Best Shampoos for White Hair of 2025

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As we age, our hair starts to lose its natural pigmentation, resulting in the appearance of white or grey hair. Many people choose to embrace their new hair colour, but for those who want to keep their hair looking bright and vibrant, there are a variety of shampoos available on the market. These shampoos are specially formulated to enhance the natural brightness of white hair, while also providing nourishment and hydration to keep hair healthy and strong. With so many options available, finding the right shampoo for your hair type and needs can be a challenge, but with a little research and advice, you can find the perfect product to help you maintain your beautiful white locks.
At a Glance: Our Top Picks
Top 10 Shampoos for White Hair
White Hot Glorious Shampoo for Grey Hair
The White Hot Glorious Shampoo is designed specifically for women with grey hair. Its creamy white formula ensures everyday use, providing essential hydration and nourishment. The detoxing complex works to restore your hair’s natural shine, leaving it looking vibrant. Additionally, the inclusion of white truffle adds extra moisture, which helps to keep your hair soft and manageable. This shampoo also features the signature White Hot fragrance, making your hair care routine a delightful experience.
John Frieda Shimmering Shampoo for Grey Hair
John Frieda Shimmering Shampoo is designed to transform dull grey or white hair into a vibrant, shimmering silver. This shampoo effectively cleanses your hair while enhancing the natural beauty of grey strands, ensuring a radiant shine. With its innovative silver gloss technology, it specifically targets dull hair, providing you with a refreshing and revitalising wash. You can enjoy the confidence that comes from having hair that looks healthy and luminous, making this shampoo a perfect addition to your hair care routine.
L’Oréal Professionnel Serie Expert Silver Shampoo
The Serie Expert Silver Shampoo by L’Oréal Professionnel is designed specifically for grey, white, or light blonde hair. This professional formula effectively tones your hair by neutralising unwanted brassy tones, ensuring that your colour looks vibrant. Additionally, it nourishes and protects the hair fibre, which helps maintain overall hair health. With its ability to provide a boost of shine, this shampoo leaves your hair glowing and radiant, enhancing your natural beauty effortlessly.
White Hot Brilliant Shampoo for Brightening
The White Hot Brilliant Shampoo is designed to enhance your hair's appearance. Its soft violet formula helps combat brassiness, ensuring your locks look vibrant and fresh. You will appreciate how it smooths and strengthens your hair with the inclusion of KeravisTM and blue lupin, making it easier to manage. Plus, the signature White Hot fragrance adds a luxurious touch to your wash routine. This vegan-friendly shampoo is a perfect choice for anyone seeking bright, healthy hair.
White Hot Cleanse Duo for Brightening Hair
The White Hot Cleanse Duo offers a powerful cleansing routine tailored for white and grey hair. With the Brilliant Shampoo, you can effectively banish yellow tones by using it once or twice a week, ensuring your hair looks vibrant. The Glorious Shampoo, designed for daily use, provides essential hydration and a radiant shine. Incorporating both shampoos into your routine allows for a luxurious cleanse, improving the overall appearance of your hair while reducing unwanted brassiness.
L’Oréal Professionnel Serie Expert Silver Shampoo
The L’Oréal Professionnel Silver Shampoo is specially formulated for grey, white, or light blonde hair. It effectively tones your hair by counteracting unwanted brassy tones, ensuring a more vibrant colour. Not only does it help to neutralise brassiness, but it also nourishes and protects your hair, enhancing its natural shine. With this shampoo, you can enjoy a glowing halo of shine while maintaining healthy hair. Simply distribute it evenly through wet hair, lather, and rinse thoroughly for optimal results.
White Hot Short Hair Duo for Volume
The Short Hair Shoosh Duo from White Hot is designed to enhance grey and white hair by adding volume and shine. The Glorious Shampoo cleanses your hair while providing essential nourishment, ensuring it doesn't feel flat. Following that, the Shooshing Crème helps you achieve effortless volume and definition, allowing you to style your hair with ease. Suitable for all hair types, this duo transforms dull locks into vibrant, glossy strands that have the oomph you desire.
L'Oréal Professionnel Anti-Yellow Shampoo for Hair
The L'Oréal Professionnel Silver Shampoo is designed specifically for blonde, grey, and white hair. It effectively removes unwanted yellow or orange tones, helping you achieve a natural and radiant hair colour. The purple pigments in this shampoo neutralise colour changes in light hair. You will appreciate how it gently cleanses your dyed, tinted, or natural hair without causing fading. Simply apply to damp hair, leave for at least 2 minutes, and rinse thoroughly for best results.
White Hot Short Hair Quartet Set for Brightening
The White Hot Short Hair Quartet is designed to simplify your hair care routine while enhancing the beauty of shorter white and grey hair. It offers a complete cleansing experience with its Glorious and Brilliant Shampoos, which hydrate and brighten your locks while removing dulling pollutants. The Luminous Conditioner adds lustrous shine and bounce, and the Shooshing Crème provides texture and volume in an instant. This dynamic quartet ensures your hair looks its best with minimal effort.
L’Oréal Professionnel Silver Shampoo for Grey and Blonde Hair
The L’Oréal Silver Shampoo is designed to neutralise and brighten grey, white, or light blonde hair. Enriched with anti-yellowing agents, it helps you maintain your natural colour while eliminating unwanted brassy tones. The magnesium-infused formula not only tones your hair but also keeps it nourished, preventing colour loss. By applying this shampoo evenly to wet hair, you can easily achieve a beautiful shine and vibrant colour, enhancing your overall look with minimal effort.
During our shampoo for white hair research, we found 306 shampoo for white hair products and shortlisted 10 quality products. We collected and analyzed 36,147 customer reviews through our big data system to write the shampoos for white hair list. We found that most customers choose shampoos for white hair with an average price of £18.20.
The shampoos for white hair are available for purchase. We have researched hundreds of brands and picked the top brands of shampoos for white hair, including White Hot, John Frieda. The seller of top 1 product has received honest feedback from 98 consumers with an average rating of 4.8.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.