Best Cruelty Free Toothpastes of 2025

Phoebe Cooper Avatar
Phoebe Cooper
Last Updated: 2 Feb 2025

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Cruelty-Free Toothpastes are toothpaste products that are not tested on animals and do not contain any animal-derived ingredients. These toothpastes are a great option for those who are looking for a more ethical and sustainable approach to their oral hygiene routine. They come in a variety of flavours and formulations, including natural and organic options. These toothpastes are an excellent choice for anyone who wants to make a positive impact on the environment and animal welfare without sacrificing quality or effectiveness.

At a Glance: Our Top Picks

Aloe Dent Whitening Aloe Vera Toothpaste, 100 ml Cover #TOP 1
Aloe Dent Whitening Aloe Vera Toothpaste, 100 ml
ftb score rating icon 9.8
Dr Organic Activated Charcoal Toothpaste for Whitening Cover #TOP 2
Dr Organic Activated Charcoal Toothpaste for Whitening
ftb score rating icon 9.7
Aloe Dent Coconut Oil Toothpaste Fluoride Free Cover #TOP 3
Aloe Dent Coconut Oil Toothpaste Fluoride Free
ftb score rating icon 9.5

Top 10 Cruelty Free Toothpastes

Aloe Dent Whitening Aloe Vera Toothpaste, 100 ml

E1654S
100 ml (Pack of 1)
Aloe Dent Whitening Aloe Vera Toothpaste, 100 ml Cover
Aloe Dent Whitening Aloe Vera Toothpaste Fluoride Free, Natural Action, Vegan, Cruelty Free , SLS Free, Naturally White, Healthy Gums , 100 ml, packaging may vary

Aloe Dent Toothpaste is a fluoride-free option that promotes healthy gums. Infused with Aloe Vera, it helps soothe your gums, providing comfort during brushing. The addition of Tea Tree Oil acts as a natural antiseptic, ensuring your mouth remains clean and fresh. Silica in the formula contributes to natural whitening, helping you achieve a brighter smile without harsh chemicals. This vegan and cruelty-free toothpaste is designed for those who care about their oral health while being mindful of the environment.

What We Like
Fluoride-free formula
Soothes gums with Aloe Vera
Natural antiseptic properties
Whitens teeth naturally
Cruelty-free and vegan
#TOP 2

Dr Organic Activated Charcoal Toothpaste for Whitening

DR00542
Charcoal
100 ml (Pack of 1)
Dr Organic Activated Charcoal Toothpaste for Whitening Cover
Dr Organic Activated Charcoal Toothpaste, Extra Whitening, Natural, Vegan, Cruelty-Free, Paraben & SLS-Free, Recycled & Recyclable, Organic, 100ml, Packaging may vary

Dr Organic Charcoal Toothpaste offers a natural way to achieve a brighter smile. It uses activated charcoal, known for its purifying properties, to effectively remove stains and pigments from your teeth. This toothpaste is made with organic, natural ingredients, ensuring that you avoid harmful substances such as parabens and SLS. Plus, with its eco-friendly packaging made from recycled materials, you can feel good about your purchase while supporting planet action. Enjoy a vegan and cruelty-free product that cares for your teeth and the environment.

What We Like
Natural stain removal
Organic ingredients
Eco-friendly packaging
Vegan and cruelty-free

Aloe Dent Coconut Oil Toothpaste Fluoride Free

E2009R
Coconut
100 ml (Pack of 1)
Aloe Dent Coconut Oil Toothpaste Fluoride Free Cover
Aloe Dent Coconut Oil Toothpaste Fluoride Free , Natural Action, Vegan, Cruelty Free , SLS Free, Triple Action , Healthy Gums , 100 ml

Aloe Dent Toothpaste offers a natural action that effectively fights bacteria, promoting healthy gums. Its formulation includes Aloe Vera, which helps to soothe your gums, making brushing a more pleasant experience. By using this toothpaste twice daily, you can maintain optimal oral hygiene. This fluoride-free option is perfect for those seeking a vegan and cruelty-free product, ensuring that you can care for your teeth without compromising your values.

