Best Eye Serums & Fluids of 2025

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 29 Jan 2025

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Eye serums and fluids are skincare products designed to specifically target the delicate skin around the eyes. They are formulated with ingredients that help to hydrate, smooth, and brighten the under-eye area, reducing the appearance of fine lines and wrinkles, dark circles, and puffiness. Eye serums and fluids come in various textures, from lightweight fluids to thicker gels, and can be applied morning and night as part of your skincare routine. They are a great addition to any skincare regimen, providing targeted care for the sensitive skin around the eyes.

At a Glance: Our Top Picks

Beauty of Joseon Revive Eye Serum with Ginseng Cover #TOP 1
Beauty of Joseon Revive Eye Serum with Ginseng
ftb score rating icon 9.9
L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid Cover #TOP 2
L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid
ftb score rating icon 9.8
Optrex Soothing Eye Drops for Itchy Eyes Cover #TOP 3
Optrex Soothing Eye Drops for Itchy Eyes
ftb score rating icon 9.6

Top 10 Eye Serums & Fluids

#TOP 1

Beauty of Joseon Revive Eye Serum with Ginseng

JSMS01-I
30 ml (Pack of 1)
Beauty of Joseon Revive Eye Serum with Ginseng Cover
Beauty of Joseon Revive eye serum : Ginseng + Retinal, 30ml, 1fl.oz.

The Beauty of Joseon Eye Serum offers rapid results with its 2% liposome-stabilised retinal, transforming into retinoic acid for quick wrinkle reduction. You will enjoy deep hydration thanks to the ginseng root extract, which keeps your skin nourished and vibrant. The gentle and nourishing formula, rich in natural lipids, oils, glycerin, and niacinamide, ensures comfort while effectively combating wrinkles. With its powerful ginseng and retinal duo, this serum helps you achieve resilient and youthful skin, making it a great addition to your skincare routine.

What We Like
Fast-acting wrinkle reduction
Deeply moisturises skin
Gentle and nourishing formula
Powerful anti-aging ingredients
#TOP 2

L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid

L'Oreal Paris
3600524025540
Clear
20 ml (Pack of 1)
L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid Cover
L'Oréal Paris 2.5% Hyaluronic Acid and Caffeine Eye Serum, Revitalift Filler, Replumps, Brightens And De-Puffs Eyes – 20ml

The L'Oréal Revitalift Eye Serum is designed to rejuvenate your eyes with its unique blend of 2.5% hyaluronic acid and caffeine. It works quickly to brighten dark circles, giving you a more youthful appearance. You will also find that it replumps fine lines, helping to create smoother skin around your eyes. The cooling triple bead applicator is perfect for targeting puffiness and refreshing tired eyes, providing a soothing experience that you can enjoy daily.

What We Like
Rapid absorption
Brightens dark circles
Reduces puffiness
Cooling applicator
Non-greasy finish
#TOP 3

Optrex Soothing Eye Drops for Itchy Eyes

Transparent
10 ml
Optrex Soothing Eye Drops for Itchy Eyes Cover
Optrex™ Soothing Eye Drops, Itchy Eyes, Cools and relieves, 10ml

Optrex Soothing Eye Drops are designed to provide quick relief for itchy and irritated eyes. These drops are contact-lens friendly, so you can use them without removing your lenses. They effectively soothe irritation caused by pollen, pollution, and allergies, offering a cooling sensation that helps you feel more comfortable. With easy application, just two drops in each eye whenever you need them, you can enjoy hassle-free relief. The handy 10ml size contains 230 drops, making it convenient to carry and use whenever necessary.

What We Like
Contact-lens friendly
Soothes itchy eyes
Easy to apply
Handy 10ml size
Cooling relief
#TOP 4

AINxtolm Multi-Peptide Eye Serum for Dark Circles

AINxtolm
15 ml (Pack of 1)
AINxtolm Multi-Peptide Eye Serum for Dark Circles Cover
Multi-Peptide Eye Serum,Under Eye Serum,Anti Aging Eye Cream,Eye Cream for Dark Circles and Puffy Eyes,Eye Bags Remover,Firming Eye Cream,Multi-Peptide Eye Wrinkle Cream Smoothing & Firming Skincare

The AINxtolm Eye Serum is designed to deeply hydrate and rejuvenate the delicate skin around your eyes. It helps to visibly smooth and firm the area, effectively targeting signs of ageing. With its nourishing formula, this serum reduces puffiness and fine lines, providing a fresher, brighter look. Additionally, it fights the appearance of dark circles and crow's feet, restoring your skin's protective barrier for a youthful glow.

