Best Whitening Toothpastes of 2026

Phoebe Cooper Avatar
Phoebe Cooper
Last Updated: 6 Feb 2026

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Whitening toothpastes are a popular choice for those looking to brighten their smile without undergoing costly dental procedures. These toothpastes typically contain ingredients that help to remove surface stains, such as coffee or wine, and are often formulated with additional fluoride to protect against cavities. While results may vary, many users report noticeable improvements in the shade of their teeth after using these toothpastes regularly. It is important to note that these toothpastes should not be used as a substitute for professional dental care and advice.

At a Glance: Our Top Picks

Oral-B 3D White Clinical Whitening Toothpaste Cover #TOP 1
Oral-B 3D White Clinical Whitening Toothpaste
ftb score rating icon 9.9
Colgate Max White One Whitening Toothpaste Pack Cover #TOP 2
Colgate Max White One Whitening Toothpaste Pack
ftb score rating icon 9.8
Oral-B 3D White Advanced Toothpaste, Eucalyptus Cover #TOP 3
Oral-B 3D White Advanced Toothpaste, Eucalyptus
ftb score rating icon 9.6

Top 10 Whitening Toothpastes

Oral-B 3D White Clinical Whitening Toothpaste

8700216088169
Purple
75 ml (Pack of 1)
Oral-B 3D White Clinical Whitening Toothpaste Cover
Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml

The Oral-B Whitening Toothpaste is designed to help you achieve whiter teeth in just one day by effectively removing surface stains. It not only lifts these stains but also provides a protective shield to prevent new ones from forming, ensuring your smile stays bright. If you have sensitive teeth, you'll appreciate that this toothpaste is suitable for you. With its clinically proven formula and professionally designed attributes, it promises a refreshing experience with a delightful evergreen mint flavour.

What We Like
Removes surface stains quickly
Protects against new stains
Suitable for sensitive teeth
Clinically proven formula
Refreshing mint flavour

Colgate Max White One Whitening Toothpaste Pack

GB00475A
Max White One
3x75ml
Colgate Max White One Whitening Toothpaste Pack Cover
Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

Colgate Max White One is your solution for a brighter smile. This whitening toothpaste features a clinically proven formula that effectively removes up to 100% of surface stains, ensuring your teeth look their best. With the added benefit of whitening accelerators, you can achieve one shade whiter teeth in just one week. Not only does it enhance your smile, but it also helps maintain strong enamel and healthy gums by reducing plaque with regular brushing. Enjoy the confidence that comes with a brilliant, white smile.

What We Like
Removes 100% of surface stains
One shade whiter in a week
Keeps enamel strong
Promotes healthy gums

Oral-B 3D White Advanced Toothpaste, Eucalyptus

8006540883129
Pink
75 ml (Pack of 1)
Oral-B 3D White Advanced Toothpaste, Eucalyptus Cover
Oral-B 3DWhite Advanced Express Whitening Glossy White Toothpaste 75ml

The Oral-B Whitening Toothpaste offers a rapid solution for achieving a brighter smile by effectively removing surface stains from your teeth. By protecting your enamel, it helps to maintain bright and healthy teeth, ensuring you feel confident every day. The refreshing eucalyptus mint flavour adds a pleasant touch to your oral care routine, making brushing a more enjoyable experience. Clinically proven and professionally designed, this toothpaste provides users with reliable results and peace of mind in their dental hygiene.

What We Like
Rapid stain removal
Enamel protection
Refreshing flavour
Clinically proven
#TOP 4

Colgate Max White Luminous Whitening Toothpaste

61021704
75ml
Colgate Max White Luminous Whitening Toothpaste Cover
Colgate Max White Luminous Toothpaste 75ml - Teeth whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - SmartFoam System Cleans All Around Your Teeth

Colgate Whitening Toothpaste offers an effective solution for achieving a brilliant smile. Its clinically proven formula removes up to 100% of surface stains, helping you enjoy whiter teeth with every brush. The innovative SmartFoam System ensures that the toothpaste cleans thoroughly, reaching all areas of your mouth for a comprehensive clean. Additionally, it supports strong enamel and healthy gums, providing you with peace of mind as you maintain your oral health.

What We Like
Removes surface stains effectively
Thorough cleaning action
Supports enamel strength
Promotes healthy gums

Marvis Smokers Whitening Toothpaste, Mint, 85ml

411181
85 ml (Pack of 1)
Marvis Smokers Whitening Toothpaste, Mint, 85ml Cover
Marvis Smokers Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

Marvis Whitening Toothpaste offers a unique blend of benefits for your oral health. It deeply cleans tooth enamel, helping you achieve a brighter smile and boosting your confidence. This toothpaste effectively removes plaque, which is essential in preventing tooth decay and maintaining your overall oral health. With its refreshing mint flavour, you can enjoy long-lasting freshness throughout the day. Additionally, Marvis provides complete care for your gums, ensuring a luxurious and effective tooth brushing experience.

What We Like
Promotes natural teeth whitening
Effective plaque removal
Long-lasting mint freshness
Supports healthy gums
Italian made with intense flavours

Pearl Drops Polished Mint Toothpaste, Whitening Formula

269854
White
75 ml (Pack of 1)
Pearl Drops Polished Mint Toothpaste, Whitening Formula Cover
Pearl Drops Strong White Toothpaste, Polished Mint Flavour, Clinically Proven Whitening, Low Abrasion, Daily Use Formula, 75ml

Pearl Drops Toothpaste offers superior whitening with dental-grade polishing agents, giving you a polished, dentist-clean feeling every day. You can achieve up to 4 shades whiter teeth in just 3 weeks, making your smile brighter and more confident. The clinically proven formula is safe for everyday use, ensuring your dental health is maintained. With its low abrasion design, this toothpaste is gentle on enamel and ideal for those with sensitive teeth, allowing you to enjoy effective whitening without discomfort.

