Best Purple Shampoos of 2025

The Olaplex Purple Toning Shampoo is designed to enhance and brighten blonde, lightened, and grey hair. With a convenient 250ml volume, it is easy to use, making it suitable for everyday hair care. This shampoo not only tones your hair to eliminate brassiness but also repairs and hydrates, leaving your locks looking healthy and vibrant. By incorporating this product into your routine, you can enjoy the benefits of improved hair quality and a gorgeous, luminous finish.

The Fudge Clean Blonde Shampoo is designed to enhance your blonde hair with its purple toning formula. This sulfate-free shampoo effectively neutralises unwanted yellow tones, giving you a luminous finish. With its unique Violet pigments and proteins, you can expect to combat brassiness effortlessly. Additionally, the product features FragranceFuse technology, providing your hair with a captivating scent that lasts for 24 hours. Simply lather it through your hair and leave it for up to five minutes for the best results.

The L'Oreal Elvive Purple Shampoo is designed to give your hair a smooth finish while nourishing it. By neutralising unwanted yellow and orange tones, it helps maintain the vibrancy of your hair colour. Simply apply the shampoo to damp hair and leave it for five minutes before rinsing. For highlighted brunette hair, leaving it on for up to ten minutes can enhance its effectiveness, ensuring your locks stay looking fresh and radiant.

Kérastase Blond Absolu Shampoo is designed to neutralise brassy or yellow undertones in your blonde or grey hair. With its blue and violet pigments, this shampoo protects your hair from daily oxidation and pollution, ensuring it remains shiny and soft. You'll find that regular use helps maintain the coolness of highlighted and blonde shades for longer. Simply use it once a week, alongside your regular shampoo, for optimal results.

PROVOKE Purple Shampoo is designed to create vibrant, dazzling shine and visibly brighten your hair in just one wash. It is ideal for natural, coloured, highlighted, or platinum blonde, white, and grey hair. The unique blend of violet and blue pigments effectively neutralises unwanted yellow and orange tones, restoring your hair to its original brilliance. In addition, optical brighteners enhance shine, giving your hair a fresh and lively appearance. For optimal results, you can use it alongside the Colour Care Shampoo and Conditioner set.

OGX Purple Shampoo is designed for anyone with blonde or bleached hair. This moisturising shampoo neutralises unwanted yellow tones, helping you achieve a vibrant, salon-fresh look. With a blend of keratin, purple fig, and iris, it nourishes your hair while protecting your colour from fading. Its balanced pH formula gently cleanses your hair, ensuring it remains healthy and radiant. Enjoy the benefits of beautifully enhanced blonde hair with this effective toning shampoo.

REDKEN Blondage Shampoo is a game-changer for blonde hair. Powered by a Triple Acid Protein Complex, it cleanses while nourishing and strengthening your locks, helping to protect against breakage. You'll also appreciate its colour-correcting formula, which features ultra-violet pigments. This effectively banishes brassiness and eliminates unwanted yellow tones, ensuring your blonde remains vibrant and luminous. For maximum effect, leave the second lather on for 3-5 minutes before rinsing.

The John Frieda Purple Shampoo Bundle is specially designed for colour-treated or highlighted blonde hair. It features tone-correcting crushed violet pigments that help maintain your salon-fresh colour. This product effectively eliminates brassy and yellow tones, ensuring your blonde remains vibrant and beautiful. You can enjoy the convenience of using both the shampoo and conditioner to achieve a harmonious balance of colour and moisture, making your hair look healthier and more radiant.

The Pureology Purple Shampoo is designed to tone and neutralise brassy tones in blonde hair, helping you achieve a vibrant and fresh look. It also repairs damaged hair, making it stronger and softer to the touch. By using this shampoo, you can enjoy the benefit of preventing future damage, keeping your hair healthy and resilient. Ideal for those who want to maintain their blonde colour, this shampoo offers a gentle cleanse without harsh sulphates.

John Frieda Blonde Shampoo is designed specifically for colour-treated or highlighted blonde hair. It effectively neutralises unwanted brassy tones, helping you maintain a fresher and more vibrant look. The shampoo also works to eliminate yellow tones, ensuring your blonde remains bright and beautiful. With the inclusion of crushed violet pigments, it enhances the overall colour of your hair, making it a convenient choice for anyone wanting to keep their blonde locks looking their best.