Best Hydrating Hair Serums of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 11 Feb 2025

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Hydrating hair serums are hair care products that are designed to nourish and moisturize hair. They contain a blend of natural oils, vitamins, and antioxidants that penetrate the hair shaft to provide deep hydration and nourishment. These serums help to strengthen hair, reduce breakage, and improve the overall health and appearance of hair. They are suitable for all hair types, including dry, damaged, and colour-treated hair. Hydrating hair serums are an excellent addition to any hair care routine and can help to improve the overall health and vitality of your hair.

At a Glance: Our Top Picks

L'Oreal Paris Elvive Hydra Serum for Dry Hair Cover #TOP 1
L'Oreal Paris Elvive Hydra Serum for Dry Hair
ftb score rating icon 9.8
Wella Deluxe Detangle & Strengthen Serum for All Hair Types Cover #TOP 2
Wella Deluxe Detangle & Strengthen Serum for All Hair Types
ftb score rating icon 9.7
OGX Anti-Breakage Serum with Coconut Milk Cover #TOP 3
OGX Anti-Breakage Serum with Coconut Milk
ftb score rating icon 9.5

Top 10 Hydrating Hair Serums

L'Oreal Paris Elvive Hydra Serum for Dry Hair

L'Oreal Paris
3600524030452
Clear
150 ml (Pack of 1)
L'Oreal Paris Elvive Hydra Serum for Dry Hair Cover
L'Oreal Paris Elvive Hydra Hyaluronic Serum, With Hyaluronic Acid for Dry, Dehydrated Hair, Replumping Hydrating Treatment, for All Hair Types, 150ml

The L'Oreal Elvive Hydra Serum is designed to combat dehydrated hair, providing hydration for up to 72 hours. You will notice that your hair looks visibly plumped, bouncy, and shiny, enhancing its overall appearance. This serum can be applied like a daily moisturiser on both wet and dry hair, allowing you to style as usual. Its non-greasy formula ensures that all hair textures can benefit without any weight down.

What We Like
Hydrates for up to 72 hours
Plumps and adds shine
Easy application on wet or dry hair
Non-greasy, lightweight formula

Wella Deluxe Detangle & Strengthen Serum for All Hair Types

Off White
100 ml (Pack of 1)
Wella Deluxe Detangle & Strengthen Serum for All Hair Types Cover
Wella Deluxe Detangle & Strengthen Serum | Anti-frizz | Hydrating | With Tapioca Starch |For All Hair Types | Plex & Pro-vitamin B5 | Flexible Hold | 7-in-1 Style & Nourish, 100ml

The Wella Deluxe Serum offers a remarkable blend of Plex and Pro-Vitamin B5, which work together to strengthen your hair from the inside out. Its superior formula, enriched with natural tapioca starch, ensures a smooth and manageable finish. You will appreciate the instant anti-frizz effect, allowing you to effortlessly comb, brush, or straighten your hair without hassle. Additionally, the deep hydration it provides makes your hair feel softer and healthier, elevating your styling experience.

What We Like
Strengthens hair from within
Instant anti-frizz effect
Easy to comb and style
Deeply hydrating formula
Suitable for all hair types

OGX Anti-Breakage Serum with Coconut Milk

OGX
4091008
118 ml (Pack of 1)
OGX Anti-Breakage Serum with Coconut Milk Cover
OGX 91008 Anti-Breakage Serum Nourishing Coconut Milk, Paraben and Sulfate Free, Sustainable Ingredients, Strengthening, Protective, Hydrating, 4 Ounce Pump Bottle

The OGX Coconut Milk Serum is designed to strengthen and hydrate your hair with its unique blend of coconut milk, coconut oil, and egg white proteins. This luxurious formula helps to smooth and condition your hair, making it more resilient to daily styling. By wrapping each strand in a protective layer, it enhances your hair's natural shine and elasticity. With OGX's commitment to sustainable ingredients, you can indulge your hair while being environmentally conscious.

What We Like
Strengthens and hydrates hair
Protects against daily wear
Contains sustainable ingredients
Enhances natural shine
Lightweight and non-greasy
#TOP 4

Charles Worthington MenoPlex Serum for Menopause

Clear
75 ml (Pack of 1)
Charles Worthington MenoPlex Serum for Menopause Cover
Charles Worthington MenoPlex Menopause Healthy Scalp Serum, Hydrating Hair Serum for Dull Dry Hair, Nourishing Serum for Menopausal Hair, 75ml

The MenoPlex Hair Serum by Charles Worthington is specifically developed for perimenopausal and menopausal women, ensuring real results. It effectively reduces hair fall while increasing hair density, which can make a significant difference to the overall appearance of your hair. Enriched with natural Clary Sage Extract, it boosts Vitamin D levels and enhances skin barrier function, helping to maintain a healthy scalp. Additionally, it addresses the visible effects of menopause on your scalp, allowing you to regain confidence in your hair's vitality.

What We Like
Reduces hair fall
Increases hair density
Boosts Vitamin D levels
Improves scalp health
Fresh fragrance

INECTO Naturals Coconut Dream Crème Hair Serum

40026863
White
100 g (Pack of 1)
INECTO Naturals Coconut Dream Crème Hair Serum Cover
INECTO Naturals Hydrate & Defrizz Coconut Dream Crème Hair Serum 100ml, Anti Frizz, Preservers Moisture for Visibly Smooth Hydrated, 100% Natural Oils, Dry and Damaged

The INECTO Coconut Hair Serum is designed to smooth frizz and hydrate dry hair using 100% natural coconut oil. This silicone-free formula ensures your hair feels nourished and smooth without the added weight. You will benefit from its protective qualities, which strengthen and hydrate your hair, leaving it silky and shiny. Suitable for use on both wet and dry hair, simply spread the serum through your hands and style as desired for beautifully plumped hair.

