Fitflop

4.3

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Products of the Fitflop range from £16.8 to £87, and the average price of all the products is about £48.61. So your total expense can vary depending on the products chosen, which allows you to choose products according to your budget.

Fitflop offers 125 products for sale, giving you more than enough choices but not too much to dazzle you. We analyzed some of them in detail and recommended them to our readers. If you find yourself hesitating about a purchase, check out our thorough Fitflop review to see what the best picks are.

Fitflop Best Sellers

Last Updated: 14 Jun 2023

Fitflop Women's Allegro Loafer, All Black, 5 UK

Loafers & Mocassins for Women

Fitflop Women's Allegro Loafer, All Black, 5 UK Cover

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Having a solid pattern

The footwear is not water resistant

Has got a closed toe style

Fitflop Women's Sparkle Classic Iqushion Ombre Flip-Flop, Mossy, 5 UK

Classic Flip Flops for Women Fitflop Flip Flops for Women

Fitflop Women's Sparkle Classic Iqushion Ombre Flip-Flop, Mossy, 5 UK Cover

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iQushion Technology

FitFlop's comfort-engineered, surfer-girl flip-flops sparkle with micro-crystals in an ombré design.

Ultra-light, supersleek cushioning that's ergonomically shaped for all-day comfort

Made of ultra-light, flexible air-foam cushioning

Anatomically shaped footbed, with built-in arch contour that hugs your feet

Fitflop Women's Gogh pro Clog Leather, Midnight Navy, 6 UK

Fitflop Clogs for Women Clogs for Women

Fitflop Women's Gogh pro Clog Leather, Midnight Navy, 6 UK Cover

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The lightweight version of FitFlop's supercushioned Microwobbleboard midsoles diffuses underfoot pressure, reduces impact and delivers all-day comfort and support

These work clogs are a favourite with healthcare, hospitality, retail and leisure professionals

Fitflop shoes are tested for slip-resistance on wet surfaces

Add padded wipeable leather uppers, breathable linings, and a wear-up-or-down strap, and they're unbeatable

Fitflop Women's Rally Back Leather Sneaker, Urban White/Zebra, 6 UK

Leather Fashion Trainers for Women Fitflop Fashion Trainers for Women

Fitflop Women's Rally Back Leather Sneaker, Urban White/Zebra, 6 UK Cover

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Anatomicush Technology

Our classic tennis-style leather trainers – with zebra-print detailing for a dash of safari chic.

Ultra-flexible, superlight cushioning for athleisure styles

Lightweight, hardwearing, slip-resistant rubber pods front and back

Anatomically contoured footbed increases foot-to-midsole contact for maximum comfort

Fitflop Women's Rally High Top Leather Sneaker, All Black, 7 UK

Fashion Trainers for Women

Fitflop Women's Rally High Top Leather Sneaker, All Black, 7 UK Cover

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Anatomically contoured footbed increases foot-to-midsole contact for maximum comfort

Anatomicush technology – ultra-flexible, superlight cushioning for athleisure styles

These lace-up trainers are your go-tos on busy days when comfort is non-negotiable

The ones that'll work with your whole wardrobe – jeans, dresses, tailored suits – season after season

Fitflop Women's Vitamin ff e01 Sneaker, Midnight Navy Mix, 8 UK

Fashion Trainers for Women

Fitflop Women's Vitamin ff e01 Sneaker, Midnight Navy Mix, 8 UK Cover

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Biomechanically engineered for walking in the outdoors

Neodynamic

Uppers engineered to give extra support and flexibility

High rebound lightweight EVA cushioning reacts to your every move

Carbon fiber strip to increase forward propulsion

Fitflop Women's iQushion Flip-Flop, Soft Lilac, 7 UK

Flip Flops for Women

Fitflop Women's iQushion Flip-Flop, Soft Lilac, 7 UK Cover

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Having a solid pattern

The footwear does have water resistant feature

Has got an open toe style

Fitflop Women's Wonderwelly Chelsea Ankle Boot, 90, 7 UK

Ankle Boots for Women Chelsea Boots for Women

Fitflop Women's Wonderwelly Chelsea Ankle Boot, 90, 7 UK Cover

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Honeycomb heel design to absorb impact and springy forefoot to help you 'push off'

WonderWelly technology – contoured sole for even weight distribution

Supportive insole, anatomically contoured to promote correct alignment.

Outsole engineered for flexibility - unlike traditional rigid rainboots, these move with your feet as you walk - and outsole designed to prevent mud build up

Lightweight rubber mix

Fitflop Women's Allegro Loafer, All Black, 6 UK

Ballet Flats & Pumps for Women

Fitflop Women's Allegro Loafer, All Black, 6 UK Cover

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Looking like classic ballet pumps but feeling like the comfiest shoes ever – you'll wonder just where FitFlop fit their comfort tech.

