Best Toning Shampoos of 2025

The Olaplex Purple Toning Shampoo is designed to enhance and brighten blonde, lightened, and grey hair. With a convenient 250ml volume, it is easy to use, making it suitable for everyday hair care. This shampoo not only tones your hair to eliminate brassiness but also repairs and hydrates, leaving your locks looking healthy and vibrant. By incorporating this product into your routine, you can enjoy the benefits of improved hair quality and a gorgeous, luminous finish.

The Fudge Clean Blonde Shampoo is designed to enhance your blonde hair with its purple toning formula. This sulfate-free shampoo effectively neutralises unwanted yellow tones, giving you a luminous finish. With its unique Violet pigments and proteins, you can expect to combat brassiness effortlessly. Additionally, the product features FragranceFuse technology, providing your hair with a captivating scent that lasts for 24 hours. Simply lather it through your hair and leave it for up to five minutes for the best results.

The Matrix Brass Off Shampoo is designed to neutralise unwanted copper and golden shades in lightened brown hair. By refreshing your hair colour, it helps you maintain a vibrant look while defining cool tones that enhance your overall appearance. Additionally, this shampoo boasts a tenfold decrease in hair breakage, making it a great choice for those who want to keep their hair strong and healthy. Moreover, it maintains optimum moisture levels, ensuring your hair remains hydrated and manageable.

Fanola No Yellow is a professional shampoo designed to maintain healthy and vibrant blonde hair. It features advanced anti-yellow technology, which neutralises unwanted yellow tones, ensuring your blonde looks its best. The enriched formula contains extra violet pigments and antioxidant grape extract, providing remarkable softness and shine. Simply apply it to damp hair for an immediate toning action, leaving you with salon-quality results at home. For even better results, consider using other products in the Fanola No Yellow range.

PROVOKE Go Ashy Shampoo is designed to effectively remove brassiness while adding a cool, ashy hue to your hair. Using triple toning technology, this shampoo transforms your warm and brassy locks in just one wash, making it ideal for blondes, silvers, brunettes, and balayage styles. Simply apply to wet hair, leave it for five minutes, and rinse for a refreshing change. This product offers a quick and convenient solution for those seeking a silvery tone without the need for extensive salon treatments.

The Fudge Clean Blonde Shampoo is designed to banish brassy tones from your blonde hair, instantly erasing unwanted yellow hues. With its powerful Opti-PLEX technology, it strengthens your hair by up to 95%, making it more resilient. This cult favourite features salon-strength purple micro-pigments that work to eliminate brassiness, ensuring your blonde stays icy and vibrant. Additionally, the shampoo penetrates deep into the hair's core, helping to reconstruct bonds damaged by styling, chemicals, and environmental factors, ensuring your hair remains strong and healthy.

The Bold Uniq Purple Shampoo is perfect for those with blonde, platinum, grey, or silver hair. This vegan-friendly shampoo is free from parabens and sulphates, ensuring that your hair remains healthy and vibrant. By using this shampoo, you can extend the time between salon visits by neutralising brassy yellow tones, allowing your cool ash shades to shine. Additionally, it contains a vitamin B5 derivative that softens hair and adds natural shine, while the non-drying formula tames frizz and reduces breakage, making your hair easier to manage.

OGX Purple Shampoo is designed for anyone with blonde or bleached hair. This moisturising shampoo neutralises unwanted yellow tones, helping you achieve a vibrant, salon-fresh look. With a blend of keratin, purple fig, and iris, it nourishes your hair while protecting your colour from fading. Its balanced pH formula gently cleanses your hair, ensuring it remains healthy and radiant. Enjoy the benefits of beautifully enhanced blonde hair with this effective toning shampoo.

Kérastase Blond Absolu Shampoo is designed to neutralise brassy or yellow undertones in your blonde or grey hair. With its blue and violet pigments, this shampoo protects your hair from daily oxidation and pollution, ensuring it remains shiny and soft. You'll find that regular use helps maintain the coolness of highlighted and blonde shades for longer. Simply use it once a week, alongside your regular shampoo, for optimal results.

John Frieda Blonde Shampoo is designed specifically for colour-treated or highlighted blonde hair. It effectively neutralises unwanted brassy tones, helping you maintain a fresher and more vibrant look. The shampoo also works to eliminate yellow tones, ensuring your blonde remains bright and beautiful. With the inclusion of crushed violet pigments, it enhances the overall colour of your hair, making it a convenient choice for anyone wanting to keep their blonde locks looking their best.