Best Sure Antiperspirant Deodorant of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 9 Feb 2025

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This product is an antiperspirant deodorant from the brand Sure. It is designed to provide long-lasting protection against sweat and odour, helping you to stay fresh and confident throughout the day. The deodorant comes in a range of different scents and formulations to suit different needs and preferences, and is easy to apply with a roll-on or spray nozzle. Whether you are working out, running errands, or simply going about your daily routine, this antiperspirant deodorant can help you feel comfortable and dry.

At a Glance: Our Top Picks

Sure Men Active Dry 48h Anti-perspirant Spray Cover #TOP 1
Sure Men Active Dry 48h Anti-perspirant Spray
ftb score rating icon 9.8
Sure Men Invisible Ice Fresh Anti-Perspirant 200ml Cover #TOP 2
Sure Men Invisible Ice Fresh Anti-Perspirant 200ml
ftb score rating icon 9.7
Sure Women Maximum Protection Anti-Perspirant Stick Cover #TOP 3
Sure Women Maximum Protection Anti-Perspirant Stick
ftb score rating icon 9.5

Top 10 Sure Antiperspirant Deodorant

Sure Men Active Dry 48h Anti-perspirant Spray

730572-C
Multicolor
150 ml (Pack of 6)
Sure Men Active Dry 48h Anti-perspirant Spray Cover
Sure Men Active Dry Anti-perspirant Deodorant Aerosol 48h protection anti-perspirant deodorant spray for effective sweat and odour protection 6x 150 ml

The Sure Men Active Dry Anti-perspirant Deodorant Aerosol offers exceptional protection with its unique MotionSense technology. This feature ensures that the more you move, the more it works to keep you dry and fresh. Enjoy the confidence of all-day freshness, providing you with 48 hours of reliable protection against sweat and odour. The alcohol-free formula means you can feel good about using it on your skin, while the clean, energising scent keeps you feeling invigorated throughout the day.

What We Like
Long-lasting 48-hour protection
MotionSense technology for active users
Alcohol-free formula
Clean and energising scent
#TOP 2

Sure Men Invisible Ice Fresh Anti-Perspirant 200ml

B0BWFSBLYB
200 ml (Pack of 6)
Sure Men Invisible Ice Fresh Anti-Perspirant 200ml Cover
Sure Men Invisible Ice Fresh Anti-Perspirant Aerosol deodorant for men that protects against white marks and yellow stains for 48-hour sweat and odour protection 6x 200ml

Sure Men Anti-Perspirant provides 48-hour protection against sweat and odour, ensuring you stay dry throughout the day. Its unique MotionSense technology releases a fresh fragrance as you move, keeping you feeling revitalised. The spray is also designed to prevent white marks and yellow stains on your clothing, allowing you to wear your favourite outfits without worry. Additionally, being alcohol-free and dermatologically tested means it’s gentle on your skin, making it a reliable choice for daily use.

What We Like
Long-lasting sweat protection
Fresh fragrance on movement
Prevents clothing stains
Alcohol-free formula

Sure Women Maximum Protection Anti-Perspirant Stick

131416
white
45 ml (Pack of 1)
Sure Women Maximum Protection Anti-Perspirant Stick Cover
Sure Women Maximum Protection Clean Scent Anti-Perspirant Cream Deodorant Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml

The Sure Maximum Protection Stick offers exceptional odour control and 3x stronger sweat protection, ensuring you stay fresh and dry for up to 96 hours. With its Advanced Active antiperspirant technology, it creates a microbarrier to effectively neutralise body odour and sweat. You will appreciate the delightful scent of fresh apple, soothing jasmine, and a hint of rose, which keeps you feeling revitalised throughout the day. Additionally, this dermatologically tested cream is gentle on your skin, making it suitable for everyday use.

What We Like
Long-lasting odour control
Effective sweat protection
Gentle on skin
Pleasant fragrance
Sustainable materials

Sure Maximum Protection Anti-perspirant Cream Stick

8864436
45 ml (Pack of 6)
Sure Maximum Protection Anti-perspirant Cream Stick Cover
Sure Maximum Protection Clean Scent Anti-perspirant Cream Stick 6 pack 96h protection deodorant for 3x stronger* sweat protection 45 ml

The Sure Maximum Protection Stick offers exceptional protection against sweat and odour, thanks to its unique TRIsolid formula. This anti-perspirant technology actively eliminates odour, leaving you feeling fresh and confident throughout the day. With 3x stronger sweat protection, you can trust it to keep you dry, no matter what activities you engage in. Additionally, its blend of skin-moisturising ingredients ensures it is gentle enough for everyday use, making it a reliable choice for your daily routine.

What We Like
Powerful sweat and odour protection
Long-lasting 96-hour effectiveness
Gentle on the skin
Dermatologically tested

Sure Men Nonstop Protection Sensitive Deodorant Spray

250 ml (Pack of 6)
Sure Men Nonstop Protection Sensitive Deodorant Spray Cover
Sure Men Nonstop Protection Sensitive Anti-Perspirant Aerosol men's deodorant spray with Body Heat Activated technology for 72-hour protection against odour and sweat 6x 250 ml

Sure Nonstop Protection Deodorant offers an impressive 72-hour shield against odour and sweat. Thanks to its innovative Body Heat Activated technology, it adapts to your body temperature, creating a stronger barrier when you need it most. This means you can feel confident and fresh throughout the day, no matter the activity. Simply shake well and spray for reliable protection with a pleasant sandalwood, patchouli, and vanilla scent. Plus, it’s alcohol-free, making it a gentle choice for your skin.

