Best Fashion Dolls of 2025

Edward West Avatar
Edward West
Last Updated: 7 Feb 2025

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Fashion dolls are a popular toy among young girls, offering endless hours of imaginative play. These dolls are designed to mimic the latest fashion trends, allowing children to dress them up in different outfits and accessories. With a variety of styles and themes available, including popular TV and movie characters, fashion dolls are perfect for inspiring creative play and encouraging children to develop their own sense of style. These toys are also great for promoting social skills and communication, as children can play and share their dolls with friends.

At a Glance: Our Top Picks

BFF By Cry Babies Jenna Doll with Accessories Cover #TOP 1
BFF By Cry Babies Jenna Doll with Accessories
ftb score rating icon 9.8
Rainbow High Winter Wonderland Sunny Doll Cover #TOP 2
Rainbow High Winter Wonderland Sunny Doll
ftb score rating icon 9.7
Rainbow High Littles Sapphire Bradshaw Doll Cover #TOP 3
Rainbow High Littles Sapphire Bradshaw Doll
ftb score rating icon 9.5

Top 10 Fashion Dolls

BFF By Cry Babies Jenna Doll with Accessories

904361
Jenna
BFF By Cry Babies Jenna Doll with Accessories Cover
BFF By Cry Babies Jenna | Collectible Fashion Doll with Long Hair, fabric Clothes and 9 Accessories - Gift Toy for Girls and Boys +5 Years

The BFF By Cry Babies Jenna is a delightful fashion doll designed for children aged five and up. Jenna, a stylish 13-year-old, sports a trendy fabric outfit that encourages imaginative play. With her 15cm long, soft, and shiny hair, you can easily brush and style her locks, providing endless fun. The amazing unboxing experience allows you to discover Jenna and her wardrobe, complete with surprises, making it an exciting gift for any child. Additionally, with six dolls to collect, you can exchange dolls and accessories with friends, enhancing social interaction.

What We Like
Fashionable and stylish outfit
Soft and easy-to-comb hair
Engaging unboxing experience
Encourages imaginative play
Collectible with friends
#TOP 2

Rainbow High Winter Wonderland Sunny Doll

120858-INT
Multicolor
Rainbow High Winter Wonderland Sunny Doll Cover
Rainbow High Winter Wonderland - Sunny (Yellow) - 28 cm Fashion Doll, With Hidden Magic Snow That Puffs Up with Water, Comes with A Snowman Kit, Suitable For Kids Ages 4-12 Years Old and Collectors

The Rainbow High Sunny Doll is perfect for inspiring creativity in children. With magical snow in her outfit, simply add water and watch it puff up, transforming her look. Additionally, the included snowman kit allows you to stretch and mould sand that resembles snow, giving endless fun in creating and customising your snowman. The doll’s gorgeous winterwear and beautiful details are sure to capture your child's imagination while they play and interact with Sunny.

What We Like
Creative play with magical snow
Includes fun snowman kit
Gorgeous winter-themed outfit
Articulated for easy posing

Rainbow High Littles Sapphire Bradshaw Doll

531197-EUC
Blue
Rainbow High Littles Sapphire Bradshaw Doll Cover
Rainbow High Littles - Sapphire Bradshaw - Small, Posable Fashion Doll – Blue 14 cm Tall Doll with Purse and Magical Pet Yeti - Suitable for Kids and Collectors

The Sapphire Bradshaw Doll is a delightful addition to any collection. As Skyler Bradshaw's energetic little sister, she brings fun and creativity to playtime. Dressed in stylish blue denim, her unique outfit features a soft skirt and a chic faux jacket, allowing you to mix and match with ease. With her sweet face and vibrant blue curly hair, she offers a charming companion for imaginative stories. Plus, her magical pet yeti adds an exciting twist, encouraging you to create even more adventures.

