Best L'Oreal Hair Dye of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 8 Feb 2025

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Hair dye is a popular cosmetic product that has been used for centuries to enhance one's appearance. L'Oreal is a well-known brand that offers an extensive range of hair dyes to suit different needs and preferences. Their products are designed to provide vibrant, long-lasting colour while also nourishing and protecting the hair. Whether you're looking to cover greys, change your hair colour completely, or simply add some highlights, L'Oreal has a variety of shades and formulations to choose from. With their expertise in hair care, you can trust L'Oreal to advise on the best product for your hair type and provide high-quality results.

At a Glance: Our Top Picks

L'Oréal Paris Excellence Crème Hair Dye, Natural Frosted Beige Blonde Cover #TOP 1
L'Oréal Paris Excellence Crème Hair Dye, Natural Frosted Beige Blonde
ftb score rating icon 9.8
L’Oréal Excellence 4U Brown Hair Dye Cover #TOP 2
L’Oréal Excellence 4U Brown Hair Dye
ftb score rating icon 9.7
L'Oréal Paris Excellence Crème Hair Dye with Pro-Keratin Cover #TOP 3
L'Oréal Paris Excellence Crème Hair Dye with Pro-Keratin
ftb score rating icon 9.5

Top 10 L'Oreal Hair Dye

#TOP 1

L'Oréal Paris Excellence Crème Hair Dye, Natural Frosted Beige Blonde

L'Oreal Paris
3600522737933
1 count (Pack of 1)
L'Oréal Paris Excellence Crème Hair Dye, Natural Frosted Beige Blonde Cover
L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, 8.12 Natural Frosted Beige Blonde

The L'Oréal Paris Excellence Crème offers a permanent at-home hair colour solution that combines nourishing Pro-Keratin and Ceramide. You can achieve beautiful, radiant colour in under 30 minutes, while enjoying up to 100% grey coverage. This hair dye leaves your locks stronger and silkier for up to 8 weeks. With a convenient non-drip crème formula and a comb applicator, applying the colour is simple and precise, making it easy for you to achieve salon-quality results at home.

What We Like
Fast application under 30 minutes
Up to 100% grey coverage
Nourishing Pro-Keratin formula
Non-drip crème for easy use
Includes conditioning mask for care
#TOP 2

L’Oréal Excellence 4U Brown Hair Dye

L'Oreal Paris
3600523999453
UNIVERSAL BROWN 4U
1 count (Pack of 1)
L’Oréal Excellence 4U Brown Hair Dye Cover
L’Oréal Excellence Permanent Hair Dye Colouring Cream, 100% Grey Coverage, With Pro-Keratin + Ammonia-Free, Universal Nudes, 4U Brown

The L’Oréal Excellence Hair Dye offers a permanent solution for achieving long-lasting colour while providing optimal grey coverage. Its ammonia-free formula ensures a gentle colouring experience, making it ideal for those looking to protect their hair. With ReflectU technology, you can expect natural and easily achievable results, which can enhance your overall look. Additionally, the post-colour caring formula nourishes and protects your hair, leaving it vibrant and shiny.

What We Like
Ammonia-free formula
Long-lasting colour
Optimal grey coverage
Nourishing post-colour care
Easy application process

L'Oréal Paris Excellence Crème Hair Dye with Pro-Keratin

L'Oreal Paris
2143451
1 count (Pack of 1)
L'Oréal Paris Excellence Crème Hair Dye with Pro-Keratin Cover
L'Oréal Paris Excellence Crème Permanent Hair Dye, Radiant At-Home Hair Colour with up to 100% Grey Coverage, Pro-Keratin, Up to 8 Weeks of Colour, Colour: 3 Natural Darkest Brown

The L'Oréal Paris Excellence Crème offers a permanent at-home hair colour solution enriched with nourishing Pro-Keratin and Ceramide. You can achieve beautiful, radiant colour in under 30 minutes, lasting up to 8 weeks. This formula helps to strengthen your hair, making it silkier and more nourished while reducing breakage. With up to 100% grey coverage, it’s perfect for those looking to maintain a youthful appearance without frequent salon visits.

What We Like
Easy to use at home
Up to 100% grey coverage
Nourishing Pro-Keratin formula
Results in under 30 minutes
Lasts up to 8 weeks

L'Oreal Paris Preference 10.21 Stockholm Hair Dye

L'Oreal Paris
3600521044094
STOCKHOLM 10.21
3 count (Pack of 1)
L'Oreal Paris Preference 10.21 Stockholm Hair Dye Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm

The L'Oreal Preference Hair Dye offers a permanent solution for achieving a beautiful blonde shade with luminous reflects. Its translucent gel formula, enriched with precious flower oils, ensures optimal grey coverage while enhancing your natural hair tones. You'll appreciate the complete hair colour treatment that includes a colourant, developer gel, and a nourishing conditioner to lock in colour. By following the simple instructions, you can easily apply the dye and enjoy lasting, fade-defying results.

