Best Vegan Face Primers of 2025

The e.l.f. Power Grip Primer is your go-to for a flawless complexion and long-lasting makeup. Infused with niacinamide, this gel-based primer helps even out your skin tone and brightens dullness, giving you a radiant look. Its sticky formula grips your makeup, ensuring it stays put throughout the day. Ideal for all skin tones, it dries clear and creates a dewy finish. Applying this primer is easy—simply pat it onto your face with your fingertips for an even application.

The W7 Prime Magic Primer is a versatile makeup base designed to help you achieve a flawless look. Its pore-minimizing feature glides over your skin, reducing the appearance of blemishes and imperfections for a smooth surface. The clear, light formula makes for easy application, allowing your makeup to stay in place and look great for longer. By using this primer, you can enjoy a shine-free complexion while reducing fine lines, making it an essential part of your makeup routine.

The Super Facialist Primer is expertly designed to provide a flawless base for your makeup. It blurs imperfections and smooths your complexion, ensuring your skin feels comfortable throughout the day. With its innovative colour correcting technology, this primer helps to tone down redness and counteract dullness, enhancing your overall look. Enriched with Hyaluronic Acid, it moisturises and nourishes your skin while Niacinamide controls oil levels, making it an effective addition to your skincare routine.

The e.l.f. Poreless Putty Primer is a game-changing liquid makeup primer designed to create a poreless-looking complexion while ensuring your makeup lasts throughout the day. Its hydrating and lightweight formula glides effortlessly over your skin, providing a smooth base for your foundation. Infused with squalane, this primer caters to all skin types, keeping your skin nourished. By applying it before your makeup, you can enjoy a flawless finish and benefit from its hydrating properties, making it an essential addition to your beauty routine.

The W7 Princess Potion Primer is a brightening makeup base that helps to minimise pores and imperfections, giving you a smooth skin surface for makeup application. Its light purple formula blends effortlessly, allowing you to achieve a naturally beautiful, shine-free complexion. By using this primer after moisturiser and before foundation, you can ensure your makeup stays in place and looks great for longer. Whether you have sensitive skin or are a makeup novice, this professional-quality product is perfect for all ages.

The e.l.f. Tone Adjusting Primer is designed to minimise redness with its green-tinted formula, helping you achieve a more even complexion. Its skin-smoothing, silky texture ensures that your makeup blends seamlessly, enhancing your overall look. Suitable for all skin types, this primer provides versatility for everyone. By applying this primer, you can enjoy long-lasting makeup that stays in place throughout the day, making your beauty routine easier and more effective.

The lavera Glow Primer is designed to give you a radiant and well-groomed appearance with a natural glow. It serves as the perfect base for your make-up, ensuring it lasts longer without settling into fine lines or pores. This primer not only enhances your make-up but also provides long-lasting care and hydration to your skin. You will notice that it leaves your skin looking visibly smoother, making it an excellent addition to your beauty routine.

The e.l.f. Power Grip Primer offers a perfect blend of makeup and skincare, enriched with niacinamide to help even out your skin tone while ensuring your makeup lasts longer. This gel-based formula smooths and brightens your complexion, combating dullness effectively. Its clear application creates a beautiful dewy finish, suitable for all skin tones. For best results, apply evenly to your face with your fingertips and allow it to set for 30 seconds before layering on your makeup.

The NYX Marshmellow Primer is a versatile makeup base that offers a soothing and smoothing effect for your skin. Its soft whipped texture, enriched with marshmallow root and rejuvenating B12 vitamin, provides immediate hydration and softness. You can enjoy a soft-focus finish that enhances your complexion while also extending makeup wear for up to 16 hours. This silicone-free vegan formula is suitable for all skin tones, allowing you to apply it alone or under foundation for a flawless look.

The e.l.f. Luminous Primer is designed to enhance your makeup routine. Infused with hyaluronic acid and vegan collagen, it helps to plump and hydrate your skin, giving you a fresh and dewy look. Its velvety texture glides effortlessly over your complexion, smoothing out imperfections for a flawless finish. By applying a thin layer before foundation, you create the ultimate grip for your makeup, ensuring it lasts all day. This primer is also easy to carry, making it perfect for on-the-go touch-ups.