Best Hair Dye Gels of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 8 Feb 2025

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

Hair dye gels are a popular and versatile way to change the colour of your hair. They come in a range of shades and formulations, from semi-permanent to permanent, and can be applied at home or in a salon. Hair dye gels can be used to cover grey hair, enhance natural colour, or create a bold new look. They are easy to apply and can be used on all hair types, making them a convenient and cost-effective way to switch up your hairstyle. Whether you're looking for a subtle change or a dramatic transformation, hair dye gels offer a range of options to suit your needs.

At a Glance: Our Top Picks

L'Oréal Paris Colorista Smokey Grey Hair Dye Cover #TOP 1
L'Oréal Paris Colorista Smokey Grey Hair Dye
ftb score rating icon 9.8
L'Oreal Paris Colorista Electric Mango Auburn Hair Dye Cover #TOP 2
L'Oreal Paris Colorista Electric Mango Auburn Hair Dye
ftb score rating icon 9.7
L'Oreal Paris Colorista Light Rose Gold Hair Dye Gel Cover #TOP 3
L'Oreal Paris Colorista Light Rose Gold Hair Dye Gel
ftb score rating icon 9.5

Top 10 Hair Dye Gels

#TOP 1

L'Oréal Paris Colorista Smokey Grey Hair Dye

3600523770311
Smokey Grey
1 count (Pack of 1)
L'Oréal Paris Colorista Smokey Grey Hair Dye Cover
L'Oréal Paris Colorista Permanent Gel Hair Dye, Long-Lasting and Vibrant At-Home Hair Colour, High-Intensity Hues with Up to 3x More Shine, Colour: Smokey Grey

The L'Oréal Colorista Hair Dye is a permanent at-home solution designed to give you vibrant colour with ease. Featuring pure dyes, it ensures bold colour that lasts up to eight weeks, perfect for maintaining that striking look. You’ll enjoy 100% grey coverage, making it ideal for anyone looking to cover greys effectively. In just 20 minutes, you can achieve up to three times more shine, giving your hair a healthy and radiant finish.

What We Like
Vibrant, long-lasting colour
Easy application with gel formula
Includes deep conditioning mask
100% grey coverage
#TOP 2

L'Oreal Paris Colorista Electric Mango Auburn Hair Dye

L'Oreal Paris
3600523964956
1 count (Pack of 1)
L'Oreal Paris Colorista Electric Mango Auburn Hair Dye Cover
L'Oreal Paris Colorista Electric Mango Auburn Permanent Hair Dye Gel Long-Lasting Permanent Hair Colour , Electric Mango Auburn, 1 Count (Pack of 1)

L'Oreal Colorista Hair Dye is designed for those who want vibrant, long-lasting colour at home. With a formula that includes pure dyes and a deep conditioning mask, you can nourish your hair post-colour. Achieve bold results in just 20 minutes, perfect for busy schedules. This product offers up to 100% grey coverage and enhances shine by up to three times, giving your hair a stunning, glossy finish.

What We Like
Long-lasting colour up to 8 weeks
Includes conditioning hair mask
Quick application in 20 minutes
100% grey coverage
Gel formula for all hair types
#TOP 3

L'Oreal Paris Colorista Light Rose Gold Hair Dye Gel

L'Oreal Paris
3600523964970
Light Rose Gold
1 count (Pack of 1)
L'Oreal Paris Colorista Light Rose Gold Hair Dye Gel Cover
L'Oreal Paris Colorista Light Rose Gold Permanent Hair Dye Gel Long-Lasting Permanent Hair Colour

L'Oreal Colorista Hair Dye offers a convenient way to find your perfect hair colour with its virtual try-on feature. You can enjoy a high-intensity shimmer with bold results, providing up to three times more shine for your locks. This product also ensures long-lasting, permanent colour that is easy to apply by mixing the gel and developer cream. After rinsing, you can use the included conditioning mask to maintain the vibrancy of your colour while keeping your hair healthy.

