Best Softening Lipsticks of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Softening lipsticks are a type of cosmetic product designed to provide both colour and moisture to the lips. These lipsticks are formulated with ingredients that help to hydrate and nourish the lips, leaving them feeling soft and smooth. They come in a range of shades and finishes, from bold and bright to subtle and natural. Softening lipsticks are perfect for those who want to add a pop of colour to their lips while also keeping them moisturised and healthy.

At a Glance: Our Top Picks

Helan I Colori Pomegranate Red Matte Lipstick Cover #TOP 1
Helan I Colori Pomegranate Red Matte Lipstick
ftb score rating icon 9.9
KIKO Milano Unlimited Double Touch Liquid Lipstick Cover #TOP 2
KIKO Milano Unlimited Double Touch Liquid Lipstick
ftb score rating icon 9.8
Helan I Colori Coffee Matte Lipstick Cover #TOP 3
Helan I Colori Coffee Matte Lipstick
ftb score rating icon 9.6

Top 7 Softening Lipsticks

#TOP 1

Helan I Colori Pomegranate Red Matte Lipstick

182RM7
1 count (Pack of 1)
Helan I Colori Pomegranate Red Matte Lipstick Cover
Helan I Colori - Matte Lipstick for Your Makeup with Softening & Elasticising Properties - Long Lasting Red Lipstick, Creamy & Smooth Texture, Gifts for Women - Made in Italy, Pomegranate Red, 3.5 ml

The Helan Matte Lipstick offers a vibrant pomegranate red hue with a creamy and smooth texture, ensuring you enjoy full-bodied colour and a natural shine. Its softening and elasticising properties nourish your lips deeply, adding both volume and comfort. With natural ingredients and free from harsh chemicals, this lipstick is a delightful choice for those seeking a contemporary yet gentle cosmetic. You can feel confident knowing that you are using a product crafted in harmony with nature and the skin’s physiology.

What We Like
Vibrant colour pay-off
Creamy, smooth application
Nourishes and softens lips
Made with natural ingredients
Ethically produced in Italy
#TOP 2

KIKO Milano Unlimited Double Touch Liquid Lipstick

KM0020102312244
122 Bordeaux
6 ml (Pack of 1)
KIKO Milano Unlimited Double Touch Liquid Lipstick Cover
KIKO Milano Unlimited Double Touch 122 | Liquid lipstick with a bright finish in a two-step application. Lasts up to 12 hours. No-transfer base colour

The KIKO Milano Double Touch is a long-lasting two-step liquid lipstick that combines a base colour and a lip gloss for a vibrant finish. With a formula enriched with film-like polymers, you can enjoy maximum comfort and even colour that adheres beautifully to your lips. This lipstick lasts up to 12 hours, allowing you to go about your day without worrying about touch-ups. The softening action of the lip gloss provides a radiant look, making your lips feel soft and look stunning.

What We Like
Long-lasting up to 12 hours
Bright and radiant finish
Comfortable and easy to apply
No-transfer base colour
#TOP 3

Helan I Colori Coffee Matte Lipstick

182RM9
Coffee Matt
1 count (Pack of 1)
Helan I Colori Coffee Matte Lipstick Cover
Helan I Colori - Matte Lipstick for Your Makeup with Softening & Elasticising Properties - Long Lasting Brown Lipstick, Creamy & Smooth Texture, Gifts for Women - Made in Italy, Coffee, 3.5 ml

The Helan Coffee Lipstick offers a luxurious matte finish with a creamy and smooth texture, ensuring full-bodied colour that looks natural. Its formulation includes softening and elasticising properties, which help to nourish and volumise your lips, providing deep comfort throughout the day. Made with natural ingredients, this lipstick is free from harmful chemicals, allowing you to feel good about what you apply. The product embodies the Made in Italy tradition, perfect for those who appreciate quality and sustainability in their cosmetics.

