Best Vegan Face Primers of 2026

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 2 Feb 2026

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Vegan face primers are a type of cosmetic product that helps to prepare the skin for makeup application. These primers are specifically designed for those who follow a vegan lifestyle, meaning that they do not contain any animal-derived ingredients or by-products. Vegan face primers come in a variety of formulations, including silicone-based, water-based, and oil-based options. They can help to smooth out the skin's texture, minimise the appearance of pores, and provide a base for makeup that lasts throughout the day. If you are looking for a high-quality, vegan-friendly face primer, there are many great options available on the market.

At a Glance: Our Top Picks

W7 Prime Magic Face Primer for Flawless Skin Cover #TOP 1
W7 Prime Magic Face Primer for Flawless Skin
ftb score rating icon 9.8
e.l.f. Power Grip Primer with Niacinamide Cover #TOP 2
e.l.f. Power Grip Primer with Niacinamide
ftb score rating icon 9.7
e.l.f. Hydrating Face Primer for Smooth Skin Cover #TOP 3
e.l.f. Hydrating Face Primer for Smooth Skin
ftb score rating icon 9.5

Top 10 Vegan Face Primers

W7 Prime Magic Face Primer for Flawless Skin

W7
W7-169488
Clear
30 g (Pack of 1)
W7 Prime Magic Face Primer for Flawless Skin Cover
W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

The W7 Prime Magic Primer is a versatile makeup base designed to help you achieve a flawless look. Its pore-minimizing feature glides over your skin, reducing the appearance of blemishes and imperfections for a smooth surface. The clear, light formula makes for easy application, allowing your makeup to stay in place and look great for longer. By using this primer, you can enjoy a shine-free complexion while reducing fine lines, making it an essential part of your makeup routine.

What We Like
Pore minimizing effect
Lightweight and blendable
Long-lasting makeup
Suitable for sensitive skin
Cruelty-free product

e.l.f. Power Grip Primer with Niacinamide

81517
e.l.f. Power Grip Primer with Niacinamide Cover
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz

The e.l.f. Power Grip Primer is your go-to for a flawless complexion and long-lasting makeup. Infused with niacinamide, this gel-based primer helps even out your skin tone and brightens dullness, giving you a radiant look. Its sticky formula grips your makeup, ensuring it stays put throughout the day. Ideal for all skin tones, it dries clear and creates a dewy finish. Applying this primer is easy—simply pat it onto your face with your fingertips for an even application.

What We Like
Infused with skin-loving niacinamide
Long-lasting makeup grip
Dewy, glowing finish
Suitable for all skin tones
Vegan and cruelty-free

e.l.f. Hydrating Face Primer for Smooth Skin

83414
Clear
1 fl oz (Pack of 1)
e.l.f. Hydrating Face Primer for Smooth Skin Cover
e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Large

The e.l.f. Hydrating Primer is designed to create a flawless, smooth base that helps your makeup last longer throughout the day. Its hydrating formula, enriched with grape extract and vitamins A, C, and E, nourishes and boosts your complexion while keeping your skin moisturised. This primer is especially suitable if you have acne-prone, combination, or oily skin, ensuring comfort and smoothness. For the best results, you can pair it with other e.l.f. products like the Flawless Finish Foundation or Camo Concealer to achieve a beautiful satin finish that lasts.

What We Like
Long-lasting makeup base
Hydrates with vitamins
Good for acne-prone skin
Pairs well with foundation
Vegan and cruelty-free

e.l.f. Liquid Poreless Putty Primer for Smooth Skin

81556
Universal Sheer
43.54 g (Pack of 1)
e.l.f. Liquid Poreless Putty Primer for Smooth Skin Cover
e.l.f. Liquid Poreless Putty Primer, Hydrating Liquid Face Primer For A Smooth Complexion, Grips Makeup For Longwear, Vegan & Cruelty-free

The e.l.f. Poreless Putty Primer is a game-changing liquid makeup primer designed to create a poreless-looking complexion while ensuring your makeup lasts throughout the day. Its hydrating and lightweight formula glides effortlessly over your skin, providing a smooth base for your foundation. Infused with squalane, this primer caters to all skin types, keeping your skin nourished. By applying it before your makeup, you can enjoy a flawless finish and benefit from its hydrating properties, making it an essential addition to your beauty routine.

What We Like
Hydrating and lightweight formula
Suitable for all skin types
Poreless-looking finish
Long-wear makeup application
Vegan and cruelty-free

e.l.f. Power Grip Primer with Niacinamide

81518
Clear
15 ml (Pack of 1)
e.l.f. Power Grip Primer with Niacinamide Cover
e.l.f. Power Grip Primer + 4% Niacinamide Mini, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free

The e.l.f. Power Grip Primer offers a perfect blend of makeup and skincare, enriched with niacinamide to help even out your skin tone while ensuring your makeup lasts longer. This gel-based formula smooths and brightens your complexion, combating dullness effectively. Its clear application creates a beautiful dewy finish, suitable for all skin tones. For best results, apply evenly to your face with your fingertips and allow it to set for 30 seconds before layering on your makeup.

What We Like
Helps even skin tone
Long-lasting makeup hold
Creates a dewy finish
Vegan and cruelty-free

e.l.f. Brightening Lavender Face Primer for Even Skin Tone

787461068199
14 ml (Pack of 1)
e.l.f. Brightening Lavender Face Primer for Even Skin Tone Cover
e.l.f. Brightening Lavender Face Primer, Face Makeup Primer For Neutralizing Uneven Skin Tones & Brightening Complexion, Vegan & Cruelty-free

The e.l.f. Lavender Face Primer is an excellent choice for those looking to achieve a neutral and bright complexion. Its colour-correcting properties help to neutralise uneven yellow tones and redness, making it perfect for combating the effects of rosacea and blemishes. The creamy formula not only brightens dull skin but also provides a sheer, matte finish, ensuring lightweight wear throughout the day. You will find that this primer preps your face for makeup, creating a smooth canvas that allows your makeup to last longer.

