Best Teeth Whitening Toothpastes of 2025

Phoebe Cooper Avatar
Phoebe Cooper
Last Updated: 2 Feb 2025

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Teeth whitening toothpastes have become increasingly popular in recent years as people strive to achieve a brighter, more dazzling smile. These toothpastes are specially formulated to remove surface stains and discolouration, resulting in a whiter appearance. While they may not be as effective as professional teeth whitening treatments, they are a convenient and affordable option for those looking to improve the appearance of their teeth. With a range of brands and flavours available, there is a toothpaste to suit everyone's needs and preferences.

At a Glance: Our Top Picks

Colgate Max White Ultimate Radiance Toothpaste Cover #TOP 1
Colgate Max White Ultimate Radiance Toothpaste
ftb score rating icon 9.8
Marvis Whitening Toothpaste for Natural Teeth Whitening Cover #TOP 2
Marvis Whitening Toothpaste for Natural Teeth Whitening
ftb score rating icon 9.7
Oral-B 3D White Advanced Toothpaste, Eucalyptus Cover #TOP 3
Oral-B 3D White Advanced Toothpaste, Eucalyptus
ftb score rating icon 9.5

Top 10 Teeth Whitening Toothpastes

Colgate Max White Ultimate Radiance Toothpaste

61034426
White
75 ml (Pack of 1)
Colgate Max White Ultimate Radiance Toothpaste Cover
Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml , 10X whiter teeth* , Instant teeth whitening toothpaste^ , Deeply* whitens , Helps prevent future stains , Enamel safe for daily use

Colgate Max White Toothpaste offers an advanced dual colour-correct action that helps lift deep-set stains and provides instant whitening for your smile. Unlike regular toothpastes, it promises to make your teeth 10 times whiter by using active oxygen molecules to target and decolourise stubborn stains. The inclusion of phosphate salts also helps prevent future surface stains, ensuring your teeth stay bright. Plus, the toothpaste is enamel safe, allowing for daily use without worry.

What We Like
Deep whitening for 10X whiter teeth
Instant whitening effect
Enamel safe for daily use
Dual colour-correct action
Distinctive warming sensation
#TOP 2

Marvis Whitening Toothpaste for Natural Teeth Whitening

411161
Clear
85 ml (Pack of 1)
Marvis Whitening Toothpaste for Natural Teeth Whitening Cover
Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

Marvis Whitening Toothpaste is designed to give you a brighter smile by deeply cleaning your tooth enamel, promoting natural whitening. You can rely on it to effectively remove plaque, helping to prevent tooth decay and maintain excellent oral health. With its invigorating mint flavour, you’ll enjoy lasting freshness throughout the day, leaving your mouth feeling minty and refreshed. Additionally, this toothpaste cares for your gums, ensuring complete dental care while making your daily routine a delightful experience.

What We Like
Promotes natural teeth whitening
Removes plaque effectively
Long-lasting minty freshness
Complete care for gums
Luxurious Italian quality
#TOP 3

Oral-B 3D White Advanced Toothpaste, Eucalyptus

8006540883129
Pink
75 ml (Pack of 1)
Oral-B 3D White Advanced Toothpaste, Eucalyptus Cover
Oral-B 3D White Advanced Toothpaste, Express Whitening, Glossy White, 75 ml, Teeth Whitening & Teeth Stain Removal, Eucalyptus Flavour

The Oral-B Whitening Toothpaste offers a rapid solution for achieving a brighter smile by effectively removing surface stains from your teeth. By protecting your enamel, it helps to maintain bright and healthy teeth, ensuring you feel confident every day. The refreshing eucalyptus mint flavour adds a pleasant touch to your oral care routine, making brushing a more enjoyable experience. Clinically proven and professionally designed, this toothpaste provides users with reliable results and peace of mind in their dental hygiene.

