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As I Am

Review rating Review rating Review rating Review rating Review rating 4.3

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Products of the As I Am range from £5.57 to £20.99, so your total expense can vary depending on the products chosen, which allows you to choose products according to your budget. As I Am provides their products for a reasonable price, which means the products cost around £9.43 on average. They are affordable options to make your shopping much easier.

As I Am offers a variety of products, there are 306 products available, 16 of which were analyzed in detail and recommended to customers. The As I Am review will guide you with an in-depth look into the brand and its products to ensure you make the right purchase decision.

As I Am Best Sellers

Last Updated: 14 Jun 2023

As I Am Coconut CoWash Cleansing Conditioner 16 oz./454 g

Maintains curls and coils
Cleanses hair
Promotes hair growth
Light conditioning cream
454g/16oz Tub

As I Am DoubleButter Cream Rich Daily Moisturizer, 227g/8 oz

Creamy Rich formula
Great for curls and coils
Organic
Good for rough and dry hair
227g/8oz

As I Am Curl Color Hot Red 6oz

For Type 2, 3, & 4 Hair
Curl enhancing color gel, provides a medium hold that lasts up to one wash.
Works perfectly on Dark Hair.
Strengthens the hair by 5% after 1st use.; Directions: directions: section hair off and apply to damp hair from root to tip. use a generous amount based on thickness of hair. for maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying). for a subtle look, apply a fingerfull to each chunk or section of hair. twist or rake through hair for desired style. use a hooded dryer or hand held diffuser to completely dry your curl color application (to avoid color transfer). for air drying, please reserve more time for your hair to completely dry (to avoid color transfer). great for twist outs, coils, wash 'n' go's and rod sets. for maximum color longevity
Save your precious curls from harsh bleaches and lighteners.
No Bleach or Lightener needed.
Increases Moisture levels by 91%.
Damage Free Results.
Damage Free Results.
Curl Color works perfectly on all Natural Hair Color levels.

As I Am Curl Clarity Shampoo, 237ml/8 oz

Sulphate- free. Will not strip hair of the precious natural moisture that makes it THRIVE
Gently removes product build up and environmental impurities from the hair and scalp
Safe for color-treated hair
Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable
After use, your hair will be ready to receive again all of the good things you give it for style and maintenance

As I Am Curling Jelly Coil and Curl Definer, 227g/8 oz

Minimizes frizz
Defines coils and curls
Locks in moisture to harmonize your coils
Formulated with natural moisturizers and curl boosters
Adds body and bounce

As I Am Born Curly argan Conditioner Leave-in & Detangler 240ml/8oz (kids), cream, (Pack of 1)

Ease of combing improved by 43%
Improves moisture by 14%
Increase in hair strength by 6% in as little as one application
Improves detangling by 53%
89% reduction in hair breakage

As I Am Hydration Elation Intensive Conditioner, 227g/8 oz

Strong and shiny curls and coils
Deep Hydration
Proven hair fortifiers
Has coconut , sugar came , green tea, apple and lemon in
227g/8oz

As I Am So Much Moisture Hydrating Lotion, 8 oz

Provides incredible Shine
Good for dehydrated hair
Rejuvenates scalp
Glycerin infused
237ml/8floz

AS I AM Coconut Cowash 16oz (Pack of 2 - Set of 2) Conditioner

Preserves moisture. Adds more moisture and helps hair retain moisture until your next clean.
Cleansing conditioner. Enjoy a new start. Remove product residue.
Makes detangling easier. Easy to rinse off the hair. Helps promote a healthy environment for hair growth, gentle enough for daily use. Safe for coloured hair.
Easily extends over the hair. Gently cleanses hair and scalp.
Contains a special blend of natural ingredients that promote healthy hair growth from the follar level.

As I Am Leave-In Conditioner, 237ml/8 fl oz

Hair type: Normal

As I Am Smoothing Gel, 227g/8 oz

No harsh ingredients
Smoother hair
Organic
Gives you sleekiness
227g/8oz

As I Am Detangling Conditioner Leave-In Tangle Releaser, 237 ml

The leave in formula remains on to prepare your hair for application of styling products
Provides for easier release of tangles after cleansing
Rich consistency. Economical to use. A small amount does the job
Moisturizes and promotes shine
Helps strengthen hair and repair damaged areas

As I Am Born Curly aloe Shampoo & Wash 240ml/8oz (kids), clear, (Pack of 1)

This gentle formula is 99% effective in cleansing
Improves scalp moisture by 112.5%
Increases sheen by 21.2%
Improves scalp health by 10% after one wash

As i Am Curl Color Bold Gold 6oz

For Type 2, 3, & 4 Hair
Curl enhancing color gel, provides a medium hold that lasts up to one wash.
Works perfectly on Dark Hair.
Strengthens the hair by 5% after 1st use.
Save your precious curls from harsh bleaches and lighteners.
No Bleach or Lightener needed.
Increases Moisture levels by 91%.
Damage Free Results.
Damage Free Results.
Curl Color works perfectly on all Natural Hair Color levels.

As I Am Born Curly Curl Defining Jelly 240ml/8oz (kids), cream, (Pack of 1)

Firms the curls and improves durability by 209%
Improves Hair Moisture by 18%

As I Am Coconut Cowash Cleansing Conditioner, 16 Oz (Pack of 3)

As I Am Coconut Cowash Cleansing Conditioner Super Pack 48 Ounce (3 x 16oz)

As I Am FAQs

We did a questionnaire online and hundreds of customers participated in this survey, the consumers rated the products in terms of quality, user experience and other aspects. The results of the questionnaire demonstrate how much customers appreciate their products. It's safe to say that most customers are overwhelmingly satisfied with their purchases and As I Am is worth your consideration.

Most of the As I Am products are produced by Avlon and Salon Commodities inc.. The manufacturer provides As I Am with a steady supply of products, and they have a good cooperative relationship with each other.