Best As I Am Shampoos of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 10 Feb 2025

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As I Am offers a range of shampoos that cater to different hair types and textures. The brand's shampoos are formulated with natural ingredients that cleanse and nourish the hair, leaving it healthy and moisturised. As I Am shampoos are free from harsh chemicals such as sulphates, parabens, and silicones, making them ideal for those looking for a gentle, yet effective cleansing experience. Whether you have curly, coily, or straight hair, As I Am shampoos are a great choice to help you achieve your hair goals.

At a Glance: Our Top Picks

As I Am Curl Clarity Shampoo, 237ml Cover #TOP 1
As I Am Curl Clarity Shampoo, 237ml
ftb score rating icon 9.8
AS I AM Jamaican Black Castor Oil Shampoo 355ml Cover #TOP 2
AS I AM Jamaican Black Castor Oil Shampoo 355ml
ftb score rating icon 9.7
AS I AM Jamaican Black Castor Co Wash Cover #TOP 3
AS I AM Jamaican Black Castor Co Wash
ftb score rating icon 9.5

Top 10 As I Am Shampoos

#TOP 1

As I Am Curl Clarity Shampoo, 237ml

AIA005
Multicolour
237 ml (Pack of 1)
As I Am Curl Clarity Shampoo, 237ml Cover
As I Am Curl Clarity Shampoo, 237ml/8 oz.

The As I Am Curl Shampoo is designed to gently cleanse your hair and scalp by removing product build-up and environmental impurities. It is sulphate-free, ensuring that your hair retains its natural moisture, which is essential for healthy, vibrant curls. You will find that it leaves your hair feeling hydrated, preventing dryness and roughness. Additionally, it is safe for colour-treated hair, making it suitable for those who wish to maintain their colour while keeping their curls looking their best.

What We Like
Gently removes product build-up
Sulphate-free for natural moisture
Prevents dryness and roughness
Safe for colour-treated hair

AS I AM Jamaican Black Castor Oil Shampoo 355ml

501652
355 ml (Pack of 1)
AS I AM Jamaican Black Castor Oil Shampoo 355ml Cover
AS I AM Jamaican Black Castor Oil Shampoo, 355ml

The AS I AM Shampoo features a creamy rich texture that is designed to nourish your hair. Infused with fibre strengthening ceramides, it helps to strengthen your hair and reduce breakage. The inclusion of Jamaican Black Castor Oil, using advanced nano-technology, allows for deeper penetration into the hair shaft. This means that your hair can receive enhanced moisture and care, leading to healthier and more manageable locks.

What We Like
Creamy rich texture
Strengthens hair fibres
Deeply moisturises
Advanced nano-technology
#TOP 3

AS I AM Jamaican Black Castor Co Wash

501656
Black Castor Oil
454 g (Pack of 1)
AS I AM Jamaican Black Castor Co Wash Cover
AS I AM JBCO Jamaican Black Castor Co Wash, 501656

The AS I AM Co Wash is enriched with Jamaican Black Castor Oil, which moisturises, thickens, and strengthens your hair. This unique formula boosts blood flow to the scalp, providing essential nutrients to hair follicles. You’ll find it helps to prevent hair breakage, ensuring your locks remain healthy and resilient. Additionally, it addresses issues such as dandruff, eczema, and dry, itchy scalp, making it an excellent choice for those seeking relief from these common conditions.

What We Like
Moisturises and thickens hair
Strengthens hair from roots
Prevents hair breakage
Addresses dry, itchy scalp
#TOP 4

As I Am Born Curly Aloe Shampoo for Kids

AIA35460
clear
240 ml (Pack of 1)
As I Am Born Curly Aloe Shampoo for Kids Cover
As I Am Born Curly aloe Shampoo & Wash 240ml/8oz (kids), clear, (Pack of 1)

The As I Am Aloe Shampoo offers a gentle yet effective cleansing experience for your child's hair. It improves scalp moisture by an impressive 112.5%, ensuring your child's scalp stays hydrated and healthy. After just one wash, you'll notice a 10% improvement in scalp health, making it a great choice for maintaining a clean and nourished scalp. Additionally, this shampoo enhances the sheen of your child's hair by 21.2%, giving it a lovely, vibrant appearance. With its 99% cleansing effectiveness, you can trust it to keep your little one's hair fresh and clean.

What We Like
Boosts scalp moisture significantly
Gentle cleansing for kids
Improves scalp health quickly
Enhances hair sheen
#TOP 5

As I Am Long and Luxe Shampoo 355ml

0858380035019
cream
355 ml (Pack of 1)
As I Am Long and Luxe Shampoo 355ml Cover
As I Am long and luxe strengthening shampoo 355ml/12oz

The As I Am Shampoo offers great value for money, making it an excellent choice for those seeking an effective hair care solution. Its quality ensures that you receive a durable product that stands the test of time. With this shampoo, you can enjoy a nourishing cleanse that contributes to the health of your hair. Users will appreciate its ability to strengthen hair while maintaining its natural beauty, resulting in a vibrant and manageable mane.

