Best Fair Face Foundations of 2025

The Rimmel 35Hr Foundation offers full coverage with a natural, healthy finish, ensuring you look your best throughout the day. Infused with hyaluronic acid, it provides unbeatable hydration, keeping your skin moisturised and fresh. With 2% niacinamide and vitamin E, it not only enhances your complexion but also nourishes your skin. Additionally, the SPF20 protects you from harmful sun rays, making it ideal for daily wear. You can enjoy a flawless look without worrying about touch-ups.

The Rimmel Match Perfection Foundation offers smart-tone technology that enhances your radiant glow, ensuring a natural-looking finish. Its long-lasting 24 moisture complex keeps your skin hydrated throughout the day, providing a comfortable feel. With soft-focus powders, it effectively minimises flaws, smoothing over pores and reducing the appearance of dark circles. The buildable and blendable medium coverage allows you to achieve a clear complexion, making it a versatile choice for everyday use.

The Laura Geller Baked Foundation offers buildable coverage, allowing you to achieve your desired look without any heavy caking. Its smooth finish is perfect for those with uneven complexions, fine lines, or wrinkles, making it an excellent choice for mature skin. This award-winning formula, handmade in Italy, provides a natural, demi-matte finish that enhances your radiance. Additionally, it is safe for sensitive skin, earning recognition from the National Rosacea Society and the National Psoriasis Foundation, ensuring you can use it with confidence.

The Rimmel Compact Foundation offers a lasting soft touch powder that blends seamlessly for lightweight coverage, making it perfect for everyday wear. You will appreciate how the fine powder provides a subtle shine without leaving your skin feeling dry. Its versatile application lets you use either the included sponge or a foundation brush, allowing you to achieve your desired finish with ease. This product is designed to enhance your natural beauty while ensuring comfort throughout the day.

The Collection Matte Foundation offers a breathable, full coverage formula that seamlessly hides imperfections, giving you an airbrushed finish. With its long-lasting wear of up to 16 hours, you can enjoy a flawless look without the need for constant touch-ups, perfect for your busy lifestyle. The clever 6-in-1 formula primes, conceals, and smooths the skin in one easy application, making your makeup routine quicker and simpler. Plus, with SPF 30 included, your skin is not only looking its best but also protected from harmful sun rays.

The Rimmel Compact Foundation offers a matte, buildable coverage that lasts up to 25 hours, ensuring your makeup stays fresh all day. Its unique powder-to-cream texture blends seamlessly into your skin, leaving a soft-focus finish that blurs imperfections. You can say goodbye to excess oil, as this foundation controls shine while providing full coverage. Additionally, with SPF 20 and an anti-pollution shield, it helps protect your skin from environmental damage, giving you peace of mind as you look your best.

The Max Factor Liquid Foundation offers a long-lasting solution for achieving a natural look that can last up to 8 hours. It features a high coverage formula that helps you achieve a flawless complexion without the worry of touch-ups throughout the day. The oil-free and touch-proof nature of this foundation ensures it won't transfer or smudge, providing you with confidence in your appearance. Additionally, its easy application means it won't clog your pores, making it suitable even for those with sensitive skin.

The Collection Cica Foundation offers medium coverage that is beautifully blendable and buildable, helping you achieve a fresh satin finish. Infused with antioxidant-rich Centella Asiatica, this foundation is perfect for sensitive skin, promoting healing and soothing irritation. It also effectively reduces redness, making you feel confident and covered. With its lightweight and hydrating formula, you can enjoy a radiant, youthful look without the worry of creasing or cracking.

The e.l.f. Soft Glam Foundation offers a long-lasting formula that strikes a perfect balance between full coverage and a natural look. With its medium, buildable coverage, you can easily adjust the amount applied to achieve your desired finish. The breathable formula, enriched with hydrating hibiscus and fruit extracts, ensures your skin feels fresh and free from heavy caking. Suitable for all skin types, this foundation is a wonderful choice whether you have dry, oily, or combination skin.

The Collection Matte Foundation delivers full coverage that seamlessly conceals imperfections, giving you a flawless complexion. With its impressive 16-hour wear, you can go about your busy day without worrying about touch-ups. The enhanced formula includes skin-loving ingredients, ensuring your skin looks and feels its best. Additionally, the foundation offers anti-ageing benefits thanks to Niacinamide and Green Tea, which hydrate and rejuvenate your skin as you wear it.