Best Alterna Shampoos of 2025

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Alterna shampoos are a range of high-quality hair care products that cater to different hair types and concerns. The brand uses a blend of natural and innovative ingredients to nourish, strengthen, and protect the hair. Alterna shampoos are free from harsh chemicals like parabens and sulphates, making them gentle on the scalp and the environment. Whether you have dry, damaged, colour-treated, or thinning hair, Alterna shampoos offer a variety of formulations to suit your needs. With their luxurious textures and delightful fragrances, Alterna shampoos provide a pampering experience while improving the overall health and appearance of your hair.
At a Glance: Our Top Picks
Top 10 Alterna Shampoos
Alterna Caviar Anti-Aging Moisture Duo
The Alterna Caviar Duo is designed for daily use, providing a gentle yet effective cleansing experience. It moisturises your hair, leaving it feeling soft and nourished. By using this duo, you can improve the overall appearance of your hair, making it look healthier and more vibrant. This shampoo and conditioner set is perfect for anyone looking to maintain their hair's natural beauty while enjoying the convenience of a daily routine.
Alterna Caviar Volume Shampoo for All Hair Types
The Alterna Caviar Shampoo is designed to boost hair fullness and volume, making your locks appear thicker and more vibrant. It helps retain moisture, ensuring your hair stays hydrated and healthy. The gentle cleansing formula is perfect for various hair types, whether straight, wavy, curly, coiled, or tightly coiled. This shampoo allows you to cleanse your hair without stripping it of essential nutrients, giving you the confidence of luscious, well-maintained hair.
Alterna Caviar Smoothing Anti-Frizz Shampoo
The Alterna Caviar Shampoo is designed to tackle frizz and provide protection against humidity, making it ideal for various hair types, including straight, wavy, and curly. By improving shine and softness, this shampoo helps you achieve a healthier look. It also enhances texture and manageability, allowing for easier styling in your daily routine. With its unique formulation, you can enjoy smooth, sleek hair with minimal effort.
Caviar Anti-Aging Alterna Anti-Frizz Shampoo 250ml
The Alterna Anti-Frizz Shampoo is a premium product designed to elevate your hair care routine. It is free from harmful ingredients like parabens, sulfates, phthalates, and synthetic colour, ensuring a gentle cleanse. This shampoo effectively tames frizz, giving you smoother hair while protecting against humidity, making it perfect for unpredictable weather. Additionally, it improves the texture and manageability of your hair, allowing for easier styling and a polished look every day.
Caviar Anti-Aging Replenishing Moisture Shampoo by Alterna
The Caviar Moisture Shampoo is specially designed for dry hair, making it an ideal choice for those seeking to restore moisture and vitality. This luxurious shampoo gently cleanses your hair while replenishing essential hydration, leaving it feeling soft and manageable. By incorporating this product into your hair care routine, you can enjoy the benefits of anti-aging properties that help maintain your hair's youthful appearance. The generous 33.8 oz size ensures you have plenty of product to keep your locks nourished over time.
Alterna Caviar Infinite Colour Hold Shampoo
The Alterna Caviar Shampoo is designed to maintain your hair's colour, vibrancy, and shine. It gently cleanses your hair without stripping it of moisture, ensuring your locks remain hydrated. This shampoo is perfect for all hair types, whether straight, wavy, curly, or coiled. By replenishing lost moisture, it helps keep your hair looking healthy and radiant, making it a great choice for anyone who wants to enhance their hair's natural beauty.
Alterna Caviar Densifying Shampoo for Fine Hair
The Alterna Caviar Shampoo is designed to enhance the texture of fine, thinning, and fragile hair. It gently cleanses while protecting your strands from damage. This shampoo effectively removes impurities and build-up, leaving your hair feeling fresh and revitalised. Suitable for all hair types, including straight, wavy, curly, coiled, and tightly coiled hair, it offers a versatile solution that caters to your specific needs.
Alterna Caviar Anti-Frizz Smoothing Shampoo
The Alterna Caviar Shampoo is designed to tame frizz and protect your hair from humidity. This means you can step out with confidence, knowing your hairstyle will remain sleek and smooth. It also significantly improves shine and softness, making your hair look healthy and vibrant. Additionally, the shampoo enhances texture and manageability, allowing you to style your hair easily, whether it’s straight, wavy, or curly. Enjoy a more polished and refined look with every wash.
Alterna My Hair My Canvas Me Time Shampoo
The Alterna Me Time Shampoo offers great value for money, making it an excellent choice for everyday use. You can expect a high-quality product that effectively cleanses your hair without stripping it of moisture. Its easy-to-use formula means you can incorporate it seamlessly into your hair care routine. This shampoo is designed for those who appreciate a simple yet effective solution for their hair care needs, ensuring your hair stays refreshed and vibrant.
Caviar Anti-Aging Bond Repair Shampoo by Alterna
The Caviar Bond Repair Shampoo is designed to restore and strengthen damaged hair. Formulated with caviar bond enforcing technology, it helps reduce breakage by up to 99 percent, making it a great choice for anyone struggling with fragile hair. While gently cleansing, it also works to fortify your strands, providing the nourishment they need. This means you can enjoy healthier, more resilient hair with every wash, ensuring a smoother, shinier appearance.
During our Alterna shampoo research, we found 16 Alterna shampoo products and shortlisted 10 quality products. We collected and analyzed 12,777 customer reviews through our big data system to write the Alterna shampoos list. We found that most customers choose Alterna shampoos with an average price of £29.67.
The Alterna shampoos are available for purchase. The top 10 picks range in price from a low of £18.00 to a high of £66.00, find the one that fits your budget. The seller of top 1 product has received honest feedback from 140 consumers with an average rating of 4.7.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.