Best Softening Hair Masks of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 8 Feb 2025

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Softening hair masks are a popular hair care product designed to nourish and hydrate hair, leaving it feeling soft, smooth, and healthy. These masks are typically made with natural ingredients such as avocado, coconut oil, and honey, and are formulated to deeply penetrate and moisturize hair. They are suitable for all hair types and can help to repair damage, reduce frizz, and improve overall hair texture. Softening hair masks are a great addition to any hair care routine and can provide a much-needed boost of hydration and nutrition to your hair.

At a Glance: Our Top Picks

Pureology Hydrate Softening Treatment Hair Mask Cover #TOP 1
Pureology Hydrate Softening Treatment Hair Mask
ftb score rating icon 9.9
Schwarzkopf Professional BLONDME Cool Blondes Mask Cover #TOP 2
Schwarzkopf Professional BLONDME Cool Blondes Mask
ftb score rating icon 9.8
Carol's Daughter Marula Curl Therapy Hair Mask Cover #TOP 3
Carol's Daughter Marula Curl Therapy Hair Mask
ftb score rating icon 9.6

Top 4 Softening Hair Masks

Pureology Hydrate Softening Treatment Hair Mask

P1875100
200 ml (Pack of 1)
Pureology Hydrate Softening Treatment Hair Mask Cover
Pureology Hydrate Soft, Softening Treatment Hair Mask, for Dry Colour-Treated Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse, 200 ml

The Pureology Hydrate Hair Mask is designed to provide deep nourishment for dry, colour-treated hair. This thirst-quenching mask offers touchable softness, ensuring your locks feel soft and manageable. It also delivers extraordinary colour protection, helping to maintain your hair’s vibrancy. With its vegan and sulphate-free formula, you can enjoy a gentle cleanse that won’t strip your hair of its essential moisture. This treatment is perfect for those seeking to revitalise their hair while preserving their colour.

What We Like
Superior nourishment for dry hair
Touchable softness after use
Protects colour vibrancy
Sulphate-free and vegan
#TOP 2

Schwarzkopf Professional BLONDME Cool Blondes Mask

Schwarzkopf Professional
2631948
Multicolored
200 ml (Pack of 1)
Schwarzkopf Professional BLONDME Cool Blondes Mask Cover
Schwarzkopf Professional BLONDME Cool Blondes Neutralizing Mask For Colored Lighthened Bleached Hair 3D Bond Creation Technology Velvet Flower Protein Complex Refreshing Enriching Softening 200 ml

The BLONDME Cool Blondes Mask from Schwarzkopf Professional is designed to revive your blonde hair. It effectively removes brassiness and neutralises yellow undertones, enhancing your overall tone. The 3D Bond Creation Technology strengthens and repairs damaged hair, ensuring it remains light and manageable. Additionally, the mask contains cool pigments that help detangle and soften your hair, making it easy to style and giving it a refreshed appearance. You can enjoy a brighter, more vibrant blonde with every use.

What We Like
Neutralises brassiness and yellow tones
Strengthens and repairs hair
Softens and detangles easily
Enhances overall blonde appearance
#TOP 3

Carol's Daughter Marula Curl Therapy Hair Mask

820645230781
198.3 g (Pack of 1)
Carol's Daughter Marula Curl Therapy Hair Mask Cover
Carol's Daughter - Marula Curl Therapy Softening Hair Mask - 200g/7oz

The Marula Curl Therapy Mask by Carol's Daughter is designed to nourish and soften your curls. As a hair mask, it helps to deeply hydrate your hair, making it more manageable and reducing frizz. You will find that it enhances your curl definition, giving you beautiful and bouncy locks. With its 200g size, it’s convenient for regular use, ensuring your hair stays healthy and vibrant.

What We Like
Softens and hydrates curls
Reduces frizz effectively
Enhances curl definition
Convenient 200g size

Vitamins Keratin Hair Mask and Conditioner

VITAMINS hair cosmetics
keratin_thin_mask_travel
100 ml (Pack of 1)
Vitamins Keratin Hair Mask and Conditioner Cover
Vitamins Hair Mask Conditioner Keratin Treatment - Biotin Castor and Coconut Oil Deep Conditioning for Thin Fine Hair - Anti Frizz Moisturiser for Curly Straight Dry Damaged and Frizzy Locks

The Vitamins Hair Mask is a versatile 2-in-1 solution that combines the benefits of a hair conditioner and a mask, ensuring your hair feels soft, shiny, and silky. It offers deep conditioning to restore colour-treated and damaged hair, helping to hydrate and repair very dry strands. With an intense moisture complex, it locks in hydration for effective hair recovery. Additionally, it provides advanced frizz control, making your hair more manageable while strengthening it against breakage and split ends.

What We Like
Deep conditioning for damaged hair
Locks in hydration effectively
Controls frizz and enhances manageability
Non-oily formulation for fine hair
Buying Guide Image
Editor's Notes

During our softening hair mask research, we found 52 softening hair mask products and shortlisted 4 quality products. We collected and analyzed 173,316 customer reviews through our big data system to write the softening hair masks list. We found that most customers choose softening hair masks with an average price of £12.48.

The softening hair masks are available for purchase. We have researched hundreds of brands and picked the top brands of softening hair masks, including PUREOLOGY, Schwarzkopf Professional, Carol's Daughter, VITAMINS hair cosmetics.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.