What We Like
Natural ingredients used
Long-lasting matte finish
Softening and elasticising properties
Creamy and smooth application
#TOP 4

KIKO Milano Hydra Shiny Lip Stylo 16 Moisturising Lipstick

KM000000051016B
16 vintage rose
1 count (Pack of 1)
KIKO Milano Hydra Shiny Lip Stylo 16 Moisturising Lipstick Cover
KIKO Milano Hydra Shiny Lip Stylo 16 | Moisturising lipstick

The KIKO Hydra Shiny Lip Stylo offers a moisturising experience that transforms your lips with extraordinary softness and a vibrant array of colours. Its formula, enriched with Aloe, Papaya, and natural oils, provides instant hydration that lasts up to eight hours, ensuring your lips remain comfortable throughout the day. Additionally, this lipstick features a new generation texture that delivers a radiant effect, making it incredibly soft on your lips. With dermatologically tested qualities, you can trust this product to enhance your lip care routine.

What We Like
Long-lasting hydration
Softening ingredients
Radiant finish
Comfortable wear
Dermatologically tested
#TOP 5

Helan I Colori Moisturising Vegan Lipstick

82RI
82RI1 GOLDEN PINK
1 count (Pack of 1)
Helan I Colori Moisturising Vegan Lipstick Cover
Helan I Colori - Moisturising Vegan Lipstick for Your Makeup with Softening & Emollient Properties - Long Lasting Lipstick with Creamy & Shiny Texture, Gifts for Women - Made in Italy, Golden Pink 4ml

Helan Vegan Lipstick offers a soft and blendable texture that enhances your lips with vibrant colour while ensuring comfort. Its creamy formula, enriched with Karitè butter and Apricot wax, provides a smooth application, making it a pleasure to use. The exclusive organic formula delivers silky softness and maximum moisture, making it perfect for daily wear. Additionally, the nourishing complex of organic waxes and oils not only enhances the lipstick's shine but also promotes the health of your lips, ensuring they look and feel their best.

What We Like
Soft and blendable texture
Creamy, smooth application
Organic, nourishing ingredients
Long-lasting moisture
Shiny, healthy finish
#TOP 6

KIKO Milano Hydra Shiny Lip Stylo 06 Lipstick

KM000000554006B
06 Natural Litchi
2 g (Pack of 1)
KIKO Milano Hydra Shiny Lip Stylo 06 Lipstick Cover
KIKO Milano Hydra Shiny Lip Stylo 06, Moisturising Lipstick

The KIKO Hydra Shiny Lip Stylo offers a moisturising experience that transforms your lips with unprecedented softness. Enriched with Aloe, Papaya, and natural oils, this lipstick provides instant hydration that lasts up to eight hours, ensuring your lips feel comfortable throughout the day. Its new generation texture delivers a radiant effect, making it a perfect choice for those seeking both beauty and comfort. Dermatologically tested, you can trust this lipstick to enhance your look without compromising on care.

What We Like
Long-lasting hydration
Soft and comfortable texture
Radiant colour options
Dermatologically tested
#TOP 7

Deborah Milano Red Matte Lipstick with Collagen

DEBORAH
009979
4.4 g (Pack of 1)
Deborah Milano Red Matte Lipstick with Collagen Cover
Deborah Milano Red Mat Matte Lipstick with Collagen and Hyaluronic Acid 35 Wine Nourishing and Softening Effect Intense and Long Lips 4.5 g

The Deborah Red Matte Lipstick offers a lightweight texture that ensures maximum comfort throughout the day. You will enjoy a super smooth application, making it easy to achieve the perfect look. The ultra-matte finish provides intense colour coverage that lasts for up to 8 hours, allowing you to feel confident without constant touch-ups. With 14 shades to choose from, you can find the ideal hue that suits your style, from delicate nudes to vibrant reds.

What We Like
Long-lasting wear up to 8 hours
Super smooth application
Wide range of shades
Lightweight and comfortable texture
Buying Guide Image
Editor's Notes

During our softening lipstick research, we found 15 softening lipstick products and shortlisted 7 quality products. We collected and analyzed 44,223 customer reviews through our big data system to write the softening lipsticks list. We found that most customers choose softening lipsticks with an average price of £9.10.

The softening lipsticks are available for purchase. We have researched hundreds of brands and picked the top brands of softening lipsticks, including Helan, KIKO Milano, DEBORAH.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.