Best Body Self-Tanner Serums of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 11 Feb 2025

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Body self-tanner serums are a collection of skincare products that provide a natural-looking, streak-free tan to the skin without exposure to harmful UV rays. These serums are designed to be easy to apply, quickly absorbed, and provide a long-lasting, even tan that gradually develops over time. They are an excellent alternative to traditional tanning methods and are suitable for all skin types. The serums are formulated with natural ingredients that nourish and hydrate the skin, leaving it smooth and glowing. They are perfect for achieving a healthy-looking tan all year round without the need for sun exposure.

At a Glance: Our Top Picks

Coco & Eve Anti-Aging Tanning Serum for Hydrating Glow Cover #TOP 1
Coco & Eve Anti-Aging Tanning Serum for Hydrating Glow
ftb score rating icon 9.9
Tan-Luxe Super Glow Body Self Tan Serum Cover #TOP 2
Tan-Luxe Super Glow Body Self Tan Serum
ftb score rating icon 9.8
Skinny Tan Wonder Serum with Q10 and Aloe Vera Cover #TOP 3
Skinny Tan Wonder Serum with Q10 and Aloe Vera
ftb score rating icon 9.6

Top 10 Body Self-Tanner Serums

#TOP 1

Coco & Eve Anti-Aging Tanning Serum for Hydrating Glow

Purple
30 ml (Pack of 1)
Coco & Eve Anti-Aging Tanning Serum for Hydrating Glow Cover
Coco & Eve Anti-Aging Tanning Serum - Face tanner with Skincare Actives for Gradual, Hydrating Glow. Natural Self Tanning Bronzer, with Niacinamide & Antioxidants for Healthy Glowing Skin (30ml)

The Coco & Eve Tanning Serum offers a unique blend of self-tanning and anti-aging benefits. This innovative formula combines antioxidants and skincare actives, ensuring you achieve a radiant bronzed glow while keeping your skin hydrated. Suitable for light to medium skin tones, it is gentle enough for even sensitive skin. You can enjoy an instant glow that develops fully in just 4-6 hours, providing a natural-looking tan without the risk of sun damage.

What We Like
Hydrating and anti-aging benefits
Suitable for sensitive skin
Natural-looking tan
Quick absorption
Instant glow development
#TOP 2

Tan-Luxe Super Glow Body Self Tan Serum

779551
Super Glow Body
150 ml (Pack of 1)
Tan-Luxe Super Glow Body Self Tan Serum Cover
Tan-Luxe SUPER GLOW BODY Self Tan Serum, (150 ml) Gradual Self Tanning Skin Care for Body, Cruelty Free & Vegan

Tan-Luxe Super Glow Serum is a revolutionary self-tan serum designed for the body. It combines hyaluronic acid and sodium hyaluronate to deeply hydrate your skin, helping to maintain a plump and dewy appearance. The inclusion of seven superfoods nourishes and brightens, while also providing anti-ageing benefits for softer, smoother skin. Additionally, this serum features skin-loving caffeine, which aids in collagen production and promotes a smoother texture. You can effortlessly incorporate this product into your daily routine for a gradual, sun-kissed glow.

What We Like
Hydrates and plumps skin
Nourishes with superfoods
Supports collagen production
Gradual, natural-looking tan

Skinny Tan Wonder Serum with Q10 and Aloe Vera

002291
white
145 ml (Pack of 1)
Skinny Tan Wonder Serum with Q10 and Aloe Vera Cover
Skinny Tan Wonder Serum Fake Tan - Streak Free Self Tan with Youth Boosting Q10, Vitamin E & Aloe vera for Hydrating Skincare, Vegan & Cruelty Free - Medium, 145ml

The Skinny Tan Wonder Serum Fake Tan combines self-tanning with skincare benefits. This streak-free serum is perfect for achieving a natural, golden glow while also blurring any redness and imperfections as it develops. It is particularly formulated for mature and dry skin, packed with hydrating ingredients like Q10, aloe vera, and vitamin E to provide firming care. Being vegan-friendly and cruelty-free, this product aligns with conscious beauty choices, ensuring you can look good while caring for your skin.

