Best Eye Serums & Fluids of 2026

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 2 Feb 2026

* We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

Eye serums and fluids are skincare products designed to specifically target the delicate skin around the eyes. They are formulated with ingredients that help to hydrate, smooth, and brighten the under-eye area, reducing the appearance of fine lines and wrinkles, dark circles, and puffiness. Eye serums and fluids come in various textures, from lightweight fluids to thicker gels, and can be applied morning and night as part of your skincare routine. They are a great addition to any skincare regimen, providing targeted care for the sensitive skin around the eyes.

At a Glance: Our Top Picks

Beauty of Joseon Revive Eye Serum with Ginseng Cover #TOP 1
Beauty of Joseon Revive Eye Serum with Ginseng
ftb score rating icon 9.9
L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid Cover #TOP 2
L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid
ftb score rating icon 9.8
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Cover #TOP 3
The Ordinary Caffeine Solution 5% + EGCG Eye Serum
ftb score rating icon 9.6

Top 10 Eye Serums & Fluids

#TOP 1

Beauty of Joseon Revive Eye Serum with Ginseng

JSMS01-I
Light Pink
30 ml (Pack of 1)
Beauty of Joseon Revive Eye Serum with Ginseng Cover
Beauty of Joseon Revive eye serum : Ginseng + Retinal, 30ml, 1fl.oz.

The Beauty of Joseon Eye Serum offers rapid results with its 2% liposome-stabilised retinal, transforming into retinoic acid for quick wrinkle reduction. You will enjoy deep hydration thanks to the ginseng root extract, which keeps your skin nourished and vibrant. The gentle and nourishing formula, rich in natural lipids, oils, glycerin, and niacinamide, ensures comfort while effectively combating wrinkles. With its powerful ginseng and retinal duo, this serum helps you achieve resilient and youthful skin, making it a great addition to your skincare routine.

What We Like
Fast-acting wrinkle reduction
Deeply moisturises skin
Gentle and nourishing formula
Powerful anti-aging ingredients
#TOP 2

L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid

L'Oreal Paris
3600524025540
Clear
20 ml (Pack of 1)
L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid Cover
L'Oréal Paris Revitalift Hyaluronic Acid Eye Serum, 2.5% Hyaluronic Acid and Caffeine, Cooling triple bead applicator, Visibly Replumps, Brightens and De-Puffs Eyes, Validated by Dermatologists – 20ml

The L'Oréal Revitalift Eye Serum is designed to rejuvenate your eyes with its unique blend of 2.5% hyaluronic acid and caffeine. It works quickly to brighten dark circles, giving you a more youthful appearance. You will also find that it replumps fine lines, helping to create smoother skin around your eyes. The cooling triple bead applicator is perfect for targeting puffiness and refreshing tired eyes, providing a soothing experience that you can enjoy daily.

What We Like
Rapid absorption
Brightens dark circles
Reduces puffiness
Cooling applicator
Non-greasy finish
#TOP 3

The Ordinary Caffeine Solution 5% + EGCG Eye Serum

Cloud.Sales
Yellow
30 ml (Pack of 1)
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Cover
The Ordinary Caffeine Solution 5% + EGCG, Depuffing Eye Serum for Dark Circles and Tired Eyes, 30ml

The Ordinary Caffeine Serum is designed to visibly reduce puffiness and dark circles, helping you look more awake and refreshed. Its antioxidant-rich formula, with caffeine and EGCG, fights signs of tiredness, making your eyes appear brighter. Suitable for all skin types, you can use this water-based serum both morning and night, fitting easily into your daily routine. Plus, it hydrates and smooths the delicate eye area with hyaluronic acid and soybean seed extract, keeping your skin comfortable and nourished.

What We Like
Reduces puffiness and dark circles
Antioxidant-rich for refreshed look
Suitable for all skin types
Hydrates and smooths skin
#TOP 4

The Ordinary Multi-Peptide Anti-Aging Eye Serum

769915232165
Clear
15 ml (Pack of 1)
The Ordinary Multi-Peptide Anti-Aging Eye Serum Cover
The Ordinary Multi-Peptide Eye Serum, Anti-Aging Peptide Serum for Crow’s Feet, Dark Circles & Puffiness, 15ml

The Ordinary Eye Serum is designed to target signs of aging around your eyes, such as crow’s feet, wrinkles, and puffiness, helping you achieve a smoother and more youthful look. It brightens and improves skin texture, reducing dark circles so your eyes appear refreshed and luminous. Formulated with advanced peptides like Matrixyl synthe'6 and SYN-AKE, it addresses multiple ageing concerns effectively. Additionally, it hydrates and nourishes the delicate skin with ingredients like niacinamide and fraxinus excelsior bark extract, ensuring your eye area feels comfortable and cared for.

