Best Lash Mascaras of 2025

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.
Lash mascaras are a type of cosmetic product designed to enhance the appearance of eyelashes. They come in a variety of formulas and brush types, each promising to add length, volume, and/or curl to lashes. Lash mascaras are a popular choice among those looking to achieve a more dramatic and defined look for their eyes. They are widely available in beauty stores and online retailers, and can be found in both waterproof and non-waterproof options to suit individual preferences.
At a Glance: Our Top Picks
Top 10 Lash Mascaras
Maybelline Lash Sensational Very Black Mascara
The Maybelline Lash Sensational offers a very black volume mascara designed with a curved silicone brush featuring six different size bristles. This unique design enhances your lashes, giving them a beautiful fan effect without any clumping or smudging, even on the thinnest lashes. You can easily apply it by placing the brush at the base of your lashes and twisting upwards for a flawless coat. Moreover, the low wax formula provides intense colour while keeping your lashes separate, making it perfect for those with sensitive eyes or contact lens wearers.
Maybelline New York Falsies Lash Lift Mascara
The Maybelline Falsies Mascara delivers a false lash effect, giving you full volume and beautifully lifted lashes that last all day. Its hourglass-shaped brush is designed to coat every lash, even the tiny ones in the corners, ensuring no lash is left behind. For the best results, you can apply it from root to tip, achieving impressive volume, length, and curve. The unique formula includes fibres that enhance your lashes, providing generous volume and maintaining their stunning curve for up to 16 hours.
L'Oréal Paris Paradise Big Deal Mascara
The Paradise Big Deal Mascara by L'Oréal Paris offers an impressive way to achieve buildable length and volume without clumping. Its lightweight formula, enriched with a Self-Smoothing Complex, ensures smooth application as you layer on the product. The innovative Cross-Conic brush features short bristles to create volume, while long bristles effectively separate and extend each lash. For the best results, simply start at the base of your lashes and sweep the brush upwards, allowing you to customise your look effortlessly.
L'Oréal Paris Intense Volume Mascara with Oils
The L'Oréal Paris Lash Paradise offers volumising benefits, providing you with 20 times more volume and up to double the length for your lashes. Its ultra-soft brush glides easily, ensuring a flake-free application that is gentle on sensitive eyes. The mascara's upgraded formula is infused with castor and rose oils, which not only encourage lash growth but also soothe and condition your lashes. You can achieve a soft colour in one stroke or layer it for a more dramatic look, giving you versatility in your makeup routine.
essence Lash Princess Sculpted Volume Mascara
The essence Lash Princess Mascara offers dramatic volume thanks to its tapered fibre brush, which sculpts your lashes for stunning definition without any clumps. You can enjoy your day free from worries, as this mascara is designed to last all day without flaking or fading. With its impressive staying power, you won’t need to worry about touch-ups. Additionally, this mascara provides a bold look by defining and separating your lashes, meaning you can skip the falsies while still achieving a striking appearance.
Maybelline Lash Sensational Sky High Mascara
The Maybelline Sky High Mascara is designed to volumise and lengthen your lashes, giving them an impressive boost. Its washable, flake-free formula ensures that your look stays intact throughout the day without the hassle of smudging. Infused with bamboo extract and fibres, this mascara nourishes your lashes while enhancing their appearance. With a PAO sign of 6 months, you can enjoy its benefits for an extended period after opening, making it a convenient addition to your beauty routine.
Maybelline Sky High Mascara for Long Lashes
The Maybelline Sky High Mascara is designed to give you stunning eyelashes with impressive volume and length. This mascara creates the look of extended lashes, similar to eyelash extensions, making your eyes pop. You can easily apply it from the root to the tip of your lashes, layering for a more dramatic effect. The fibre formula, enriched with bamboo extract, ensures your lashes stay flexible, while the unique brush reaches every lash at any angle for a flawless finish.
essence Lash Princess Waterproof Mascara, Vegan
The essence Lash Princess Mascara is designed for those with an active lifestyle. Its waterproof formula ensures that whether you're exercising, swimming, or shedding tears of joy, your makeup remains flawless. The innovative fibre brush works to add both length and volume, giving you the look of false lashes without the hassle. Plus, this mascara is vegan and free from harmful ingredients, making it a safe choice for your beauty routine.
Maybelline Lash Sensational Waterproof Mascara
Maybelline Lash Sensational is a volumising and thickening waterproof mascara designed to enhance your lashes. Its unique curved silicone brush features bristles of six different sizes, helping you achieve a fan effect without clumping or smudging. This means you can easily coat even the thinnest lashes for extra-black volume. The low wax formula offers intense colour while ensuring your lashes remain separate and defined, making it perfect for those with sensitive eyes or contact lens wearers.
RIMMEL LONDON Extra Super Lash Mascara
The RIMMEL Extra Super Lash is designed to give you dramatic lash definition. Its nourishing formula, enriched with vitamin E, not only intensifies colour but also cares for your lashes. You can enjoy long-lasting results, ensuring your lashes remain volumised and curled from dawn till dusk. The mascara's unique blend of film-formers and waxes allows for a smooth, clump-free application, making it a perfect choice for effortless beauty.
Frequently Asked Questions (FAQs)
1. Which is the best mascara in the world?
Best Overall: Kiss Me Heroine Make Long & Curl Mascara Waterproof. This Japanese mascara holds curl all day, lengthens, separates and coats lashes in the blackest black we've seen from nearly any mascara, ever. It's also waterproof, so you can expect the formula to stay put all day no matter the climate.
2. What is the best mascara on the market UK?
Discover British Vogue's pick of the best mascaras on the market below.. Best For Long Wear: Dior Diorshow Iconic Overcurl Mascara.Best For High Impact Lashes: Lancôme Monsieur Big Mascara Extreme Black.Best Affordable Mascara: L'Oréal Paris Air Volume Mega Mascara.Best For Definition: NARS Climax Mascara.
During our lash mascara research, we found 306 lash mascara products and shortlisted 10 quality products. We collected and analyzed 1,215,923 customer reviews through our big data system to write the lash mascaras list. We found that most customers choose lash mascaras with an average price of £5.67.
The lash mascaras are available for purchase. We have researched hundreds of brands and picked the top brands of lash mascaras, including Maybelline, L'Oreal Paris, essence, Rimmel.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.