What We Like
Deeply hydrates and nourishes
Reduces puffiness and dark circles
Smooths fine lines and wrinkles
Restores skin's protective barrier
Easy application and quick results
#TOP 5

Nature Spell Anti Aging Eye Serum with Watermelon & Goji Berries

N855
pink
30 ml (Pack of 1)
Nature Spell Anti Aging Eye Serum with Watermelon & Goji Berries Cover
Nature Spell Anti Aging Eye Serum with Watermelon & Goji Berries 30 ml – Targets Dark Circles, Puffiness & Eye bags - Anti Wrinkle Eye Cream - 100% Vegan – Made in the UK

The Nature Spell Eye Serum is designed to tackle dark circles, puffiness, and fine lines around the eyes. With a powerful blend of watermelon, goji berries, and squalane, this serum hydrates and soothes the skin. Watermelon is rich in vitamins C and A, helping to fight free radicals and keep your skin youthful. Goji berries revitalise the under-eye area, while squalane softens skin texture and fades dark spots. This vegan formula is cruelty-free and made in the UK, making it a great choice for conscious consumers.

What We Like
Targets dark circles effectively
Hydrates and soothes the skin
Reduces fine lines and puffiness
Vegan and cruelty-free
#TOP 6

Caffeine Eye Serum for Anti Aging

AINxtolm
30 ml (Pack of 1)
Caffeine Eye Serum for Anti Aging Cover
Caffeine Solution 5% + EGCG,Caffeine Eye Serum,Under Eye Serum for Anti Aging,Caffeine Eye Cream Eye Bags Remover,Dark Circle Eye Cream,Eye Cream for Wrinkles and Lines,Dark Eye Circle Treatment

The Caffeine Eye Serum is a powerful anti-aging solution designed to tackle under-eye wrinkles, fine lines, and dark circles. By using this serum, you can visibly lift and firm the delicate skin around your eyes, promoting a youthful appearance. It hydrates and rejuvenates, helping to reduce puffiness and eye bags, ensuring you look refreshed. Packed with caffeine and botanical actives, this serum combats fatigue, giving your eye area a brighter and healthier look.

What We Like
Reduces wrinkles and fine lines
Minimises dark circles and puffiness
Hydrates and revitalises skin
Suitable for all skin types
#TOP 7

PAPOIYA Caffeine Eye Serum with 360° Massage

Gold
20 ml (Pack of 1)
PAPOIYA Caffeine Eye Serum with 360° Massage Cover
5% Caffeine Eye Serum, Hyaluronic Acid Under Eye Cream for Dark Circles and Puffiness Eye Care Eye Serum Anti Aging with 360° Massage Ball Reduce Eye Bags, Wrinkles and Fine Lines

The PAPOIYA Eye Serum is designed to brighten your under-eye area and minimise dark circles with its caffeine-rich formula. This eye serum not only boosts blood circulation but also provides anti-ageing benefits, smoothing wrinkles and firming the skin around your eyes. Moreover, it combats eye fatigue caused by prolonged screen time, enhancing your skin's metabolism. With its intense hydration properties, it ensures that your skin remains soft and elastic, making your eyes look refreshed and youthful.

What We Like
Reduces dark circles effectively
Anti-ageing and wrinkle smoothing
Combats eye fatigue
Intense hydration for skin
#TOP 8

Heath Eye Serum with Persian Silk Tree Extract

FG8713
multi
15 ml (Pack of 1)
Heath Eye Serum with Persian Silk Tree Extract Cover
Heath Eye Serum for Men - Revitalising Eye Cream with Persian Silk Tree Extract and Soliberine NAT - Reduces Dark Circles and Puffy Eyes - Vegan Friendly - Made in England - 18 ml

The Heath Eye Serum is designed to revitalise tired eyes with its powerful blend of Persian Silk Tree Extract and Soliberine NAT. This serum brightens and firms the sensitive eye area, helping to reduce the appearance of dark circles. The inclusion of hyaluronic acid ensures lasting hydration, making your skin feel softer and smoother. Additionally, the Butterfly Bush extract offers protection against harmful blue light from digital devices, helping to keep your skin looking fresh and youthful.