What We Like
Long-lasting colour
Optimal grey coverage
Nourishing conditioner included
Easy to use
Luminous blonde shade
#TOP 5

L'Oreal Paris Preference Hair Dye 5.3 Virginia

L'Oreal Paris
966622
VIRGINIA 5.3
1 count (Pack of 1)
L'Oreal Paris Preference Hair Dye 5.3 Virginia Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 5.3, Virginia

L'Oreal Preference Hair Dye offers a permanent solution for grey coverage, ensuring your hair maintains a vibrant colour. The translucent gel formula, enriched with precious flower oils, enhances your natural tones and provides luminous reflects. By following the straightforward instructions, you can easily mix and apply the colour, achieving intense results. Additionally, the included nourishing shine protect conditioner helps to lock in moisture and shine, making your hair look healthy and radiant.

What We Like
Long-lasting colour
Easy application process
Nourishing conditioner included
Optimal grey coverage
#TOP 6

L'Oreal Paris Preference 6.21 Zurich Hair Dye

L'Oreal Paris
3600523018000
ZURICH 6.21
1 count (Pack of 1)
L'Oreal Paris Preference 6.21 Zurich Hair Dye Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 6.21, Zurich (Packaging may vary)

The L'Oreal Preference Hair Dye offers a permanent solution for achieving vibrant colour with optimal grey coverage. Its translucent gel formula, enriched with precious flower oils, creates luminous reflects that enhance your natural hair tones. By following the straightforward instructions, you can easily mix the colourant and developer, ensuring an even application. The included nourishing conditioner not only protects your hair's shine but also contains a UV filter and Vitamin E for added care.

What We Like
Optimal grey coverage
Luminous, natural-looking shades
Easy application process
Nourishing conditioner included
UV protection for hair
#TOP 7

L'Oreal Paris Preference Permanent Hair Colour 8 California

L'Oreal Paris
853846
CALIFORNIA 8
1 count (Pack of 1)
L'Oreal Paris Preference Permanent Hair Colour 8 California Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 8, California

L'Oreal Preference Hair Dye offers a permanent solution for grey coverage, ensuring your hair retains its natural beauty. The gel formula is infused with precious flower oils, giving you a luminous blonde shade with reflective qualities. By following the simple instructions, you can achieve an intense, long-lasting colour. Additionally, the nourishing colour lock conditioner included helps maintain your hair's vibrancy, providing you with a complete hair colour treatment for stunning results.

What We Like
Optimal grey coverage
Light-reflecting colour
Nourishing conditioner included
Easy application process
Long-lasting results
#TOP 8

L'Oreal Paris Preference 9.12 Siberia Hair Dye

L'Oreal Paris
3600523947737
9.12 SIBERIA
1 count (Pack of 1)
L'Oreal Paris Preference 9.12 Siberia Hair Dye Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia

The L'Oreal Paris 9.12 Dye offers a permanent solution for achieving beautiful, luminous hair. Its translucent gel formula, enriched with precious flower oils, ensures optimal grey coverage and enhances your natural hair colour. You'll appreciate the included anti-brassiness purple mask, which neutralises unwanted yellow undertones, giving you a cool and pure blonde. With clear instructions and all necessary components in the box, this product simplifies the hair dyeing process for hassle-free application at home.

What We Like
Long-lasting colour results
Neutralises yellow undertones
Complete treatment included
Easy application process
#TOP 9

L'Oreal Paris Preference 6.45 Brooklyn Hair Dye

L'Oreal Paris
3600522483663
6.45, Brooklyn
1 count (Pack of 1)
L'Oreal Paris Preference 6.45 Brooklyn Hair Dye Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 6.45, Brooklyn

The L'Oreal Paris 6.45 Brooklyn offers a translucent gel formula enriched with precious flower oils, ensuring your hair colour features beautiful luminous reflects. This unique blend intensifies your natural tones, allowing for an intense, natural colour that lasts. With permanent results, you can enjoy the confidence of vibrant hair without frequent touch-ups. Each box comes with everything you need, including a caring colourant crème and protective gloves, making the dyeing process convenient and user-friendly.

What We Like
Long-lasting colour
Luminous reflects
Intensifies natural hair tones
Complete dyeing kit included

L'Oreal Paris Preference 8.1 Copenhagen Hair Dye

L'Oreal Paris
3600523947638
8.1 COPENHAGEN
1 count (Pack of 1)
L'Oreal Paris Preference 8.1 Copenhagen Hair Dye Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 8.1 Copenhagen

The L'Oreal Paris 8.1 Hair Dye offers a permanent solution for grey coverage, ensuring that your hair looks vibrant and youthful. With a translucent gel formula enriched with precious flower oils, it provides a luminous shade with cool reflects. You'll appreciate the included anti-brassiness purple mask, designed to neutralise any yellow undertones, giving your colour a refined finish. Following the straightforward instructions makes the application hassle-free, allowing you to achieve an intense, natural colour with ease.

What We Like
Optimal grey coverage
Luminous, cool reflects
Anti-brassiness mask included
Easy application process
Buying Guide Image
Editor's Notes

During our L'Oreal hair dye research, we found 214 L'Oreal hair dye products and shortlisted 10 quality products. We collected and analyzed 65,517 customer reviews through our big data system to write the L'Oreal hair dye list. We found that most customers choose L'Oreal hair dye with an average price of £11.33.

The L'Oreal hair dye are available for purchase. The top 10 picks range in price from a low of £9.00 to a high of £11.00, find the one that fits your budget.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.