Best Toning Hair Masks of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 8 Feb 2025

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Toning hair masks are a popular hair care product designed to enhance the colour and condition of the hair. These masks are typically formulated with natural ingredients such as fruit extracts and essential oils that help to nourish and strengthen the hair while also adding a subtle tint or tone to the hair colour. They are a great alternative to harsh chemical dyes and can be used to refresh and revitalise hair between salon visits. With a variety of colours and formulas available, toning hair masks are a great way to achieve a beautiful, natural-looking hair colour without damaging the hair.

At a Glance: Our Top Picks

PROVOKE Touch Of Silver Hydrating Hair Mask Cover #TOP 1
PROVOKE Touch Of Silver Hydrating Hair Mask
ftb score rating icon 9.8
Matrix Brass Off Toning Blue Hair Mask Cover #TOP 2
Matrix Brass Off Toning Blue Hair Mask
ftb score rating icon 9.7
Matrix So Silver Hair Mask for Blondes and Greys Cover #TOP 3
Matrix So Silver Hair Mask for Blondes and Greys
ftb score rating icon 9.5

Top 8 Toning Hair Masks

PROVOKE Touch Of Silver Hydrating Hair Mask

40026506
Purple
300 ml (Pack of 2)
PROVOKE Touch Of Silver Hydrating Hair Mask Cover
PROVOKE Touch Of Silver Hydrating Purple Toning Hair Mask 300 ml, Brightens Blonde, Platinum, White or Grey Hair Whilst Deeply Nourishing Damaged Hair (Pack of 2)

The PROVOKE Hydrating Hair Mask is a new purple toning treatment designed to brighten blonde, platinum, grey, and white hair. It effectively removes unwanted yellow and orange tones, helping you achieve a vibrant colour. This mask also provides deep nourishment for damaged hair, making it feel soft and healthy. With just a three-minute application, you can enjoy both brighter colour and hydration, offering a convenient solution for maintaining beautiful hair.

What We Like
Brightens hair colour effectively
Deeply nourishes damaged hair
Suitable for various hair types
Quick application time
Removes yellow and orange tones

Matrix Brass Off Toning Blue Hair Mask

MX-20216
matrix
200 ml (Pack of 1)
Matrix Brass Off Toning Blue Hair Mask Cover
Matrix Total Results, Brass Off, Brunette Blonde Toning Blue Mask, For Brassy Orange Lightened Brunette Blonde Hair, 200 ml

The Matrix Brass Off Mask is designed to help repair and protect fragile hair, particularly for those with brassy orange lightened brunette blonde hair. This product contains a blend of beneficial ingredients that work together to nourish your hair, leaving it healthier and more manageable. By using this mask after shampooing, you can enjoy the convenience of a simple treatment that takes just 5-8 minutes. It is perfect for frizzy hair, giving you smoother and more vibrant locks.

What We Like
Repairs fragile hair
Protects against damage
Easy application
Suitable for frizzy hair
#TOP 3

Matrix So Silver Hair Mask for Blondes and Greys

884486411969
matrix
200 ml (Pack of 1)
Matrix So Silver Hair Mask for Blondes and Greys Cover
Matrix Hair Mask, For Blondes, Greys and Silvers, Tones + Neutralises, Total Results, So Silver, 200ml

The Matrix So Silver Mask is specifically designed for blonde, grey, and silver hair. This defining mask works wonders for curls and waves, enhancing your natural texture while adding moisture. It also provides deep care to neutralise unwanted yellow tones, leaving your hair looking vibrant and fresh. With its 200ml size, it offers convenience for regular use, ensuring your hair remains well-maintained and beautifully toned.

What We Like
Neutralises unwanted yellow tones
Enhances curls and waves
Deeply moisturises hair
Convenient 200ml size
Perfect for blonde and grey hair
#TOP 4

Blue Velvet Toning Mask for Bleached Hair

Blonde By Choice
Blue
250 ml (Pack of 1)
Blue Velvet Toning Mask for Bleached Hair Cover
Blue Velvet Toning Mask, Hair Toner For Bleached Hair From Blonde By Choice, Deep Conditioning Hair Treatment With Scalp Relief For Bleach Damaged Hair & Tonal After Care For Blonde Hair Dye, 250ml

The Blue Velvet Toning Mask is a versatile treatment designed specifically for bleached hair. It not only acts as a toner, neutralising unwanted yellow and brassy tones, but also serves as a deep conditioning mask that hydrates and revitalises your locks. Additionally, its unique formula includes soothing natural oils that provide relief to your scalp after bleaching, ensuring comfort during your hair care routine. Regular use of this mask helps maintain your beautiful blonde shade while preventing damage and breakage.