What We Like
Natural ingredients
Soothes gums
Fluoride free
Vegan and cruelty-free
Easy to use
#TOP 4

Aloe Dent Whitening Toothpaste with Aloe Vera

E0720R
White
100 ml (Pack of 1)
Aloe Dent Whitening Toothpaste with Aloe Vera Cover
Aloe Dent Whitening Aloe Vera Toothpaste with Fluoride , Natural Action, Vegan, Cruelty Free , SLS Free, Naturally White, Healthy Gums , 100 ml

Aloe Dent Toothpaste offers natural protection for your teeth, ensuring a healthier mouth. It promotes healthy gums, which is essential for overall oral health. The toothpaste also helps to whiten your teeth, giving you a brighter smile. With its vegan and cruelty-free formulation, you can feel good about your choice while maintaining excellent dental hygiene.

What We Like
Natural protection for teeth
Promotes healthy gums
Whitening effect on teeth
Vegan and cruelty-free
#TOP 5

Green People Minty Cool Toothpaste for Adults

D008
White
50 ml (Pack of 1)
Green People Minty Cool Toothpaste for Adults Cover
Green People Minty Cool Toothpaste 50ml | 100% Natural Mint Toothpaste for Adults | Certified Organic Dental Care | Fluoride free & SLS free | Toothpaste for Sensitive Gums | Vegan & Cruelty Free

Green People Toothpaste is a 100% natural and organic option designed for adults. Its SLS-free and fluoride-free formula ensures it is safe to swallow and gentle on sensitive gums, allowing you to brush without worry. Enriched with Aloe Vera, Myrrh, and Olive Leaf, it not only cleans your teeth but also nourishes your gums. The blend of spearmint and peppermint essential oils leaves your mouth feeling fresh and cool, providing a pleasant taste without being overpowering.

What We Like
Natural and organic ingredients
Gentle on sensitive gums
Safe to swallow
Fresh minty flavour
Cruelty-free and vegan
#TOP 6

Australian Tea Tree Purifying Toothpaste 100ml

Australian Tea Tree
99408R
Tea Tree
149 g (Pack of 1)
Australian Tea Tree Purifying Toothpaste 100ml Cover
Australian Tea Tree Toothpaste, Purifying, Natural, Vegan, Cruelty Free, Fluoride Free, Fresh and White, 100 ml

The Australian Tea Tree Toothpaste offers a purifying experience with the natural benefits of tea tree oil. It is formulated with Aloe vera to soothe your gums, while silica provides natural whitening, helping your mouth feel refreshed and clean. This fluoride-free toothpaste harnesses the cleansing properties of Australian tea tree oil, ensuring you maintain clear and healthy skin. With a commitment to quality, each batch is rigorously tested to meet high standards, making it a reliable choice for your oral care routine.

What We Like
Natural whitening properties
Soothes gums with Aloe vera
Fluoride free formula
Vegan and cruelty-free
High-quality tea tree oil
#TOP 7

Dr Organic Whitening Coconut Oil Toothpaste

DR00557
Coconut Oil
100 ml (Pack of 1)
Dr Organic Whitening Coconut Oil Toothpaste Cover
Dr Organic Coconut Oil Toothpaste, Whitening, Natural, Mens, Womens, Natural, Vegan, Cruelty-Free, Paraben & SLS-Free, Organic, 100ml, Packaging may vary

Dr Organic Toothpaste offers a unique and refreshing experience for your oral care routine. It harnesses the nourishing properties of organic coconut oil, which helps to hydrate and soothe your mouth while promoting naturally white teeth. Made with organic ingredients, this toothpaste is free from harmful substances like parabens and SLS, ensuring a safer option for your dental health. Additionally, the eco-friendly packaging demonstrates a commitment to sustainability, making it a choice you can feel good about.

