Best Hair Dye of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 8 Feb 2025

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Hair dye is a popular cosmetic product used to change the colour of hair. It is widely available in different forms such as permanent, semi-permanent, and temporary. The product is used by people of all ages and genders, to enhance their appearance or cover up grey hair. Hair dye comes in a variety of colours and shades to suit different tastes and preferences. It is important to follow the instructions carefully and carry out a patch test before applying the product to avoid any adverse reactions. Overall, hair dye is an effective way to transform one's look and boost confidence.

At a Glance: Our Top Picks

Garnier Color Sensation Icy Chestnut Brown Dye Cover #TOP 1
Garnier Color Sensation Icy Chestnut Brown Dye
ftb score rating icon 9.9
Garnier Nutrisse Permanent Hair Dye, Darkest Brown Cover #TOP 2
Garnier Nutrisse Permanent Hair Dye, Darkest Brown
ftb score rating icon 9.8
Schwarzkopf LIVE Urban Brown Hair Dye Cover #TOP 3
Schwarzkopf LIVE Urban Brown Hair Dye
ftb score rating icon 9.6

Top 10 Hair Dye

#TOP 1

Garnier Color Sensation Icy Chestnut Brown Dye

3600541380936
1 count (Pack of 1)
Garnier Color Sensation Icy Chestnut Brown Dye Cover
Garnier Color Sensation Brown Hair Dye Permanent 4.15, Icy Chestnut Brown

The Garnier Icy Chestnut Brown offers a vibrant and long-lasting colour that effectively covers up to 100% of grey hair. With its intense formula, you can achieve a beautiful brown shade that shines like a mirror. The included Superstay colour intensity conditioner, enriched with rose oil and mother of pearl, helps to nourish your hair while enhancing the colour. This means you can enjoy both a stunning look and healthy hair with just one product.

What We Like
100% grey coverage
Long-lasting colour
Mirror-like shine
Conditioner with rose oil
Easy to use
#TOP 2

Garnier Nutrisse Permanent Hair Dye, Darkest Brown

C5041551
3 Darkest Brown
1 count (Pack of 1)
Garnier Nutrisse Permanent Hair Dye, Darkest Brown Cover
Garnier Nutrisse Permanent Hair Dye, Natural-looking, hair colour result, For All Hair Types, 3 Darkest Brown

The Garnier Nutrisse Hair Dye offers a rich, long-lasting colour that enhances your hair's natural beauty. You can enjoy the confidence of having hair that is five times stronger, making it less prone to damage. Additionally, this dye provides twice the shine, resulting in silkier and more nourished hair. If you’re concerned about grey hair, this product delivers up to 100% grey coverage, ensuring a seamless and natural look. Transform your hair with this effective solution to achieve vibrant colour and health.

What We Like
Long-lasting colour
Strengthens hair
Increases shine
100% grey coverage
#TOP 3

Schwarzkopf LIVE Urban Brown Hair Dye

3816816
urban brown
142 g (Pack of 1)
Schwarzkopf LIVE Urban Brown Hair Dye Cover
Schwarzkopf LIVE Intense Colour Urban Brown Permanent Hair Dye 088, Long-Lasting Hair Dye in Deep Brown Shade with Built-In Vibrancy Serum, Natural Brown Hair Dye for up to 70% Grey Coverage

Schwarzkopf LIVE Urban Brown Dye is a long-lasting permanent hair dye designed for those with light to dark brown hair. It offers up to 70% grey coverage, allowing you to maintain a youthful appearance. The built-in Vibrancy Serum enhances colour depth and helps resist fading, ensuring your hair stays vibrant for longer. With this product, you can enjoy a brilliant shine that adds to your overall look, making it a convenient choice for anyone wanting to refresh their hair colour.

What We Like
Long-lasting colour
Effective grey coverage
Vibrancy Serum included
Brilliant shine
#TOP 4

Clairol Nice'n Easy Dark Brown Hair Dye

81649366
4 Dark Brown
175 ml (Pack of 1)
Clairol Nice'n Easy Dark Brown Hair Dye Cover
Clairol Nice'n Easy Crème Permanent Hair Dye, 4 Dark Brown, 230g

Clairol Dark Brown Hair Dye offers a permanent colour that looks natural, thanks to its blend of three salon tones and highlights. This means you can achieve a beautiful, multi-dimensional look in just one simple step. The oil-infused formula ensures your hair remains soft and shiny, enhancing its overall health. Additionally, this dye is gentle on both your hair and scalp, making it suitable for those with sensitive skin. Enjoy long-lasting colour that endures for up to 28 washes, providing you with vibrant results for weeks.

What We Like
Natural-looking colour
Soft and shiny results
Gentle on hair and scalp
Lasts up to 28 washes
#TOP 5

Schwarzkopf LIVE Intense Colour Tempting Chocolate Hair Dye

3399532
Tempting Chocolate
142 g (Pack of 1)
Schwarzkopf LIVE Intense Colour Tempting Chocolate Hair Dye Cover
Schwarzkopf LIVE Intense Colour Tempting Chocolate Permanent Hair Dye 880, Long Lasting Hair Dye in an Intense Brown Shade with Built-In Vibrancy Serum, dark brown Hair Dye for up to 100% Grey Coverage

The LIVE Intense Colour Hair Dye offers a long-lasting solution for those looking to enhance their hair with a rich, chocolate brown shade. Designed for medium blonde to light brown hair, it provides up to 50% grey coverage, ensuring a youthful appearance. The built-in Vibrancy Serum adds depth to the colour while resisting fading, allowing you to enjoy vibrant, shiny hair for longer. With this dye, you can achieve a brilliant shine that enhances your overall look.

