4091005
white
385 ml (Pack of 1)
OGX Coconut Milk Shampoo for Dry Hair Cover
OGX Coconut Milk Nourishing Hair Shampoo, Adds Hydration, for Dry Hair, Sulfate Free Surfactants, 385ml

The OGX Coconut Milk Shampoo is designed to hydrate and restore your dry hair. With its intensely moisturising formula, you can expect softer strands after just one wash. Infused with Coconut Milk, this shampoo leaves your hair feeling silky and smooth, making it easier to manage. Additionally, the innovative LipiPro Shield Technology provides double protection for your hair's proteins and lipids, ensuring it becomes more resilient with each use. This sulfate-free shampoo is perfect for those looking to repair and nourish their locks.

What We Like
Intensely moisturising formula
Silky and smooth hair
Double protein protection
Sulfate-free for gentle care
Recycled plastic bottle
#TOP 6

Avon Care Softening Moisture Shampoo Trio

400 ml (Pack of 3)
Avon Care Softening Moisture Shampoo Trio Cover
3 x Avon Care for Hair Softening Moisture shampoo with Macadamia 400ml each, 1200ml Total

The Avon Care Shampoo is a hydrating and smoothing option for those struggling with dry hair. Formulated with macadamia nut oil and vitamin E, it provides a much-needed moisture boost, leaving your hair feeling sleek and supple. This set includes three 400ml bottles, offering a total of 1200ml, which ensures you have enough product to maintain healthy hair. With its moisturising properties, you can enjoy softer, more manageable hair with every wash.

What We Like
Hydrating formula
Contains macadamia oil
Includes three bottles
Moisture boost for dry hair

Milva Chamomile Shampoo for Lightening Hair

Yellow
200 ml (Pack of 1)
Milva Chamomile Shampoo for Lightening Hair Cover
Milva Chamomile Shampoo with Magnesium & Apple Extract - Natural Hair Lightening Shampoo for Blonde Hair - Clarifying Shampoo for Dry Scalp - Itchy Scalp Treatment - Deep Cleansing Shampoo - 200 ML

Milva Chamomile Shampoo is a fantastic choice for those looking to soothe their scalp and naturally lighten their hair. Infused with chamomile extract, it helps calm irritation and keep your scalp hydrated, effectively reducing dandruff. Additionally, it enhances your hair's brightness, giving you lovely golden highlights without the need for bleach. The shampoo also moisturises and softens your hair, leaving it smooth and shiny. With no parabens or silicone, it offers a gentle yet effective cleansing experience.

What We Like
Soothes dry, inflamed scalp
Lightens hair naturally
Moisturises and softens hair
No parabens or silicone

Kérastase Nutritive Gentle Hydrating Shampoo

3474637154912
250 ml (Pack of 1)
Kérastase Nutritive Gentle Hydrating Shampoo Cover
Kérastase Nutritive, Gentle Hydrating Shampoo for Dry Hair, Nourishing Protein Formula with Niacinamide, Moisturises, Softens and Restores Shine, Bain Satin, 250 ml

Kérastase Nutritive Shampoo is designed specifically for dry hair, offering a gentle hydrating solution. Its nourishing protein formula helps to deeply cleanse your hair while restoring its natural shine. You will appreciate how it revitalises and strengthens very dry hair, providing much-needed moisture retention. Additionally, this shampoo fights dehydration, giving your hair more structure and strength, ensuring it looks healthier and more vibrant after each wash.

What We Like
Gentle formula for dry hair
Restores shine and thickness
Fights dehydration effectively
Improves hair structure and strength
Buying Guide Image
Editor's Notes

During our softening shampoo research, we found 59 softening shampoo products and shortlisted 8 quality products. We collected and analyzed 85,573 customer reviews through our big data system to write the softening shampoos list. We found that most customers choose softening shampoos with an average price of £5.49.

The softening shampoos are available for purchase. We have researched hundreds of brands and picked the top brands of softening shampoos, including Aunt Jackie's, Texture My Way, Yope, OGX, Milva. The seller of top 1 product has received honest feedback from 78 consumers with an average rating of 4.8.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.