What We Like
Adorable and unique style
Poseable for creative play
Includes a magical pet
Perfect for collectors
Encourages imaginative storytelling

L.O.L. Surprise OMG Swag Fashion Doll with Surprises

591573C3
Pink
Series 4
L.O.L. Surprise OMG Swag Fashion Doll with Surprises Cover
L.O.L. Surprise OMG Fashion Doll - Swag - With Multiple Surprises including Transforming Fashions and Fabulous Accessories – Great for Kids Ages 4+, Pink

The L.O.L. Surprise Swag Doll is a delightful addition to your child's toy collection. This re-release features glamorous fashions and styled hair, allowing you to enjoy her stunning looks. You can dress her in an eye-catching pink zip-up top and a beautiful long skirt, which can be zipped to reveal a sheer fabric underneath. The transforming fashions allow for endless creativity, as you can change her outfit by removing the skirt to discover cute red shorts. With multiple surprises to unbox, including trendy accessories, playtime will be full of fun and excitement.

What We Like
Glamorous outfits and accessories
Transforming fashion options
Articulated for posing
Multiple surprises to unbox

Travel Barbie Doll with Beach Fashion Accessories

HPB14
Multicolor
Small
Travel Barbie Doll with Beach Fashion Accessories Cover
​Travel Barbie Doll with Beach Fashion, Barbie Extra Fly, Hat and Tropical Coverup with Oversized Bag, HPB14,Multicolor,Small

The Barbie Extra Fly Doll is perfect for beach adventures, showcasing a confident style that includes a tropical swimsuit and an extra motif denim skirt. With an articulated body, this doll allows you to pose her in various fun positions, making playtime even more enjoyable. She comes with 15 stylish accessories, such as a tropical drink and oversized beach hat, inspiring you to express your creativity. Additionally, the travel-themed pieces like the heart-shaped beach bag and passport enhance storytelling, allowing you to imagine exciting holiday scenarios.

What We Like
Stylish beach-themed accessories
Articulated for easy posing
Encourages creative storytelling
Fun for imaginative play
Great for self-expression
#TOP 6

Barbie Dream Besties Doll Renee with Accessories

HYC24
Black - Renee
Barbie Dream Besties Doll Renee with Accessories Cover
Barbie Dream Besties Doll & Accessories Playset, Renee with Long Black Hair, 11 Food & Video-Themed Pieces, HYC24

The Barbie Dream Besties Renee is an exciting doll that encourages children to express their unique talents. With her laptop and delightful food-themed accessories like a slice of pizza and a smoothie, you can imagine hosting your own food and travel show. Renee's stylish removable outfit, including a sparkly crop top and denim shorts, allows for creative play and personalisation. Her long black hair, adorned with shiny purple highlights, adds to her vibrant character, making her a fun companion for kids aged four and up.

What We Like
Encourages imaginative play
Includes fun food-themed accessories
Stylish and removable clothing
Posable for dynamic play

Disney's Elsa Posable Fashion Doll with Accessories

Mattel
HLW47
Blue - Elsa
One Size
Disney's Elsa Posable Fashion Doll with Accessories Cover
Disney Princess Dolls, Elsa Posable Fashion Doll with Signature Clothing and Accessories, Disney's Frozen Movie Toys, HLW47

This Elsa Fashion Doll is inspired by the iconic character from Disney's Frozen. Dressed in her signature blue outfit, complete with a soft cape and removable skirt and shoes, you can recreate your favourite scenes from the film. Her long blonde hair is elegantly styled in a side braid, just like in the movie, adding to her charm. This doll is perfect for imaginative play, allowing you to explore exciting adventures in the magical world of Arendelle and beyond.

What We Like
Posable for creative play
Includes signature outfit and accessories
Great for Disney Frozen fans
Encourages imaginative adventures

Rainbow High DIY Fashion Doll with Watercolours

507598-EUC
Brown Eyes
Rainbow High DIY Fashion Doll with Watercolours Cover
Rainbow High Watercolour & Create DIY Fashion Doll with Washable Watercolours and Tie-Dye Kit - Brown Eyes, Curled Hair, Extra Top & Shoes - Colour, Create, Play, Rinse and Repeat - Kids 4-12+ Years

The Rainbow High Fashion Doll offers a creative play experience for children aged 4 to 12. With the DIP IT feature, you simply add water to the six vibrant powders to create your own watercolours, allowing you to colour the doll's clothes and hair easily. The DAB IT option enables precision designs for detailed artwork, enhancing your creative control. Additionally, the included tie-dye kit and stencils inspire fun patterns and shapes, making each design unique. After play, you can rinse and repeat the process, ensuring endless fun without any mess.