What We Like
Easy virtual colour try-on
High shine and shimmer
Long-lasting permanent results
Intense conditioning mask included
Suitable for all hair types
#TOP 4

L'Oréal Paris Colorista Bright Red Hair Dye

3600523770267
1 count (Pack of 1)
L'Oréal Paris Colorista Bright Red Hair Dye Cover
L'Oréal Paris Colorista Permanent Gel Hair Dye, Long-Lasting and Vibrant At-Home Hair Colour, High-Intensity Hues with Up to 3x More Shine, Colour: Bright Red

The Colorista Bright Red Dye offers a permanent at-home hair colour solution using pure dyes that nourish your hair. With results in just 20 minutes, you can achieve bold colour that lasts up to 8 weeks and covers up to 100% of grey hair. This gel formula is suitable for all hair types, making it easy for you to apply precisely with the included applicator tip. Plus, the included deep conditioning hair mask ensures your hair remains healthy and shiny post-application.

What We Like
Long-lasting vibrant colour
Quick application time
Deep conditioning included
100% grey coverage
#TOP 5

ZAZYS Lichen Natural Black Hair Dye Gel

ZAZYS
NATURAL BLACK
250ml
ZAZYS Lichen Natural Black Hair Dye Gel Cover
ZAZYS LICHEN PROFESSIONAL HAIR COLOR GEL 250ml NATURAL BLACK, No Color to the Skin! Contains Argan Oil, No Ammonia, Fast Action 100% Grey Coverage, Beard Dye, Natural Black Hair Dye

The ZAZYS Hair Color Gel is designed for easy application, making it perfect for those who want a quick and efficient hair dyeing experience. Its gel-based formula ensures a smooth, even distribution, helping you achieve a professional look at home. You will appreciate that this product contains argan oil, which nourishes your hair while you colour it. With no ammonia, it offers a more pleasant experience, allowing you to enjoy a hair dye that cares for your locks while providing 100% grey coverage.

What We Like
Easy to use
Gel-based formula
Contains argan oil
No ammonia
100% grey coverage
#TOP 6

L'Oréal Paris Colorista Magnetic Plum Hair Dye

L'Oreal Paris
3600523964949
Magnetic Plum
1 count (Pack of 1)
L'Oréal Paris Colorista Magnetic Plum Hair Dye Cover
L'Oréal Paris Colorista Permanent Gel Hair Dye, Long-Lasting and Vibrant At-Home Hair Colour, High-Intensity Hues with Up to 3x More Shine, Colour: Magnetic Plum

The L'Oréal Colorista Hair Dye offers a vibrant, long-lasting colour solution for your hair at home. Its permanent formula is crafted with pure dyes, ensuring striking results in just 20 minutes. You can enjoy up to 100% grey coverage, giving you confidence in your look. After dyeing, a deep conditioning hair mask is included for nourishing your hair, leaving it healthy and shiny. With this product, you can easily achieve a bold and beautiful shade without the need for salon visits.

What We Like
Quick 20-minute application
Up to 100% grey coverage
Includes deep conditioning mask
High-intensity colour with shine
Suitable for all hair types

Herbatint 8R Light Copper Blonde Hair Colour Gel

HERLIGX17
Light Copper Blonde
135 ml (Pack of 1)
Herbatint 8R Light Copper Blonde Hair Colour Gel Cover
Herbatint 8R Light Copper Blonde Permanent Herbal Hair Colour Gel 135ml

Herbatint 8R Hair Colour offers a permanent herbal solution for those seeking to achieve a beautiful light copper blonde shade. Its formula includes eight herbal extracts, providing a natural look while ensuring full coverage of grey hair. You will appreciate its easy-to-use application and the fact that it has no unpleasant smell. Additionally, this hair colour gel is free from harsh chemicals and ammonia, making it a gentle choice for your hair.