What We Like
Long-lasting 72-hour protection
Body Heat Activated technology
Pleasant sandalwood and vanilla scent
Alcohol-free formula
Environmentally friendly packaging

Sure Men Original Anti-Perspirant Roll On

Sure Men Original Anti-Perspirant Roll On Cover
Sure Men Original Anti-Perspirant Roll On Men's Deodorant with MotionSense technology for 48 hour protection against sweat and odour 6x 50 ml

Sure Men Roll On provides cutting-edge protection against sweat and odour, ensuring you stay fresh throughout the day. With unique MotionSense technology, the more you move, the more it safeguards you, delivering an all-day classic fragrance with spicy and woody notes. For optimal use, simply apply the roll-on to dry underarms in circular motions for even coverage. This alcohol-free formula is dermatologically tested, making it suitable for everyday use without irritation, giving you confidence in any situation.

What We Like
Effective sweat and odour protection
MotionSense technology enhances freshness
Alcohol-free for sensitive skin
Easy application with roll-on
Multipack prevents running out

Sure Men Nonstop Protection Sport Cool Deodorant

YUNU2985
150 ml (Pack of 1)
Sure Men Nonstop Protection Sport Cool Deodorant Cover
Sure Men Nonstop Protection Sport Cool Anti-Perspirant Aerosol men's deodorant spray with Body Heat Activated technology for 72-hour protection against odour and sweat 150 ml

Sure Men Sport Deodorant offers an impressive 72-hour protection against odour and sweat, ensuring you stay fresh throughout the day. With its Body Heat Activated technology, the deodorant forms a stronger barrier as your body temperature rises, providing extra confidence during physical activities. Simply shake the can and spray it on, and you’ll enjoy a refreshing mint and citrus scent that invigorates your senses. Plus, it's alcohol-free, making it a gentler option for your skin while delivering reliable performance.

What We Like
Long-lasting 72-hour protection
Body Heat Activated technology
Refreshing mint and citrus scent
Alcohol-free formula
Infinitely recyclable aluminium can
#TOP 8

Sure Thermo Fresh 72-Hour Antiperspirant Spray

Sure Thermo Fresh 72-Hour Antiperspirant Spray Cover
Sure Thermo Fresh Nonstop Protection Antiperspirant Deodorant (6x 250 ml) with Body Heat Activated technology Aerosol Spray for 72-hour sweat and odour protection 6x 250 ml

The Sure Thermo Fresh Spray offers remarkable 72-hour sweat and odour protection, thanks to its innovative Body Heat Activated technology. As your body heat rises, this antiperspirant forms a powerful barrier against sweat, ensuring you stay dry and confident throughout the day. Simply shake and spray to keep moving without worry. Additionally, the crisp, clean fragrance keeps you feeling fresh and energised, perfect for those who lead an active lifestyle.

What We Like
Long-lasting 72-hour protection
Body heat activated technology
Crisp, clean fragrance
Convenient aerosol spray format
Supports recycling initiatives

Sure Bright Bouquet Anti-Perspirant Roll On

Sure Bright Bouquet Anti-Perspirant Roll On Cover
Sure Bright Bouquet Anti-Perspirant Roll On Women's Deodorant with notes of strawberry, apricot & vanilla for 48 hour sweat and odour protection 6x 50 ml

The Sure Bright Bouquet Deodorant offers effective 48-hour protection against sweat and odour, ensuring you stay dry throughout the day. With its unique MotionSense technology, this roll-on delivers a refreshing fruity fragrance that activates with your movements, keeping you feeling fresh and confident. To maximise its effectiveness, simply apply to dry underarms in circular motions for even coverage. Being alcohol-free, it's suitable for everyday use, making it an ideal choice for your daily routine.

What We Like
48-hour sweat protection
Fruity fragrance activates with movement
Alcohol-free for daily use
Easy roll-on application

Sure Women Nonstop Protection Deodorant Spray

250 ml (Pack of 6)
Sure Women Nonstop Protection Deodorant Spray Cover
Sure Women Nonstop Protection Bright Bouquet Anti-Perspirant Aerosol women's deodorant spray with Body Heat Activated technology for 72-hour protection against odour and sweat 6x 250 ml

The Sure Nonstop Protection Spray offers a remarkable 72-hour shield against odour and sweat, ensuring you feel fresh throughout your day. Its innovative Body Heat Activated technology works by creating a stronger barrier as your body temperature rises, helping you stay dry even during warm moments. Simply shake and spray in short bursts to enjoy its fruity fragrance, which combines notes of strawberry, apricot, and vanilla. Plus, being alcohol-free, this deodorant is gentle on your skin, making it an excellent choice for daily use.

What We Like
Long-lasting 72-hour protection
Body Heat Activated technology
Fruity and pleasant fragrance
Alcohol-free for sensitive skin
Environmentally friendly packaging
Buying Guide Image
Editor's Notes

During our Sure antiperspirant deodorant research, we found 141 Sure antiperspirant deodorant products and shortlisted 10 quality products. We collected and analyzed 56,342 customer reviews through our big data system to write the Sure antiperspirant deodorant list. We found that most customers choose Sure antiperspirant deodorant with an average price of £12.08.

The Sure antiperspirant deodorant are available for purchase. The top 10 picks range in price from a low of £1.00 to a high of £20.00, find the one that fits your budget.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.