Best Softening Lipsticks of 2025

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Softening lipsticks are a type of cosmetic product designed to provide both colour and moisture to the lips. These lipsticks are formulated with ingredients that help to hydrate and nourish the lips, leaving them feeling soft and smooth. They come in a range of shades and finishes, from bold and bright to subtle and natural. Softening lipsticks are perfect for those who want to add a pop of colour to their lips while also keeping them moisturised and healthy.
At a Glance: Our Top Picks
Top 7 Softening Lipsticks
Helan I Colori Pomegranate Red Matte Lipstick
The Helan Matte Lipstick offers a vibrant pomegranate red hue with a creamy and smooth texture, ensuring you enjoy full-bodied colour and a natural shine. Its softening and elasticising properties nourish your lips deeply, adding both volume and comfort. With natural ingredients and free from harsh chemicals, this lipstick is a delightful choice for those seeking a contemporary yet gentle cosmetic. You can feel confident knowing that you are using a product crafted in harmony with nature and the skin’s physiology.
KIKO Milano Unlimited Double Touch Liquid Lipstick
The KIKO Milano Double Touch is a long-lasting two-step liquid lipstick that combines a base colour and a lip gloss for a vibrant finish. With a formula enriched with film-like polymers, you can enjoy maximum comfort and even colour that adheres beautifully to your lips. This lipstick lasts up to 12 hours, allowing you to go about your day without worrying about touch-ups. The softening action of the lip gloss provides a radiant look, making your lips feel soft and look stunning.
Helan I Colori Coffee Matte Lipstick
The Helan Coffee Lipstick offers a luxurious matte finish with a creamy and smooth texture, ensuring full-bodied colour that looks natural. Its formulation includes softening and elasticising properties, which help to nourish and volumise your lips, providing deep comfort throughout the day. Made with natural ingredients, this lipstick is free from harmful chemicals, allowing you to feel good about what you apply. The product embodies the Made in Italy tradition, perfect for those who appreciate quality and sustainability in their cosmetics.
KIKO Milano Hydra Shiny Lip Stylo 16 Moisturising Lipstick
The KIKO Hydra Shiny Lip Stylo offers a moisturising experience that transforms your lips with extraordinary softness and a vibrant array of colours. Its formula, enriched with Aloe, Papaya, and natural oils, provides instant hydration that lasts up to eight hours, ensuring your lips remain comfortable throughout the day. Additionally, this lipstick features a new generation texture that delivers a radiant effect, making it incredibly soft on your lips. With dermatologically tested qualities, you can trust this product to enhance your lip care routine.
Helan I Colori Moisturising Vegan Lipstick
Helan Vegan Lipstick offers a soft and blendable texture that enhances your lips with vibrant colour while ensuring comfort. Its creamy formula, enriched with Karitè butter and Apricot wax, provides a smooth application, making it a pleasure to use. The exclusive organic formula delivers silky softness and maximum moisture, making it perfect for daily wear. Additionally, the nourishing complex of organic waxes and oils not only enhances the lipstick's shine but also promotes the health of your lips, ensuring they look and feel their best.
KIKO Milano Hydra Shiny Lip Stylo 06 Lipstick
The KIKO Hydra Shiny Lip Stylo offers a moisturising experience that transforms your lips with unprecedented softness. Enriched with Aloe, Papaya, and natural oils, this lipstick provides instant hydration that lasts up to eight hours, ensuring your lips feel comfortable throughout the day. Its new generation texture delivers a radiant effect, making it a perfect choice for those seeking both beauty and comfort. Dermatologically tested, you can trust this lipstick to enhance your look without compromising on care.
Deborah Milano Red Matte Lipstick with Collagen
The Deborah Red Matte Lipstick offers a lightweight texture that ensures maximum comfort throughout the day. You will enjoy a super smooth application, making it easy to achieve the perfect look. The ultra-matte finish provides intense colour coverage that lasts for up to 8 hours, allowing you to feel confident without constant touch-ups. With 14 shades to choose from, you can find the ideal hue that suits your style, from delicate nudes to vibrant reds.
During our softening lipstick research, we found 15 softening lipstick products and shortlisted 7 quality products. We collected and analyzed 44,223 customer reviews through our big data system to write the softening lipsticks list. We found that most customers choose softening lipsticks with an average price of £9.10.
The softening lipsticks are available for purchase. We have researched hundreds of brands and picked the top brands of softening lipsticks, including Helan, KIKO Milano, DEBORAH.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.