Best White Eyeshadows of 2025

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Eyeshadows are a popular cosmetic product used to add colour and dimension to the eyes. One shade that has been trending recently is white. White eyeshadows can be used to create a variety of looks, from subtle highlights to bold statement eyes. They work well when paired with other shades or can be used alone for a clean, minimalist look. Whether you're a makeup enthusiast or just looking to switch up your routine, white eyeshadows are definitely worth trying out.
At a Glance: Our Top Picks
Top 10 White Eyeshadows
L'Oréal Paris Color Queen Eye Shadow Moguil 19
The L'Oréal Paris Eye Shadow features an ultra-pigmented oil formula that provides a creamy texture, ensuring easy application for a variety of looks. The waterproof formula means your eye makeup stays in place without migration, perfect for all-day wear. With options for satin, matte, metallic, or glitter finishes, you can achieve a dense and luminous appearance tailored to your style. For makeup removal, using a waterproof remover or two-phase micellar water is recommended, making it convenient to cleanse after a long day.
High Pigment White Eyeshadow by HIVETZ
The HIVETZ White Eyeshadow is a versatile cosmetic that features both matte and shimmer finishes, allowing you to create a classic eye look. Its long-lasting, waterproof formula ensures that your makeup stays intact throughout the day, providing you with confidence at work or during social events. The fine texture glides smoothly on your skin, making blending easy for a flawless appearance. Additionally, this eyeshadow is simple to smudge, enabling you to achieve a full-coverage look effortlessly.
PHOERA Matte Eyeshadow Palette with 12 Shades
The PHOERA Matte Eyeshadow offers a velvety creme-to-powder formula that glides on smoothly, allowing you to achieve a flawless matte finish with ease. Its waterproof and sweatproof properties ensure your makeup stays vibrant and fresh from morning to night, perfect for long events or busy days. With 12 bold shades, you can effortlessly create a range of looks, from dramatic to everyday styles. Plus, being cruelty-free and vegan means you can enjoy your beauty routine with a clear conscience.
L'Oréal Infallible Paint Eyeshadow, 101 Eternal White
L'Oréal Infallible Eyeshadow features a super saturated liquid shadow that transforms into a powder for easy application. You will appreciate the smooth glide and seamless blend that ensures your look is flawless. The coated pigments provide an intense colour deposit, giving you a vibrant finish that stands out. Plus, the precision applicator allows for a simple one-stroke application, making it convenient for quick touch-ups or full eye looks throughout the day.
NYX Cosmetics Eyeshadow Base in White
NYX White Eyeshadow is a versatile product from NYX Cosmetics, one of the fastest-growing cosmetics companies in the US. This eyeshadow is popular among professional make-up artists, ensuring you receive a quality product that can elevate your look. Enhanced with nourishing ingredients like aloe vera and vitamin E, it not only provides colour but also cares for your skin. Additionally, with SPF included, you can enjoy sun protection while looking fabulous, making it a practical choice for daily wear.
Rimmel London Scandaleyes White Shadow Stick
The Rimmel Scandaleyes Shadow Stick offers high-impact colour in a convenient stick format. Its ultra-smooth formula glides effortlessly onto your eyelids, ensuring no pulling or tugging during application. You can easily blend the creamy texture for either subtle or bold eye looks, catering to your desired style. Plus, the shadow stick is water- and smudge-proof, lasting up to 24 hours, so you can confidently wear it all day without worry.
Mysense Matte White Eyeshadow for Day & Night
The Mysense White Eyeshadow is a pressed fine powder that offers a stunning matte white finish, perfect for any occasion. Its smooth texture makes it incredibly easy to blend, allowing you to achieve a flawless look that suits all skin types, even those with sensitive eyes. With a long-lasting formula that endures for up to 16 hours, you can confidently wear it from morning to night without worrying about touch-ups. Additionally, its waterproof qualities ensure that your eye makeup stays vibrant and intact throughout the day.
Rimmel London Magnif'Eyes Shimmery White Eye Shadow
The Rimmel Magnif'Eyes Eye Shadow offers a silky-smooth, high-impact colour that enhances your eye makeup effortlessly. Its long-lasting, waterproof and crease-proof formula ensures your look stays fresh all day, making it ideal for busy schedules. You will appreciate the highly-blendable texture, allowing you to create a flawless finish with ease. Whether you prefer using a sponge, brush, or your fingertip, application is simple and convenient, making this eye shadow a must-have for your makeup collection.
KKwoter Shimmer Pearl White Eyeshadow
The KKwoter White Eyeshadow is designed to enhance your look with its stunning shimmering finish, making it perfect for both classic and bold styles. Thanks to its long-lasting, waterproof formula, you can trust that your makeup will stay intact through work, play, or parties. The eyeshadow blends smoothly, allowing you to create a flawless look suitable for all skin types. Additionally, the easy-to-smudge formula makes it simple to achieve full coverage, whether worn alone or blended with other shades.
IMPALA Matte White Eyeshadow with Mirror
The IMPALA Matte White Eyeshadow offers a smooth, velvety formula that makes application easy and enjoyable. With its compact design, which includes a mirror and a high-quality rubber applicator, you can conveniently apply your makeup on the go. The eyeshadow provides a long-lasting, mattifying effect, ensuring your look stays fresh throughout the day. Its formula spreads evenly, allowing you to achieve a natural finish that enhances your overall makeup look.
Frequently Asked Questions (FAQs)
1. What does white eyeshadow do?
White eyeshadow is actually a great staple shade for highlighting areas of your face. It might not have the same effect as your favorite sparkling highlighter, but swiping a little white shadow on your brow bone, inner eye, or even Cupid's bow can give you a bright, light-enhancing look.
2. Is white eyeshadow good?
White is the perfect base color to use on the eyelid when wanting to intensify any color shadow you choose to apply next. Honestly, it looks so pretty by itself, that applying it to your lids and blending out with your fingers or a brush is the perfect, no-fuss way to tastefully wear it.
During our white eyeshadow research, we found 149 white eyeshadow products and shortlisted 10 quality products. We collected and analyzed 59,826 customer reviews through our big data system to write the white eyeshadows list. We found that most customers choose white eyeshadows with an average price of £5.86.
The white eyeshadows are available for purchase. We have researched hundreds of brands and picked the top brands of white eyeshadows, including L'Oreal Paris, HIVETZ, Phoera, NYX PROFESSIONAL MAKEUP, Rimmel. The seller of top 1 product has received honest feedback from 66 consumers with an average rating of 4.9.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.