What We Like
Effective whitening results
Gentle on sensitive teeth
Clinically proven formula
Daily enamel strengthening

Colgate Max White Ultimate Renewal Toothpaste 75ml

61034365
White
75 g (Pack of 1)
Colgate Max White Ultimate Renewal Toothpaste 75ml Cover
Colgate Max White Ultimate Renewal Whitening Toothpaste 75ml - 10X Whiter Teeth - Instant Teeth Whitening Toothpaste - Deeply Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

Colgate Max White Toothpaste offers an advanced dual colour-correct action that lifts deep-set stains and provides instant whitening. You can achieve 10X whiter teeth compared to regular whitening toothpastes, thanks to active oxygen molecules that decolourise deep stains. Additionally, the instant whitening effect is enhanced by blue optic brighteners, giving your smile an immediate boost. You'll appreciate the distinctive warming sensation as the rich blue foam activates to deliver deep whitening, all while being enamel safe for daily use.

What We Like
Deeply whitens teeth effectively
Instant whitening effect
Enamel safe for daily use
Helps prevent future stains
Distinctive warming sensation
#TOP 8

Colgate Max White Ultra Active Foam Toothpaste

61033875
75ml
Colgate Max White Ultra Active Foam Toothpaste Cover
Colgate Max White Ultra Active Foam Whitening Toothpaste 75ml - Deeply whitens in just 3 Days - Removes Deep-Set Stains - Warming Sensation and Rich Foam - Enamel Safe for Daily Use

The Colgate Max White Toothpaste is designed to give you a noticeably whiter smile quickly and effectively. Powered by advanced science, it deeply whitens stains caused by food and drink in just three days, going beyond the surface to target deep-set discolouration. As you use it, you’ll feel a warming sensation from the rich foam, reassuring you that the whitening action is working. Plus, it is gentle enough for daily use, protecting your enamel while removing tough stains.

What We Like
Whitens teeth in 3 days
Removes deep-set stains
Warming, rich foam sensation
Enamel safe for daily use
#TOP 9

Colgate Max White Ultimate Radiance Toothpaste

61034426
White
75 ml (Pack of 1)
Colgate Max White Ultimate Radiance Toothpaste Cover
Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe for Daily Use

Colgate Max White Toothpaste offers an advanced dual colour-correct action that helps lift deep-set stains and provides instant whitening for your smile. Unlike regular toothpastes, it promises to make your teeth 10 times whiter by using active oxygen molecules to target and decolourise stubborn stains. The inclusion of phosphate salts also helps prevent future surface stains, ensuring your teeth stay bright. Plus, the toothpaste is enamel safe, allowing for daily use without worry.

What We Like
Deep whitening for 10X whiter teeth
Instant whitening effect
Enamel safe for daily use
Dual colour-correct action
Distinctive warming sensation

Arm & Hammer Advance White Pro Toothpaste 75ml

111624377
White
75 ml (Pack of 1)
Arm & Hammer Advance White Pro Toothpaste 75ml Cover
Arm & Hammer Advance White Pro Toothpaste, Baking Soda Teeth Whitening Toothpaste with Micro Polisher Technology, 2 Shades Whiter in 4 Weeks, 75 ml Tube

The Advance White Pro Toothpaste by Arm & Hammer is designed to enhance your oral care routine. Powered by baking soda, it acts as a natural cleaning agent that is gentle on your tooth enamel. The toothpaste also utilises professional ingredients and Micropolisher Technology, ensuring effective removal of plaque and stains, even in hard-to-reach areas. Additionally, it provides stain prevention for long-lasting whitening, allowing you to enjoy a brighter smile with ease.

What We Like
Natural baking soda formula
Effective stain removal
Gentle on tooth enamel
Long-lasting whitening
Vegan friendly
Buying Guide Image

Frequently Asked Questions (FAQs)

1. Which is best toothpaste for whitening?

Best Overall: Crest 3D White Toothpaste Radiant Mint. Strengthens teeth while whitening.Safe on enamel.Removes up to 80 percent of surface stains.

2. Do any whitening toothpastes work?

Many whitening toothpastes have a consistency that is intended to actually rub away the stains on your enamel and this can, over time, cause damage to both the enamel and the gums. Instead of whitening your teeth you may actually be scrubbing away your enamel and leaving your teeth vulnerable to decay.

3. Does whitening toothpaste damage teeth?

Whitening toothpastes are designed to remove surface stains with certain chemical agents and abrasives. While yes, it is possible that these get rid of discoloration, it's also possible that if you use them too often, it could thin your enamel too, which may lead to teeth sensitivity and even more discoloration.

Editor's Notes

During our whitening toothpaste research, we found 306 whitening toothpaste products and shortlisted 10 quality products. We collected and analyzed 101,170 customer reviews through our big data system to write the whitening toothpastes list. We found that most customers choose whitening toothpastes with an average price of £5.67.

The whitening toothpastes are available for purchase. We have researched hundreds of brands and picked the top brands of whitening toothpastes, including Oral-B, Colgate, Marvis, Pearl Drops, Arm & Hammer.

Written by
Phoebe Cooper Avatar

In 2000, Phoebe Cooper graduated from the University of London as a Pharmacist. She practiced as a Pharmacist for the better part of 2 decades. Phoebe says she has worked in the majority of health sectors and has sufficient accumulated knowledge and experience. In her practice, Phoebe published a series of eBooks, one of which is titled "Good Health Good Living."