Best Face Foundation Serums of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Face Foundation Serums are a range of cosmetic products designed to provide a smooth, even complexion. These products come in a variety of shades and are formulated to provide light to full coverage, depending on the individual's needs. They are typically applied after moisturising and before any other makeup products. Face Foundation Serums are known for their lightweight texture and ability to blend seamlessly into the skin, resulting in a natural-looking finish. They are a popular choice for those who prefer a more minimalistic makeup routine or those who are looking for a product that can multitask as both skincare and makeup.

At a Glance: Our Top Picks

L'Oreal Paris True Match Tinted Serum Foundation Cover #TOP 1
L'Oreal Paris True Match Tinted Serum Foundation
ftb score rating icon 9.9
Makeup Revolution Skin Silk Serum Foundation Cover #TOP 2
Makeup Revolution Skin Silk Serum Foundation
ftb score rating icon 9.8
Max Factor Miracle Pure Skin Reset Serum Foundation Cover #TOP 3
Max Factor Miracle Pure Skin Reset Serum Foundation
ftb score rating icon 9.6

Top 10 Face Foundation Serums

L'Oreal Paris True Match Tinted Serum Foundation

L'Oreal Paris
125612
4-5 Medium
30 ml (Pack of 1)
L'Oreal Paris True Match Tinted Serum Foundation Cover
L'Oreal Paris True Match Tinted Serum Foundation, 1% Hyaluronic Acid, Hydrating Formula, Replumps Skin in 1 Hour for a Natural Glowing Finish, 30 ml, Shade 4-5 Medium

The L'Oreal Tinted Serum Foundation is a skincare and makeup hybrid that features 1% Hyaluronic Acid for exceptional hydration. This product not only brightens and evens out your skin tone but also leaves you with a natural, glowing finish. It matches 99% of UK skin tones, ensuring a perfect fit for almost everyone. Its sheer, blendable formula is suitable for all skin types, including sensitive skin, making it a versatile choice for daily use.

What We Like
Hydrates like a serum
Brightens and evens skin tone
Natural glowing finish
Suitable for sensitive skin
Matches various skin tones

Makeup Revolution Skin Silk Serum Foundation

1799492
23 ml (Pack of 1)
Makeup Revolution Skin Silk Serum Foundation Cover
Makeup Revolution, Skin Silk Serum Foundation, Light to Medium Coverage, Contains Hyaluronic Acid, F7, 23ml

The Makeup Revolution Serum Foundation offers a light to medium coverage that feels as light as air on your skin. Its breathable formula glides on effortlessly, providing a radiant satin finish while blurring imperfections. Enriched with Hyaluronic Acid, this foundation ensures your skin remains soft and hydrated throughout the day. With 20 shades available, you can easily find your perfect match, making it suitable for all skin types. Experience the benefits of a flawless complexion with this versatile foundation.

What We Like
Lightweight and breathable formula
Hydrates with Hyaluronic Acid
Available in 20 shades
Blurs imperfections effectively
Vegan and cruelty-free

Max Factor Miracle Pure Skin Reset Serum Foundation

3616305711755
30 ml (Pack of 1)
Max Factor Miracle Pure Skin Reset Serum Foundation Cover
Max Factor Miracle Pure Skin Reset Serum Foundation 60-80 Light to Medium, 2-in-1 Serum Formula, Healthy Looking Skin, Medium Coverage, Satin Matte Finish, 2% Niacinamide, Dermatologically Tested

The Max Factor Serum Foundation is designed to restore and reset your complexion, helping you achieve your best skin ever. This innovative 2-in-1 formula combines the benefits of a skincare serum with medium coverage, providing an instant perfecting effect. You'll appreciate how it blurs imperfections and offers a satin matte finish that looks natural. In just one week, you can expect to see a more even skin tone, and with continued use, your bare skin will appear noticeably brighter after eight weeks.

What We Like
Restores skin complexion
Instant perfecting coverage
Blurs skin texture
Visible results in one week
Brightens bare skin over time

Avon Serum Foundation with SPF 30

Avon
Warm Ivory
30 ml (Pack of 1)
Avon Serum Foundation with SPF 30 Cover
Avon Serum Foundation 30ml, SPF 30, Serum Infused Formula for Light-Medium Coverage, Locks in Moisture, Cruelty Free, Warm Ivory

The Avon Serum Foundation offers a unique blend of make-up and skincare benefits. With its triple-action formula, it provides light to medium coverage while locking in moisture for up to 72 hours. Infused with vitamins C and E, it enhances your complexion for a radiant finish. Applying the foundation with the right tools ensures an even and flawless look, making it easy for you to achieve a beautiful appearance every day.

What We Like
Light to medium coverage
Locks in moisture
Contains vitamins C and E
Radiant finish
Cruelty-free formula
#TOP 5

L'Oréal Paris Age Perfect Serum Foundation

L'Oreal Paris
0000030166868
No.350 Sand
30 ml (Pack of 1)
L'Oréal Paris Age Perfect Serum Foundation Cover
L'Oréal Paris Serum in Makeup for Mature Skin, Liquid Foundation with SPF 24, For a Radiant Complexion, Age Perfect, No. 350 Sand, 1x 30 ml

The Age Perfect Serum Foundation by L'Oréal Paris offers the perfect blend of skincare and makeup. It acts like a firming serum while providing the coverage of a foundation, ensuring you achieve a healthy glow and youthful freshness. With SPF 24, it helps protect your skin from sun damage. You can enjoy a smooth, tight, and nourished complexion without the dreaded mask effect. This product also contains collagen AS fragments, which improve your skin's appearance with regular use, making it suitable even for sensitive skin.

