Best L'Oreal Hair Dye of 2026

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 10 Feb 2026

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Hair dye is a popular cosmetic product that has been used for centuries to enhance one's appearance. L'Oreal is a well-known brand that offers an extensive range of hair dyes to suit different needs and preferences. Their products are designed to provide vibrant, long-lasting colour while also nourishing and protecting the hair. Whether you're looking to cover greys, change your hair colour completely, or simply add some highlights, L'Oreal has a variety of shades and formulations to choose from. With their expertise in hair care, you can trust L'Oreal to advise on the best product for your hair type and provide high-quality results.

At a Glance: Our Top Picks

L'Oréal Paris Excellence Crème Hair Dye with Pro-Keratin Cover #TOP 1
L'Oréal Paris Excellence Crème Hair Dye with Pro-Keratin
ftb score rating icon 9.8
L'Oréal Paris Vivids Bright Red Hair Colour Cover #TOP 2
L'Oréal Paris Vivids Bright Red Hair Colour
ftb score rating icon 9.7
L’Oréal Excellence 4U Brown Hair Dye Cover #TOP 3
L’Oréal Excellence 4U Brown Hair Dye
ftb score rating icon 9.5

Top 9 L'Oreal Hair Dye

L'Oréal Paris Excellence Crème Hair Dye with Pro-Keratin

L'Oreal Paris
2143451
1 count (Pack of 1)
L'Oréal Paris Excellence Crème Hair Dye with Pro-Keratin Cover
L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 3 Natural Darkest Brown

The L'Oréal Paris Excellence Crème offers a permanent at-home hair colour solution enriched with nourishing Pro-Keratin and Ceramide. You can achieve beautiful, radiant colour in under 30 minutes, lasting up to 8 weeks. This formula helps to strengthen your hair, making it silkier and more nourished while reducing breakage. With up to 100% grey coverage, it’s perfect for those looking to maintain a youthful appearance without frequent salon visits.

What We Like
Easy to use at home
Up to 100% grey coverage
Nourishing Pro-Keratin formula
Results in under 30 minutes
Lasts up to 8 weeks

L'Oréal Paris Vivids Bright Red Hair Colour

L'Oreal Paris
_0.01_8.99___10043
1 count (Pack of 1)
L'Oréal Paris Vivids Bright Red Hair Colour Cover
L'Oréal Paris Permanent Hair Colour, Long-Lasting Shine and Intense Colour, For up to 8 Weeks, Preference Vivids (Colorista), Bright Red 8.624, x1 pack

L'Oréal Paris Vivids Hair Colour offers a vibrant, long-lasting solution for those seeking intense colour and shine. With its unique Liquid Gel technology, this hair dye not only provides high-intensity colour but also enhances the radiance of your hair, making it up to three times shinier. The formula is enriched with a UV filter and Vitamin E derivative, ensuring your colour remains luminous and vibrant for up to eight weeks. Application is straightforward, allowing you to achieve salon-quality results at home.

What We Like
Long-lasting vibrant colour
Up to 3X shinier hair
Easy application process
Contains UV filter and Vitamin E
#TOP 3

L’Oréal Excellence 4U Brown Hair Dye

L'Oreal Paris
3600523999453
UNIVERSAL BROWN 4U
1 count (Pack of 1)
L’Oréal Excellence 4U Brown Hair Dye Cover
L'Oréal Paris Excellence Universal Nudes Hair Colour, Ammonia-Free, Micro-Keratine, Triple Care, 100% Grey Coverage, Radiance Boosting, 4U Universal Brown

The L’Oréal Excellence Hair Dye offers a permanent solution for achieving long-lasting colour while providing optimal grey coverage. Its ammonia-free formula ensures a gentle colouring experience, making it ideal for those looking to protect their hair. With ReflectU technology, you can expect natural and easily achievable results, which can enhance your overall look. Additionally, the post-colour caring formula nourishes and protects your hair, leaving it vibrant and shiny.

What We Like
Ammonia-free formula
Long-lasting colour
Optimal grey coverage
Nourishing post-colour care
Easy application process
#TOP 4

L'Oreal Paris Preference Permanent Hair Colour 4.013

L'Oreal Paris
3268349
4.013 REFINED BROWN
1 count (Pack of 1)
L'Oreal Paris Preference Permanent Hair Colour 4.013 Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris

The L'Oreal Preference 4.013 is a permanent hair dye that offers excellent grey coverage, ensuring a complete colour treatment from start to finish. The translucent gel formula is enriched with precious flower oils, giving your hair a beautiful shade with luminous reflections that intensify your natural tones. Using this product is straightforward: simply mix the colourant and developer, apply, and condition as instructed to achieve intense, natural-looking colour with long-lasting results. Additionally, it includes a nourishing conditioner with UV-filter and Vitamin E to protect your hair's shine and vibrancy.