What We Like
Neutralises brassy tones
Deeply moisturises hair
Soothes scalp after bleaching
Prevents hair breakage
#TOP 5

Kérastase Blond Absolu Purple Hair Mask

905-92408
Blond Absolu
200 ml (Pack of 1)
Kérastase Blond Absolu Purple Hair Mask Cover
Kérastase Blond Absolu, Anti-Brass Purple Hair Mask, For Lightened & Highlighted Cool Blonde Hair, With Hyaluronic Acid & Edelweiss Flower, Masque Ultra Violet, 200ml

The Kérastase Blond Absolu Mask is designed specifically for lightened and highlighted cool blonde hair. It effectively neutralises unwanted yellow and copper tones thanks to its blue and violet pigments. Enriched with Hyaluronic Acid and Edelweiss Flower, it not only eliminates brassy hues but also visibly repairs and strengthens your hair. By nourishing from within, this mask makes your hair softer and shinier, offering a noticeable upgrade to your hair's appearance and texture.

What We Like
Neutralises yellow tones
Repairs and strengthens hair
Softens and adds shine
Easy application process
#TOP 6

Maternatura Toning Mask for Ice Blonde Hair

6284
violet
200 ml (Pack of 1)
Maternatura Toning Mask for Ice Blonde Hair Cover
Maternatura Toning Mask for Ice Blonde Hair with Camelia Oil - Organic - Made In Italy - 200 ml

The Maternatura Toning Mask is designed specifically for blonde, bleached, or white hair. It effectively neutralises unwanted gold and yellow reflections, helping you achieve a cooler, more vibrant tone. With violet pigments, it invigorates and enhances cold tones while also detangling and nourishing the hair, reducing frizz and dryness. Additionally, it soothes and heals the scalp, particularly beneficial after bleaching or other treatments. You'll enjoy a lasting effect that can endure between one and eight washes.

What We Like
Neutralises unwanted yellow tones
Enhances cold and icy nuances
Detangles and nourishes hair
Soothes and heals the scalp
Long-lasting effects
#TOP 7

Estel Prima Blonde Purple Hair Mask

Estel Only Looks
EPB-300
300 ml (Pack of 1)
Estel Prima Blonde Purple Hair Mask Cover
Estel Prima Blonde PURPLE HAIR MASK FOR COLD BLOND SHADES, 300 ml

The Estel Purple Hair Mask is designed specifically for maintaining perfect icy blonde shades. It effectively removes brassiness and unwanted yellow tones, ensuring your hair looks vibrant and fresh. With its high nutrient concentration, it restores damaged hair structure, making it stronger and healthier. Additionally, this mask conditions your hair without causing any dullness, leaving it silky and shiny. By using this product, you can enjoy beautifully maintained blonde hair that radiates with a silver-like sheen.

What We Like
Removes brassiness and yellow tones
Restores damaged hair structure
Conditions without dulling
Leaves hair silky and shiny
#TOP 8

REDKEN Color Extend Blondage Anti-Brass Mask

P1764801
Blonde
250 ml (Pack of 1)
REDKEN Color Extend Blondage Anti-Brass Mask Cover
REDKEN | Color Extend Blondage | Express Anti-Brass Mask | For Blonde Hair | Ultra-Violet Pigment | Neutralises Brassiness | 250ml

The REDKEN Blondage Mask is an effective solution for maintaining your blonde hair's vibrancy. With its neutralising treatment, it combats unwanted yellow and orange tones, ensuring your blonde remains bright and cool. This intensely hydrating mask nourishes dry, brittle strands, providing moisture for a smoother finish. Additionally, the innovative Triple Acid Protein Complex works to strengthen and protect your colour-treated hair, leaving it soft and shiny while reducing split ends and frizz.

What We Like
Neutralises brassiness effectively
Intensely hydrates dry hair
Strengthens colour-treated hair
Reduces split ends and frizz
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What does a toning hair mask do?

Purple hair masks apply the principles of colour theory to hair care. Colours neutralise one another and with hair care, coloured toning products can counteract hues that are opposite of their own. A purple toning mask is used on a brassy hair colour to remove the unwelcome yellow tones.

2. How often should I use a toning hair mask?

Although you can often see the difference in the tone of your hair after just one use, one single application won't keep your color from getting brassy again. In order to enable your color to look fresh and to prevent brassiness from developing, aim to use a purple mask once a week.

3. How long can I leave a purple toning mask on my hair?

After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.

4. How do you use a toning mask?

How to Use. After shampooing, put on a pair of gloves and generously apply Toning Mask from roots to ends, making sure to completely saturate hair. Leave the mask in for 10-15 minutes, then rinse out thoroughly. And because Toning Mask is so hydrating, there's no need to use conditioner afterwards!

Editor's Notes

During our toning hair mask research, we found 27 toning hair mask products and shortlisted 8 quality products. We collected and analyzed 81,378 customer reviews through our big data system to write the toning hair masks list. We found that most customers choose toning hair masks with an average price of £18.12.

The toning hair masks are available for purchase. We have researched hundreds of brands and picked the top brands of toning hair masks, including PROVOKE, Matrix, Blonde By Choice, Maternatura, Estel Only Looks.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.