Best BERKLEY Soft Plastic Lures of 2025

The Berkley Pulse Lure Set includes a selection of six lifelike lures that are designed to mimic the swimming action of real fish. The roach-shaped lure offers a convincing injured fish motion, which is great for attracting predatory fish. Additionally, the bass and guinea designs provide subtle movements that can entice fish effectively. Each lure is crafted with professional attention to detail, ensuring realistic colours and shapes, making them a perfect choice for both novice and experienced anglers.

The Berkley Pulse Roach Lures are designed for predator fishing enthusiasts. These soft lures mimic the swimming action of a wounded roach, creating an enticing disturbance that attracts fish. With four realistic colours and a lifelike shape, they effectively reflect light, making them visually appealing to predators. Each lure comes pre-rigged with sharp jig heads, allowing you to start fishing immediately. Whether you’re targeting perch or zander, these lures are a convenient choice for various fishing conditions.

The Berkley Roach Flash Lures are designed to attract predator fish, featuring a realistic roach shape and a unique 360° blade tail spinner. This innovative design allows you to fish effectively at varying speeds and depths, making your fishing experience more versatile. The lures mimic the motion of a wounded roach, creating vibrations and reflections that draw in fish. With carefully crafted colours and patterns, these lures are suitable for all weather conditions, enhancing your chances of a successful catch.

The Berkley URBN Fishing Kits include four soft lures along with various weights and hooks, allowing you to explore multiple fishing styles such as straight jigging and dropshotting. Designed by top street anglers, these lures come in a range of shapes, sizes, and colours, specifically chosen to attract fish in urban settings. The selection also features Berkley's PowerBait scent, enhancing your chances of catching fish even in murky waters. This makes the kit an excellent choice for both novice and experienced anglers looking to refresh their gear.

The Berkley Pulse Perch Lures are designed for predator fishing, featuring four realistic colours that mimic the action of a wounded perch. This lifelike lure boasts a high-frequency tail motion that attracts even the most cautious predators, enhancing your chances of a successful catch. With a slender V-shaped body, these lures drop quickly to the feeding zone, ensuring optimal fishing opportunities. Each lure is pre-rigged with a sharp jig head, making them ready to use straight out of the package for your convenience.

The Berkley Perch Kit is designed for versatile fishing experiences. It includes a variety of lures, such as Power Swimmer and Pulse Shad, in different sizes and weights, allowing you to adapt to various water conditions. The powerbait aroma enhances attraction, ensuring better chances of catching perch. With natural and bright colours, these lures mimic the behaviour of perch, making them perfect for urban environments, small canals, lakes, and rivers. This assortment provides you the tools to enhance your fishing success.

The Berkley Mice Tail Lures offer a unique combination of salmon egg and trout worm, creating an enticing bait that's hard for fish to resist. The innovative shape mimics the "Power Mouse" rig, giving you an effective tool for trout fishing. With different head and tail colours, these lures provide maximum contrast in the water, helping you attract more fish. Using this bait enhances your fishing experience, making it easier to catch your desired species.

The Berkley Floating Mice Tails are designed to enhance your fishing experience with their irresistible scent and flavour. These baits effectively combine salmon egg and trout worm to replicate the "Power Mouse" rig, making them ideal for attracting fish. You will appreciate the lifelike presentation and lively action, which mimic real worms, increasing your chances of a catch. The variety of head and tail colours allows you to match the hatch, ensuring maximum visibility in the water.

The Berkley URBN Lures kit features a set of 8 expertly curated soft baits, perfect for street fishing enthusiasts. You can easily experiment with different lure styles, sizes, and colours without the hassle of lugging around heavy tackle. Designed by top street anglers, these lures are tailored for urban environments, ensuring you attract fish even in murky waters. Additionally, the soft baits are infused with Berkley's renowned PowerBait scent, enhancing your chances of a catch and making your fishing experience more rewarding.

The Berkley Pulse Shad MixBox is designed for avid anglers seeking effective fishing solutions. Each lure is infused with Powerbait scent, attracting fish more effectively, ensuring you have a successful fishing trip. The assortment includes your favourite colours, making it easier to match your bait to local species. Conveniently packaged in a tacklebox, it also comes with matching jigheads, allowing you to be ready to fish as soon as you arrive at your spot. Available in various sizes, you'll find the perfect option for targeting different fish.