What We Like
Neutralises uneven skin tones
Reduces redness effectively
Delivers a matte finish
Preps skin for makeup
Vegan and cruelty-free
#TOP 7

Urban Decay All Nighter Makeup Primer, Hydration & Longevity

3605972252081
30 ml (Pack of 1)
Urban Decay All Nighter Makeup Primer, Hydration & Longevity Cover
Urban Decay All Nighter Makeup Primer for Face, Long-Lasting Up to 8 Hour Foundation Extending Wear, Hydrating & Smoothing Vegan Formula*, Blurs Fine Lines, Minimises Pores, Evens Complexion, 30Ml

The Urban Decay All Nighter Primer is a lightweight and sheer makeup base that enhances your foundation's staying power. It provides essential hydration, ensuring your skin looks fresh and vibrant for up to 8 hours. Applying it is simple; just smooth it over clean, moisturised skin with your fingertips or a foundation brush for an even finish. This primer is perfect whether you wear it alone or under your foundation, making it a versatile addition to your makeup routine.

What We Like
Boosts foundation staying power
Lightweight and easy to apply
Hydrates skin effectively
Lasts up to 8 hours
#TOP 8

e.l.f. Poreless Face Primer with Tea Tree

83409
Large
1 fl oz (Pack of 1)
e.l.f. Poreless Face Primer with Tea Tree Cover
e.l.f. Poreless Face Primer, Skin-Perfecting, Lightweight & Long Lasting, Smooths & Preps to Create A Flawless Base, Infused with Tea Tree, 1 Oz

The e.l.f. Poreless Primer is designed to create a perfect canvas for your makeup. It transforms your face into a smooth surface, ensuring your makeup lasts longer throughout the day. Infused with Tea Tree and essential Vitamins A and E, this primer also offers restorative benefits, promoting healthier skin. When applied under foundation, it helps achieve a glowing, smooth complexion, enhancing your overall look. The matte finish ensures you stay shine-free, making it an ideal choice for those seeking a polished appearance.

What We Like
Long-lasting makeup application
Restorative skin benefits
Creates a glowing base
Matte finish
Cruelty-free and Vegan
#TOP 9

NYX Marshmellow Primer for Smooth Skin

800897005078
The Marshmellow
30 ml (Pack of 1)
NYX Marshmellow Primer for Smooth Skin Cover
NYX Professional Makeup Marshmellow Primer, Makeup Primer Base, Versatile Skin-Focused Primer for Smooth & Even Complexion, Marshmallow Root, Vegan Formula*, 30 ml

The NYX Marshmellow Primer is a versatile makeup base that offers a soothing and smoothing effect for your skin. Its soft whipped texture, enriched with marshmallow root and rejuvenating B12 vitamin, provides immediate hydration and softness. You can enjoy a soft-focus finish that enhances your complexion while also extending makeup wear for up to 16 hours. This silicone-free vegan formula is suitable for all skin tones, allowing you to apply it alone or under foundation for a flawless look.

What We Like
Vegan and silicone-free formula
Hydrates and softens skin
Extends makeup wear up to 16 hours
Soft-focus finish for all tones
#TOP 10

Max Factor Facefinity Pore Minimising Mattifying Primer

33049900
Clear
30 ml (Pack of 1)
Max Factor Facefinity Pore Minimising Mattifying Primer Cover
Max Factor Facefinity Universal Primer, Pore Mattifying & Minimising, Long-Lasting, Airbrush finish, Ultra-Lightweight, Silky Formula, Protects Skin, Antioxidants & Vitamin E, Vegan, Universal, 30ml

The Max Factor Facefinity Primer is designed to protect your skin while perfecting your makeup look. It mattifies and minimises the appearance of pores, giving your skin a smooth, airbrushed finish that lasts all day. The ultra-lightweight, silky formula blends effortlessly, blurring imperfections for a flawless base. Enriched with antioxidants and vitamin E, this hydrating, vegan primer also helps to protect your skin, making it a great choice for those who want both beauty and skincare benefits in one product.

What We Like
Mattifies and minimises pores
Long-lasting makeup wear
Ultra-lightweight, silky texture
Hydrating with antioxidants
Vegan and skin-protecting
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What are natural primers?

DIY Makeup Primer Recipe:. 1 cup warm water.1 tbsp sea salt.1 tsp aloe vera juice.1 tbsp coconut oil or sweet almond oil.5 drops essential oil (I used lavender)

2. What can I use instead of primer on face?

Mix a teaspoon or two of moisturizer (depending on how oily your skin is) to a dollop of pure aloe vera gel and apply all over your face as a primer. Aloe vera gel will soothe redness and the moisturizer combination is a great way to maintain a dewy finish without looking oily.

Editor's Notes

During our vegan face primer research, we found 95 vegan face primer products and shortlisted 10 quality products. We collected and analyzed 889,654 customer reviews through our big data system to write the vegan face primers list. We found that most customers choose vegan face primers with an average price of £6.29.

The vegan face primers are available for purchase. We have researched hundreds of brands and picked the top brands of vegan face primers, including W7, e.l.f., Urban Decay, NYX PROFESSIONAL MAKEUP, Max Factor. The seller of top 1 product has received honest feedback from 861 consumers with an average rating of 4.9.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.