What We Like
Rapid stain removal
Enamel protection
Refreshing flavour
Clinically proven
#TOP 4

Colgate Max White Anti-Stain Toothpaste 75ml

61030409
75 ml (Pack of 1)
Colgate Max White Anti-Stain Toothpaste 75ml Cover
Colgate Max White Expert + Anti-Stain Teeth Whitening toothpaste 75ml - Advanced Stain Removal Technology - Helps Prevent Future Stains - Enamel Safe For Daily Use

Colgate Max White Toothpaste is designed to help you achieve a brighter, whiter smile. Its professional whitening ingredient effectively reverses yellowing from food and drink, making it perfect for daily use. With advanced stain removal technology, it targets tough stains from soda, tea, coffee, and red wine, giving you the confidence to enjoy your favourite beverages. Plus, it is enamel-safe, ensuring you can maintain your oral health while whitening your teeth.

What We Like
Effective stain removal technology
Professional whitening ingredient
Enamel safe for daily use
Recyclable tube
#TOP 5

Colgate Max White Ultra Active Foam Toothpaste

61031746
75 ml (Pack of 2)
Colgate Max White Ultra Active Foam Toothpaste Cover
Colgate Max White Ultra Active Foam Toothpaste, At Home Whitening Toothpaste Clinically Proven Whiter Teeth in 3 Days*, Toothpaste Multipack, 2 Pack, 75ml Tubes

Colgate Max White Foam offers a powerful at-home whitening solution with its deep absorbing oxygenated action. This toothpaste is clinically proven to deliver whiter teeth in just three days, making it an excellent choice for those seeking a quick transformation. Its unique foaming formula is designed to detect and lift both surface and deep-set stains, ensuring a thorough clean. Additionally, this enamel-safe fluoride toothpaste can be used daily without worry, providing a gentle yet effective whitening experience.

What We Like
Clinically proven whitening results
Safe for everyday use
Unique foaming formula
Deep stain removal
Warming sensation while brushing

Colgate Max White Luminous Whitening Toothpaste

61021704
75 ml (Pack of 1)
Colgate Max White Luminous Whitening Toothpaste Cover
Colgate Max White Luminous Toothpaste 75ml, Teeth Whitening Toothpaste with Clinically Proven Formula that Removes Up to 100% of Surface Stains

Colgate Whitening Toothpaste offers an effective solution for achieving a brilliant smile. Its clinically proven formula removes up to 100% of surface stains, helping you enjoy whiter teeth with every brush. The innovative SmartFoam System ensures that the toothpaste cleans thoroughly, reaching all areas of your mouth for a comprehensive clean. Additionally, it supports strong enamel and healthy gums, providing you with peace of mind as you maintain your oral health.

What We Like
Removes surface stains effectively
Thorough cleaning action
Supports enamel strength
Promotes healthy gums
#TOP 7

Whites Beaconsfield Advanced Whitening Toothpaste

Whites Beaconsfield
Pink
102 g (Pack of 1)
Whites Beaconsfield Advanced Whitening Toothpaste Cover
Whites Beaconsfield Advanced Teeth Whitening Toothpaste: Premium Oral Hygiene, Removes Plaque, Vegan & Cruelty-Free, Hydroxyapatite, Strawberry Flavour

Whites Beaconsfield Toothpaste offers advanced whitening technology to help you achieve a brighter smile by effectively removing stains and preventing their build-up. It also provides deep cleansing, detoxifying your mouth and combating bad breath for fresh oral health. With its ability to remove plaque, this toothpaste strengthens your dental health while remineralising your teeth with every use. Plus, it is vegan and cruelty-free, ensuring that your oral care routine is ethical and safe.

What We Like
Effective stain removal
Freshens breath
Strengthens teeth
Vegan and cruelty-free
Enjoyable peppermint flavour
#TOP 8

Enlighten White Clinical-Grade Teeth Whitening Toothpaste

Enlighten
75 ml (Pack of 1)
Enlighten White Clinical-Grade Teeth Whitening Toothpaste Cover
Enlighten White – Teeth Whitening Toothpaste - Clinical-Grade Advanced Enamel Protection and Stain Removal and Repellent Fluoride Toothpaste - Restore Gloss and Improve Colour - 75ml

Enlighten White Toothpaste features a unique low abrasion, enamel-safe formula that effectively repels plaque and stains. With its instant whitening capability, it utilises four modes of stain removal to protect against discolouration from food, drinks, and smoking, ensuring your smile remains vibrant and white. Recommended by top cosmetic dentists, this toothpaste not only helps with cavity prevention but also enhances tooth colour. You can safely use it daily for a fresh and dazzling smile.

