Best Toothpastes of 2025

Colgate Total Toothpaste offers stronger 24-hour bacterial defence for your entire mouth, ensuring you maintain optimal oral health. Its unique dual zinc antibacterial technology effectively reduces bacteria on your teeth, tongue, cheeks, and gums, providing you with a cleaner mouth. You will also benefit from eight comprehensive protections against cavities, plaque, and sensitivity, ensuring your smile remains bright and healthy. With the added advantage of fresh breath, this toothpaste makes daily oral care both effective and enjoyable.

The Sensodyne Repair & Protect is an excellent oral care multipack designed specifically for those with sensitive teeth. It includes three 75ml tubes of toothpaste and a specially designed soft toothbrush. The toothpaste helps repair sensitive areas of your teeth, providing lasting protection when you brush twice daily. Using this toothpaste, you can enjoy the comfort of a protective layer over vulnerable spots. Additionally, the toothbrush promotes effective cleaning, ensuring your sensitive teeth remain healthy and well-cared for.

Marvis Whitening Toothpaste is designed to give you a brighter smile by deeply cleaning your tooth enamel, promoting natural whitening. You can rely on it to effectively remove plaque, helping to prevent tooth decay and maintain excellent oral health. With its invigorating mint flavour, you’ll enjoy lasting freshness throughout the day, leaving your mouth feeling minty and refreshed. Additionally, this toothpaste cares for your gums, ensuring complete dental care while making your daily routine a delightful experience.

The Oral-B Professional Protection offers advanced toothpaste technology that delivers 24-hour protection against plaque when you brush twice a day. This means you can enjoy peace of mind knowing your teeth are well protected throughout the day. It also actively strengthens your enamel by remineralising it, helping to keep your teeth healthy. Additionally, the toothpaste provides a refreshing clean feeling in your mouth, ensuring you feel fresh and confident. With its unique Stannous Complex Technology, developed in collaboration with dentists, you can trust that you are using a product designed for effective oral care.

The Oral-B Pro-Repair Toothpaste is designed to rejuvenate your gums and repair enamel within just two weeks. It offers antibacterial action that helps protect your gums from harmful bacteria, contributing to better oral health. Additionally, this toothpaste defends your teeth against acid erosion, making it a great choice for maintaining strong enamel. With a milder flavour and smooth texture, it is also suitable for sensitive teeth, ensuring a pleasant brushing experience for everyone.

The Oral-B Pro-Expert Toothpaste offers a comprehensive oral care solution with its advanced technology. It provides 24-hour protection against plaque when used twice daily, ensuring a healthier mouth. The toothpaste also actively strengthens your enamel through remineralisation, helping to prevent cavities. You will enjoy a clean feeling throughout your mouth, enhancing your overall hygiene. Additionally, the unique Stannous Complex Technology, developed with dentists, ensures effective protection and care for your teeth.

Euthymol Toothpaste offers a unique oral care experience with its fluoride-free formula, combining natural ingredients like eucalyptus and menthol to effectively combat plaque and maintain healthy teeth and gums. With a rich history of over 125 years, this hot pink toothpaste stands out with its distinctive flavour, moving away from traditional sweet minty tastes. Additionally, by purchasing this product, you support the Royal British Legion, as 10p from every tube sold is donated to help service personnel. Plus, the packaging is environmentally friendly, coming in a 100% recyclable aluminum tube.

Colgate Deep Clean Toothpaste offers a refreshing deep clean while helping to whiten your teeth. With baking soda in the formula, it effectively removes everyday stains, allowing you to reveal a brighter smile. This toothpaste also fights cavities and removes plaque, ensuring your teeth remain strong and healthy. Clinically proven to be effective, it provides daily protection with regular brushing, giving you confidence in your oral hygiene routine.

Sensodyne Pronamel Toothpaste offers essential protection for your enamel against everyday dietary acids. By using this toothpaste, you can help minerals penetrate deep into your enamel surface, which is vital for maintaining its strength. With regular twice-daily brushing, you will benefit from effective cavity protection, ensuring your teeth remain healthy. Additionally, this toothpaste supports healthy gums, contributing to your overall oral hygiene. Choose Sensodyne Pronamel Toothpaste for a daily defence against enamel erosion.

Colgate Advanced White is designed to give you whiter teeth in just 10 days. With its clinically proven whitening formula, you can enjoy the confidence of a bright smile. The toothpaste includes micro-cleansing crystals that gently polish away stains, making your teeth visibly brighter. It removes 10 times more surface stains compared to regular fluoride toothpaste, ensuring your smile looks its best. This product is perfect for maintaining your oral care routine while achieving impressive whitening results.