Best Toning Hair Masks of 2025

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Toning hair masks are a popular hair care product designed to enhance the colour and condition of the hair. These masks are typically formulated with natural ingredients such as fruit extracts and essential oils that help to nourish and strengthen the hair while also adding a subtle tint or tone to the hair colour. They are a great alternative to harsh chemical dyes and can be used to refresh and revitalise hair between salon visits. With a variety of colours and formulas available, toning hair masks are a great way to achieve a beautiful, natural-looking hair colour without damaging the hair.
At a Glance: Our Top Picks
Top 8 Toning Hair Masks
PROVOKE Touch Of Silver Hydrating Hair Mask
The PROVOKE Hydrating Hair Mask is a new purple toning treatment designed to brighten blonde, platinum, grey, and white hair. It effectively removes unwanted yellow and orange tones, helping you achieve a vibrant colour. This mask also provides deep nourishment for damaged hair, making it feel soft and healthy. With just a three-minute application, you can enjoy both brighter colour and hydration, offering a convenient solution for maintaining beautiful hair.
Matrix Brass Off Toning Blue Hair Mask
The Matrix Brass Off Mask is designed to help repair and protect fragile hair, particularly for those with brassy orange lightened brunette blonde hair. This product contains a blend of beneficial ingredients that work together to nourish your hair, leaving it healthier and more manageable. By using this mask after shampooing, you can enjoy the convenience of a simple treatment that takes just 5-8 minutes. It is perfect for frizzy hair, giving you smoother and more vibrant locks.
Matrix So Silver Hair Mask for Blondes and Greys
The Matrix So Silver Mask is specifically designed for blonde, grey, and silver hair. This defining mask works wonders for curls and waves, enhancing your natural texture while adding moisture. It also provides deep care to neutralise unwanted yellow tones, leaving your hair looking vibrant and fresh. With its 200ml size, it offers convenience for regular use, ensuring your hair remains well-maintained and beautifully toned.
Blue Velvet Toning Mask for Bleached Hair
The Blue Velvet Toning Mask is a versatile treatment designed specifically for bleached hair. It not only acts as a toner, neutralising unwanted yellow and brassy tones, but also serves as a deep conditioning mask that hydrates and revitalises your locks. Additionally, its unique formula includes soothing natural oils that provide relief to your scalp after bleaching, ensuring comfort during your hair care routine. Regular use of this mask helps maintain your beautiful blonde shade while preventing damage and breakage.
Kérastase Blond Absolu Purple Hair Mask
The Kérastase Blond Absolu Mask is designed specifically for lightened and highlighted cool blonde hair. It effectively neutralises unwanted yellow and copper tones thanks to its blue and violet pigments. Enriched with Hyaluronic Acid and Edelweiss Flower, it not only eliminates brassy hues but also visibly repairs and strengthens your hair. By nourishing from within, this mask makes your hair softer and shinier, offering a noticeable upgrade to your hair's appearance and texture.
Maternatura Toning Mask for Ice Blonde Hair
The Maternatura Toning Mask is designed specifically for blonde, bleached, or white hair. It effectively neutralises unwanted gold and yellow reflections, helping you achieve a cooler, more vibrant tone. With violet pigments, it invigorates and enhances cold tones while also detangling and nourishing the hair, reducing frizz and dryness. Additionally, it soothes and heals the scalp, particularly beneficial after bleaching or other treatments. You'll enjoy a lasting effect that can endure between one and eight washes.
Estel Prima Blonde Purple Hair Mask
The Estel Purple Hair Mask is designed specifically for maintaining perfect icy blonde shades. It effectively removes brassiness and unwanted yellow tones, ensuring your hair looks vibrant and fresh. With its high nutrient concentration, it restores damaged hair structure, making it stronger and healthier. Additionally, this mask conditions your hair without causing any dullness, leaving it silky and shiny. By using this product, you can enjoy beautifully maintained blonde hair that radiates with a silver-like sheen.
REDKEN Color Extend Blondage Anti-Brass Mask
The REDKEN Blondage Mask is an effective solution for maintaining your blonde hair's vibrancy. With its neutralising treatment, it combats unwanted yellow and orange tones, ensuring your blonde remains bright and cool. This intensely hydrating mask nourishes dry, brittle strands, providing moisture for a smoother finish. Additionally, the innovative Triple Acid Protein Complex works to strengthen and protect your colour-treated hair, leaving it soft and shiny while reducing split ends and frizz.
Frequently Asked Questions (FAQs)
1. What does a toning hair mask do?
Purple hair masks apply the principles of colour theory to hair care. Colours neutralise one another and with hair care, coloured toning products can counteract hues that are opposite of their own. A purple toning mask is used on a brassy hair colour to remove the unwelcome yellow tones.
2. How often should I use a toning hair mask?
Although you can often see the difference in the tone of your hair after just one use, one single application won't keep your color from getting brassy again. In order to enable your color to look fresh and to prevent brassiness from developing, aim to use a purple mask once a week.
3. How long can I leave a purple toning mask on my hair?
After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.
4. How do you use a toning mask?
How to Use. After shampooing, put on a pair of gloves and generously apply Toning Mask from roots to ends, making sure to completely saturate hair. Leave the mask in for 10-15 minutes, then rinse out thoroughly. And because Toning Mask is so hydrating, there's no need to use conditioner afterwards!
During our toning hair mask research, we found 27 toning hair mask products and shortlisted 8 quality products. We collected and analyzed 81,378 customer reviews through our big data system to write the toning hair masks list. We found that most customers choose toning hair masks with an average price of £18.12.
The toning hair masks are available for purchase. We have researched hundreds of brands and picked the top brands of toning hair masks, including PROVOKE, Matrix, Blonde By Choice, Maternatura, Estel Only Looks.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.