What We Like
Reduces dark circles
Hydrates and firms skin
Protects against blue light
Vegan friendly
Made in England
#TOP 9

Zendi Time Eraser for Bright Eyes

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10 ml (Pack of 1)
Zendi Time Eraser for Bright Eyes Cover
Zendi Time Eraser, Time Eraser Rollerball Castor Oil And Frankincense Roller Ball, Time Eraser Castor Oil and Frankincense Eye Roller, for Eyes, Bags Under Eyes, Wrinkles (1PC, 10ml)

The Zendi Time Eraser is designed to give you a refreshed and youthful appearance. This product effectively reduces puffiness, helping you look more awake and vibrant. It also targets dark circles, improving circulation to lighten the under-eye area. Additionally, the anti-aging formula smooths out fine lines and wrinkles, enhancing your skin's elasticity and texture. By using the Zendi Time Eraser, you can feel confident in revealing brighter, younger-looking eyes.

What We Like
Reduces under-eye puffiness
Lightens dark circles
Minimises fine lines
Nourishing organic ingredients
Promotes youthful appearance
#TOP 10

Eyesential Instant Eye Lift Serum for Wrinkles

EYESENTIAL
5035374000115
Colourless
20 ml (Pack of 1)
Eyesential Instant Eye Lift Serum for Wrinkles Cover
Eyesential - The Original Eyesential. Tried, tested & proven for over 30 years 1 x 20ml Bottle-Removes Wrinkles, Puffiness & Dark Circles-Instant Eye Lift - & 200 Applications-As seen on TV!

Eyesential Eye Lift offers a quick and easy application that ensures smooth and refreshed eyes. Simply apply the formula to clean, dry skin and let it dry for flawless results. Once set, you can lightly apply makeup, enjoying a natural look that lasts up to 10 hours. The advanced formula tightens and smooths the skin, visibly reducing fine lines, puffiness, and dark circles. With a non-invasive approach, you can achieve professional results without the need for costly cosmetic procedures.

What We Like
Quick and easy application
Long-lasting natural finish
Reduces fine lines and puffiness
Cost-effective alternative to surgery
Gentle on all skin types
Buying Guide Image

Frequently Asked Questions (FAQs)

1. What serums are good for eyes?

Best Overall: Emma Hardie Midas Touch Revitalising Eye Serum A blend of plant-based ingredients, including hyaluronic acid, raspberry seed oil, and the brand's skin-plumping Liftonin complex, tag-team common eye area concerns like dryness, dark circles, wrinkles, puffiness, and loss of firmness.

2. Can you use hyaluronic acid serum around eyes?

Hyaluronic acid hydrates and plumps up skin, giving you a youthful and radiant glow. By brightening the skin, it can help mask darkness under the eyes.

3. What is the difference between eye serum and eye gel?

Eye creams tend to be thicker and heavier on the skin, while gels have a thinner, almost cooling feel to them. Both products contain the same skin-friendly benefits, whether they're made with hyaluronic acid, vitamin C, caffeine, or any combination of ingredients, but their short-term effects depend on the formula.

4. What are eye serums used for?

Eye serums and creams are specialized to target and treat frustrating conditions around the eyes, like fine lines, wrinkles or “crow's feet”, dark circles, and puffiness. More so than the rest of your skin, the skin around your eyes needs consistent TLC for it to maintain its natural youth and hydration.

Editor's Notes

During our eye serums & fluid research, we found 151 eye serums & fluid products and shortlisted 10 quality products. We collected and analyzed 45,168 customer reviews through our big data system to write the eye serums & fluids list. We found that most customers choose eye serums & fluids with an average price of £7.62.

The eye serums & fluids are available for purchase. We have researched hundreds of brands and picked the top brands of eye serums & fluids, including Beauty of Joseon, L'Oreal Paris, Optrex, AINxtolm, Nature Spell. The seller of top 1 product has received honest feedback from 55 consumers with an average rating of 5.0.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.