Best Alterna Shampoos of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 10 Feb 2025

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

Alterna shampoos are a range of high-quality hair care products that cater to different hair types and concerns. The brand uses a blend of natural and innovative ingredients to nourish, strengthen, and protect the hair. Alterna shampoos are free from harsh chemicals like parabens and sulphates, making them gentle on the scalp and the environment. Whether you have dry, damaged, colour-treated, or thinning hair, Alterna shampoos offer a variety of formulations to suit your needs. With their luxurious textures and delightful fragrances, Alterna shampoos provide a pampering experience while improving the overall health and appearance of your hair.

At a Glance: Our Top Picks

Alterna Caviar Anti-Aging Moisture Duo Cover #TOP 1
Alterna Caviar Anti-Aging Moisture Duo
ftb score rating icon 9.9
Alterna Caviar Volume Shampoo for All Hair Types Cover #TOP 2
Alterna Caviar Volume Shampoo for All Hair Types
ftb score rating icon 9.8
Alterna Caviar Smoothing Anti-Frizz Shampoo Cover #TOP 3
Alterna Caviar Smoothing Anti-Frizz Shampoo
ftb score rating icon 9.6

Top 10 Alterna Shampoos

#TOP 1

Alterna Caviar Anti-Aging Moisture Duo

2399595-2400384
250 ml (Pack of 2)
Alterna Caviar Anti-Aging Moisture Duo Cover
Alterna Caviar Anti-Aging Replenishing Moisture Shampoo/ Conditioner, Duo each 8.5 fl. oz

The Alterna Caviar Duo is designed for daily use, providing a gentle yet effective cleansing experience. It moisturises your hair, leaving it feeling soft and nourished. By using this duo, you can improve the overall appearance of your hair, making it look healthier and more vibrant. This shampoo and conditioner set is perfect for anyone looking to maintain their hair's natural beauty while enjoying the convenience of a daily routine.

What We Like
Gentle for daily use
Moisturises hair effectively
Improves hair appearance
#TOP 2

Alterna Caviar Volume Shampoo for All Hair Types

2405382
White
250 ml (Pack of 1)
Alterna Caviar Volume Shampoo for All Hair Types Cover
Alterna Caviar Multiplying Volume Shampoo

The Alterna Caviar Shampoo is designed to boost hair fullness and volume, making your locks appear thicker and more vibrant. It helps retain moisture, ensuring your hair stays hydrated and healthy. The gentle cleansing formula is perfect for various hair types, whether straight, wavy, curly, coiled, or tightly coiled. This shampoo allows you to cleanse your hair without stripping it of essential nutrients, giving you the confidence of luscious, well-maintained hair.

What We Like
Boosts hair volume
Retains moisture
Gentle on hair
Suitable for all hair types
#TOP 3

Alterna Caviar Smoothing Anti-Frizz Shampoo

2412959
250 ml (Pack of 1)
Alterna Caviar Smoothing Anti-Frizz Shampoo Cover
Alterna Caviar Smoothing Anti-Frizz Shampoo

The Alterna Caviar Shampoo is designed to tackle frizz and provide protection against humidity, making it ideal for various hair types, including straight, wavy, and curly. By improving shine and softness, this shampoo helps you achieve a healthier look. It also enhances texture and manageability, allowing for easier styling in your daily routine. With its unique formulation, you can enjoy smooth, sleek hair with minimal effort.

What We Like
Tames frizz effectively
Boosts shine and softness
Enhances texture and manageability
Suitable for all hair types
#TOP 4

Caviar Anti-Aging Alterna Anti-Frizz Shampoo 250ml

67287.0
250 ml (Pack of 1)
Caviar Anti-Aging Alterna Anti-Frizz Shampoo 250ml Cover
Caviar Anti-Aging by Alterna Anti-Frizz Shampoo 250ml

The Alterna Anti-Frizz Shampoo is a premium product designed to elevate your hair care routine. It is free from harmful ingredients like parabens, sulfates, phthalates, and synthetic colour, ensuring a gentle cleanse. This shampoo effectively tames frizz, giving you smoother hair while protecting against humidity, making it perfect for unpredictable weather. Additionally, it improves the texture and manageability of your hair, allowing for easier styling and a polished look every day.

What We Like
Free from harmful ingredients
Tames frizz effectively
Humidity protection
Improves hair texture
Easier styling
#TOP 5

Caviar Anti-Aging Replenishing Moisture Shampoo by Alterna

AC11
1 l (Pack of 1)
Caviar Anti-Aging Replenishing Moisture Shampoo by Alterna Cover
Caviar Anti-Aging Replenishing Moisture Shampoo by Alterna for Unisex - 33.8 oz Shampoo, AC11

The Caviar Moisture Shampoo is specially designed for dry hair, making it an ideal choice for those seeking to restore moisture and vitality. This luxurious shampoo gently cleanses your hair while replenishing essential hydration, leaving it feeling soft and manageable. By incorporating this product into your hair care routine, you can enjoy the benefits of anti-aging properties that help maintain your hair's youthful appearance. The generous 33.8 oz size ensures you have plenty of product to keep your locks nourished over time.

