Best Whitening Toothpastes of 2025

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Whitening toothpastes are a popular choice for those looking to brighten their smile without undergoing costly dental procedures. These toothpastes typically contain ingredients that help to remove surface stains, such as coffee or wine, and are often formulated with additional fluoride to protect against cavities. While results may vary, many users report noticeable improvements in the shade of their teeth after using these toothpastes regularly. It is important to note that these toothpastes should not be used as a substitute for professional dental care and advice.
At a Glance: Our Top Picks
Top 10 Whitening Toothpastes
Marvis Whitening Toothpaste for Natural Teeth Whitening
Marvis Whitening Toothpaste is designed to give you a brighter smile by deeply cleaning your tooth enamel, promoting natural whitening. You can rely on it to effectively remove plaque, helping to prevent tooth decay and maintain excellent oral health. With its invigorating mint flavour, you’ll enjoy lasting freshness throughout the day, leaving your mouth feeling minty and refreshed. Additionally, this toothpaste cares for your gums, ensuring complete dental care while making your daily routine a delightful experience.
Colgate Max White Ultimate Radiance Toothpaste
Colgate Max White Toothpaste offers an advanced dual colour-correct action that helps lift deep-set stains and provides instant whitening for your smile. Unlike regular toothpastes, it promises to make your teeth 10 times whiter by using active oxygen molecules to target and decolourise stubborn stains. The inclusion of phosphate salts also helps prevent future surface stains, ensuring your teeth stay bright. Plus, the toothpaste is enamel safe, allowing for daily use without worry.
Oral-B 3D White Advanced Toothpaste, Eucalyptus
The Oral-B Whitening Toothpaste offers a rapid solution for achieving a brighter smile by effectively removing surface stains from your teeth. By protecting your enamel, it helps to maintain bright and healthy teeth, ensuring you feel confident every day. The refreshing eucalyptus mint flavour adds a pleasant touch to your oral care routine, making brushing a more enjoyable experience. Clinically proven and professionally designed, this toothpaste provides users with reliable results and peace of mind in their dental hygiene.
Oral-B 3D White Clinical Whitening Toothpaste
The Oral-B Whitening Toothpaste is designed to help you achieve whiter teeth in just one day by effectively removing surface stains. It not only lifts these stains but also provides a protective shield to prevent new ones from forming, ensuring your smile stays bright. If you have sensitive teeth, you'll appreciate that this toothpaste is suitable for you. With its clinically proven formula and professionally designed attributes, it promises a refreshing experience with a delightful evergreen mint flavour.
Opal Escence Whitening Toothpaste Cool Mint 3 Pack
Opal Escence Toothpaste offers a refreshing cool mint flavour in a convenient pack of three 133g tubes. This whitening toothpaste is designed to effectively clean your teeth, helping to remove stains and promote a brighter smile. The 133g size is perfect for everyday use, ensuring you have plenty of toothpaste on hand for multiple applications. With its focus on oral hygiene, this product supports your dental health while leaving your breath feeling fresh.
Marvis Whitening Toothpaste Mint 2-Pack
Marvis Whitening Toothpaste is a refreshing mint-flavoured toothpaste available in a convenient 2-pack, with each tube containing 85ml. This toothpaste not only helps to whiten your teeth but also provides an invigorating minty taste that leaves your mouth feeling fresh. Using this toothpaste regularly can enhance your oral hygiene routine, ensuring that you maintain a bright smile. Its effective formula is designed to tackle stains, giving you confidence in your dental care.
Colgate Advanced White Toothpaste for Whiter Teeth
Colgate Advanced White is designed to give you whiter teeth in just 10 days. With its clinically proven whitening formula, you can enjoy the confidence of a bright smile. The toothpaste includes micro-cleansing crystals that gently polish away stains, making your teeth visibly brighter. It removes 10 times more surface stains compared to regular fluoride toothpaste, ensuring your smile looks its best. This product is perfect for maintaining your oral care routine while achieving impressive whitening results.
Colgate Max White Anti-Stain Toothpaste 75ml
Colgate Max White Toothpaste is designed to help you achieve a brighter, whiter smile. Its professional whitening ingredient effectively reverses yellowing from food and drink, making it perfect for daily use. With advanced stain removal technology, it targets tough stains from soda, tea, coffee, and red wine, giving you the confidence to enjoy your favourite beverages. Plus, it is enamel-safe, ensuring you can maintain your oral health while whitening your teeth.
Colgate Max White Luminous Whitening Toothpaste
Colgate Whitening Toothpaste offers an effective solution for achieving a brilliant smile. Its clinically proven formula removes up to 100% of surface stains, helping you enjoy whiter teeth with every brush. The innovative SmartFoam System ensures that the toothpaste cleans thoroughly, reaching all areas of your mouth for a comprehensive clean. Additionally, it supports strong enamel and healthy gums, providing you with peace of mind as you maintain your oral health.
Colgate Deep Clean Whitening Toothpaste, 3 Pack
Colgate Deep Clean Toothpaste offers a refreshing deep clean while helping to whiten your teeth. With baking soda in the formula, it effectively removes everyday stains, allowing you to reveal a brighter smile. This toothpaste also fights cavities and removes plaque, ensuring your teeth remain strong and healthy. Clinically proven to be effective, it provides daily protection with regular brushing, giving you confidence in your oral hygiene routine.
Frequently Asked Questions (FAQs)
1. Which is best toothpaste for whitening?
Best Overall: Crest 3D White Toothpaste Radiant Mint. Strengthens teeth while whitening.Safe on enamel.Removes up to 80 percent of surface stains.
2. Do any whitening toothpastes work?
Many whitening toothpastes have a consistency that is intended to actually rub away the stains on your enamel and this can, over time, cause damage to both the enamel and the gums. Instead of whitening your teeth you may actually be scrubbing away your enamel and leaving your teeth vulnerable to decay.
3. Does whitening toothpaste damage teeth?
Whitening toothpastes are designed to remove surface stains with certain chemical agents and abrasives. While yes, it is possible that these get rid of discoloration, it's also possible that if you use them too often, it could thin your enamel too, which may lead to teeth sensitivity and even more discoloration.
During our whitening toothpaste research, we found 306 whitening toothpaste products and shortlisted 10 quality products. We collected and analyzed 147,379 customer reviews through our big data system to write the whitening toothpastes list. We found that most customers choose whitening toothpastes with an average price of £5.93.
The whitening toothpastes are available for purchase. We have researched hundreds of brands and picked the top brands of whitening toothpastes, including Marvis, COLGATE, Oral-B, Opalescence.

In 2000, Phoebe Cooper graduated from the University of London as a Pharmacist. She practiced as a Pharmacist for the better part of 2 decades. Phoebe says she has worked in the majority of health sectors and has sufficient accumulated knowledge and experience. In her practice, Phoebe published a series of eBooks, one of which is titled "Good Health Good Living."