What We Like
Streak-free application
Hydrating for dry skin
Vegan and cruelty-free
Instantly blurs imperfections
Quick development time
#TOP 4

Tan-Luxe Super Glow Body Self Tan Serum

779569
Super Glow Body
80 ml (Pack of 1)
Tan-Luxe Super Glow Body Self Tan Serum Cover
Tan-Luxe SUPER GLOW BODY Self Tan Serum (80ml)

The Tan-Luxe Self Tan Serum is a revolutionary self-tanner that combines skincare and tanning in one product. It features hyaluronic acid and sodium hyaluronate, ensuring your skin remains beautifully hydrated and plump. With a blend of seven superfoods, this serum nourishes and brightens your skin while offering anti-ageing benefits. Additionally, the inclusion of caffeine helps to smooth your skin and promote collagen production. You can easily incorporate this serum into your daily bodycare routine for a natural-looking, sun-kissed glow that develops gradually.

What We Like
Hydrates and nourishes skin
Gradual and natural-looking tan
Contains beneficial superfoods
Boosts collagen production
Easy to incorporate into routine

St.Tropez 5-in-1 Collagen Self Tan Serum

2643989
Bronze
200 ml (Pack of 1)
St.Tropez 5-in-1 Collagen Self Tan Serum Cover
St.Tropez Tan Luxe Body Serum, 5-in-1 Collagen Enhancing Self Tan, Niacinamide, Hyaluronic Acid, Vitamin C & E, Vegan, Natural & Cruelty Free, 200 ml

The St.Tropez Self Tan Serum offers a luxurious way to achieve a sun-kissed glow without the hassle of rinsing or transferring. Its ultra-lightweight formula glides on smoothly, ensuring a natural and streak-free tan that lasts for days. Enriched with a collagen enhancing complex and hydrating ingredients like hyaluronic acid and niacinamide, this serum works to firm and soothe your skin while evening out your skin tone. Prepare your skin with an exfoliator and moisturiser, then simply apply the serum for beautiful results.

What We Like
Easy application
Natural, streak-free tan
Hydrates and firms skin
No need to rinse
Vegan and cruelty-free
#TOP 6

The Fox Tan Sunkissed Duo Bundle with Serum & Lotion

400 ml (Pack of 1)
The Fox Tan Sunkissed Duo Bundle with Serum & Lotion Cover
The Fox Tan Sunkissed Duo Bundle, Self-Tanning Face Serum & Body Lotion For Natural Streak-Free Tans, Vegan & Cruelty Free, 100ml + 300ml (2 Products)

The Fox Tan Duo offers a unique blend of skincare and tanning. With the Gradual Glow Body Lotion and Gradual Self-Tan Face Serum, you can personalise your glow, achieving a beautiful, streak-free tan over time. Enriched with hyaluronic acid, these products help combat fine lines and plump your skin, making you look fresher. The lightweight formula also includes moisturising ingredients like aloe vera and argan oil, ensuring your skin stays hydrated without any unpleasant fake tan odour.

What We Like
Vegan and cruelty-free
Gradual and natural-looking tan
Hydrating and moisturising ingredients
Easy application process
Plant-based formulation
#TOP 7

Coola Sunless Tan Anti Aging Face Serum

0855011007209
Brown
50 ml (Pack of 1)
Coola Sunless Tan Anti Aging Face Serum Cover
Coola Sunless Tan Anti Aging Face Serum, 70 Percent + Organic Fake Tan, Streak Free and Transfer Resistant Self Tanner, Lightweight Formula Made with Argan Oil and Hyaluronic Acid, 50 ml

The Coola Face Serum offers a 70%+ organic gradual tan, making it perfect for daily use. You can easily build and maintain your tan while enjoying the benefits of an antioxidant-enriched formula. Its ultra-lightweight and fast-absorbing texture ensures that you won’t feel weighed down, allowing you to enjoy a streak-free, transfer-resistant tan that lasts for up to three days. Mix it into your moisturiser for a seamless application and a natural glow.