What We Like
Natural whitening properties
Organic and vegan ingredients
Cruelty-free and environmentally friendly
Hydrating coconut oil benefits
Recyclable packaging
#TOP 8

Green People Fresh Mint Toothpaste with Fluoride

D013
Cream
75 ml (Pack of 1)
Green People Fresh Mint Toothpaste with Fluoride Cover
Green People, Fresh Mint Toothpaste with Fluoride, 75ml, Certified Organic Ingredients, Cruelty-Free, SLS-Free and Suitable for Vegans.

The Green People Toothpaste is a refreshing choice for your oral care. With 87 percent certified organic ingredients, including peppermint oil and aloe vera, it ensures a natural yet effective clean. The formula is kind to sensitive gums and contains 1500ppm fluoride, making it suitable for adults and teenagers as advised by dentists. Plus, it is free from SLS, which can irritate some users. You can feel good knowing that this toothpaste is cruelty-free and made with sustainably sourced ingredients.

What We Like
Organic ingredients
Fluoride for effective cleaning
Gentle on sensitive gums
Eco-friendly packaging
Cruelty-free product

Green People Fennel & Propolis Toothpaste 50ml

D002
Cream
50 ml (Pack of 1)
Green People Fennel & Propolis Toothpaste 50ml Cover
Green People Fennel & Propolis Toothpaste 50ml | 100% Natural Non-Mint Toothpaste for Adults | Certified Organic Dental Care | Fluoride Free & SLS Free | Toothpaste for Sensitive Gums | Cruelty Free

The Green People Toothpaste is a 100% natural, non-mint option designed for adults. Its SLS-free and fluoride-free formula is gentle on sensitive gums, making it safe to swallow and easy to use without rinsing. The inclusion of Aloe Vera, Myrrh, and Propolis offers natural care for your teeth and gums, providing soothing and anti-inflammatory benefits. With its fennel essential oil, you can enjoy a refreshing and pleasant flavour that keeps your mouth feeling clean and cool.

What We Like
100% natural ingredients
Gentle on sensitive gums
Non-mint flavour option
Cruelty-free and ethical
Safe to swallow
#TOP 10

Georganics Natural Charcoal Toothpaste with Coconut Oil

MTP-60AC
Charcoal
60 ml (Pack of 1)
Georganics Natural Charcoal Toothpaste with Coconut Oil Cover
Georganics Mineral Toothpaste - Fluoride, SLS & Glycerine Free - Activated Charcoal Non-Foaming Natural Toothpaste with Virgin Coconut Oil - Certified Cosmos Organic, Vegan and Cruelty-Free - 60ml

Georganics Charcoal Toothpaste is a 100% natural alternative to conventional whitening toothpastes. It effectively removes stains using activated charcoal while being gentle on your teeth. The mineral-rich formula includes calcium carbonate and kaolin clay, which support remineralisation and help strengthen your teeth. With its organic peppermint oil, this toothpaste not only refreshes your breath but also provides antibacterial benefits. Plus, it is vegan, cruelty-free, and packaged sustainably, making it an environmentally friendly choice for your oral care routine.

What We Like
Natural and dentist approved
Mineral-rich, non-foaming formula
Vegan and cruelty-free
Eco-friendly packaging
Long-lasting supply
Buying Guide Image
Editor's Notes

During our cruelty free toothpaste research, we found 144 cruelty free toothpaste products and shortlisted 10 quality products. We collected and analyzed 59,817 customer reviews through our big data system to write the cruelty free toothpastes list. We found that most customers choose cruelty free toothpastes with an average price of £5.98.

The cruelty free toothpastes are available for purchase. We have researched hundreds of brands and picked the top brands of cruelty free toothpastes, including Aloe Dent, Dr. Organic, Green People, Australian Tea Tree, georganics. The seller of top 1 product has received honest feedback from 4,576 consumers with an average rating of 4.8.

Written by
Phoebe Cooper Avatar

In 2000, Phoebe Cooper graduated from the University of London as a Pharmacist. She practiced as a Pharmacist for the better part of 2 decades. Phoebe says she has worked in the majority of health sectors and has sufficient accumulated knowledge and experience. In her practice, Phoebe published a series of eBooks, one of which is titled "Good Health Good Living."