What We Like
Suitable for dry hair
Restores moisture and hydration
Anti-aging benefits
Generous size for long-lasting use
#TOP 6

Alterna Caviar Infinite Colour Hold Shampoo

2402296
250 ml (Pack of 1)
Alterna Caviar Infinite Colour Hold Shampoo Cover
Alterna Caviar Infinite Colour Hold Shampoo

The Alterna Caviar Shampoo is designed to maintain your hair's colour, vibrancy, and shine. It gently cleanses your hair without stripping it of moisture, ensuring your locks remain hydrated. This shampoo is perfect for all hair types, whether straight, wavy, curly, or coiled. By replenishing lost moisture, it helps keep your hair looking healthy and radiant, making it a great choice for anyone who wants to enhance their hair's natural beauty.

What We Like
Preserves hair colour and vibrancy
Gentle cleansing formula
Replenishes lost moisture
Suitable for all hair types
#TOP 7

Alterna Caviar Densifying Shampoo for Fine Hair

66001RE
no Colour
250 ml (Pack of 1)
Alterna Caviar Densifying Shampoo for Fine Hair Cover
Alterna Caviar Clinical Densifying Shampoo

The Alterna Caviar Shampoo is designed to enhance the texture of fine, thinning, and fragile hair. It gently cleanses while protecting your strands from damage. This shampoo effectively removes impurities and build-up, leaving your hair feeling fresh and revitalised. Suitable for all hair types, including straight, wavy, curly, coiled, and tightly coiled hair, it offers a versatile solution that caters to your specific needs.

What We Like
Enhances hair texture
Gently cleanses and protects
Removes impurities and build-up
Suitable for all hair types
#TOP 8

Alterna Caviar Anti-Frizz Smoothing Shampoo

67290R
Pink
1 l (Pack of 1)
Alterna Caviar Anti-Frizz Smoothing Shampoo Cover
Alterna Caviar Smoothing Anti-Frizz Shampoo

The Alterna Caviar Shampoo is designed to tame frizz and protect your hair from humidity. This means you can step out with confidence, knowing your hairstyle will remain sleek and smooth. It also significantly improves shine and softness, making your hair look healthy and vibrant. Additionally, the shampoo enhances texture and manageability, allowing you to style your hair easily, whether it’s straight, wavy, or curly. Enjoy a more polished and refined look with every wash.

What We Like
Tames frizz effectively
Protects against humidity
Enhances shine and softness
Improves manageability
#TOP 9

Alterna My Hair My Canvas Me Time Shampoo

2570344
White
8.5 Oz (Pack of 1)
Alterna My Hair My Canvas Me Time Shampoo Cover
Alterna My Hair My Canvas Me Time Everyday Shampoo

The Alterna Me Time Shampoo offers great value for money, making it an excellent choice for everyday use. You can expect a high-quality product that effectively cleanses your hair without stripping it of moisture. Its easy-to-use formula means you can incorporate it seamlessly into your hair care routine. This shampoo is designed for those who appreciate a simple yet effective solution for their hair care needs, ensuring your hair stays refreshed and vibrant.

What We Like
Value for money
Good product quality
Easy to use
#TOP 10

Caviar Anti-Aging Bond Repair Shampoo by Alterna

2402303
250 ml (Pack of 1)
Caviar Anti-Aging Bond Repair Shampoo by Alterna Cover
Caviar Anti-Aging Restructuring Bond Repair Shampoo by Alterna for Unisex - 250ml Shampoo

The Caviar Bond Repair Shampoo is designed to restore and strengthen damaged hair. Formulated with caviar bond enforcing technology, it helps reduce breakage by up to 99 percent, making it a great choice for anyone struggling with fragile hair. While gently cleansing, it also works to fortify your strands, providing the nourishment they need. This means you can enjoy healthier, more resilient hair with every wash, ensuring a smoother, shinier appearance.

What We Like
Reduces hair breakage significantly
Strengthens damaged hair
Gently cleanses hair
Suitable for all hair types
Buying Guide Image
Editor's Notes

During our Alterna shampoo research, we found 16 Alterna shampoo products and shortlisted 10 quality products. We collected and analyzed 12,777 customer reviews through our big data system to write the Alterna shampoos list. We found that most customers choose Alterna shampoos with an average price of £29.67.

The Alterna shampoos are available for purchase. The top 10 picks range in price from a low of £18.00 to a high of £66.00, find the one that fits your budget. The seller of top 1 product has received honest feedback from 140 consumers with an average rating of 4.7.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.