Best Fashion Dolls of 2025

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Fashion dolls are a popular toy among young girls, offering endless hours of imaginative play. These dolls are designed to mimic the latest fashion trends, allowing children to dress them up in different outfits and accessories. With a variety of styles and themes available, including popular TV and movie characters, fashion dolls are perfect for inspiring creative play and encouraging children to develop their own sense of style. These toys are also great for promoting social skills and communication, as children can play and share their dolls with friends.
At a Glance: Our Top Picks
Top 10 Fashion Dolls
BFF By Cry Babies Jenna Doll with Accessories
The BFF By Cry Babies Jenna is a delightful fashion doll designed for children aged five and up. Jenna, a stylish 13-year-old, sports a trendy fabric outfit that encourages imaginative play. With her 15cm long, soft, and shiny hair, you can easily brush and style her locks, providing endless fun. The amazing unboxing experience allows you to discover Jenna and her wardrobe, complete with surprises, making it an exciting gift for any child. Additionally, with six dolls to collect, you can exchange dolls and accessories with friends, enhancing social interaction.
Rainbow High Winter Wonderland Sunny Doll
The Rainbow High Sunny Doll is perfect for inspiring creativity in children. With magical snow in her outfit, simply add water and watch it puff up, transforming her look. Additionally, the included snowman kit allows you to stretch and mould sand that resembles snow, giving endless fun in creating and customising your snowman. The doll’s gorgeous winterwear and beautiful details are sure to capture your child's imagination while they play and interact with Sunny.
Rainbow High Littles Sapphire Bradshaw Doll
The Sapphire Bradshaw Doll is a delightful addition to any collection. As Skyler Bradshaw's energetic little sister, she brings fun and creativity to playtime. Dressed in stylish blue denim, her unique outfit features a soft skirt and a chic faux jacket, allowing you to mix and match with ease. With her sweet face and vibrant blue curly hair, she offers a charming companion for imaginative stories. Plus, her magical pet yeti adds an exciting twist, encouraging you to create even more adventures.
L.O.L. Surprise OMG Swag Fashion Doll with Surprises
The L.O.L. Surprise Swag Doll is a delightful addition to your child's toy collection. This re-release features glamorous fashions and styled hair, allowing you to enjoy her stunning looks. You can dress her in an eye-catching pink zip-up top and a beautiful long skirt, which can be zipped to reveal a sheer fabric underneath. The transforming fashions allow for endless creativity, as you can change her outfit by removing the skirt to discover cute red shorts. With multiple surprises to unbox, including trendy accessories, playtime will be full of fun and excitement.
Travel Barbie Doll with Beach Fashion Accessories
The Barbie Extra Fly Doll is perfect for beach adventures, showcasing a confident style that includes a tropical swimsuit and an extra motif denim skirt. With an articulated body, this doll allows you to pose her in various fun positions, making playtime even more enjoyable. She comes with 15 stylish accessories, such as a tropical drink and oversized beach hat, inspiring you to express your creativity. Additionally, the travel-themed pieces like the heart-shaped beach bag and passport enhance storytelling, allowing you to imagine exciting holiday scenarios.
Barbie Dream Besties Doll Renee with Accessories
The Barbie Dream Besties Renee is an exciting doll that encourages children to express their unique talents. With her laptop and delightful food-themed accessories like a slice of pizza and a smoothie, you can imagine hosting your own food and travel show. Renee's stylish removable outfit, including a sparkly crop top and denim shorts, allows for creative play and personalisation. Her long black hair, adorned with shiny purple highlights, adds to her vibrant character, making her a fun companion for kids aged four and up.
Disney's Elsa Posable Fashion Doll with Accessories
This Elsa Fashion Doll is inspired by the iconic character from Disney's Frozen. Dressed in her signature blue outfit, complete with a soft cape and removable skirt and shoes, you can recreate your favourite scenes from the film. Her long blonde hair is elegantly styled in a side braid, just like in the movie, adding to her charm. This doll is perfect for imaginative play, allowing you to explore exciting adventures in the magical world of Arendelle and beyond.
Rainbow High DIY Fashion Doll with Watercolours
The Rainbow High Fashion Doll offers a creative play experience for children aged 4 to 12. With the DIP IT feature, you simply add water to the six vibrant powders to create your own watercolours, allowing you to colour the doll's clothes and hair easily. The DAB IT option enables precision designs for detailed artwork, enhancing your creative control. Additionally, the included tie-dye kit and stencils inspire fun patterns and shapes, making each design unique. After play, you can rinse and repeat the process, ensuring endless fun without any mess.
Mattel Wicked Elphaba Fashion Doll with Accessories
The Wicked Elphaba Doll invites you to step into the magical world of Oz. Inspired by Universal Pictures' Wicked, this doll comes dressed in an iconic removable gown, complete with lace sleeves and stylish boots. You will appreciate her lifelike features, including green skin and black braided hair styled in a ponytail, which adds authenticity to playtime. The doll's flexibility at the torso, elbows, wrists, and knees makes it perfect for both play and display, allowing you to create various enchanting scenes and adventures.
L.O.L. Surprise! Tweens Mermaid Lana Marine Doll
Experience the magic with the L.O.L. Tweens Mermaid Doll. This enchanting doll features a colour changing tail that transforms from aqua blue to pearl purple when dipped in cold water, making bath time exciting. You can also enjoy her movable fins, which add to the fun and creativity during play. Additionally, the doll comes with adorable accessories like sea shades and a shell tiara, allowing you to style her just the way you like. With articulated joints, you can pose her in various ways for endless imaginative scenarios.
Frequently Asked Questions (FAQs)
1. What are the fashion dolls called?
Enter the fashion doll, aka Pandoras, aka poupées de mode aka Queen Anne Dolls (called so because Queen Anne (1665-1714) was a huge fan of the dolls). Scholars differ on the origin of the fashion doll. Some trace it to seventeenth century France, others trace it to Renaissance Italy.
2. Who made fashion dolls?
The trend was begun by Mme Piogey in 1892 with a thousand years of French fashion shown on sixteen dolls, the 1893 Columbian Exhibition display of twenty-five French queens, and the sixteen dolls exhibited by Mme Charles Cousson, whose creations in the early 2000s can be found at Paris's Musée des Arts Decoratif.
3. What are Pandora dolls?
Pandoras, also known as poupées de mode or Queen Anne Dolls, were the tools by which dressmakers, milliners, tailors, and fashion merchants displayed the newest fashions, usually the latest trends from Paris [1].
4. What is the most popular doll in the US?
Barbie Is the Most Popular Doll in America—She's Also the Most Controversial, Diverse, and Ambitious | Glamour.
During our fashion doll research, we found 306 fashion doll products and shortlisted 10 quality products. We collected and analyzed 94,968 customer reviews through our big data system to write the fashion dolls list. We found that most customers choose fashion dolls with an average price of £17.79.
The fashion dolls are available for purchase. We have researched hundreds of brands and picked the top brands of fashion dolls, including BFF by Cry Babies, Rainbow High, L.O.L. Surprise!, Barbie, Mattel. The seller of top 1 product has received honest feedback from 194 consumers with an average rating of 4.9.

Edward's family owns a retail store in Edinburgh for toys and games. He grew up taking a very active part in the family's business. Edward earned his first income from writing web content on a toy related gig for an online company. When he was 18, he took over from his father, and since then, he has been in charge and management of the store and several others around England.