Best Biotin Hair Serums of 2025

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Biotin hair serums have gained popularity in recent years as a natural and effective solution for hair growth and hair loss prevention. These serums are formulated with biotin, a B vitamin that helps to strengthen hair follicles and promote healthy hair growth. They also contain other nourishing ingredients such as keratin, collagen, and natural oils to improve the overall health and appearance of hair. Biotin hair serums can be used by anyone looking to improve the thickness, volume, and shine of their hair, and are especially beneficial for those with thinning or damaged hair.
At a Glance: Our Top Picks
Top 10 Biotin Hair Serums
Pantene Hydra Glow Overnight Hair Serum 70ml
The Pantene Overnight Hair Serum is an excellent choice for those with dry and damaged hair. It provides deep conditioning, making it particularly beneficial for coloured, highlighted, or keratin-treated hair. In just eight hours, you can reverse up to seven days of damage, waking up to hair that feels hydrated and visibly repaired. Enriched with hyaluronic acid, it leaves your locks bouncy and moisturised, enhancing their overall appearance and health.
TRESemmé Biotin Repair Leave-In Cream Serum
The TRESemmé Leave-In Cream Serum helps reduce hair breakage and protects your hair from external damage. Formulated with Biotin and Pro-Bond Plex, it penetrates hair fibres to repair bonds with regular use. You will notice visible repair of seven types of damage, resulting in hair that is up to three times stronger and experiences 98% less breakage. With every carefully selected ingredient, you can trust that your hair is receiving the best possible care.
Viviscal Hair Thickening Serum with Biotin & Keratin
The Viviscal Hair Serum is a lightweight leave-in treatment designed for both men and women. It contains essential hair-building blocks like Biotin and Keratin, along with Marine Collagen and Seaweed extract, which work together to coat each hair strand. This innovative serum not only moisturises and conditions but also helps to control frizz, leaving your hair looking shiny and voluminous. It's paraben-free and non-greasy, making it easy to apply and perfect for styling, ensuring your hair feels healthy and full.
Nioxin System 1 Hair Thickening Serum
Nioxin Hair Serum is a leave-in treatment designed to help you achieve thicker and fuller hair while reducing breakage. You can expect visible results within just 30 days. This serum not only strengthens your hair resilience but also provides much-needed hydration to both your hair and scalp. It revitalises your scalp, making it feel refreshing and invigorating. For optimal results, consider using it alongside the complete Nioxin 3-Part System Kit and Night Density Rescue treatment.
Pantene Hydra Day Serum for Dry Hair
The Pantene Hydra Day Serum is designed to repair damaged and split ends, helping you achieve healthier-looking hair. This weightless treatment adds a radiant shine to dry, damaged locks, making your hair look revitalised. It features a nourishing blend of biotin, baobab essence, and pro-vitamin B5, which work together to moisturise and strengthen your strands. You can easily apply this leave-in conditioner to either dry or wet hair, allowing it to work its magic without the need for rinsing.
Pantene Hydra Night Serum for Damaged Hair
Pantene Night Serum is an overnight hair treatment designed to repair damage and restore your hair while you sleep. With a unique blend of biotin, baobab essence, and hyaluronic acid, it provides essential nutrients to your hair, helping it regain its shine and vitality. You can wake up to softer, more hydrated hair without the need to rinse. This product has been tested and approved by the Swiss Vitamin Institute, ensuring quality and effectiveness.
Natural Hair Strengthening Oil Spray with Biotin
The Creip Hair Strengthening Serum is a lightweight and non-greasy formula that nourishes your hair with Batana Oil, Rosemary, Biotin, and Caffeine. This powerful blend helps to strengthen your hair, leaving it looking fuller and healthier. It also moisturises and revitalises your scalp using essential oils and plant extracts like Lavender and Peppermint, creating a balanced environment for vibrant hair. Additionally, the serum features Hydrolyzed Rice Protein and Silk, which enhance volume and softness, improving your hair's overall texture.
Morfose Biotin Hair Drops Serum for Healthier Hair
Morfose Hair Drops are designed to give you stronger, healthier-looking hair. With 100% natural ingredients, this serum helps create smoother and more vibrant hair, enhancing its overall appearance. You can also benefit from its ability to strengthen existing hairs, which can prevent breakage and promote a fuller look. Additionally, the serum encourages hair growth, making it a perfect choice for anyone looking to improve their hair's health and vitality, regardless of hair type.
Nioxin System 2 Hair Thickening Serum
The Nioxin Hair Serum is a leave-in treatment designed to help you achieve thicker and fuller hair while reducing breakage. With consistent use, you can expect to see visible results in just 30 days. This serum not only adds thickness but also includes sun protectant ingredients, shielding your hair from damaging UV light. Additionally, it hydrates both your hair and scalp from root to tip, offering a refreshing and invigorating experience that stimulates your scalp.
PURA D'OR Hair Thinning Therapy Serum
The PURA D'OR Scalp Serum is a clinically proven formula designed to reduce hair loss and enhance volume. It contains a stimulating blend of 15 essential ingredients, such as biotin and argan oil, which work together to detoxify your scalp and promote overall hair health. By focusing on the roots, this revitaliser strengthens and energises your hair from root to tip, helping to combat thinning. Its gentle yet effective formula makes it suitable for everyday use, even for colour-treated hair.
Frequently Asked Questions (FAQs)
1. Can you apply biotin directly to hair?
Even though they are fairly new, topically applied biotin supplements have proven to be equally beneficial for hair as the oral ones. When applied topically, the formula is able to be directly supplied to your hair roots and doesn't have to make the journey from your internal system to the scalp.
2. Is biotin serum good for hair growth?
Biotin and Pro-Vitamin B5 help in nourishing the hair follicles, strengthening their roots and promote thicker and healthy hair growth.
During our biotin hair serum research, we found 37 biotin hair serum products and shortlisted 10 quality products. We collected and analyzed 24,033 customer reviews through our big data system to write the biotin hair serums list. We found that most customers choose biotin hair serums with an average price of £12.95.
The biotin hair serums are available for purchase. We have researched hundreds of brands and picked the top brands of biotin hair serums, including Pantene, Viviscal, NIOXIN, Creip, MORFOSE.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.