Best Face Foundations of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Face foundations are widely used cosmetic products that provide a base for makeup application. They come in various forms, including liquid, cream, powder, and mousse. Foundations are designed to even out skin tone, conceal blemishes, and provide a smooth canvas for the rest of the makeup. Some foundations also offer additional benefits, such as sun protection and hydration. With so many options available, it can be overwhelming to find the right foundation for your skin type and complexion. However, a good foundation can enhance your natural beauty and give you a flawless finish.

At a Glance: Our Top Picks

Rimmel Match Perfection Foundation with SPF20 Cover #TOP 1
Rimmel Match Perfection Foundation with SPF20
ftb score rating icon 9.9
L'Oreal Paris True Match Foundation with SPF 16 Cover #TOP 2
L'Oreal Paris True Match Foundation with SPF 16
ftb score rating icon 9.8
Clinique Superbalanced Makeup in Porcelain Beige Cover #TOP 3
Clinique Superbalanced Makeup in Porcelain Beige
ftb score rating icon 9.6

Top 10 Face Foundations

Rimmel Match Perfection Foundation with SPF20

34778804200
SOFT BEIGE 200
30 ml (Pack of 1)
Rimmel Match Perfection Foundation with SPF20 Cover
Rimmel Match Perfection Foundation 200 Soft Beige, Medium Coverage, 24hr Hydration, No Caking or Creasing, Lightweight, Reduces Imperfections, Invisible Coverage, SPF20, Cruelty Free

The Rimmel Match Perfection provides a natural-looking finish thanks to its smart-tone technology, ensuring you find the perfect shade for your skin. With SPF 20, you gain added protection against harmful sun rays, making it ideal for daily wear. Its 24-hour moisture complex keeps your skin hydrated and revitalised, blending skincare with makeup. Additionally, the foundation's soft-focus powers help reduce imperfections and conceal dark circles, giving you a flawless look that enhances your natural beauty.

What We Like
Natural-looking finish
Hydrating moisture complex
SPF 20 sun protection
Cruelty-free formula
Reduces imperfections

L'Oreal Paris True Match Foundation with SPF 16

L'Oreal Paris
3600522862406
3N Creamy Beige
30 ml (Pack of 1)
L'Oreal Paris True Match Foundation with SPF 16 Cover
L'Oreal Paris True Match Liquid Foundation, Skincare Infused with Hyaluronic Acid, SPF 16, Available in 40 Shades, 3N Creamy Beige, 30 ml

The L'Oreal True Match Foundation offers an impressive range of 40 shades, ensuring you find your perfect match for natural, true-to-skin coverage. Infused with a hydrating complex of Hyaluronic Acid, Glycerin, and Aloe Vera, it provides 24-hour hydration, keeping your skin looking fresh and radiant. The non-comedogenic formula means it won't clog pores, making it suitable for sensitive skin. Applying this foundation is easy; simply start at your T-zone and blend outwards for a seamless finish.

What We Like
Available in 40 shades
24-hour hydration
Non-comedogenic formula
Easy application
#TOP 3

Clinique Superbalanced Makeup in Porcelain Beige

8000697
30 ml (Pack of 1)
Clinique Superbalanced Makeup in Porcelain Beige Cover
Clinique SUPERBALANCED MAKEUP CN 62 PORCELAIN BEIGE

The Clinique Superbalanced Makeup offers excellent quality, making it a reliable choice for your foundation needs. This skin foundation and concealer duo provides a smooth, flawless finish, allowing you to achieve a polished look with ease. You'll appreciate the value for money it brings, ensuring you get a premium product without overspending. Ideal for everyday wear, this makeup helps to balance your skin's appearance, enhancing your natural beauty effortlessly.

What We Like
Excellent quality product
Value for money
Dual skin foundation and concealer
Flawless finish

Rimmel Lasting Finish Foundation with SPF20

DCOMD-3616304825101-1717943957
200 Soft Beige
30 ml (Pack of 1)
Rimmel Lasting Finish Foundation with SPF20 Cover
Rimmel Lasting Finish 35Hr Foundation 200 Soft Beige, Full Coverage, Hydrating, SPF20, Hyaluronic Acid, Vitamin E, 2% Niacinamide, All Day Wear, Vegan, Cruelty Free

The Rimmel Lasting Finish Foundation offers full coverage with a natural, healthy-looking finish. Infused with hyaluronic acid, 2% niacinamide, and vitamin E, it provides unbeatable hydration, ensuring your skin looks fresh all day. With up to 35 hours of wear, you can enjoy long-lasting coverage without the need for constant touch-ups. Additionally, the SPF20 helps protect your skin from harmful sun rays, making it ideal for daily use. This foundation is perfect for those seeking both beauty and skincare benefits.