What We Like
100% natural coconut oil
Silicone-free formula
Protects and strengthens hair
Suits wet or dry hair

Kérastase Nutritive Hydrating Scalp Serum

3474637155209
90 ml (Pack of 1)
Kérastase Nutritive Hydrating Scalp Serum Cover
Kérastase Nutritive, Hydrating Scalp Serum for Dry Hair, With Niacinamide and Vitamins, Moisturising and Revitalising, Fast Absorbing and Non Greasy, Nutri-Supplement, 90 ml

The Kérastase Scalp Serum is an exceptional moisturising treatment for dry scalps. Infused with niacinamide and essential vitamins, it deeply nourishes your hair, providing an immediate hydration boost that leaves your scalp feeling revitalised and comfortable. Its milky texture absorbs quickly, ensuring no greasy residue is left behind. Simply apply it section by section on a dry or damp scalp and massage for an even distribution. This serum can be used as often as needed, making it a convenient addition to your hair care routine.

What We Like
Quick absorption
Deeply nourishes hair
Instant hydration boost
No greasy residue
Easy application

Pantene Hydra Glow Overnight Hair Serum 70ml

Blue
70 ml (Pack of 1)
Pantene Hydra Glow Overnight Hair Serum 70ml Cover
Pantene Hydra Glow Overnight Hair Serum With Biotin 70ml. Pro-V Miracles Hyaluronic Acid Serum for Hydrated and Softer Hair. Lightweight Non-Greasy Hair Moisturiser. Hair Care for Dry Damaged Hair

The Pantene Overnight Hair Serum is an excellent choice for those with dry and damaged hair. It provides deep conditioning, making it particularly beneficial for coloured, highlighted, or keratin-treated hair. In just eight hours, you can reverse up to seven days of damage, waking up to hair that feels hydrated and visibly repaired. Enriched with hyaluronic acid, it leaves your locks bouncy and moisturised, enhancing their overall appearance and health.

What We Like
Deep conditioning for damaged hair
Reverses damage in 8 hours
Hydrates with hyaluronic acid
Expertly designed formula
Suitable for various hair treatments

Goldwell Dualsenses Hydrating Serum Spray for Curls

206221XA
150 ml (Pack of 1)
Goldwell Dualsenses Hydrating Serum Spray for Curls Cover
Goldwell Dualsenses Curls & Waves, Hydrating Serum Spray for Curly and Wavy Hair, 150ml

The Goldwell Curls Serum Spray is designed to strengthen and hydrate curly hair, making it an essential addition to your hair care routine. With its milk protein technology, it revitalises and moisturises hair fibres, allowing you to achieve bouncy, defined curls effortlessly. This leave-in spray also helps to reactivate limp curls and control frizz, giving you a smooth, polished look. By using this product regularly, you can elevate your natural waves and enjoy vibrant, well-defined hairstyles.

What We Like
Strengthens curly hair
Controls frizz effectively
Enhances curl definition
Moisturises and revitalises

Kérastase Blond Absolu Hydrating Hair Serum

3474637175306
Blond Absolu
50 ml (Pack of 1)
Kérastase Blond Absolu Hydrating Hair Serum Cover
Kérastase Blond Absolu, Hydrating & Repairing Scalp and Hair Serum, With 2% Pure Hyaluronic Acid, Long-lasting, For Stronger Bleached and Damaged Hair, Lightweight Texture, 50 ml

The Kérastase Blond Absolu Serum is a moisturising gel serum designed to restore bleached and damaged hair. It boasts the highest concentration of macro and micro hyaluronic acid, which helps to repair hair surface damage and hydrate the scalp. You can easily apply the serum to towel-dried hair, ensuring a gentle massage to enhance absorption. Sealing the tips with Huile Cicaextrême further enhances the benefits, giving your hair a smooth finish. This lightweight formula makes styling a breeze, leaving your hair looking healthier and stronger.

What We Like
Highly concentrated hyaluronic acid
Hydrates scalp and hair
Lightweight and easy to use
Repairs bleached and damaged hair
Enhances styling results
#TOP 10

Redken 24/7 Day and Night Hair Serum

0884486532879
100 ml
Redken 24/7 Day and Night Hair Serum Cover
Redken, 24/7 Day and Night Hair Serum, Repairs & Strengthens, For Dry & Damaged Hair, Hydrating Treatment, Acidic Bonding Concentrate, 100ml

The Redken Hair Serum is designed to repair and strengthen your dry and damaged hair. With the power of Citric Acid, Polyglutamic Acid, and Squalane, this serum penetrates deep into the hair, offering you a remarkable 3x more hydration and significantly reducing breakage by 89%. You can conveniently use it both day and night on clean, damp, or dry hair without the need to rinse. This flexibility allows you to seamlessly integrate it into your hair care routine.

What We Like
Repairs and strengthens hair
Deep penetration for effectiveness
Significant hydration boost
Reduces hair breakage
Convenient day and night use
Buying Guide Image
Editor's Notes

During our hydrating hair serum research, we found 75 hydrating hair serum products and shortlisted 10 quality products. We collected and analyzed 37,479 customer reviews through our big data system to write the hydrating hair serums list. We found that most customers choose hydrating hair serums with an average price of £5.99.

The hydrating hair serums are available for purchase. We have researched hundreds of brands and picked the top brands of hydrating hair serums, including L'Oreal Paris, WELLA, OGX, Charles Worthington, Inecto.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.