What We Like
Organic gradual tan
Lightweight and fast-absorbing
Streak-free and transfer-resistant
Antioxidant enriched
#TOP 8

TAN-LUXE Super Glow Self-Tan Serum Set

2 Piece Set
TAN-LUXE Super Glow Self-Tan Serum Set Cover
TAN-LUXE Fake Tan Serum Set SUPER GLOW, Face & Body, Daily Gradual Fake Tanning Skincare, Cruelty Free & Vegan

The TAN-LUXE Super Glow Serum offers a revolutionary approach to self-tanning. This unique serum combines hyaluronic acid and seven superfoods, providing hydration while delivering a natural-looking tan. You can easily incorporate it into your daily skincare routine, applying it morning or night for a gradual sun-kissed glow. With the added benefit of cocoa seed extract, your skin is also shielded from environmental aggressors like pollution and blue light, ensuring it stays nourished and protected.

What We Like
Natural-looking gradual tan
Hydrating skincare benefits
Daily use for convenience
Protects against environmental damage
#TOP 9

This Works Perfect Legs Gradual Tan Serum

TW150011
bronze
150 ml (Pack of 1)
This Works Perfect Legs Gradual Tan Serum Cover
This Works Perfect Legs Gradual Tan, 150 ml - Streak-Free Self-Tanning Serum Infused with Vitamin E, Shea Butter and Essential Oils - Hydrating Gradual Tan Moisturiser for a Natural Summer Glow

This Works Gradual Tan is a streak-free self-tanning serum that delivers a natural holiday glow, perfect for achieving that sun-kissed look without the sun's harmful rays. Infused with hydrating ingredients like Vitamin E and Shea Butter, it helps to moisturise your skin while developing a gradual tan. With 98% natural ingredients, you can feel good about what you’re applying to your skin. Plus, being cruelty-free and vegan, it aligns with ethical choices for conscientious consumers.

What We Like
Streak-free application
Natural holiday glow
Hydrating formula
98% natural ingredients
Cruelty-free and vegan
#TOP 10

Tan-Luxe Express Self-Tanning Mousse and Serum Bundle

Tan-Luxe Express Self-Tanning Mousse and Serum Bundle Cover
Tan-Luxe Express Self-Tanning Mousse (200ml) and Tan-Luxe SUPER GLOW Self Tan Serum (30 ml) Bundle

The Tan-Luxe Self-Tan Bundle offers a convenient way to achieve a stunning sun-kissed glow. The express whipped mousse provides a flawless tan in as little as 30 minutes, perfect for those who need a quick result. With ultra-nourishing ingredients like vitamin C and hyaluronic acid, it hydrates your skin for up to 48 hours, leaving it radiant. The clear formula prevents transfer and sticky residue, ensuring your clothes remain stain-free. Combined with the Super Glow serum, this bundle ensures a gradual and natural-looking tan for your face.

What We Like
Quick results in 30 minutes
Hydrates skin for 48 hours
No transfer or sticky residue
Natural-looking gradual tan
Nourishing superfood ingredients
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What is Self Tanning serum?

Works with your skin tone to create a gradual face tan and glow that's totally unique to you. With skin boosting and hydrating properties to reduced lines and wrinkles. The Tanning Serum plumps your skin with moisture and restores elasticity to fight signs of ageing.

2. What does Kim Kardashian use for self-tanner?

St. Tropez's Self Tan Express Advanced Bronzing Mousse is one of Kim-Kardashian's all-time favorite self tanners, she previously revealed on her KKW blog. It's a lightweight, fast-absorbing tanning mousse that doesn't leave your skin feeling sticky after application.

3. What self-tanner does Jennifer Aniston use?

#5: She uses self-tan for a safe glow Aniston previously revealed to Redbook that she loved the (now discontinued) L'Oréal Sublime Bronze Self-Tanning Towelettes. However, these glow pads from Dr. Dennis Gross make a great alternative.

4. How long does Tan luxe serum take to develop?

A: Hi Steph, Your skin will look healthy and plumped after one application and you will generally start to see a sun-kissed glow after one or two uses.

Editor's Notes

During our body self-tanner serum research, we found 23 body self-tanner serum products and shortlisted 10 quality products. We collected and analyzed 13,890 customer reviews through our big data system to write the body self-tanner serums list. We found that most customers choose body self-tanner serums with an average price of £27.58.

The body self-tanner serums are available for purchase. We have researched hundreds of brands and picked the top brands of body self-tanner serums, including Coco & Eve, Tan-Luxe, Skinny Tan, St.Tropez, The Fox Tan. The seller of top 1 product has received honest feedback from 125 consumers with an average rating of 4.6.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.