What We Like
Moisturising with SPF 24
Smooth and even complexion
Suitable for sensitive skin
Firming serum-like texture
Improves skin over time
#TOP 6

Boots No7 Lift & Luminate Serum Foundation

No7
1R17310
Ivory
30 ml (Pack of 1)
Boots No7 Lift & Luminate Serum Foundation Cover
Boots No7 lift & luminate Triple action Serum foundation - Cool Vanilla - 30ml

The No7 Serum Foundation is designed to give you a youthful glow while reducing the appearance of lines and wrinkles. Its lightweight, flexible texture moves with your skin, preventing it from settling into fine lines. With an added skin blurring effect, this dewy foundation helps you achieve a smooth, even complexion. Additionally, it provides all-day hydration, making your skin look radiant and healthy, perfect for your makeup routine.

What We Like
Reduces lines and wrinkles
Provides all-day hydration
Flexible texture moves with skin
Includes SPF15 protection
Dewy finish enhances glow
#TOP 7

L'Oréal Paris Tinted Serum Foundation No.2-3 Light

L'Oreal Paris
3600523990177
No. 2-3 - Light
30 ml (Pack of 1)
L'Oréal Paris Tinted Serum Foundation No.2-3 Light Cover
L'Oréal Paris Tinted Serum Nourishing Liquid Foundation with Hyaluronic Acid Perfect Match Tinted Serum No.2-3 Light 1 x 30ml

The L'Oréal Paris Tinted Serum offers a unique blend of serum-like firmness and foundation coverage. Its moisturising formula adapts seamlessly to your skin tone, ensuring no mask-like effect. You will appreciate the immediate and long-lasting firming of facial features, creating a natural and even complexion. With 1% pure hyaluronic acid in its ultra-light texture, this tinted serum provides comfortable wear, making it suitable even for sensitive skin.

What We Like
Natural, even complexion
Moisturising and comfortable wear
Suitable for sensitive skin
Long-lasting firming effects
Easy application with buildable coverage
#TOP 8

The Ordinary Serum Foundation with Moderate Coverage

3.0 R Medium Dark
30 ml (Pack of 1)
The Ordinary Serum Foundation with Moderate Coverage Cover
The Ordinary Serum Foundation 30ml Lightweight Pigment Suspension System with Moderate Coverage (3.0Y Medium Dark Yellow Undertones)

The Ordinary Serum Foundation offers a lightweight pigment suspension system, providing moderate coverage that helps to even out your skin tone effortlessly. With its 30ml size, it is convenient for on-the-go application, making it perfect for daily use. The foundation is specifically designed to suit those with medium dark yellow undertones, ensuring a natural finish. This product not only conceals imperfections but also enhances your complexion, giving you a smooth and radiant look.

What We Like
Lightweight texture
Moderate coverage
Convenient 30ml size
Suitable for yellow undertones
#TOP 9

Avon Skin Perfecting Serum Foundation with SPF 30

Avon
D8-YQE4-3NHG
Natural Beige
30 ml (Pack of 1)
Avon Skin Perfecting Serum Foundation with SPF 30 Cover
Skin Perfecting Serum Foundation – Radiant Finish – SPF 30 – NATURAL BEIGE – 30ml by Avon

The Avon Serum Foundation offers instantly radiant coverage that enhances your complexion each time you wear it. With its Triple Action Complex, it works to improve the appearance of your skin, making it look healthier and more vibrant. This foundation also locks in moisture for up to 72 hours, ensuring your skin remains hydrated throughout the day. Enriched with Vitamin C, Vitamin E, antioxidants, and glycerine, it provides additional benefits that nourish your skin while you enjoy a flawless finish.

What We Like
Radiant coverage
Long-lasting hydration
Skin-enhancing ingredients
SPF 30 protection
#TOP 10

ANGEL SILK 4-in-1 Colour Changing Foundation

skin
30 ml (Pack of 1)
ANGEL SILK 4-in-1 Colour Changing Foundation Cover
ANGEL SILK Colour Changing 4 in 1 Foundation, Sunscreen Serum, Concealer, Moisturizer, SPF50 Liquid Hyaluronic Acid, Moisturizing Anti-aging, Full Coverage Skincare, 24hr Hydration, 30ml (1pc)

The ANGEL SILK Foundation combines four essential products into one, making it a versatile choice for your daily routine. It adapts to your natural skin tone, providing a seamless finish as a foundation, concealer, sunscreen, and moisturiser. With up to 24 hours of waterproof coverage, your complexion remains flawless throughout the day. It is also sweat-proof, ensuring that it withstands your active lifestyle, whether you're exercising or enjoying a night out.

What We Like
Multi-purpose product
Long-lasting waterproof coverage
Sweat-proof for active users
Colour adapts to skin tone
High SPF protection
Buying Guide Image
Editor's Notes

During our face foundation serum research, we found 98 face foundation serum products and shortlisted 10 quality products. We collected and analyzed 69,826 customer reviews through our big data system to write the face foundation serums list. We found that most customers choose face foundation serums with an average price of £8.09.

The face foundation serums are available for purchase. We have researched hundreds of brands and picked the top brands of face foundation serums, including L'Oreal Paris, Revolution Beauty London, Max Factor, Avon, No7.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.