What We Like
Reduces wrinkles and puffiness
Brightens dark circles
Contains multiple peptides
Hydrates and nourishes skin
#TOP 5

L’Oréal Paris Men Expert Hydra Energetic Eye Roll On

L’Oréal Paris men expert
3600522417446
Eye-roll
10 ml (Pack of 1)
L’Oréal Paris Men Expert Hydra Energetic Eye Roll On Cover
L’Oréal Paris Men Expert Revitalising Eye Roll On 10ml, Hydra Energetic Anti-fatigue Eye Moisturiser With Vitamin C*, for Tired Looking Eyes, Fights Eye Bags, Fine Lines and Dark Circles

The L’Oréal Men Expert Eye Roll is a revitalising eye moisturiser designed to refresh tired eyes, helping you fight eye bags, fine lines, and dark circles. It is perfect if you want to give your eyes a brighter and more awake appearance. Enriched with Vitamin C and Caffeine, it deeply hydrates and brightens the delicate skin around your eyes. You can use it daily or whenever you need a cooling, energising boost to revive your eye area quickly and easily.

What We Like
Revitalises tired eyes
Fights eye bags and dark circles
Hydrates with Vitamin C and Caffeine
Easy daily application
#TOP 6

medicube Salmon DNA PDRN Retinol Peptide Eye Serum

PMEKR14040
30 ml (Pack of 1)
medicube Salmon DNA PDRN Retinol Peptide Eye Serum Cover
medicube Salmon DNA PDRN Pink Peptide Eye Serum with Niacinamide and 99% Purity Retinol for Fine Lines, Uneven Skin Tone, Korean Skin Care 1.01fl.oz

The medicube Eye Serum features 99% purity retinol, which helps you maintain skin elasticity around your eyes and reduce fine lines for a youthful look. Its fine line care is clinically tested to improve eye area elasticity by 2.8% in just one week, offering visible results quickly. The innovative Salmon DNA PDRN ingredient targets darkened and dull areas, improving uneven skin tone and texture for a brighter eye contour. Plus, its silky and lightweight texture ensures quick absorption, providing hydration and nourishment without any sticky residue for your comfort.

What We Like
High purity retinol
Clinically tested fine line care
Improves uneven skin tone
Lightweight, non-sticky texture
#TOP 7

My Perfect Eyes Anti-Ageing Eye Serum 20ml

The Perfect Cosmetics Company
AMPEXE
Clear
20 ml (Pack of 1)
My Perfect Eyes Anti-Ageing Eye Serum 20ml Cover
My Perfect Eyes 20ml Upsize Offer, 200 Applications, Penny Lane, Instant Results, Clinically Proven, Anti-Ageing Serum UK Original Formula, Science-Backed Anti-Wrinkle Serum. As Seen on TV.

My Perfect Eyes Serum is designed to instantly smooth and brighten the delicate skin beneath your eyes, reducing fine lines, wrinkles, dark circles, and puffiness for a more youthful look. The Invisible Veil Technology acts as an undetectable concealer, helping you cover imperfections effortlessly. It also offers a natural-looking temporary eye lift that dries quickly and moves with your skin, ensuring comfort throughout the day. Clinically proven, this serum provides visible improvements for up to eight hours, making it a handy and effective addition to your beauty routine.

What We Like
Instantly smooths fine lines
Conceals dark circles invisibly
Provides natural temporary lift
Clinically proven for 8 hours
#TOP 8

Vichy Minéral 89 Eye Serum with Hyaluronic Acid and Caffeine

-14360937
Clear
1.38 l (Pack of 1)
Vichy Minéral 89 Eye Serum with Hyaluronic Acid and Caffeine Cover
Vichy Minéral 89 Eyes with Hyaluronic Acid + Caffeine 15ml

The Vichy Minéral 89 Eyes is designed to reduce the appearance of dark circles, helping you look more refreshed each day. It hydrates and plumps the delicate eye area for up to 24 hours, providing lasting moisture and comfort. Most users agree that their eye contour looks less tired and appears more radiant, giving you a brighter and more youthful look. This eye serum is ideal if you want to improve the overall appearance and feel of your eye area with minimal effort.

