Best WELLA Demi-Permanent Hair Dye of 2026

Charlotte Powell Avatar
Charlotte Powell
Last Updated: 11 Feb 2026

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Introducing a new hair colouring product from WELLA - a demi-permanent hair dye that promises to deliver long-lasting, vibrant colour without the commitment of a permanent dye. This product is perfect for those who want to experiment with a new shade or refresh their current colour without causing damage to their hair. WELLA's demi-permanent hair dye provides excellent coverage and shine, leaving hair looking healthy and natural. With a range of shades to choose from, users can find the perfect colour to suit their style.

At a Glance: Our Top Picks

Wella Colour Touch Demi-Permanent Hair Colour Dark Blonde Cover #TOP 1
Wella Colour Touch Demi-Permanent Hair Colour Dark Blonde
ftb score rating icon 9.9
Wella Colour Touch Demi-Permanent Hair Colour Ash Blonde Cover #TOP 2
Wella Colour Touch Demi-Permanent Hair Colour Ash Blonde
ftb score rating icon 9.8
Wella Professional Color Fresh Mask Chocolate Touch Cover #TOP 3
Wella Professional Color Fresh Mask Chocolate Touch
ftb score rating icon 9.6

Top 7 WELLA Demi-Permanent Hair Dye

#TOP 1

Wella Colour Touch Demi-Permanent Hair Colour Dark Blonde

8005610527239
No. 6/0 Dark Blonde
60 ml (Pack of 1)
Wella Colour Touch Demi-Permanent Hair Colour Dark Blonde Cover
Wella Colour Touch Demi-Permanent Hair Colour, No. 6/0 Dark Blonde, 0.13601 kg

Wella Colour Touch Dark Blonde offers a multi-dimensional demi-permanent hair colour that is perfect for those seeking a natural look. You will appreciate its low maintenance feature, as it provides virtually invisible root re-growth, making upkeep easier between dye jobs. With a stunning high shine, this product delivers high fashion results that enhance your overall appearance. Lasting up to 24 shampoos, it ensures your vibrant colour remains fresh and brilliant for weeks, allowing you to enjoy your new look without frequent touch-ups.

What We Like
Multi-dimensional colour
Low maintenance
High shine results
Lasts up to 24 shampoos
#TOP 2

Wella Colour Touch Demi-Permanent Hair Colour Ash Blonde

8005610527093
60 ml (Pack of 1)
Wella Colour Touch Demi-Permanent Hair Colour Ash Blonde Cover
Wella Colour Touch Demi-Permanent Hair Colour, No. 9/01 Natural Light Blonde Ash, 0.13601 kg, 8005610527093

The Wella Colour Touch Hair Colour offers a multi-dimensional, demi-permanent solution for your hair. You will appreciate its low maintenance feature, which ensures virtually invisible root re-growth, allowing you to enjoy your colour without frequent touch-ups. With its stunning high shine, this product guarantees fashionable results that catch the eye. Lasting up to 24 shampoos, it provides vibrant colour that makes your hair look lively and fresh for weeks.

What We Like
Multi-dimensional colour effects
Low maintenance re-growth
High shine results
Lasts up to 24 shampoos
Vibrant and brilliant colour

Wella Professional Color Fresh Mask Chocolate Touch

H0168
Chocolate Touch
150 ml (Pack of 1)
Wella Professional Color Fresh Mask Chocolate Touch Cover
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment, Semi Permanent Hair Dye, Hair Gloss Treatment for Brown Hair, Chocolate Touch 150ml

The Wella Color Fresh Mask is a professional haircare treatment designed to refresh and revive your brown hair colour. This semi-permanent hair dye gloss acts as a hair mask, allowing you to maintain vibrant colour without the need for a conditioner. Simply apply it after shampooing for best results. Available in various shades, including copper and purple, this product provides a convenient way to experiment with colour while nourishing your hair.