What We Like
Easy to use and fun
Endless creative possibilities
Includes tie-dye kit and stencils
Washable and reusable materials

Mattel Wicked Elphaba Fashion Doll with Accessories

Mattel
HXT62
Multicolor
Mattel Wicked Elphaba Fashion Doll with Accessories Cover
Mattel Wicked, Elphaba Fashion Doll & Accessories with Green Skin, Braided Black Hair, Posability & Removable Ballroom Look, HXT62

The Wicked Elphaba Doll invites you to step into the magical world of Oz. Inspired by Universal Pictures' Wicked, this doll comes dressed in an iconic removable gown, complete with lace sleeves and stylish boots. You will appreciate her lifelike features, including green skin and black braided hair styled in a ponytail, which adds authenticity to playtime. The doll's flexibility at the torso, elbows, wrists, and knees makes it perfect for both play and display, allowing you to create various enchanting scenes and adventures.

What We Like
Iconic removable dress
Flexible for play and display
Authentic character features
Inspires creativity and storytelling
#TOP 10

L.O.L. Surprise! Tweens Mermaid Lana Marine Doll

510444-EUC
Multicolor
L.O.L. Surprise! Tweens Mermaid Lana Marine Doll Cover
L.O.L. Surprise! Tweens - Mermaid Lana Marine - Fashion Doll with Colour Changing Tail, Movable Fin, and Beautiful Accessories – Toys for Kids and Collectors from 4 Years Old

Experience the magic with the L.O.L. Tweens Mermaid Doll. This enchanting doll features a colour changing tail that transforms from aqua blue to pearl purple when dipped in cold water, making bath time exciting. You can also enjoy her movable fins, which add to the fun and creativity during play. Additionally, the doll comes with adorable accessories like sea shades and a shell tiara, allowing you to style her just the way you like. With articulated joints, you can pose her in various ways for endless imaginative scenarios.

What We Like
Colour changing tail for fun
Movable fins enhance play
Includes stylish accessories
Articulated for versatile posing
Encourages imaginative play
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What are the fashion dolls called?

Enter the fashion doll, aka Pandoras, aka poupées de mode aka Queen Anne Dolls (called so because Queen Anne (1665-1714) was a huge fan of the dolls). Scholars differ on the origin of the fashion doll. Some trace it to seventeenth century France, others trace it to Renaissance Italy.

2. Who made fashion dolls?

The trend was begun by Mme Piogey in 1892 with a thousand years of French fashion shown on sixteen dolls, the 1893 Columbian Exhibition display of twenty-five French queens, and the sixteen dolls exhibited by Mme Charles Cousson, whose creations in the early 2000s can be found at Paris's Musée des Arts Decoratif.

3. What are Pandora dolls?

Pandoras, also known as poupées de mode or Queen Anne Dolls, were the tools by which dressmakers, milliners, tailors, and fashion merchants displayed the newest fashions, usually the latest trends from Paris [1].

Barbie Is the Most Popular Doll in America—She's Also the Most Controversial, Diverse, and Ambitious | Glamour.

Editor's Notes

During our fashion doll research, we found 306 fashion doll products and shortlisted 10 quality products. We collected and analyzed 94,968 customer reviews through our big data system to write the fashion dolls list. We found that most customers choose fashion dolls with an average price of £17.79.

The fashion dolls are available for purchase. We have researched hundreds of brands and picked the top brands of fashion dolls, including BFF by Cry Babies, Rainbow High, L.O.L. Surprise!, Barbie, Mattel. The seller of top 1 product has received honest feedback from 194 consumers with an average rating of 4.9.

Written by
Edward West Avatar

Edward's family owns a retail store in Edinburgh for toys and games. He grew up taking a very active part in the family's business. Edward earned his first income from writing web content on a toy related gig for an online company. When he was 18, he took over from his father, and since then, he has been in charge and management of the store and several others around England.