What We Like
Low abrasion, enamel-safe formula
Instant stain removal
Dentist-recommended
Safe for daily use
Vegan and gluten-free
#TOP 9

Whites Beaconsfield Advanced Whitening Toothpaste

Whites Beaconsfield
454547
102 g (Pack of 1)
Whites Beaconsfield Advanced Whitening Toothpaste Cover
Whites Beaconsfield Advanced Teeth Whitening Toothpaste: Premium Oral Hygiene, Removes Plaque, Vegan & Cruelty-Free, Hydroxyapatite, Mint Flavour

Whites Beaconsfield Toothpaste offers an effective solution for achieving a brighter smile. Its innovative whitening technology uses patented silicas to help remove stains and prevent their build-up, ensuring that your teeth remain radiant. The oral detox feature provides a deep cleanse, dissolving stains and combating bad breath, which contributes to fresh oral health. Additionally, this toothpaste effectively removes plaque while remineralising your teeth, strengthening your dental health with every use. With its refreshing peppermint flavour, maintaining your oral care routine becomes an enjoyable experience.

What We Like
Effective stain removal
Deep cleansing for fresh breath
Strengthens dental health
Vegan and cruelty-free
Refreshing peppermint flavour
#TOP 10

Oral-B 3D White Luxe Whitening Toothpaste

Procter & Gamble
4084500743946
Pink
75 ml (Pack of 1)
Oral-B 3D White Luxe Whitening Toothpaste Cover
Oral-B 3D White Luxe Whitening Accelerator Toothpaste, 75 ml, Teeth Whitening, Teeth Stain Removal & Enamel Care Treatment

The Oral-B Whitening Toothpaste offers intensive whitening benefits by effectively removing surface stains from your teeth. This means you can enjoy a brighter smile with regular use. Additionally, it provides enamel care treatment, which helps to protect your teeth against damage and maintain their strength. You will appreciate the convenience of a toothpaste that not only whitens but also cares for your enamel, ensuring your dental health is a priority. With its dual-action formula, you can achieve both a radiant smile and long-lasting protection.

What We Like
Intensive whitening capabilities
Effective stain removal
Enamel care treatment
Brighter smile potential
Buying Guide Image

Frequently Asked Questions (FAQs)

1. Do any whitening toothpastes really work?

Study upon study, however, shows that peroxide toothpastes are no more effective teeth whiteners than other toothpastes. Indeed, no toothpaste actually whitens. All toothpaste can do is remove stains from the surface of a tooth.

2. Are whitening toothpastes safe?

Is Whitening Toothpaste Safe for Teeth? The short answer is yes, whitening toothpaste is safe for teeth when it is paired with the right toothbrush and proper brushing techniques.

3. Do whitening toothpastes work UK?

In short we can say that yes, whitening toothpastes do work, but they have their limits. If you're brushing your teeth properly twice a day with a normal fluoride toothpaste, you're already a long way towards removing stains that build up from the things you eat and drink.

Editor's Notes

During our teeth whitening toothpaste research, we found 306 teeth whitening toothpaste products and shortlisted 10 quality products. We collected and analyzed 101,826 customer reviews through our big data system to write the teeth whitening toothpastes list. We found that most customers choose teeth whitening toothpastes with an average price of £6.10.

The teeth whitening toothpastes are available for purchase. We have researched hundreds of brands and picked the top brands of teeth whitening toothpastes, including COLGATE, Marvis, Oral-B, Whites Beaconsfield, Enlighten.

Written by
Phoebe Cooper Avatar

In 2000, Phoebe Cooper graduated from the University of London as a Pharmacist. She practiced as a Pharmacist for the better part of 2 decades. Phoebe says she has worked in the majority of health sectors and has sufficient accumulated knowledge and experience. In her practice, Phoebe published a series of eBooks, one of which is titled "Good Health Good Living."