Best BERKLEY Fishing Lures of 2026

The Berkley Pulse Shad MixBox is designed for avid anglers seeking effective fishing solutions. Each lure is infused with Powerbait scent, attracting fish more effectively, ensuring you have a successful fishing trip. The assortment includes your favourite colours, making it easier to match your bait to local species. Conveniently packaged in a tacklebox, it also comes with matching jigheads, allowing you to be ready to fish as soon as you arrive at your spot. Available in various sizes, you'll find the perfect option for targeting different fish.

The Berkley Pulse Roach Lures are designed for predator fishing enthusiasts. These soft lures mimic the swimming action of a wounded roach, creating an enticing disturbance that attracts fish. With four realistic colours and a lifelike shape, they effectively reflect light, making them visually appealing to predators. Each lure comes pre-rigged with sharp jig heads, allowing you to start fishing immediately. Whether you’re targeting perch or zander, these lures are a convenient choice for various fishing conditions.

The Berkley Zilla Flanker is a floating shallow running lure designed to dive between 0.5 and 1.5 metres, making it perfect for pike fishing in various water conditions. Its aerodynamic shape and internal Weight Ramp system allow you to cast long distances with great accuracy, helping you reach those hard-to-access spots. The lure’s realistic movement attracts pike and other predators even when retrieved slowly, increasing your chances of a catch. Made from durable ABS material with razor-sharp trebles, the Berkley Zilla Flanker ensures secure hooksets and lasting performance.

The Berkley Zilla Flanker is a versatile floating fishing lure designed for anglers seeking to enhance their fishing experience. With its adjustable diving depth enabled by the Klip Lok system, you can easily customise your approach to different fishing conditions. The Weight Ramp system ensures that your casts are both further and more accurate, helping you reach those elusive fish. Additionally, it is equipped with high-quality Fusion 19 treble hooks, providing durability and improved hook-up rates. Plus, being lead-free makes it an eco-friendly choice for predator fishing.

The Berkley Pro Pack Pike is a versatile fishing kit designed for freshwater use, ideal for targeting pike. It contains a mix of soft plastic lures, including three Hollow Belly 15 cm lures in assorted colours like Wagasaki, Fegis, and Hot Yellow Perch, which help attract fish by mimicking natural prey. Additionally, the pack includes three Flex Pike Head PowerBait Aroma lures that release scent to entice predators, enhancing your chances of a successful catch. This kit offers you a convenient, ready-to-use selection for predator fishing.

The Berkley Zilla Glider is a versatile fishing lure designed for keen anglers. Its slow sinking feature allows you to present your bait at various depths, increasing your chances of attracting fish. Being lead-free, it is a more environmentally friendly option without compromising on performance. The natural action mimics the movement of prey, making it irresistible to predators. Additionally, the adjustable diving depth using the Klip Lok system provides you with the flexibility to adapt to different fishing conditions.

The Berkley URBN Fishing Kits include four soft lures along with various weights and hooks, allowing you to explore multiple fishing styles such as straight jigging and dropshotting. Designed by top street anglers, these lures come in a range of shapes, sizes, and colours, specifically chosen to attract fish in urban settings. The selection also features Berkley's PowerBait scent, enhancing your chances of catching fish even in murky waters. This makes the kit an excellent choice for both novice and experienced anglers looking to refresh their gear.

The Berkley Roach Flash Lures are designed to attract predator fish, featuring a realistic roach shape and a unique 360° blade tail spinner. This innovative design allows you to fish effectively at varying speeds and depths, making your fishing experience more versatile. The lures mimic the motion of a wounded roach, creating vibrations and reflections that draw in fish. With carefully crafted colours and patterns, these lures are suitable for all weather conditions, enhancing your chances of a successful catch.

The BERKLEY Flicker Shad Lures are designed for ease of use, making them perfect for anglers of all skill levels. Their great castability allows you to reach your favourite fishing spots effortlessly, increasing your chances of a catch. Available in the most popular colours, these lures attract a variety of fish. They are particularly effective for perch, zander, and other species, ensuring that you can target multiple types of fish in one outing.