What We Like
Value for money
Good product quality
Durable
#TOP 6

As I Am Long & Luxe GRO Wash Shampoo

120634
454 g (Pack of 1)
As I Am Long & Luxe GRO Wash Shampoo Cover
As I Am Long & Luxe GRO Wash

The As I Am GRO Wash is designed to rejuvenate your scalp, promoting healthier and longer hair. Infused with pomegranate and passion fruit, this shampoo nourishes the scalp, ensuring it stays healthy. The As I Am long and luxe collection focuses on delivering a range of products that enhance scalp health, making it easier for you to achieve your desired hair length. With a lightweight package of just 0.49 kilograms, it’s also convenient to handle.

What We Like
Promotes healthier scalp
Infused with natural ingredients
Supports longer hair growth
Lightweight and easy to use
#TOP 7

AS I AM Rosemary and Peppermint Shampoo

Off White
475 ml (Pack of 1)
AS I AM Rosemary and Peppermint Shampoo Cover
AS I AM Rosemary Shampoo 8oz

The AS I AM Shampoo offers a refreshing blend of rosemary and peppermint oil, perfect for revitalising your hair care routine. This unique combination works to invigorate your scalp, enhancing circulation and promoting a healthier environment for hair growth. Using this shampoo can leave your hair feeling revitalised and fresh, giving you a delightful cleansing experience. You'll appreciate the refreshing scent that not only cleanses but also awakens your senses, making every wash a rejuvenating ritual.

What We Like
Revitalising hair care experience
Invigorates the scalp
Refreshing scent
Promotes healthy hair growth
#TOP 8

As I Am Rice Water Micellar Shampoo for Healthy Hair

1 ml (Pack of 1)
As I Am Rice Water Micellar Shampoo for Healthy Hair Cover
AS I AM RICE WATER MICELLAR SHAMPOO 8 fl oz

The As I Am Micellar Shampoo is a unique flash foam shampoo that cleanses and moisturises your hair effectively. Using advanced sub-micron technology, it promotes stronger hair, making it ideal for your daily hair care routine. The inclusion of Ceramide helps to strengthen the hair's natural barrier, while Beta-Sitosterol and Copper Tripeptide nourish and revitalise your locks. With Betaine also featured, you can expect a gentle yet effective cleanse that leaves your hair and scalp feeling healthy and refreshed, suitable for all hair types.

What We Like
Moisturises and cleanses effectively
Promotes stronger hair
Suitable for all hair types
Contains nourishing ingredients
#TOP 9

As I Am Long & Luxe Strengthening Shampoo

29256
Multicolored
340.2 g (Pack of 1)
As I Am Long & Luxe Strengthening Shampoo Cover
Long & Luxe Strengthening Shampoo 12oz by As I Am 355 ml

The As I Am Strengthening Shampoo is designed to enhance the health of your hair. This 12oz bottle contains a formula that aims to strengthen and nourish your locks, promoting overall hair vitality. With regular use, you can expect your hair to become more resilient, reducing breakage and damage. This shampoo is particularly beneficial for those looking to maintain long, luxurious hair, helping you achieve a healthy shine and softness that is easy to manage.

What We Like
Strengthens hair effectively
Nourishes and revitalises
Promotes healthy shine
Easy to manage
#TOP 10

As I Am Curl Clarity Shampoo - Pack of 3

PPAX1389945
As I Am Curl Clarity Shampoo - Pack of 3 Cover
As I Am Curl Clarity Shampoo, 8 Oz Pack Of 3

The As I Am Shampoo is a fantastic choice for those looking to enhance their curly hair care routine. This product comes in a convenient pack of three, ensuring you have enough to keep your hair clean and refreshed. As you use this shampoo, you will appreciate its ability to clarify and cleanse your scalp, removing buildup and impurities effectively. With the As I Am Shampoo, you can enjoy a vibrant, healthy-looking mane that feels soft and manageable after every wash.

What We Like
Pack of three
Effective cleansing
Enhances curls
Convenient size
Buying Guide Image
Editor's Notes

During our As I Am shampoo research, we found 11 As I Am shampoo products and shortlisted 10 quality products. We collected and analyzed 13,345 customer reviews through our big data system to write the As I Am shampoos list. We found that most customers choose As I Am shampoos with an average price of £8.32.

The As I Am shampoos are available for purchase. The top 10 picks range in price from a low of £6.00 to a high of £29.00, find the one that fits your budget.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.