Best Hydrating Hair Serums of 2025

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Hydrating hair serums are hair care products that are designed to nourish and moisturize hair. They contain a blend of natural oils, vitamins, and antioxidants that penetrate the hair shaft to provide deep hydration and nourishment. These serums help to strengthen hair, reduce breakage, and improve the overall health and appearance of hair. They are suitable for all hair types, including dry, damaged, and colour-treated hair. Hydrating hair serums are an excellent addition to any hair care routine and can help to improve the overall health and vitality of your hair.
At a Glance: Our Top Picks
Top 10 Hydrating Hair Serums
L'Oreal Paris Elvive Hydra Serum for Dry Hair
The L'Oreal Elvive Hydra Serum is designed to combat dehydrated hair, providing hydration for up to 72 hours. You will notice that your hair looks visibly plumped, bouncy, and shiny, enhancing its overall appearance. This serum can be applied like a daily moisturiser on both wet and dry hair, allowing you to style as usual. Its non-greasy formula ensures that all hair textures can benefit without any weight down.
Wella Deluxe Detangle & Strengthen Serum for All Hair Types
The Wella Deluxe Serum offers a remarkable blend of Plex and Pro-Vitamin B5, which work together to strengthen your hair from the inside out. Its superior formula, enriched with natural tapioca starch, ensures a smooth and manageable finish. You will appreciate the instant anti-frizz effect, allowing you to effortlessly comb, brush, or straighten your hair without hassle. Additionally, the deep hydration it provides makes your hair feel softer and healthier, elevating your styling experience.
OGX Anti-Breakage Serum with Coconut Milk
The OGX Coconut Milk Serum is designed to strengthen and hydrate your hair with its unique blend of coconut milk, coconut oil, and egg white proteins. This luxurious formula helps to smooth and condition your hair, making it more resilient to daily styling. By wrapping each strand in a protective layer, it enhances your hair's natural shine and elasticity. With OGX's commitment to sustainable ingredients, you can indulge your hair while being environmentally conscious.
Charles Worthington MenoPlex Serum for Menopause
The MenoPlex Hair Serum by Charles Worthington is specifically developed for perimenopausal and menopausal women, ensuring real results. It effectively reduces hair fall while increasing hair density, which can make a significant difference to the overall appearance of your hair. Enriched with natural Clary Sage Extract, it boosts Vitamin D levels and enhances skin barrier function, helping to maintain a healthy scalp. Additionally, it addresses the visible effects of menopause on your scalp, allowing you to regain confidence in your hair's vitality.
INECTO Naturals Coconut Dream Crème Hair Serum
The INECTO Coconut Hair Serum is designed to smooth frizz and hydrate dry hair using 100% natural coconut oil. This silicone-free formula ensures your hair feels nourished and smooth without the added weight. You will benefit from its protective qualities, which strengthen and hydrate your hair, leaving it silky and shiny. Suitable for use on both wet and dry hair, simply spread the serum through your hands and style as desired for beautifully plumped hair.
Kérastase Nutritive Hydrating Scalp Serum
The Kérastase Scalp Serum is an exceptional moisturising treatment for dry scalps. Infused with niacinamide and essential vitamins, it deeply nourishes your hair, providing an immediate hydration boost that leaves your scalp feeling revitalised and comfortable. Its milky texture absorbs quickly, ensuring no greasy residue is left behind. Simply apply it section by section on a dry or damp scalp and massage for an even distribution. This serum can be used as often as needed, making it a convenient addition to your hair care routine.
Pantene Hydra Glow Overnight Hair Serum 70ml
The Pantene Overnight Hair Serum is an excellent choice for those with dry and damaged hair. It provides deep conditioning, making it particularly beneficial for coloured, highlighted, or keratin-treated hair. In just eight hours, you can reverse up to seven days of damage, waking up to hair that feels hydrated and visibly repaired. Enriched with hyaluronic acid, it leaves your locks bouncy and moisturised, enhancing their overall appearance and health.
Goldwell Dualsenses Hydrating Serum Spray for Curls
The Goldwell Curls Serum Spray is designed to strengthen and hydrate curly hair, making it an essential addition to your hair care routine. With its milk protein technology, it revitalises and moisturises hair fibres, allowing you to achieve bouncy, defined curls effortlessly. This leave-in spray also helps to reactivate limp curls and control frizz, giving you a smooth, polished look. By using this product regularly, you can elevate your natural waves and enjoy vibrant, well-defined hairstyles.
Kérastase Blond Absolu Hydrating Hair Serum
The Kérastase Blond Absolu Serum is a moisturising gel serum designed to restore bleached and damaged hair. It boasts the highest concentration of macro and micro hyaluronic acid, which helps to repair hair surface damage and hydrate the scalp. You can easily apply the serum to towel-dried hair, ensuring a gentle massage to enhance absorption. Sealing the tips with Huile Cicaextrême further enhances the benefits, giving your hair a smooth finish. This lightweight formula makes styling a breeze, leaving your hair looking healthier and stronger.
Redken 24/7 Day and Night Hair Serum
The Redken Hair Serum is designed to repair and strengthen your dry and damaged hair. With the power of Citric Acid, Polyglutamic Acid, and Squalane, this serum penetrates deep into the hair, offering you a remarkable 3x more hydration and significantly reducing breakage by 89%. You can conveniently use it both day and night on clean, damp, or dry hair without the need to rinse. This flexibility allows you to seamlessly integrate it into your hair care routine.
During our hydrating hair serum research, we found 75 hydrating hair serum products and shortlisted 10 quality products. We collected and analyzed 37,479 customer reviews through our big data system to write the hydrating hair serums list. We found that most customers choose hydrating hair serums with an average price of £5.99.
The hydrating hair serums are available for purchase. We have researched hundreds of brands and picked the top brands of hydrating hair serums, including L'Oreal Paris, WELLA, OGX, Charles Worthington, Inecto.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.