What We Like
Permanent herbal formula
Full grey coverage
No unpleasant smell
Free from harsh chemicals
Easy to use
#TOP 8

L'Oreal Paris Preference 8.1 Copenhagen Hair Dye

L'Oreal Paris
3600523947638
8.1 COPENHAGEN
1 count (Pack of 1)
L'Oreal Paris Preference 8.1 Copenhagen Hair Dye Cover
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 8.1 Copenhagen

The L'Oreal Paris 8.1 Hair Dye offers a permanent solution for grey coverage, ensuring that your hair looks vibrant and youthful. With a translucent gel formula enriched with precious flower oils, it provides a luminous shade with cool reflects. You'll appreciate the included anti-brassiness purple mask, designed to neutralise any yellow undertones, giving your colour a refined finish. Following the straightforward instructions makes the application hassle-free, allowing you to achieve an intense, natural colour with ease.

What We Like
Optimal grey coverage
Luminous, cool reflects
Anti-brassiness mask included
Easy application process

Schwarzkopf Men Perfect 70 Natural Dark Brown Hair Gel

1943934
1 count (Pack of 1)
Schwarzkopf Men Perfect 70 Natural Dark Brown Hair Gel Cover
Hair Color Gel Men Perfect 70 Natural Dark Brown

The Men Perfect Hair Gel by Schwarzkopf offers a user-friendly solution for covering grey hair. This gel dye has been specially formulated to provide a natural and discreet look, making it easy for you to achieve your desired shade. The oil in the formula aids in pigment penetration, ensuring that your grey hair is concealed effectively. With a lasting effect of up to 28 shampoos, you can enjoy vibrant colour without frequent touch-ups. Additionally, the energised formula contains mineral salts that strengthen and revitalise your hair's structure.

What We Like
Easy to use
Natural look
Long-lasting results
Strengthens hair
#TOP 10

Naturtint 5WB Radiant Copper Brown Hair Colour

Green
170 ml (Pack of 1)
Naturtint 5WB Radiant Copper Brown Hair Colour Cover
Naturtint Permanent Hair Colour Gel 5WB Radiant Copper Brown, Plant Enriched, Ammonia Free, Long Lasting Grey Coverage and Radiant Colour, Nourishment and Protection

Naturtint Radiant Copper Brown offers a permanent hair colour solution that ensures 100% grey coverage from the first application, providing you with confidence in your look. The non-drip gel formula makes it easy to apply, reducing mess and stress. Enriched with natural plant and seed oils, it gently cares for both your hair and scalp, promoting softness and shine. With no ammonia in the formula, you can enjoy vibrant colour without compromising your hair's health. Plus, each purchase includes a 50ml Multi-Care Mask to help maintain your colour over time.

What We Like
100% grey coverage
Easy non-drip application
Natural plant-enriched formula
No ammonia or harsh chemicals
Includes Multi-Care Mask
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What is gel haircolor?

The gel penetrates the hair shaft to deliver vibrant color molecules. Fuses: The color fuses deep within the cortex of the hair to make it exceptionally fade resistant. Results: Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

2. How do you use gel hair color?

Use it just like your normal styling gel You don't need any special courses or professionals to apply colored hair gel for you. You just rub it into your hair the same way you would with a regular gel product.

3. Which is the best coloring hair?

Best at-home permanent hair color. L'Oréal Paris Feria Multifaceted Shimmering Permanent Hair Color ($19.64; amazon.com)Garnier Nutrisse Nourishing Color Creme ($7.69; target.com)Clairol Nice'n Easy Permanent Hair Color ($6.99; target.com)Clairol Natural Instincts ($6.99; target.com)

Editor's Notes

During our hair dye gel research, we found 80 hair dye gel products and shortlisted 10 quality products. We collected and analyzed 95,251 customer reviews through our big data system to write the hair dye gels list. We found that most customers choose hair dye gels with an average price of £10.34.

The hair dye gels are available for purchase. We have researched hundreds of brands and picked the top brands of hair dye gels, including L'Oreal Paris, Colorista, ZAZYS, Herbatint, Schwarzkopf. The seller of top 1 product has received honest feedback from 1,391 consumers with an average rating of 4.1.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.