What We Like
Long-lasting colour
Good grey coverage
Vibrancy Serum included
Brilliant shine
Easy to use
#TOP 6

Schwarzkopf LIVE Deep Black Permanent Hair Dye

701038
deep black
1 count (Pack of 1)
Schwarzkopf LIVE Deep Black Permanent Hair Dye Cover
Schwarzkopf LIVE Intense Colour Deep Black Permanent Hair Dye 099, Long Lasting Hair Dye in an Intense Black Shade with Built-In Vibrancy Serum, Jet Black Hair Dye for up to 100% Grey Coverage

The LIVE Deep Black Dye is a long-lasting permanent hair dye designed for those with medium brown to black hair. It offers up to 100% grey coverage, ensuring a uniform and youthful appearance. With its built-in Vibrancy Serum, the dye provides maximum colour depth and helps resist fading over time. This means you can enjoy vibrant colour and brilliant shine, making your hair look its best for longer.

What We Like
Long-lasting colour
100% grey coverage
Vibrancy Serum included
Brilliant shine
#TOP 7

John Frieda Precision Foam Colour 5N Hair Dye

2344100
1 count (Pack of 1)
John Frieda Precision Foam Colour 5N Hair Dye Cover
John Frieda Precision Foam Colour Permanent Hair Dye 5N for Salon Quality Finish, 100 percentage Grey Coverage, with After-Colour Conditioner 2344100, Medium Natural Brown, 1 Count (Pack of 1)

The John Frieda Foam Colour 5N offers a revolutionary non-drip formula that perfectly covers every strand, ensuring a hassle-free application. With permanent colour results, you can enjoy a salon-quality finish from the comfort of your home. The fade-resistant medium natural brown colour provides up to 100 percent grey coverage, giving you confidence in your vibrant look. Additionally, the nourishing after-colour conditioner seals in the colour, ensuring long-lasting tonal richness for your hair.

What We Like
Non-drip foam for easy application
Salon-quality permanent results
100% grey coverage
Nourishing after-colour conditioner
Vegan friendly
#TOP 8

Garnier Belle Color Ultra Light Blonde Hair Dye

5021044015473
5 Count (Pack of 3)
Garnier Belle Color Ultra Light Blonde Hair Dye Cover
Garnier Belle Color Blonde Hair Dye Permanent, Natural looking Hair Colour, Up to 100 percentage Grey coverage - 110 Ultra Light Natural Blonde, Pack of 3

The Garnier Belle Color Blonde offers up to 100% grey hair coverage, ensuring you can confidently embrace your new look. Its nourishing conditioner, enriched with wheat germ, protects and adds shine to your hair, leaving it healthy and vibrant. If you're torn between two shades, the guidance to choose the lightest shade can help you make the right decision. Remember, this hair dye can only lighten your natural colour by 1 to 2 levels, so check the packaging to find your perfect match.

What We Like
100% grey coverage
Nourishing conditioner included
Easy shade selection tips
Lightens natural colour slightly
#TOP 9

Clairol Root Touch-Up Permanent Hair Dye, Dark Brown

81644643
4 Dark Brown
1 count (Pack of 1)
Clairol Root Touch-Up Permanent Hair Dye, Dark Brown Cover
Clairol Root Touch-Up Permanent Hair Dye, 4 Dark Brown (Packing May Vary)

Clairol Root Touch-Up is perfect for extending your hair colour and covering those pesky greys between salon visits or at-home dye sessions. Its colour crème formula seamlessly blends with your existing shade, ensuring a natural look from root to tip. The included precision brush allows for a quick and mess-free application, making it easy for you to touch up your roots. With 100% grey coverage, even on stubborn greys, you can feel confident that your hair will look vibrant and youthful.

What We Like
Easy to apply
Blends well with existing colour
100% grey coverage
Quick 10-minute application
Lasts up to 3 weeks

Garnier Olia 5.0 Brown Hair Dye

104907483
Brown
1 Count (Pack of 1)
Garnier Olia 5.0 Brown Hair Dye Cover
Garnier Olia Permanent Hair Dye, No Ammonia, Full Grey Coverage, Long-lasting Colour & Shine, Vegan Formula, Colour: 5.0 Brown, 230g

Garnier Olia Hair Dye offers intense, multi-dimensional colour with up to 100% grey coverage, ensuring you achieve a natural and rich look. Its ammonia-free formula, powered by natural flower oils, helps protect your hair from dryness while making it three times shinier. The velvety, non-drip formula allows for easy application from roots to ends, and you only need to let it develop for 45 minutes for full colour impact. With everything you need included in the box, it’s a hassle-free choice for vibrant hair.

What We Like
Intense, multi-dimensional colour
Ammonia-free, protects hair
Non-drip, easy application
100% grey coverage
Buying Guide Image

Frequently Asked Questions (FAQs)

1. How can I cover GREY hair?

A hair mascara or a brush-in hair color is another way to cover gray hair without a dye, which is perfect if you have small areas of white hair. Or, you may use it in combination with a spray to gently cover gray hair along the hairline and at temples.

2. Is it color or dye your hair?

Spotting the real differences between hair dye and hair colour: A hair dye is more permanent and long lasting. The word dye indicates that the chemicals are more in quantity and stronger in nature. A hair dye is more permanent than hair colour.

Editor's Notes

During our hair dye research, we found 306 hair dye products and shortlisted 10 quality products. We collected and analyzed 525,123 customer reviews through our big data system to write the hair dye list. We found that most customers choose hair dye with an average price of £6.86.

The hair dye are available for purchase. We have researched hundreds of brands and picked the top brands of hair dye, including Garnier, LIVE, Clairol, John Frieda.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.