What We Like
Revives hair colour
No conditioner needed
Easy application
Multiple colour options
#TOP 4

Wella Colour Touch Demi-Permanent Hair Colour No. 5/1

8005610527499
60 ml (Pack of 1)
Wella Colour Touch Demi-Permanent Hair Colour No. 5/1 Cover
Wella Colour Touch Demi-Permanent Hair Colour, No. 5/1 Light Ash Brown, 60 ml

The Wella Colour Touch Hair Colour offers a stunning multi-dimensional demi-permanent colour that enhances your look with ease. You will appreciate its low maintenance nature, as it provides virtually invisible root re-growth, allowing you to enjoy your colour longer without frequent touch-ups. This product delivers a high shine finish, ensuring your hair looks vibrant and fashionable. Lasting up to 24 shampoos, it gives you the flexibility to change your style while maintaining brilliant shine and colour.

What We Like
Low maintenance re-growth
High shine finish
Lasts up to 24 shampoos
Vibrant colour results
#TOP 5

WELLA Colour Touch Demi-Permanent Hair Colour, Black

8005610528076
No. 2/0 Black
60 ml (Pack of 1)
WELLA Colour Touch Demi-Permanent Hair Colour, Black Cover
WELLA Colour Touch Demi-Permanent Hair Colour, No. 2/0 Black, 0.13601 kg

WELLA Colour Touch Black offers a multi-dimensional demi-permanent hair colour that provides stunning results. This product is low maintenance, meaning you won't have to worry about visible roots as it grows out. With its high shine finish, your hair will look vibrant and fashionable. The colour lasts for up to 24 shampoos, ensuring you enjoy your new look for an extended period. Experience brilliant shine and rich colour with ease.

What We Like
Multi-dimensional colour
Low maintenance
High shine results
Lasts up to 24 shampoos
#TOP 6

Wella Colour Touch Brown Intensive Purple Mahogany

8005610527215
60 ml (Pack of 1)
Wella Colour Touch Brown Intensive Purple Mahogany Cover
Wella Colour Touch Demi-Permanent Hair Colour, No. 55/65 Brown Intensive Purple Mahogany, 0.13601 kg

The Wella Colour Touch Mahogany offers a multi-dimensional demi-permanent hair colour that is perfect for those seeking a low-maintenance option. With virtually invisible root re-growth, you can enjoy your vibrant colour without the worry of noticeable regrowth. It provides a stunning high shine, enhancing your overall look with fashionable results. Lasting up to 24 shampoos, this hair dye ensures that your colour remains fresh and brilliant for longer, making it an ideal choice for the busy individual.

What We Like
Low maintenance re-growth
High shine results
Lasts up to 24 shampoos
Vibrant colour
#TOP 7

Wella Colour Touch Demi-Permanent Light Blond 8/0

8005610526973
60 ml (Pack of 1)
Wella Colour Touch Demi-Permanent Light Blond 8/0 Cover
Wella Colour Touch Demi-Permanent Hair Colour, No. 8/0 Light Blond Natural, 0.13601 kg

The Wella Colour Touch 8/0 is a multi-dimensional demi-permanent hair colour that gives you a rich, natural finish. It is designed for low maintenance, helping you enjoy virtually invisible root regrowth, so you can go longer between touch-ups. This product also provides high shine, enhancing your hair with a stunning, high-fashion look. Plus, it lasts up to 24 shampoos, giving you vibrant colour and brilliant shine that stays fresh for weeks. It’s a convenient choice if you want beautiful, manageable hair with minimal effort.

What We Like
Multi-dimensional colour effect
Low maintenance root regrowth
High shine finish
Lasts up to 24 shampoos
Buying Guide Image
Editor's Notes

During our WELLA demi-permanent hair dye research, we found 66 WELLA demi-permanent hair dye products and shortlisted 7 quality products. We collected and analyzed 18,782 customer reviews through our big data system to write the WELLA demi-permanent hair dye list. We found that most customers choose WELLA demi-permanent hair dye with an average price of £8.05.

The WELLA demi-permanent hair dye are available for purchase. The top 7 picks range in price from a low of £8.00 to a high of £12.00, find the one that fits your budget.

Written by
Charlotte Powell Avatar

Charlotte Powell is a dermatologist and a licensed cosmetologist from Westminster, London. However, she was first a cosmetologist from London Beauty Training School. According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. Long before she acquired her degree, she wrote and edited articles, eBooks, and editorials for companies and websites. Charlotte combines her skill and knowledge in providing DIY Beauty tips amongst other fashion related topics.