Best White Eyeliners of 2025

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.
Eyeliners are a popular cosmetic product used to accentuate the eyes. Available in a variety of colours and styles, eyeliners can be used to create a range of looks, from subtle to dramatic. Among the diverse range of shades, white eyeliners have gained popularity for their ability to brighten and widen the eyes, making them appear more awake and alert. Whether you prefer a classic pencil or a liquid formula, there are many options available to achieve the perfect white eyeliner look.
At a Glance: Our Top Picks
Top 10 White Eyeliners
Rimmel London Soft Khol Eyeliner in Pure White
The Rimmel Soft Khol Eyeliner offers intense colour and an easy application, making it perfect for creating striking looks. Its soft and blendable formula allows you to achieve a beautiful smokey eye effortlessly. With a smudge-proof, long-wear formula that lasts up to 12 hours, you can enjoy your stunning eye makeup without the worry of touch-ups throughout the day. Additionally, this product has been dermatologist and ophthalmologist tested, ensuring it is safe for sensitive eyes.
Rimmel Scandaleyes Exaggerate Eye Definer, Snow White
The Rimmel Eye Definer, Snow White, is perfect for creating a striking look with its super-rich colour pigments. Its ultra-creamy texture ensures that you can apply it effortlessly, making your makeup routine quicker and easier. The retractable automatic tip adds convenience for storage and on-the-go use. You can use it on the waterline to achieve bold lines, enhancing your eye makeup with a dramatic flair. Plus, the waterproof and smudge-proof formula ensures your look lasts for up to 24 hours, providing you with confidence throughout the day.
Wet n Wild Colour Icon Kohl Eyeliner Pencil
The Wet n Wild Kohl Eyeliner offers a hyper-pigmented colour that allows you to create stunning looks from day to night. Its extremely soft and creamy formula makes it easy for you to apply and blend, giving you versatility in your makeup styles. With safety in mind, this eyeliner is dermatologically tested, ensuring it is suitable for all skin types. Since 1979, Wet n Wild has been committed to providing high-quality products for cosmetics lovers of all ages and skin tones.
NYX Epic Wear Semi-Permanent Liquid Liner in White
The NYX Epic Wear Liner is a long-wearing, waterproof liquid eyeliner that boasts an impressive 72-hour staying power. This smudge-proof formula features a matte finish, making it perfect for creating striking eye looks or intricate body art. Its semi-permanent, silicone-infused formula ensures flexible wear without any broken appearance or inconsistent colour. With its fine brush-tip, you can achieve precise artistic applications, giving you the freedom to explore endless creative body art options.
e.l.f. H2O Proof Inkwell Eyeliner Pen - Matte Finish
The e.l.f. Inkwell Eyeliner Pen allows you to create bold, graphic eye looks with its high-pigment formula, giving you total control over your eyeliner application. The precision felt-tip wand makes it easy to draw everything from thin lines to dramatic cat eyes in just one swipe, ensuring a quick and effortless experience. With a long-lasting, quick-drying formula, you can trust that your look will stay intact throughout the day. Plus, it delivers a beautiful matte finish for a striking appearance.
Maybelline Tattoo Eye Liner Gel Pencil, White
The Maybelline Tattoo Eyeliner offers long-lasting intense colour that enhances your eyes beautifully. You can achieve the perfect cat eye with just one swipe, making application quick and easy. This semipermanent eyeliner is designed not to smudge, giving you confidence throughout the day. Additionally, it is completely waterproof and sweat-resistant, ensuring your look stays intact no matter the weather or activity. Enjoy the convenience of a reliable eyeliner that lasts.
Saffron 2in1 Black & White Eyeliner Pencil
The Saffron Eyeliner Pencil is a versatile duo that allows you to effortlessly line and define your eyes. With the white contour for the inner rim, you can brighten your eyes, giving a fresh appearance. The black contour is perfect for enhancing the outer rim, adding depth and drama to your look. This great value eyeliner pencil is an essential addition to your makeup bag, making it easy to create stunning effects for any occasion.
Collection Fast Stroke Eyeliner in White
The Collection Fast Stroke Eyeliner features a felt tip nib that allows for easy application, giving you the precision needed to create eye-catching looks. You won't have to wait long for it to dry, helping you avoid smudges and ensuring your eyeliner stays perfect throughout the day. With its ultra-black pigment, this liner delivers bold colour for striking day or night styles. Plus, you can feel good about using a vegan product that is against animal testing.
L'Oreal Paris Matte Signature Liquid Eyeliner in White
The L'Oreal Paris Liquid Eyeliner offers super intense colour with a simple, precise application. This eyeliner allows you to create bold, statement looks effortlessly, thanks to its nine striking matte shades. Featuring a textured grip and a short stem, it provides full control for a fail-proof experience, making it easy for you to achieve the perfect line. The ultra-precise felt tip ensures smooth and consistent lines, helping you to achieve the desired look with ease.
Julep Longwear Gel Eyeliner Pencil (White)
The Julep Gel Eyeliner Pencil offers all-day, budge-proof wear, ensuring your eye makeup stays intact for over 10 hours without smudging or fading. Its smooth application is a game changer, as the special wax formula glides on effortlessly, allowing you to apply it without tugging on your sensitive skin. With intense colour delivered by finely milled pigments, you can achieve bold, vibrant looks with just one swipe. Plus, being sharpenable means you can maintain a precise tip and make the most of your product.
Frequently Asked Questions (FAQs)
1. Who Should Use white eyeliner?
“White eyeliner makes the eyes look bigger and brighter,” says Ashley Gray, a professional makeup artist and the owner of Ashthetics Skincare. “Applying it to your lower waterline or doing a cat eye with a white eyeliner can really make the eyes pop. It also provides '60s vibe to makeup looks as well.”
2. What is the purpose of white eyeliner?
White eyeliner is a makeup artist trick for brightening up the face and making your eyes look bigger and more awake, particularly when used on the bottom waterline. When using a dark color on the bottom lash line, it can make eyes look smaller and drawn-down, but white has the reverse effect.
3. Is white eyeliner a thing?
“White eyeliner not only makes your eyes look larger, but also makes you look more awake,” says makeup artist Geo Brian Hennings. And, major plus, it'll cancel out any signs of a hangover, allergies, quarter-life crisis, etc., regardless of your skin tone.
During our white eyeliner research, we found 175 white eyeliner products and shortlisted 10 quality products. We collected and analyzed 270,333 customer reviews through our big data system to write the white eyeliners list. We found that most customers choose white eyeliners with an average price of £4.92.
The white eyeliners are available for purchase. We have researched hundreds of brands and picked the top brands of white eyeliners, including Rimmel, Wet n Wild, NYX PROFESSIONAL MAKEUP, e.l.f., Maybelline.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.