Fitflop Women's Sumi Ankle Boot, Light Tan, 8 UK

Boots for Women

Fitflop Women's Sumi Ankle Boot, Light Tan, 8 UK Cover

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Soft flat cushioning at forefoot lets your foot spread, increasing foot-to-midsole contact and reducing underfoot pressure

SupercomFF technology – dual density midsole offers targeted cushioning

SupercomFF midsole technology

Side zip

All-day cushioning underfoot

Fitflop Women's lulu Toe Post hotfix Flipflop, Midnight Navy (Marineblau), 6 UK

Flip Flops for Women

Fitflop Women's lulu Toe Post hotfix Flipflop, Midnight Navy (Marineblau), 6 UK Cover

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These flip flop toe-thongs are the classic pick for those who are limiting themselves to a single new pair a season

FitFlop's minimalist Lulu toe-thongs sandals feature FitFlop's legendary ergonomic Microwobbleboard midsoles

Fitflop Women's Sparkle Classic iqushion Ombre Flipflop, Midnight Navy (Marineblau), 3 UK

Flip Flops for Women

Fitflop Women's Sparkle Classic iqushion Ombre Flipflop, Midnight Navy (Marineblau), 3 UK Cover

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Throw a pair of our fitflops toe thongs into your suitcase and you'll find yourself wearing them to beach, bar and beyond

From the top, they look like your typical surfer-girl flip flops, Underneath, they're engineered with FitFlop's iQushion air-foam cushioning, with impact pillows at high pressure areas, for non-stop comfort

These flip flop toe-thongs are both Waterproof and slip-resistant shoes perfect for the poolside

Fitflop Women's Wonderwelly - Tall Rain Boot, All Black, 4 UK

Boots for Women

Fitflop Women's Wonderwelly - Tall Rain Boot, All Black, 4 UK Cover

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Honeycomb heel design to absorb impact and springy forefoot to help you 'push off'

WonderWelly technology – contoured sole for even weight distribution

Fitflop Women's Iqushion Flip Flop Transparent, Corralina, 3 UK

Flip Flops for Women

Fitflop Women's Iqushion Flip Flop Transparent, Corralina, 3 UK Cover

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iQushion Technology

Clearly fabulous. FitFlop's comfort-engineered, surfer-girl flip-flops with shiny transparent straps.

Ultra-light, supersleek cushioning that's ergonomically shaped for all-day comfort

Made of ultra-light, flexible air-foam cushioning

Anatomically shaped footbed, with built-in arch contour that hugs your feet

Fitflop Women's WONDERWELLY Contrast-Sole Chelsea Boots, 968, 7 UK

Boots for Women

Fitflop Women's WONDERWELLY Contrast-Sole Chelsea Boots, 968, 7 UK Cover

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Honeycomb heel design to absorb impact and springy forefoot to help you 'push off'

WonderWelly technology – contoured sole for even weight distribution

Supportive insole, anatomically contoured to promote correct alignment.

Outsole engineered for flexibility - unlike traditional rigid rainboots, these move with your feet as you walk - and outsole designed to prevent mud build up

Lightweight rubber mix

Fitflop Women's Lulu Glitter Back-Strap Sandals, Midnight Navy, 5 UK

Strap Fashion Sandals for Women Fitflop Fashion Sandals for Women

Fitflop Women's Lulu Glitter Back-Strap Sandals, Midnight Navy, 5 UK Cover

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Adjustable Buckle

softly padded cross-over straps

Fitflop Women's Iqushion Sparkle Flip Flops, White (Urban White 194), 4 UK 37 EU

Flip Flops for Women

Fitflop Women's Iqushion Sparkle Flip Flops, White (Urban White 194), 4 UK 37 EU Cover

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Anatomically shaped footbed, with built-in arch contour that hugs your feet

iQushion technology – made of ultra-light, flexible air-foam cushioning

Fitflop Women's Sumi Waterproof Leather Chelsea Boot, All Black, 6 UK

Leather Boots for Women Waterproof Boots for Women

Fitflop Women's Sumi Waterproof Leather Chelsea Boot, All Black, 6 UK Cover

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Soft flat cushioning at forefoot lets your foot spread, increasing foot-to-midsole contact and reducing underfoot pressure

SupercomFF technology – dual density midsole offers targeted cushioning

Fitflop Women's Vitamin FF e01 Cross Trainer, Soft Grey Mix, 5 UK

Cross Training Fashion Trainers for Women Fashion Trainers for Women

Fitflop Women's Vitamin FF e01 Cross Trainer, Soft Grey Mix, 5 UK Cover

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This e01 version of the Vitamin FF sport sneaker is engineered with the same Neodynamic midsole technology, biomechanically engineered for an active lifestyle.

Fitflop Women's Lulu Glitter Toe-thongs Open Toe Sandals, Black Black Glitter 339, 7 UK

Glitter Flip Flops for Women Flip Flops for Women

Fitflop Women's Lulu Glitter Toe-thongs Open Toe Sandals, Black Black Glitter 339, 7 UK Cover

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Firm at the heel to reduce impact, soft in the middle to maximise comfort, medium at the toes to help you ‘push off'

Microwobbleboard technology – reduced muscle activity so you can keep moving for longer

Fitflop FAQs

How much do Fitflop products cost?

Fitflop Women's Allegro Loafer, All Black, 5 UK is the top 1 product we recommend in the Fitflop buying guide, which is priced at £54, you can view it on Amazon page.
Fitflop Women's Sparkle Classic Iqushion Ombre Fli... is one of the popular products we recommend in the Fitflop buying guide, which is priced at £28.15, you can view it on Amazon page.
Fitflop Women's Iqushion Flip Flop Transparent, Co... is the cheapest product in the Fitflop picks list, which is priced at £16.8, you can view it on Amazon page.
Fitflop Women's Sumi Waterproof Leather Chelsea Bo... is the most expensive product in the Fitflop picks list, which is priced at £87, you can view it on Amazon page.

What do customers think of Fitflop?

We did a questionnaire online and hundreds of customers participated in this survey, the consumers rated the products in terms of quality, user experience and other aspects. The results of the questionnaire demonstrate how much customers appreciate their products. It's safe to say that most customers are overwhelmingly satisfied with their purchases and Fitflop is worth your consideration.

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