Best Body Self-Tanner Serums of 2025

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Body self-tanner serums are a collection of skincare products that provide a natural-looking, streak-free tan to the skin without exposure to harmful UV rays. These serums are designed to be easy to apply, quickly absorbed, and provide a long-lasting, even tan that gradually develops over time. They are an excellent alternative to traditional tanning methods and are suitable for all skin types. The serums are formulated with natural ingredients that nourish and hydrate the skin, leaving it smooth and glowing. They are perfect for achieving a healthy-looking tan all year round without the need for sun exposure.
At a Glance: Our Top Picks
Top 10 Body Self-Tanner Serums
Coco & Eve Anti-Aging Tanning Serum for Hydrating Glow
The Coco & Eve Tanning Serum offers a unique blend of self-tanning and anti-aging benefits. This innovative formula combines antioxidants and skincare actives, ensuring you achieve a radiant bronzed glow while keeping your skin hydrated. Suitable for light to medium skin tones, it is gentle enough for even sensitive skin. You can enjoy an instant glow that develops fully in just 4-6 hours, providing a natural-looking tan without the risk of sun damage.
Tan-Luxe Super Glow Body Self Tan Serum
Tan-Luxe Super Glow Serum is a revolutionary self-tan serum designed for the body. It combines hyaluronic acid and sodium hyaluronate to deeply hydrate your skin, helping to maintain a plump and dewy appearance. The inclusion of seven superfoods nourishes and brightens, while also providing anti-ageing benefits for softer, smoother skin. Additionally, this serum features skin-loving caffeine, which aids in collagen production and promotes a smoother texture. You can effortlessly incorporate this product into your daily routine for a gradual, sun-kissed glow.
Skinny Tan Wonder Serum with Q10 and Aloe Vera
The Skinny Tan Wonder Serum Fake Tan combines self-tanning with skincare benefits. This streak-free serum is perfect for achieving a natural, golden glow while also blurring any redness and imperfections as it develops. It is particularly formulated for mature and dry skin, packed with hydrating ingredients like Q10, aloe vera, and vitamin E to provide firming care. Being vegan-friendly and cruelty-free, this product aligns with conscious beauty choices, ensuring you can look good while caring for your skin.
Tan-Luxe Super Glow Body Self Tan Serum
The Tan-Luxe Self Tan Serum is a revolutionary self-tanner that combines skincare and tanning in one product. It features hyaluronic acid and sodium hyaluronate, ensuring your skin remains beautifully hydrated and plump. With a blend of seven superfoods, this serum nourishes and brightens your skin while offering anti-ageing benefits. Additionally, the inclusion of caffeine helps to smooth your skin and promote collagen production. You can easily incorporate this serum into your daily bodycare routine for a natural-looking, sun-kissed glow that develops gradually.
St.Tropez 5-in-1 Collagen Self Tan Serum
The St.Tropez Self Tan Serum offers a luxurious way to achieve a sun-kissed glow without the hassle of rinsing or transferring. Its ultra-lightweight formula glides on smoothly, ensuring a natural and streak-free tan that lasts for days. Enriched with a collagen enhancing complex and hydrating ingredients like hyaluronic acid and niacinamide, this serum works to firm and soothe your skin while evening out your skin tone. Prepare your skin with an exfoliator and moisturiser, then simply apply the serum for beautiful results.
The Fox Tan Sunkissed Duo Bundle with Serum & Lotion
The Fox Tan Duo offers a unique blend of skincare and tanning. With the Gradual Glow Body Lotion and Gradual Self-Tan Face Serum, you can personalise your glow, achieving a beautiful, streak-free tan over time. Enriched with hyaluronic acid, these products help combat fine lines and plump your skin, making you look fresher. The lightweight formula also includes moisturising ingredients like aloe vera and argan oil, ensuring your skin stays hydrated without any unpleasant fake tan odour.
Coola Sunless Tan Anti Aging Face Serum
The Coola Face Serum offers a 70%+ organic gradual tan, making it perfect for daily use. You can easily build and maintain your tan while enjoying the benefits of an antioxidant-enriched formula. Its ultra-lightweight and fast-absorbing texture ensures that you won’t feel weighed down, allowing you to enjoy a streak-free, transfer-resistant tan that lasts for up to three days. Mix it into your moisturiser for a seamless application and a natural glow.
TAN-LUXE Super Glow Self-Tan Serum Set
The TAN-LUXE Super Glow Serum offers a revolutionary approach to self-tanning. This unique serum combines hyaluronic acid and seven superfoods, providing hydration while delivering a natural-looking tan. You can easily incorporate it into your daily skincare routine, applying it morning or night for a gradual sun-kissed glow. With the added benefit of cocoa seed extract, your skin is also shielded from environmental aggressors like pollution and blue light, ensuring it stays nourished and protected.
This Works Perfect Legs Gradual Tan Serum
This Works Gradual Tan is a streak-free self-tanning serum that delivers a natural holiday glow, perfect for achieving that sun-kissed look without the sun's harmful rays. Infused with hydrating ingredients like Vitamin E and Shea Butter, it helps to moisturise your skin while developing a gradual tan. With 98% natural ingredients, you can feel good about what you’re applying to your skin. Plus, being cruelty-free and vegan, it aligns with ethical choices for conscientious consumers.
Tan-Luxe Express Self-Tanning Mousse and Serum Bundle
The Tan-Luxe Self-Tan Bundle offers a convenient way to achieve a stunning sun-kissed glow. The express whipped mousse provides a flawless tan in as little as 30 minutes, perfect for those who need a quick result. With ultra-nourishing ingredients like vitamin C and hyaluronic acid, it hydrates your skin for up to 48 hours, leaving it radiant. The clear formula prevents transfer and sticky residue, ensuring your clothes remain stain-free. Combined with the Super Glow serum, this bundle ensures a gradual and natural-looking tan for your face.
Frequently Asked Questions (FAQs)
1. What is Self Tanning serum?
Works with your skin tone to create a gradual face tan and glow that's totally unique to you. With skin boosting and hydrating properties to reduced lines and wrinkles. The Tanning Serum plumps your skin with moisture and restores elasticity to fight signs of ageing.
2. What does Kim Kardashian use for self-tanner?
St. Tropez's Self Tan Express Advanced Bronzing Mousse is one of Kim-Kardashian's all-time favorite self tanners, she previously revealed on her KKW blog. It's a lightweight, fast-absorbing tanning mousse that doesn't leave your skin feeling sticky after application.
3. What self-tanner does Jennifer Aniston use?
#5: She uses self-tan for a safe glow Aniston previously revealed to Redbook that she loved the (now discontinued) L'Oréal Sublime Bronze Self-Tanning Towelettes. However, these glow pads from Dr. Dennis Gross make a great alternative.
4. How long does Tan luxe serum take to develop?
A: Hi Steph, Your skin will look healthy and plumped after one application and you will generally start to see a sun-kissed glow after one or two uses.
During our body self-tanner serum research, we found 23 body self-tanner serum products and shortlisted 10 quality products. We collected and analyzed 13,890 customer reviews through our big data system to write the body self-tanner serums list. We found that most customers choose body self-tanner serums with an average price of £27.58.
The body self-tanner serums are available for purchase. We have researched hundreds of brands and picked the top brands of body self-tanner serums, including Coco & Eve, Tan-Luxe, Skinny Tan, St.Tropez, The Fox Tan. The seller of top 1 product has received honest feedback from 125 consumers with an average rating of 4.6.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.