What We Like
Full coverage, natural finish
Long-lasting up to 35 hours
Hydrating with skin-loving ingredients
SPF20 for sun protection
Vegan and cruelty-free

Clinique Even Better Liquid Foundation SPF 15 Ivory

6MNY031000
03/CN28 ivory
30 ml (Pack of 1)
Clinique Even Better Liquid Foundation SPF 15 Ivory Cover
Clinique Even Better liquid Foundation SPF 15 N° 03/CN28 ivory 30ml

The Clinique Even Better Foundation offers a more even and radiant complexion that looks completely natural. Its light texture provides an unadorned feel, seamlessly blending with your skin for a flawless finish. The specially developed formula effectively covers blemishes and skin irritations, ensuring you feel confident in your appearance. With this foundation, you can achieve velvety soft skin and a smoother complexion, allowing you to present your best self every day.

What We Like
Natural-looking finish
Lightweight texture
Covers blemishes effectively
Provides SPF 15 protection

Clarins Skin Illusion Foundation SPF15 110 Honey

3380810234374
110 Honey
30 ml (Pack of 1)
Clarins Skin Illusion Foundation SPF15 110 Honey Cover
Clarins Skin Illusion Foundation SPF15 110 Honey 30ml

The Clarins Skin Illusion Foundation offers a lightweight formula that provides excellent coverage while allowing your skin to breathe. This foundation is ideal for those seeking a natural finish with the added benefit of SPF15, protecting your skin from harmful UV rays. It is designed to enhance your complexion, ensuring a radiant look throughout the day. Additionally, being a product from a reputable brand like Clarins, you can trust in its quality and effectiveness for your make-up routine.

What We Like
Lightweight formula
Good coverage
SPF15 protection
Natural finish
Reputable brand

Max Factor Lasting Performance Foundation - 101 Ivory Beige

MAXF19
101 - Ivory Beige
35 ml (Pack of 1)
Max Factor Lasting Performance Foundation - 101 Ivory Beige Cover
Max Factor Lasting Performance Long-Lasting Liquid Foundation - 101 Ivory Beige, 35 ml

The Max Factor Lasting Performance offers a long-lasting foundation that provides high coverage, making it perfect for a flawless complexion throughout the day. You can enjoy a natural look that lasts up to 8 hours, ensuring you look your best at all times. With its oil-free, touch-proof formula, you won’t have to worry about transfer or smudging, giving you peace of mind. Its easy application means it won’t clog your pores, making it suitable for those with sensitive skin.

What We Like
Long-lasting coverage
Oil-free and touch-proof
Easy to apply
Suitable for sensitive skin

L'Oreal Paris True Match Tinted Serum Foundation

L'Oreal Paris
125612
4-5 Medium
30 ml (Pack of 1)
L'Oreal Paris True Match Tinted Serum Foundation Cover
L'Oreal Paris True Match Tinted Serum Foundation, 1% Hyaluronic Acid, Hydrating Formula, Replumps Skin in 1 Hour for a Natural Glowing Finish, 30 ml, Shade 4-5 Medium

The L'Oreal Tinted Serum Foundation is a skincare and makeup hybrid that features 1% Hyaluronic Acid for exceptional hydration. This product not only brightens and evens out your skin tone but also leaves you with a natural, glowing finish. It matches 99% of UK skin tones, ensuring a perfect fit for almost everyone. Its sheer, blendable formula is suitable for all skin types, including sensitive skin, making it a versatile choice for daily use.

What We Like
Hydrates like a serum
Brightens and evens skin tone
Natural glowing finish
Suitable for sensitive skin
Matches various skin tones
#TOP 9

Clarins Everlasting Youth Fluid Foundation with SPF15

76241
112 Amber
30 ml (Pack of 1)
Clarins Everlasting Youth Fluid Foundation with SPF15 Cover
Clarins Everlasting Youth Fluid Foundation SPF15 112 Amber 30ml

The Clarins Youth Fluid Foundation offers a versatile solution for your complexion. This skin foundation concealer not only provides coverage but also moisturises and smoothes your skin. You will appreciate how it remarkably hides age spots, imperfections, fine lines, and wrinkles, giving you a youthful appearance. With its SPF15, it also offers protection against sun damage, making it a great addition to your daily skincare routine.

