Best BERKLEY Fishing Lures of 2025

The Berkley Zilla Flanker is an impressive floating fishing lure designed for effective predator fishing. It features an adjustable diving depth, allowing you to target fish at various levels in the water. The innovative weight ramp system aids in achieving further and more precise casts, which can significantly enhance your fishing experience. Additionally, the lure is equipped with high-quality Fusion 19 treble hooks, ensuring better hook sets. Being lead-free, it is also an environmentally friendly option for anglers.

The Berkley Pulse Lure Set includes a selection of six lifelike lures that are designed to mimic the swimming action of real fish. The roach-shaped lure offers a convincing injured fish motion, which is great for attracting predatory fish. Additionally, the bass and guinea designs provide subtle movements that can entice fish effectively. Each lure is crafted with professional attention to detail, ensuring realistic colours and shapes, making them a perfect choice for both novice and experienced anglers.

The Berkley Tailswinger Lure is a groundbreaking jointed tailbait that significantly enhances your pike fishing experience. With three interchangeable tails, you can easily adjust your approach depending on the conditions or replace damaged tails quickly. Its multiple leader attachment points allow you to modify the lure's action, providing flexibility in your fishing tactics. This versatility ensures that you can adapt to changing environments and keep the pike biting, making it an essential addition to your tackle box.

The Berkley Zilla Swimbait offers excellent features for fishing enthusiasts. Its slow sinking design allows you to target fish effectively at various depths, enhancing your chances of a catch. Being lead-free, it is environmentally friendly, ensuring a safer experience for both you and aquatic life. The lure mimics natural action, making it more attractive to predators. Additionally, the adjustable diving depth using the Klip Lok system gives you flexibility, allowing you to adapt to different fishing conditions easily.

The Berkley Pulse Roach Lures are designed for predator fishing enthusiasts. These soft lures mimic the swimming action of a wounded roach, creating an enticing disturbance that attracts fish. With four realistic colours and a lifelike shape, they effectively reflect light, making them visually appealing to predators. Each lure comes pre-rigged with sharp jig heads, allowing you to start fishing immediately. Whether you’re targeting perch or zander, these lures are a convenient choice for various fishing conditions.

The Berkley Pulse Perch Lures are designed for predator fishing, featuring four realistic colours that mimic the action of a wounded perch. This lifelike lure boasts a high-frequency tail motion that attracts even the most cautious predators, enhancing your chances of a successful catch. With a slender V-shaped body, these lures drop quickly to the feeding zone, ensuring optimal fishing opportunities. Each lure is pre-rigged with a sharp jig head, making them ready to use straight out of the package for your convenience.

The Berkley Roach Flash Lures feature a lifelike design that mimics a wounded roach, making them highly effective for attracting predator fish. The revolutionary 360° blade tail spinner enhances their movement, creating vibrations that draw fish in. With expertly selected colours and patterns, these lures are designed to perform well in various water conditions, ensuring you have the right lure for any fishing scenario. Additionally, they come equipped with razor sharp Fusion 19 hooks, allowing for reliable catches every time you cast.

The Berkley Pulse Lures are expertly chosen by the Berkley team to enhance your fishing experience. This mix features four pre-rigged lures that are designed to help you catch more predator fish, including pike, perch, and zander. The lures combine various shapes and proven colours that effectively attract fish. With super-strong wire jig heads, you can get your lures into the strike zone quickly, increasing your chances of success. The sharp hooks also improve hook-up rates, ensuring that you spend less time reeling in and more time enjoying the thrill of the catch.

The Berkley Zilla Glider is an excellent choice for pike fishing, designed as a jointed jerkbait that sinks slowly. Its attractive movement mimics a wounded fish, enticing larger catches even when retrieved slowly. You can achieve long-distance and accurate casts thanks to its aerodynamic shape, making it easier for you to reach those hard-to-reach spots. Moreover, its high-quality construction ensures durability and secure hooksets with the razor-sharp Fusion 19 trebles, providing you with confidence while fishing.

The Berkley Pulse Shad MixBox is designed for avid anglers seeking effective fishing solutions. Each lure is infused with Powerbait scent, attracting fish more effectively, ensuring you have a successful fishing trip. The assortment includes your favourite colours, making it easier to match your bait to local species. Conveniently packaged in a tacklebox, it also comes with matching jigheads, allowing you to be ready to fish as soon as you arrive at your spot. Available in various sizes, you'll find the perfect option for targeting different fish.