What We Like
Optimal grey coverage
Enriched with flower oils
Easy application process
Nourishing conditioner included
Fade-defying luminous colour
#TOP 5

L'Oreal Paris Preference Hair Dye 5.3 Virginia

L'Oreal Paris
966622
1 count (Pack of 1)
L'Oreal Paris Preference Hair Dye 5.3 Virginia Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 5.3, Virginia

L'Oreal Preference Hair Dye offers a permanent solution for grey coverage, ensuring your hair maintains a vibrant colour. The translucent gel formula, enriched with precious flower oils, enhances your natural tones and provides luminous reflects. By following the straightforward instructions, you can easily mix and apply the colour, achieving intense results. Additionally, the included nourishing shine protect conditioner helps to lock in moisture and shine, making your hair look healthy and radiant.

What We Like
Long-lasting colour
Easy application process
Nourishing conditioner included
Optimal grey coverage
#TOP 6

L'Oreal Paris Preference 8.1 Copenhagen Hair Dye

L'Oreal Paris
3600523947638
1 count (Pack of 1)
L'Oreal Paris Preference 8.1 Copenhagen Hair Dye Cover
L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 8.1 Copenhagen

The L'Oreal Paris 8.1 Hair Dye offers a permanent solution for grey coverage, ensuring that your hair looks vibrant and youthful. With a translucent gel formula enriched with precious flower oils, it provides a luminous shade with cool reflects. You'll appreciate the included anti-brassiness purple mask, designed to neutralise any yellow undertones, giving your colour a refined finish. Following the straightforward instructions makes the application hassle-free, allowing you to achieve an intense, natural colour with ease.

What We Like
Optimal grey coverage
Luminous, cool reflects
Anti-brassiness mask included
Easy application process
#TOP 7

L'Oreal Paris Preference Hair Dye 11.11 Venice

L'Oreal Paris
3600523017997
1 count (Pack of 1)
L'Oreal Paris Preference Hair Dye 11.11 Venice Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice

L'Oreal Paris Preference Dye is a permanent hair colour solution that offers optimal grey coverage. The translucent gel formula, enriched with precious flower oils, provides a beautiful shade with luminous cool reflects, enhancing the natural nuances of your hair. By following the simple instructions, you can achieve an intense, natural colour that lasts. Additionally, it includes a colour lock conditioner to nourish your hair and maintain vibrancy, ensuring your colour remains lustrous and fade-defying.

What We Like
Optimal grey coverage
Luminous cool reflects
Easy to use
Nourishing colour lock conditioner
#TOP 8

L'Oreal Paris Preference Permanent Luminous Blonde Hair Dye

L'Oreal Paris
5011408009378
1 count (Pack of 1)
L'Oreal Paris Preference Permanent Luminous Blonde Hair Dye Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 01 Prague very very light natural blonde

L'Oreal Preference Blonde Dye is a permanent hair colour that provides excellent grey coverage, ensuring a consistent and vibrant result. The translucent gel formula contains precious flower oils, which give your blonde hair luminous reflections and a natural shine. This product intensifies your hair's natural tones, offering an intense yet natural-looking colour that lasts. The included colour lock conditioner nourishes your hair, helping to maintain the colour’s vibrancy and shine for longer. Overall, it’s a complete hair colour treatment that’s easy to use and delivers beautiful blonde results.

What We Like
Excellent grey coverage
Contains nourishing flower oils
Intensifies natural hair tones
Includes colour lock conditioner
Complete kit with gloves
#TOP 9

L'Oreal Paris Preference 10.1 Helsinki Hair Dye

L'Oreal Paris
966754
250 g (Pack of 1)
L'Oreal Paris Preference 10.1 Helsinki Hair Dye Cover
Preference 10.1 Very Very Light Ash Blonde: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this very very light ash blonde, for cool, brilliant tones.

L'Oreal Preference Hair Dye offers a permanent solution for achieving beautiful, luminous hair. With its translucent gel formula, it provides optimal grey coverage while intensifying your natural hair colour. The inclusion of precious flower oils ensures a lovely shade with cool reflects. Additionally, the anti-brassiness purple mask helps neutralise yellow undertones, giving you a pure, cool blonde finish. Following the simple instructions allows you to achieve salon-quality results in the comfort of your home.

What We Like
Effective grey coverage
Nourishing gel formula
Neutralises brassy tones
Simple application process
Long-lasting colour
Buying Guide Image
Editor's Notes

During our L'Oreal hair dye research, we found 181 L'Oreal hair dye products and shortlisted 9 quality products. We collected and analyzed 45,757 customer reviews through our big data system to write the L'Oreal hair dye list. We found that most customers choose L'Oreal hair dye with an average price of £10.41.

The L'Oreal hair dye are available for purchase. The top 9 picks range in price from a low of £8.00 to a high of £11.00, find the one that fits your budget.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.