What We Like
Reduces dark circles
Hydrates for 24 hours
Plumps eye area
Improves radiance
Less tired appearance
#TOP 9

Beauty of Joseon Revive Eye Serum with Retinal

Light Pink
Beauty of Joseon Revive Eye Serum with Retinal Cover
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Peptide for Face, Under Eyes, Wrinkles, Dark Circles, Moisturizer, Korean Skin Care, 30 ml, Pack of 2

The Beauty of Joseon Eye Serum blends ginseng and retinol to offer a powerful skincare experience inspired by ancient Korean wisdom. This combination helps rejuvenate your skin, making your eyes appear brighter and more youthful. It targets fine lines, wrinkles, and signs of tiredness, helping you look revitalised. The serum’s main ingredients—ginseng extract, retinal, and niacinamide—work together to improve skin elasticity, reduce wrinkles, and brighten your under-eye area. Additionally, the deep hydration from ginseng root extract ensures your skin stays nourished and moisturised throughout the day.

What We Like
Combines ginseng and retinol
Reduces wrinkles and fine lines
Brightens under-eye area
Deeply moisturises skin
#TOP 10

Wolf Project Under Eye Roller with Caffeine and Vitamin C

The Wolf Project
15 ml (Pack of 1)
Wolf Project Under Eye Roller with Caffeine and Vitamin C Cover
Wolf Project Under Eye Roller with Caffeine, Vitamin C and Peptides - Energizing Serum for Dark Circles and Puffiness, Fine Lines, Wrinkles - Gel-Based Brightening Cream

The Wolf Project Eye Roller is a refreshing under eye serum designed to reduce dark circles and puffiness with its blend of caffeine, vitamin C, and peptides. The cooling metal roller offers a soothing application, helping you look revitalised throughout the day. This caffeine-infused formula promotes better circulation, which not only depuffs your eyes but also delivers hydration and nutrients to keep the skin firm and elastic. Its gel-based texture glides on smoothly without irritation, making it suitable for dry, normal, and oily skin types, while nourishing your delicate eye area with antioxidants and vitamins.

What We Like
Reduces dark circles effectively
Cooling roller soothes puffiness
Firms and tightens skin
Gentle gel formula
Suitable for all skin types
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What serums are good for eyes?

Best Overall: Emma Hardie Midas Touch Revitalising Eye Serum A blend of plant-based ingredients, including hyaluronic acid, raspberry seed oil, and the brand's skin-plumping Liftonin complex, tag-team common eye area concerns like dryness, dark circles, wrinkles, puffiness, and loss of firmness.

2. Can you use hyaluronic acid serum around eyes?

Hyaluronic acid hydrates and plumps up skin, giving you a youthful and radiant glow. By brightening the skin, it can help mask darkness under the eyes.

3. What is the difference between eye serum and eye gel?

Eye creams tend to be thicker and heavier on the skin, while gels have a thinner, almost cooling feel to them. Both products contain the same skin-friendly benefits, whether they're made with hyaluronic acid, vitamin C, caffeine, or any combination of ingredients, but their short-term effects depend on the formula.

4. What are eye serums used for?

Eye serums and creams are specialized to target and treat frustrating conditions around the eyes, like fine lines, wrinkles or “crow's feet”, dark circles, and puffiness. More so than the rest of your skin, the skin around your eyes needs consistent TLC for it to maintain its natural youth and hydration.

Editor's Notes

During our eye serums & fluid research, we found 202 eye serums & fluid products and shortlisted 10 quality products. We collected and analyzed 41,309 customer reviews through our big data system to write the eye serums & fluids list. We found that most customers choose eye serums & fluids with an average price of £13.90.

The eye serums & fluids are available for purchase. We have researched hundreds of brands and picked the top brands of eye serums & fluids, including Beauty of Joseon, L'Oreal Paris, The Ordinary, medicube, The Perfect Cosmetics Company. The seller of top 1 product has received honest feedback from 126 consumers with an average rating of 4.2.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.