Best Eye Serums & Fluids of 2025

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Eye serums and fluids are skincare products designed to specifically target the delicate skin around the eyes. They are formulated with ingredients that help to hydrate, smooth, and brighten the under-eye area, reducing the appearance of fine lines and wrinkles, dark circles, and puffiness. Eye serums and fluids come in various textures, from lightweight fluids to thicker gels, and can be applied morning and night as part of your skincare routine. They are a great addition to any skincare regimen, providing targeted care for the sensitive skin around the eyes.
At a Glance: Our Top Picks
Top 10 Eye Serums & Fluids
Beauty of Joseon Revive Eye Serum with Ginseng
The Beauty of Joseon Eye Serum offers rapid results with its 2% liposome-stabilised retinal, transforming into retinoic acid for quick wrinkle reduction. You will enjoy deep hydration thanks to the ginseng root extract, which keeps your skin nourished and vibrant. The gentle and nourishing formula, rich in natural lipids, oils, glycerin, and niacinamide, ensures comfort while effectively combating wrinkles. With its powerful ginseng and retinal duo, this serum helps you achieve resilient and youthful skin, making it a great addition to your skincare routine.
L'Oréal Paris Revitalift Eye Serum with Hyaluronic Acid
The L'Oréal Revitalift Eye Serum is designed to rejuvenate your eyes with its unique blend of 2.5% hyaluronic acid and caffeine. It works quickly to brighten dark circles, giving you a more youthful appearance. You will also find that it replumps fine lines, helping to create smoother skin around your eyes. The cooling triple bead applicator is perfect for targeting puffiness and refreshing tired eyes, providing a soothing experience that you can enjoy daily.
Optrex Soothing Eye Drops for Itchy Eyes
Optrex Soothing Eye Drops are designed to provide quick relief for itchy and irritated eyes. These drops are contact-lens friendly, so you can use them without removing your lenses. They effectively soothe irritation caused by pollen, pollution, and allergies, offering a cooling sensation that helps you feel more comfortable. With easy application, just two drops in each eye whenever you need them, you can enjoy hassle-free relief. The handy 10ml size contains 230 drops, making it convenient to carry and use whenever necessary.
AINxtolm Multi-Peptide Eye Serum for Dark Circles
The AINxtolm Eye Serum is designed to deeply hydrate and rejuvenate the delicate skin around your eyes. It helps to visibly smooth and firm the area, effectively targeting signs of ageing. With its nourishing formula, this serum reduces puffiness and fine lines, providing a fresher, brighter look. Additionally, it fights the appearance of dark circles and crow's feet, restoring your skin's protective barrier for a youthful glow.
Nature Spell Anti Aging Eye Serum with Watermelon & Goji Berries
The Nature Spell Eye Serum is designed to tackle dark circles, puffiness, and fine lines around the eyes. With a powerful blend of watermelon, goji berries, and squalane, this serum hydrates and soothes the skin. Watermelon is rich in vitamins C and A, helping to fight free radicals and keep your skin youthful. Goji berries revitalise the under-eye area, while squalane softens skin texture and fades dark spots. This vegan formula is cruelty-free and made in the UK, making it a great choice for conscious consumers.
Caffeine Eye Serum for Anti Aging
The Caffeine Eye Serum is a powerful anti-aging solution designed to tackle under-eye wrinkles, fine lines, and dark circles. By using this serum, you can visibly lift and firm the delicate skin around your eyes, promoting a youthful appearance. It hydrates and rejuvenates, helping to reduce puffiness and eye bags, ensuring you look refreshed. Packed with caffeine and botanical actives, this serum combats fatigue, giving your eye area a brighter and healthier look.
PAPOIYA Caffeine Eye Serum with 360° Massage
The PAPOIYA Eye Serum is designed to brighten your under-eye area and minimise dark circles with its caffeine-rich formula. This eye serum not only boosts blood circulation but also provides anti-ageing benefits, smoothing wrinkles and firming the skin around your eyes. Moreover, it combats eye fatigue caused by prolonged screen time, enhancing your skin's metabolism. With its intense hydration properties, it ensures that your skin remains soft and elastic, making your eyes look refreshed and youthful.
Heath Eye Serum with Persian Silk Tree Extract
The Heath Eye Serum is designed to revitalise tired eyes with its powerful blend of Persian Silk Tree Extract and Soliberine NAT. This serum brightens and firms the sensitive eye area, helping to reduce the appearance of dark circles. The inclusion of hyaluronic acid ensures lasting hydration, making your skin feel softer and smoother. Additionally, the Butterfly Bush extract offers protection against harmful blue light from digital devices, helping to keep your skin looking fresh and youthful.
Zendi Time Eraser for Bright Eyes
The Zendi Time Eraser is designed to give you a refreshed and youthful appearance. This product effectively reduces puffiness, helping you look more awake and vibrant. It also targets dark circles, improving circulation to lighten the under-eye area. Additionally, the anti-aging formula smooths out fine lines and wrinkles, enhancing your skin's elasticity and texture. By using the Zendi Time Eraser, you can feel confident in revealing brighter, younger-looking eyes.
Eyesential Instant Eye Lift Serum for Wrinkles
Eyesential Eye Lift offers a quick and easy application that ensures smooth and refreshed eyes. Simply apply the formula to clean, dry skin and let it dry for flawless results. Once set, you can lightly apply makeup, enjoying a natural look that lasts up to 10 hours. The advanced formula tightens and smooths the skin, visibly reducing fine lines, puffiness, and dark circles. With a non-invasive approach, you can achieve professional results without the need for costly cosmetic procedures.
Frequently Asked Questions (FAQs)
1. What serums are good for eyes?
Best Overall: Emma Hardie Midas Touch Revitalising Eye Serum A blend of plant-based ingredients, including hyaluronic acid, raspberry seed oil, and the brand's skin-plumping Liftonin complex, tag-team common eye area concerns like dryness, dark circles, wrinkles, puffiness, and loss of firmness.
2. Can you use hyaluronic acid serum around eyes?
Hyaluronic acid hydrates and plumps up skin, giving you a youthful and radiant glow. By brightening the skin, it can help mask darkness under the eyes.
3. What is the difference between eye serum and eye gel?
Eye creams tend to be thicker and heavier on the skin, while gels have a thinner, almost cooling feel to them. Both products contain the same skin-friendly benefits, whether they're made with hyaluronic acid, vitamin C, caffeine, or any combination of ingredients, but their short-term effects depend on the formula.
4. What are eye serums used for?
Eye serums and creams are specialized to target and treat frustrating conditions around the eyes, like fine lines, wrinkles or “crow's feet”, dark circles, and puffiness. More so than the rest of your skin, the skin around your eyes needs consistent TLC for it to maintain its natural youth and hydration.
During our eye serums & fluid research, we found 151 eye serums & fluid products and shortlisted 10 quality products. We collected and analyzed 45,168 customer reviews through our big data system to write the eye serums & fluids list. We found that most customers choose eye serums & fluids with an average price of £7.62.
The eye serums & fluids are available for purchase. We have researched hundreds of brands and picked the top brands of eye serums & fluids, including Beauty of Joseon, L'Oreal Paris, Optrex, AINxtolm, Nature Spell. The seller of top 1 product has received honest feedback from 55 consumers with an average rating of 5.0.

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.