What We Like
Moisturises and smoothes skin
Hides age spots and imperfections
Reduces appearance of fine lines
Includes SPF15 for sun protection

Maybelline Dream Radiant Liquid Foundation

3600530521807
10 Ivory
30 ml (Pack of 1)
Maybelline Dream Radiant Liquid Foundation Cover
Maybelline Foundation, Dream Radiant Liquid Hydrating Foundation with Hyaluronic Acid and Collagen - Lightweight, Medium Coverage Up to 12 Hour Hydration - 10 Ivory

The Maybelline Dream Radiant offers a lightweight yet effective foundation that helps you achieve radiant, glowy skin. Infused with Hyaluronic Acid, it provides hydration throughout the day, keeping your skin fresh and preventing dryness. With the addition of collagen, this foundation delivers anti-ageing benefits, leaving your skin feeling plumper and more youthful. It also promises up to 12 hours of hydration, ensuring that you look your best from morning to evening, all while maintaining a natural makeup appearance.

What We Like
Hydrating with Hyaluronic Acid
Anti-ageing collagen benefits
Lightweight feel
Medium coverage
Long-lasting hydration
Buying Guide Image

The Ultimate Face Foundations Buying Guide

Factors to Consider when Choosing a Face Foundation

Skin Type

Consider your skin type when selecting a face foundation. If you have oily skin, opt for oil-free or matte foundations that help control shine throughout the day. For dry skin, choose foundations with moisturising properties to keep your skin hydrated. Those with combination skin may prefer foundations that offer balance and cater to both oily and dry areas.

Coverage

Decide on the level of coverage you desire. If you have blemishes or uneven skin tone, you may prefer a full coverage foundation that provides a flawless finish. Alternatively, if you want a more natural look, opt for a sheer or light coverage foundation that allows your skin to breathe.

Finish

Consider the finish you prefer for your foundation. Matte foundations offer a shine-free look and are excellent for oily skin types. Dewy or luminous foundations provide a radiant glow and work well for dry or dull skin. Satin or natural finish foundations offer a balance between matte and dewy, giving a healthy appearance to the skin.

Shade Matching

Choosing the right shade is crucial to ensure your foundation blends seamlessly with your skin tone. Test the foundation on your jawline or wrist to find a shade that matches your natural skin colour. The foundation should disappear into your skin without leaving any noticeable lines or patches.

Ingredients

Check the ingredients list for any potential irritants or allergens that may cause a reaction on your skin. Look for foundations that are hypoallergenic and free from fragrances, parabens, and other harsh chemicals. If you have sensitive skin, consider foundations with soothing ingredients like aloe vera or chamomile.

SPF Protection

If sun protection is important to you, look for foundations that offer SPF protection. This can help shield your skin from harmful UV rays and prevent premature ageing. However, it is still recommended to apply a separate sunscreen for optimal protection.

Frequently Asked Questions (FAQs)

1. How to find my skin tone?

To determine your skin tone, you can try the white paper test. Hold a piece of white paper next to your face in natural light. If your skin appears pink or rosy, you likely have a cool undertone. If your skin looks yellow or golden, you probably have a warm undertone. If your skin appears neutral and neither pink nor yellow, you may have a neutral undertone. Remember, this is just a general guide, and it's best to consult with a professional if you're unsure.

2. Should foundation be lighter or darker?

Foundation should generally be one or two shades lighter than your skin tone. This helps to create a more natural and seamless look, as it allows the foundation to blend in with your skin and avoid any harsh lines or noticeable differences in color. However, it is important to consider your individual skin tone and undertones when choosing a foundation shade, as everyone's complexion is unique.

3. How do you know if a foundation is pink or yellow?

To determine if a foundation is pink or yellow, you can look at the undertones of the product. Pink undertones are cool-toned and have a rosy hue, while yellow undertones are warm-toned and have a golden or peachy hue. You can swatch the foundation on your wrist or jawline to see if it appears more pink or yellow against your skin tone. Additionally, some foundation shades may have labels indicating whether they have pink or yellow undertones.

4. Can I mix two shades of foundation?

Yes, you can mix two shades of foundation to create a custom shade that matches your skin tone perfectly. This is especially useful if you have difficulty finding a shade that matches your complexion exactly. Mixing foundations allows you to customize the color and achieve a more natural and seamless look.

Editor's Notes

During our face foundation research, we found 306 face foundation products and shortlisted 10 quality products. We collected and analyzed 423,800 customer reviews through our big data system to write the face foundations list. We found that most customers choose face foundations with an average price of £7.78.

The face foundations are available for purchase. We have researched hundreds of brands and picked the top brands of face foundations, including Rimmel, L'Oreal Paris, Clinique, Clarins, Max Factor.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.