Best Medium Face Foundations of 2025

The Rimmel Match Perfection provides a natural-looking finish thanks to its smart-tone technology, ensuring you find the perfect shade for your skin. With SPF 20, you gain added protection against harmful sun rays, making it ideal for daily wear. Its 24-hour moisture complex keeps your skin hydrated and revitalised, blending skincare with makeup. Additionally, the foundation's soft-focus powers help reduce imperfections and conceal dark circles, giving you a flawless look that enhances your natural beauty.

The Laura Geller Baked Foundation offers buildable coverage, allowing you to achieve your desired look without any heavy caking. Its smooth finish is perfect for those with uneven complexions, fine lines, or wrinkles, making it an excellent choice for mature skin. This award-winning formula, handmade in Italy, provides a natural, demi-matte finish that enhances your radiance. Additionally, it is safe for sensitive skin, earning recognition from the National Rosacea Society and the National Psoriasis Foundation, ensuring you can use it with confidence.

The L'Oreal Tinted Serum Foundation is a skincare and makeup hybrid that features 1% Hyaluronic Acid for exceptional hydration. This product not only brightens and evens out your skin tone but also leaves you with a natural, glowing finish. It matches 99% of UK skin tones, ensuring a perfect fit for almost everyone. Its sheer, blendable formula is suitable for all skin types, including sensitive skin, making it a versatile choice for daily use.

The Maybelline Dream Radiant offers a lightweight yet effective foundation that helps you achieve radiant, glowy skin. Infused with Hyaluronic Acid, it provides hydration throughout the day, keeping your skin fresh and preventing dryness. With the addition of collagen, this foundation delivers anti-ageing benefits, leaving your skin feeling plumper and more youthful. It also promises up to 12 hours of hydration, ensuring that you look your best from morning to evening, all while maintaining a natural makeup appearance.

The Rimmel Wake Me Up Foundation is designed to provide an anti-fatigue effect, giving you a radiant and fresh appearance. Its medium coverage helps to even out your skin tone while effectively concealing fine lines and wrinkles. With an anti-pollution formula that includes SPF 25, this foundation protects your skin from harmful environmental factors. Additionally, it delivers instant moisture, ensuring your skin stays hydrated and luminous throughout the day.

The Maybelline Super Stay Foundation offers medium-to-full coverage, making it ideal for those seeking a flawless complexion. Its luminous matte finish gives your skin a radiant look while keeping shine at bay. With an impressive staying power of up to 30 hours, you can trust this foundation to last throughout your busy day. Infused with amino acids, it nourishes your skin, ensuring it feels as good as it looks. You will appreciate how this vegan formula supports a cruelty-free beauty routine.

The Revlon ColorStay Foundation offers a fuller coverage with a flawless matte finish, making it ideal for those seeking a polished look. Its lightweight, whipped texture ensures that you feel comfortable throughout the day, without the heaviness often associated with full-coverage products. This foundation is transfer-proof and designed to last up to 24 hours, even resisting heat and sweat, which is perfect for busy lifestyles. Additionally, its easy tube packaging allows for convenient, on-the-go application, ensuring you can touch up whenever necessary.

The e.l.f. Soft Glam Foundation offers a perfect balance between full coverage and a natural look. With its long-lasting formula, you can enjoy a chic finish that stays put throughout the day. The medium, buildable coverage allows you to customise your look, whether you desire a subtle enhancement or more coverage. Its breathable formula, enriched with Hydrating Hibiscus Complex and fruit extracts, ensures that your skin feels light and fresh, without any caking or heaviness. This foundation is suitable for all skin types, including dry, oily, and combination skin.

The MERODA® Colour Changing Foundation is designed to adapt seamlessly to fair to medium skin tones, ensuring a flawless and natural-looking finish. This foundation effectively hides redness and blemishes, providing you with smooth, even coverage. With its moisturising properties, it keeps your pores clean and promotes a fresh, radiant appearance throughout the day. Plus, you can enjoy long-lasting wear for up to 16 hours, making it a convenient choice for your daily makeup routine.

The Revolution Pro Skin Tint offers a revolutionary shade adapting formula, ensuring you achieve your perfect shade every time. This soft-focus, skincare-led foundation is available in five shades, catering to a variety of skin tones. The buildable coverage feature allows you to start with a white base, which transforms into a natural colour as you blend it into your skin, providing a seamless finish. This means you can achieve the desired look without feeling heavy or cakey.